Driving traffic and making history

Comfort Insurance

Challenge

Our mission was to increase organic traffic and brand awareness and inspire our audience in the often overlooked motorhome insurance sector.

Results

Achieved 27% increase in organic traffic.

48 pieces of online coverage with links: top referrers included MSN, Yours, Active Traveller and Out and About Live.

Nominated for a prestigious UK Broker Award.

Our Guinness World Record made history and converted brand awareness into YoY increase in sales. Strong photography meant the record took over half a page in the Guinness World Records book.

The activity had an online reach of over 297m OTS.

How

Researched Comfort competitors’ top referral sites and their content to recommend an idea that would stand out from the crowd.

Executed a world-first and official Guinness World Record – Most people crammed into a VW Campervan (51) – at Busfest, UK’s largest gathering of VW owners.

News story and photos achieved earned online coverage linking back to comfort-insurance.co.uk.

Worked with TV influencer, James Lewis, to reach new lifestyle sections.

Created expert guest posts, such as ‘The Ultimate European Road Trip’ and ‘Tips for first timers’, linking back to anchor text on the Comfort site to build our MozTrust score.

Placed further data stories highlighting the booming appetite for ‘holidays on wheels’.