How are toys made?

Super 4

Challenge

While the PLAYMOBIL name is known the world over, its licensed Super 4 range was lesser known. We needed to raise the brand’s profile and ramp up demand.

 Results

 123k organic video views, with no paid support.

 Excited comments from viewers:

“Can’t believe they put the characters together by hand!”

 “Where can I get these?”

 Ongoing relationship with Beau’s Toy Farm led to further video content for the brand at Toy Fair, and he became a VIP reviewer for all upcoming toy launches.

How

Audience profiling confirmed that this age group were watching YouTube; we needed to make a splash there to capture their imaginations.

Our Influencer Intelligence team found the perfect man for the job: 8-year-old YouTuber, Beau’s Toy Farm.

We offered an exclusive too good to resist: a trip to PLAYMOBIL’s Germany HQ to see behind the scenes of the new toys being designed and made, plus a trip to the PLAYMOBIL Fun Park.

Negotiated cost-effective dedicated video series hosted on Beau’s channel and cross-promoted across his social channels.

The channel featured fun-filled interviews with PLAYMOBIL’s CEO and Head of R&D, done Beau’s Toy Farm-style, as well as stories and reviews with the brand new toys.