17 April 2014

A Round Up of the PR Stories You May Have Missed

Although short but sweet (due to the Easter break) there have been some interesting stories this week – I’m sure you’ve been reading about the continued panic over the Heartbleed security breach and Amazon’s 3D phone announcement. However, I’ve highlighted a few PR related stories you may have missed, including the announcement of the finalists of the EMEA SABRE Awards, Google’s struggle with mobile, another high profile social media fail and, controversial to some, Facebook triumphing over Twitter in marketing friendliness.

We had very exciting news in the onechocolate camp this week as the finalists for the prestigious EMEA SABRE Awards were announced and we were delighted to find out that we’ve been shortlisted in the telecommunications category! Our entry, entitled: Amdocs – Unsung Hero Behind Making Telecoms Fit for the Millennial Digital Generation” outlined our work with the company to demonstrate how ‘behind the scenes’ customer experience management systems enable telecom operators to meet the demands of the Millennial generation and address the big data deluge. Congratulations to all the other nominees, and we look forward to the awards ceremony on May 20th!


In other, non-onechocolate, news it was announced today that Google’s shares dropped by 5% despite a 19% quarterly profit increase year-on-year to $15.4bn. The reason attributed to this drop is Google’s struggle to keep up with those such as Facebook in adapting to mobile marketing. We’ve previously written about the shift to mobile and the importance of adapting PR strategy to incorporate mobile and it’s clearly important, even for giants like Google, to be adapting to the new generation of ‘always connected’ consumers.


Another week, another social media fail. This time it was US Airways who were forced to apologise for an obscene photo which was tweeted from their account, in response to a woman making a complaint. They claimed they had tried to flag the image as indecent but instead managed to attach it to another tweet. US Airways have issued an apology and are investigating the incident.


However the damage was already done for US Airways as the picture, which was left up for over an hour, went viral, being re-tweeted thousands of times. It’s now essential that US Airways handle the controversy in the right manner to turn it around; like O2 did when their network went down last year. They responded to complaints in a manner in-line with their target market and cleverly managed to turn negative feelings towards the brand positive.

Another social media story which caught my eye this week was that, according to research by DMA, Facebook has beaten Twitter as the most ‘marketing friendly’ social media site. The research was compiled by asking 171 UK-based marketers to rate social media platforms in the areas of campaign planning, execution and post-campaign analysis. Facebook came top in all three categories while LinkedIn came second, Twitter third, and YouTube and Google+ were fourth and fifth. However, within the categories, Twitter emerged as the marketer’s preferred platform for its effectiveness in building brand awareness and LinkedIn as the best platform for its user targeting tools. Interestingly, image and video based platforms such as Pinterest, Instagram, Vimeo and Snapchat were only being used by a handful of the marketers and therefore, were not included in the results. However, this is something which is projected to change as marketers increasingly incorporate visual’s into their social media strategy.