Creating new audiences and awareness through influencer videos

Comfort Insurance

Challenge
To position Comfort Insurance as an industry leader, and increase brand awareness outside of their core audience. Drive positive conversations and traffic to the website.

Results
Partnered with key travel video and blog influencers, ensuring that Comfort Insurance brand reached almost a million users.

By working with influencers and blogs we drove content across both social and PR that gave prominence to Comfort Insurance.

This resulted in 87k+ video views to date, and a social reach of 995k. In addition, to ensure strong SEO benefits, 90% of coverage included links back to the Comfort Insurance website.

Brand videos that were created always mentioned Comfort within the first two minutes, and were accompanied by full attribution and links to Comfort Insurance within the description.

How
Using the OneChocolate Influencer Intelligence Division, along with the influencer matrix, we identified and approached vloggers who embodied the authenticity, integrity, spirit and genuine reach we needed for the campaign.

We worked with The Indie Projects to create a series of videos on the benefits of living/travelling in a campervan. We developed content to support this which was informed by SEO insights.

We also repurposed this for PR, creating multiple angles for national, lifestyle, regional and core media.