Building a brand leader in European customer experience

Amdocs

Challenge
Amdocs, the market leader in customer experience solutions wanted to raise its brand profile in Europe and needed to break into business media to reach the C suite.

Results
Over 800 pieces of owned coverage a year, including Le Monde, Die Welt, The Independent and The Financial Times
Our thought leadership-led PR strategy resulted in an increased volume of quality coverage in telecoms media, in the national and business press and on broadcast channels such as BBC Radio 4 and Sky News. High-level topics on digital transformation and the impact of younger millennials broke through to media, with our ‘vision dinner’ debates on these topics securing 10-12 media guests, including The Sunday Times and The Daily Telegraph.
Events were similarly successful – Amdocs now regularly has over 45 briefings with European media at key events such as Mobile World Congress.
The business impact: Amdocs is regarded as an expert in customer experience – so much so that journalists come straight to Amdocs for comment.

How
We developed a European PR strategy to raise awareness of Amdocs in UK, France and Germany, while building a thought leadership profile among premium telecom, national, business and broadcaster media. To help Amdocs stand out from the crowd, we elevated its voice with a series of issues-led campaigns on millennials, connected living and the battle between big data and online privacy.
We strengthened Amdocs’ relationship with key media by holding ‘vision dinner’ debates on high-level industry issues, attracting national, business and top tier telecoms trade media. Third-party experts such as the Institute of Customer Service’s CEO and the Museum of the Home’s curator attended to add authority to the events.
In addition, we arranged international media briefings in London and at Amdocs’ annual customer showcase ‘InTouch’, as well as at key industry events like Mobile World Congress and TM Forum Management World to ensure a regular supply of quality coverage.