Leveraging earned and owned media for thought leadership

SPIE

Challenge
Position SPIE, a global leader in energy and communications services, as a prominent thought leader in the energy, power, electrical, building and construction markets – building SPIE’s profile amongst UK and European media and key stakeholders.

Results
Secured 80+ pieces of national and top-tier coverage in just six months
Our highly-targeted news content secured 80 pieces of coverage in top-tier online and print media, including The Daily Telegraph, Construction News, Tomorrow’s FM, Building.co.uk, Traffic Technology International and Construction Europe. SPIE was also nominated for every award entered – a 100% success rate. Resuming social media management for LinkedIn (previously run in-house), OneChocolate achieved 1500 new followers organically.
The business impact: Perfectly pitched news, profiles and case studies established SPIE’s C-suite as the go-to spokespeople for comment on industry issues, and built their profile as market leaders in the UK.

How
Our insights-led strategy focused on identifying key influencers in the UK and EMEA, and creating specialised, relevant content and messaging to target each group for every announcement. We regularly briefed key influencers about SPIE’s solutions, acquisitions and partnerships, while for smaller announcements, we drafted and circulated e-shots to highlight UK news to core media. As a result, we created fresh relationships with the national press which have continued to grow in the time since.