Building a world-first app

The Can Makers

Challenge

The potential for super creative new can designs was now available but brands were slow to explore the new options.

 Results

2.5k app visits in first 6 months, with no paid support.

Consistent user base ever since, averaging 600+ per month.

Contributed to 28% increase in people agreeing cans are an attractive packaging format (2017).

170k reach through specialist news and feature coverage, including Develop3D, Packaging Europe and Beer Today.

How

Research and insights found brand managers and owners lacked a way to quickly and simply try out new designs and share them.

The answer: the world’s first free 3D drinks can design app, Can Creator, available on mobile and desktop.

We beta tested with young pack designers to ensure content and usability was spot on for their needs.

Users could now create their own can designs; playing with different designs, textures, sizes and colours to develop quick, easy mock ups.

Easy share feature both on and offline.

Launch coverage was secured with key trade and design titles.

We also created valuable ‘long tail’ content for social, blog, media, features and speeches.