Delivery – the key to success in the e-commerce world
MetaPack, global provider of delivery intelligence technology, tasked OneChocolate with building a dynamic European brand profile to successfully establish its credentials and educate the market on its pivotal role in the e-commerce world.
Generated 30+ sales opportunities via compelling consumer-centric content that achieved 300+ pieces of earned coverage
Our smart thought leadership strategy attracted 50 journalists to attend MetaPack’s Delivery Conference, which we positioned as ‘The Future of Christmas’. This secured 20+ pieces of breakout coverage in national and tier one titles including: the Daily Telegraph, the Guardian, The Sunday Times, the BBC, Internet Retailing, Marketing (now Campaign) and Drapers.
Impressing target media with our innovative approach to content and research data also opened doors for building the profile of key spokespeople – notably securing a regular blogging spot for MetaPack’s CMO in Digital Marketing Magazine.
The business impact: Securing 30 quality sales leads with target companies.
Our European thought leadership programme, devised to engage influencers with consumer-centric topics such as Cyber Monday, the Tour de France and the World Cup was a hit, appealing to a broad range of media.
We developed MetaPack’s positioning by jumping on high-level industry themes around e-commerce and customer experience, such as the EU Directive on Consumer Rights Protection. We advised MetaPack’s marketing team to commission research on consumer attitudes to e-commerce to produce a constant stream of news and to create thought leadership content that appealed to the national, business, marketing and retail press.