Making the case for smart health

Dario

Challenge
Health technology company Dario wanted to increase awareness and demand for their gadget and app, MyDario, supporting people with Type 1 diabetes. Type 1 only affects 10% of sufferers – so the campaign needed to reach a niche audience whilst giving media, overwhelmingly focusing on Type 2, a reason to write.

Results
Secured 40 pieces of coverage including Daily Express, London Live, Shortlist, My Weekly and Your Healthy Living within first six months.

Doubled website visitor traffic within the first month of activity.

A thorough influencer and blogger outreach programme that drove referrals to the website, as well as ensuring MyDario became part of conversations within the diabetes community online.

Identified and nurtured a partnership opportunity with a top diabetes vlogger to produce relevant video content – which generated over 40k organic views within the first week.

Cultivated two case studies that helped tell the story to national and broadcast media.

How
Worked with the client to identify their UK target audience and devised a two prong approached based on this insight – targeting tech-savvy families, parents and teens.

Using our razor sharp OneChocolate SOCIAL MEDIA MATRIX tool, we identified influential bloggers and vloggers that resonated with the teen audience, working with them to generate content highlighting the benefits of MyDario.

An absence of case studies meant we needed to source credible spokespeople to secure broadcast, national and lifestyle coverage in media that reached parents. Through cultivating relationships with online influencers we secured two brand advocates that become spokespeople and case studies. Pushing out proactively, as well as reacting to topical news hooks, we successfully placed these to help tell the MyDario story.