The bolder generation

Comfort Insurance

Challenge

Inspiring adventure in the over 50s, ensuring Comfort Insurance was the go-to insurer for their motorhome road trips.

Results

257m+ reach across broadcast, online and print.

3 hours of dedicated Comfort Insurance airtime during peak listening time for our audience.

National coverage including MailOnline, Daily Mail, Daily Express and The Sun.

Secured cost-effective partnership with a passionate key influencer.

How

Audience profiling revealed our target customer demographic felt more empowered than ever before.

This inspired us to create an engaging news story around people becoming more adventurous with age, through consumer research.

We teamed up with a key influencer for our audience: Fleet Street journalist, Motoring Editor and motorhome owner, Ray Massey.

The team devised and recorded a dedicated radio feature: Ray talking with Comfort’s founder, championing adventure in motorhomes.

The feature aired on 21 stations in Comfort’s key sales regions – South East and North West England.

Blanket Bank Holiday national coverage linked back to Comfort-Insurance.co.uk.