onechocolate loves… the view from France

Our colleagues in onechocolate’s Paris office have selected this week’s round-up of inspiring PR & digital marketing campaigns, smart new apps and cool events…

#1 IKEA getting spooky in Singapore

A month after releasing an incredibly popular commercial spoofing Apple, IKEA is back with a new ad – and this one takes a rather different approach. Its latest offering sees IKEA Singapore paying homage to Stanley Kubrick’s classic 1980 film The Shining by recreating its iconic (and super creepy) hallway scene. The Hallowe’en campaign is being used to promote IKEA’s daily late night shopping to its Singapore customers. In addition to the YouTube clip, an interactive social media video hunt will run parallel to the campaign where consumers will be invited to spot and win products that appear in the film.

#2 Track your phone habit

track your phone

Do you have your Smartphone glued to your hand? Or do you have friends who annoy you by constantly checking their phones whilst you’re at dinner with them? Then you need to know about Checky – Phone Habit Tracker. The app, available since September both on Android and iOS, counts the number of times you check your handset each day. We’ve been trying to psyche ourselves up to tryout the new gizmo, but we’re afraid the truth will be too ugly. Sometimes ignorance is bliss.

#3 IDTGV and Google Glass

Google Glass

IDTGV, the subsidiary of SNCF – the French national train company – did a big media coup last week by equipping its employees with Google Glass in order to improve customer service and staff efficiency. For example, when purchasing a ticket, the customer’s ticket is scanned and the glasses display information on the traveler, including identity and seat numbers. In harnessing this innovative technology IDTGV managed to gain wide media attention whilst positioning itself as a leader in customer service.

#4 Twitter in Paris

Twitter in Paris

This summer, Paris’ twitter page rapidly overtook New York’s, with Paris accumulating more than 224 000 followers vs. New York’s 209 000. In aid of our city’s success on social media, we thought we’d enlighten you to a few facts about Paris’ twitter feed. Did you know that the least popular post in the history of the Paris page had no less than 5 likes? And the most popular tweet so far, with 960 retweets, was a post about the Eiffel Tower illuminated for screening breast cancer? 

#5 Be crazy, be yourself

We love this campaign from Maisons Du Monde, a French furniture and home decor company. The brand is encouraging its audience to ‘Be crazy, be yourself’ through a quirky video, which shows, amongst other things, a baby with a fake moustache and a man dressed as a giant fish – glorious!

#6 Digital Week France

Digital week

From 15th-26th October we welcomed, for the first time, Digital Week France to Paris. The event offered a number of courses and events around digital creation and digital contemporary art to a large number of collectors, gallery owners and enthusiasts. Over 11 days and in 14 different locations, many conferences, exhibitions and round tables took place to discuss the digital evolution of society and how artists offer new perspectives and contemporary readings on the topic.

 

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Weekly social scoop

Latest news and developments on Twitter, Facebook, Ello, Pinterest and Telegram – just in case you missed it

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#1 Twitter acquires Twitpic archive to protect existing content as service bows out

By The Drum

  • Twitter has acquired the website and photo archive of Twitpic following the closure of the service
  • Twitpic creator Noah Everett announced the news in a blog post, and the deal means that the photo archive of Twitpic will be protected
  • Twitpic announced the decision to shut down in September after being served with a legal notice from Twitter over a trademark dispute. Soon after, it appeared the service may have had a reprieve by way of an acquisition by an un-named company. However, when the deal fell through, Twitpic again announced it would close

#2 Facebook re-invents the 1990s chat room with Rooms iPhone app

By Guardian

  • Facebook has released a new iPhone app, Rooms, that allows users to create near-anonymous chat rooms like those from the mid-1990s internet relay chat (IRC) systems
  • Rooms does not require a Facebook account to use – only an email address to re-login if switching between devices. The app connects users in a pseudo-anonymous fashion to chat about almost anything, away from the main Facebook experience, and is almost a recreation of IRC – but with Facebook’s terms and conditions applied

#3 ‘Anti-Facebook’ investors dig deep for Ello

By BBC News

  • A social network promising never to sell user data or incorporate advertising has secured multi-million dollar backing
  • Ello, which launched in August, has also become a Public Benefit Corporation, which prohibits its current and any future owners from breaking that promise
  • The network plans to make money by introducing micro-payments for additional features. Investors have pledged $5.5m (£3.4m)

#4 What Twitter Fabric Means for Developers

By Mashable

  • Twitter has had a complicated relationship with developers
  • In its earlier days, the social network encouraged third-party developers to build their own apps and services on top of the platform. But the company later began to roll out its own competing features (the most notable example of this is when Twitter created its own image sharing service, frustrating companies like Twitpic and Yfrog)
  • But Twitter made its biggest appeal yet to developers on Wednesday at Flight, the company’s first mobile developer conference. There CEO Dick Costolo unveiled Fabric, the company’s ambitious plan to win back developers

#5 Pinterest Is Continuing To Roll Out More Ads — Here’s What It Looks Like For Businesses

By Business Insider

  • It looks like Pinterest is one step closer to rolling out its ads product to all businesses, as it continues to add new ones to the Promoted Pin beta test that it first launched in May
  • Pinterest launched Promoted Pins with only a small group of advertisers, but has been gradually adding new businesses. The company just added a new wave of  advertisers, based on an invitation to advertise that a source showed Business Insider

#6 Secure Messaging App Telegram Adds Usernames And Snapchat-Like Hold-To-View For Media

By Tech Crunch

  • Telegram, the security-focused messaging app, now lets you add friends without necessarily knowing their phone number. An update to the iOS and Android apps today has introduced the option to register a username, although all users must still bind their account to a phone number
  • The advantage of a username is that you can share your contact details for Telegram without revealing your phone number, thus safeguarding some level of privacy
  • Usernames must be a minimum of five characters — so you can’t make up for losing out on a one-letter Twitter handle here — and can contain letters, numbers and underscores

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Weekly social scoop

Latest news and developments on Reddit, Twitter, Facebook, BuzzFeed and Snapchat – just in case you missed it!

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#1 Reddit acquires iOS reader Alien Blue – marking the site’s first official app

By The Drum

  • Reddit has acquired Alien Blue, the most popular iOS app specifically tailored to access the site on the mobile platform, for an undisclosed sum
  • Alien Blue, previously an unofficial Reddit client, has been purchased by the firm, giving it control of the most popular point of access on Apple’s iOS platform. It also marks the site’s first foray into mobile apps  with it previously relying upon third party services

#2 Facebook still freezing accounts despite apology to drag queens over ‘real names’

By Guardian

#3 Twitter: you like seeing tweets from people you don’t follow, so get ready for more

By Yahoo

  • Twitter said Friday it would start reconfiguring users’ timelines with “relevant” messages from people they haven’t bothered to follow at the service
  • Based on a positive response from its tests, the popular one-to-many messaging service is inching toward the Facebook model of using software to “curate” what users see based on their interests or activities, Twitter said in a blog post
  • “In many cases, the best tweets come from people you already know, or know of,” the San Francisco-based company said

#4 Snapchat Plunges Into Advertisements ‘To Make Money,’ Releases First Sponsored Video

By International Business Times

  • Snapchat began hosting advertisements on its service Saturday by releasing its first sponsored video, a 20-second trailer for the upcoming horror movie, “Ouija.” The Venice Beach, California-based company announced Friday that its users in the U.S. would now start receiving ads from brands
  • The trailer appeared in the “Recent Updates” section of the app, which is usually reserved for friends’ “Stories,” Huffington Post reported, adding that it is unclear how many users of the Snapchat app received the ad. The company wrote in a blog post last week that it was going to put sponsored content in that section for the first time

#5 BuzzFeed makes its German debut

By Deutsche Welle

  • In a nod to the website’s click-generating felines, BuzzFeed has gone live in Germany by hosting their launch in – where else – a cat café located in Berlin. Editor-in-chief of BuzzFeed Germany, Juliane Leopold, explained the company’s new plans there on Thursday
  • Consider the site a social experiment, much like everything BuzzFeed does. For the first eight months, readers will be exposed to what made the hub of social content the giant it is today: cat content and quirky quizzes

#6 Libel cases prompted by social media posts rise 300% in a year

By The Independent

  • The number of defamation actions brought over derogatory posts on social media has surged by more than 300 per cent in the past year
  • The increase in libel cases brought over comments made on Twitter and other “new media” platforms – including online-only news sites and mobile texting – is being attributed to a lack of understanding among social media users that they are legally responsible for what they write

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Weekly social scoop

Latest news and developments on Facebook, Instagram, Twitter, Snapchat, WhatsApp and Reddit – just in case you missed it!

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#1 French bank, Twitter team up for money transfers via tweets 

By Reuters

  • One of France’s largest banks is teaming up with social network Twitter Inc. this week to allow its customers to transfer money via tweets
  • The move by Groupe BPCE, France’s second largest bank by customers, coincides with Twitter’s own push into the world of online payments as the social network seeks new sources of revenue beyond advertising

#2 Facebook ‘anonymity app’ set to launch

By Marketing

  • Facebook is reportedly building an app that will allow its users to log in anonymously, in a bid to counter the growing threat of new rival Ello
  • The standalone app will arrive in the coming weeks and enable users to interact using pseudonyms, according to a report in the New York Times
  • The idea is to foster open discussion without any repercussion, particularly around taboo or difficult subject areas
  • But this would represent a change in attitude for Facebook, which has historically pushed the idea of users keeping their real identities across the web. Facebook currently only allows a “real name” policy, meaning it’s easy to connect a user’s post or actions with their real-life identity

#3 Facebook is over for teens – and Instagram and Twitter are the most popular social networks among American children

By Daily Mail

  • Teens have abandoned Facebook in favour of Instagram and Twitter, researchers have found
  • A new survey by investment bank Piper Jaffray found that more than 9 out of 10 American teenagers regularly use social media
  • It reveals Facebook’s fall from grace has been sudden – from being used by 72% of teens in the spring to just 45% now
  • Pinterest and Tumblr each claimed a little over 20 percent
  • Another 20 percent of teens said they use ‘other’ social networks, not named in the survey but likely including some popular anonymous messaging services and the disappearing-message app Snapchat

#3 Snapchat will debut ads “soon”, CEO reveals

By The Drum

  • Ads will start to appear on Snapchat “soon”, co-founder and chief executive Evan Spiegel has said
  • Earlier this year, it was announced that Snapchat was set to launch new service Snapchat Discovery in November, which would allow users to read articles, watch TV show clips and see adverts
  • Revealing more information while speaking at the Vanity Fair New Establishment Summit, Spiegel said the ads will not be targeted to individual users based on their tastes

#4 Facebook’s bill for WhatsApp climbs to $21.8bn

By FT

  • Facebook’s acquisition of WhatsApp Messenger has ended up being even more expensive than it originally thought
  • The social network’s largest deal to date closed on Monday, after receiving regulatory approval in Europe last week
  • The final combination of cash, stock and management incentives that Facebook is paying for the wildly popular chat app now totals $21.8bn. That figure is above the $19bn stated when the deal was first announced, because Facebook’s share price has risen more than 13 per cent since mid-February to $77.29 on Monday

#6 Snappening update: Reddit reportedly bans Snapchat photos after The Fappening

By International Business Times

  • Reddit reportedly banned hundreds of thousands of Snapchat photos that were posted online, the Inquisitr reported Sunday. The scandal, which has become known as “The Snappening,” purportedly resulted in more than 200,000 photos being leaked to 4chan and Reddit
  • A message was posted to the Fappening Discussion page on Reddit about posting Snappening pictures, titled, “PSA: Do not post links to the Snappening megafile.” It continued, “Most of it is child pornography, and the whole subreddit could get in massive trouble. That is all”
  • Later, an edit added: “Don’t ask for PMs on the subreddit. The Snappening has nothing to do with the Fappening, anyway”

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Weekly social scoop

Latest news and developments on Twitter, Pinterest, Facebook, Ello and Snapchat – just in case you missed it!

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#1 Twitter and Kantar Media release UK’s first official Twitter TV metric

By The Drum

  • Twitter and Kantar Media have unveiled the UK’s first official social TV metric for the social network in an effort to allow broadcasters and advertisers to more accurately calculate the social reach of TV shows
  • The tool will become available on the market in mid-October and for the first time will offer marketers and idea of the reach of TV-related tweets by providing data on the number of impressions generated by tweets

#2 Pinterest is tooling up to act a lot more like Facebook

By Business Insider

  • Pinterest has been somewhat of an outsider in the social media world compared to Facebook and Twitter in terms of media coverage and ad dollars. But news that the company has poached Google media partnerships manager Robert Macdonald into its own newly-created media partnerships role indicates that the sleeping giant might be just about to wake up
  • While Facebook and Google dominate all internet traffic, Pinterest has long claimed a significant chunk especially among women and those shopping online

#3 Facebook app to allow users to send cash

By Sky News

  • Facebook is set to allow friends to send each other money using its Messenger smartphone app, it has been revealed
  • The feature – which is yet to be activated – was discovered by Stanford computer science student Andrew Aude with the help of app exploration developer tool Cycript
  • The option lets users “attach” cash to a message in the same way they would typically attach a photo

#4 Ello – and goodbye to the new Facebook?

By the guardian

  • Since Facebook shrugged off Bebo and Myspace, it has had few direct competitors
  • The latest wannabe to break the surface is Ello, a network founded on an almost explicitly anti-Facebook ticket. “Ello is a simple, beautiful and ad-free social network,” reads its manifesto
  • The site’s design is simplistic to a fault, mainly in monochrome – it looks a bit like a posh Twitter – but it is difficult to navigate. I feel the urge to give up on Facebook, too, but it is hard to see how Ello presents the solution

#5 Snapchat: Yahoo ‘set to invest millions’

By BBC News

  • Yahoo is close to investing millions of dollars in mobile messaging service Snapchat, which may value the start-up at about $10bn (£6.2bn), reports say
  • Snapchat allows users to send images and videos that “disappear” seconds after being viewed
  • The company is said to have rejected a $3bn takeover offer from Facebook and other tech behemoths, including China’s Alibaba and Tencent groups in recent years

#6 Facebook considering move into healthcare, claims report

By Computing

  • Facebook is exploring moves into the healthcare market, according to a Reuters report
  • The social network is said to be considering the use of its platform to host support communities for sufferers of specific ailments, alongside preventative care applications
  • Facebook reportedly believes that such a move would increase engagement with its social platform, which is facing increased competition from brand-savvy rivals, such as Ello

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