The Game Awards 2018
16 November 2018

The Game Awards 2018: why industry recognition still matters for brands

If you’re a video game fan, you’ll know that every year the biggest games go head-to-head at The Game Awards. The ultimate prize is to win the title of Game of the Year, or GOTY for short. 2018 has been another big year for the video games industry, with huge blockbuster releases. Red Dead Redemption 2 and God of War lead the pack this year with nominations in eight different categories each. Both are also in the running to be GOTY.

Why do awards matter?

Sometimes it’s easy to lose sight of the importance of awards. Are they just an opportunity for the industry to pat itself on the back and enjoy a boozy night out? Well, in a sense yes. But this doesn’t capture the full value of awards.

In a world where there are so many game launches, and so much noise in the gaming media and beyond, consumers need recommendations they can trust. This is particularly true as we head into the Christmas shopping season. While avid gamers might know exactly what games they want, this isn’t always the case for gift givers. Think about parents and grandparents who might not be gaming fans themselves. They want to give a gift that will be appreciated but navigating the world of games can be hard. Christmas usually isn’t the time to take risks. Awards matter because they show quality and popularity that make that game a safe bet.

It’s not just The Game Awards though

The games industry is only one example. Look at the toys, books or gadgets markets, and you’ll see awards and recognition playing a big role. Particularly at Christmas time, we’re all time poor. We also don’t want to worry about a gift being a total miss, particularly when we’re buying for people we don’t know so well. Awards provide important signals to consumers and can make a big difference to Christmas sales.

Running a good awards programme

Having a good product is important, but that won’t make it win awards. To run an effective awards campaign, you need creative and exciting award entries. You need to convince the judges that your product or service demonstrates excellence. At OneChocolate, we know what catches the eyes of judges and how to make your entry stand out from a crowd.

It’s just the beginning

Winning an award is only the start. You also need to shout about it. That might mean putting a sticker on the box or integrating the logos into digital pay-per-click campaigns. Integrating into social media and digital marketing means people already know to look for your product before they get to the store. Listing logos on your website also give peace of mind to online shoppers.

This Christmas make sure you’re making the most of the awards. From eye-catching entries to shouting about your win, effective communications will transform awards from a night out with the team to a big boost in festive sales.