Smart tactics to launch Digital Transformation

Pega

Challenge
Position Pega, the strategic business applications provider, as an influential force for ‘Digital Transformation’. This demanded an integrated digital and media relations campaign targeting C-Suite executives in the top 100 companies across the UK, Spain and Turkey.

Results
Digital Transformation messaging reached 8m+ EMEA target audience and achieved 4.5k new LinkedIn followers in three months
Our integrated PR and digital campaign promoting the launch of Pega’s Digital Transformation messaging, as well as summit events in EMEA and CEO Alan Trefler’s book, Build for Change, secured 442 pieces of coverage and 40,000 visits to the campaign landing pages. This included key publications such as the BBC, Computer Weekly and The Telegraph.
Our LinkedIn ad campaign reached 150k target business leaders, and our smart use of hashtags and repackaged thought leadership content secured 2,200 new Twitter followers organically in three months.
The business impact: Effective targeting via social and promotion of Digital Transformation/Build for Change summits secured 10 quality leads. Well-executed messaging via LinkedIn and Twitter established long-lasting associations to influence future buying cycles.

How
Launched at Pegaworld in the US, the Digital Transformation campaign required a robust media relations and thought leadership strategy. We secured briefings with tier-one journalists, placed opinion articles and customer case studies and leveraged the Build for Change book to position Trefler as an eminent digital thought leader.
Our EMEA social media campaign focused on LinkedIn and Twitter, driving traffic to the landing pages. This was amplified via a LinkedIn ad campaign with display, follower ads, InMails and sponsored updates targeting top prospects in our key markets and recruiting key decision makers to attend the Digital Transformation summit events in EMEA, substantially increasing EMEA followers.