Scoring breakout coverage and influencer advocacy

Suunto

Challenge

Suunto wanted to breakout into mainstream media, reach new audiences and create a global social strategy that’d work across different markets.

Results

Sales increased 40% Y-O-Y.

Breakout coverage included Sunday Times Style, Independent on Sunday, Daily Mail and Sky News to name a few.

124 pieces of quality coverage.

Strong social results – Suunto ambassador Greg Searle’s blog received 10k page impressions.

A Facebook Q&A with triathlete Helen Jenkins was pre-promoted by all the main triathlon online communities across the UK, with cross-channel inclusion on websites, forums and social media pages.

How

A comprehensive news and reviews programme created a positive footprint across key online referral media sites, alongside print positioning in premium nationals and glossy lifestyles.

Feature coverage positioned Suunto as a training expert.

Carefully-crafted data stories achieved coverage on the news pages in-between product launches.

Created Suunto’s comprehensive global social media guidelines, plus a range of high-impact creative assets and content pieces to work across the channels.

Provided ongoing always-on consultancy on global social media strategy, advising on product launches and creative campaigns as well as the implementation of a global influencer programme.

Secured high-profile blog series for Suunto ambassadors & ran live Q&As on Facebook.