Weekly social scoop

Latest news and developments on YouTube, Facebook, Google+ and LinkedIn – just in case you missed it! 

Weekly social scoop

#1 LinkedIn redesigns its home page


  • LinkedIn has announced that it will be redesigning its homepage in an effort to improve user experience
  • The changes will include a dashboard where users will be able to see how many people have viewed their profile and a ‘Keep in Touch’ box, which will enable users to comment on posts, while also suggesting people to connect with

#2 Facebook quietly dumps Bing

By Tech Crunch

  • It appears that Facebook will be developing its own search tool, after it quietly parted ways with Bing this weekend
  • Facebook has reportedly been developing its own search tool for a long time in an effort to give users the ability to filter through old comments and other information from friends

#3 Could Facebook be getting a dislike button?

By BBC News

  • During a recent Q&A session, Facebook founder, Mark Zuckerberg, said that Facebook is thinking about adding a “dislike” button, to allow users to dislike others’ posts
  • Zuckerberg said that it had been one of the most requested features the social network has received, but that they are trying to find a way to make sure it does not become a way to demean people’s posts
  • According to Facebook, 4.5 billion “likes” are generated every day

#4 Facebook wants to help you stop drunk posting

By Independent

  • Have you ever posted a picture whilst drunk and woke up cringing the next morning? Well, Facebook is considering inventing a tool which would prevent this happening
  • Facebook’s Artificial Intelligence Research department chief Yann LeCun explained to Wired that the “artificial assistant” would say “Uh, this is being posted publicly. Are you sure you want your boss and your mother to see this?”

#5 G+ allows users to choose infinite gender options


  • Google+ is following in the footsteps of Facebook to allow users to choose any word they like to describe their sexuality
  • The new Google+ options will be “Male”, “Female”, “Decline to state” and “Custom”. If “Custom” is chosen, a field will appear where users can choose whichever word they like

#6 YouTube testing out GIF maker

By IT Pro Portal

  • YouTube has opened up a new beta programme which lets users transform lengthy videos into six second length clips
  • YouTube has also included a caption option to allow users to create humorous memes
  • Anyone interested in participating in the beta phase is invited to put forward how they will use the GIF maker and the options are “create GIFs to promote my channel”, “allow fans to interact with my videos” or “Other”

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onechocolate loves

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new apps, cool events, ventures and happenings that have caught our eye…

#1 #Skeletakeover

Honda Skeletakeover

We love a bit of nostalgic marketing, so this week we had to feature Skeletor (yes, the character from the ‘80s cartoon programme, He-Man) and his ingenious takeover of Honda’s Twitter account. At first, the takeover – which ran for an entire day – was mistaken by many as a genuine cyber hack. It was, in fact, used to promote Honda’s offering to a younger demographic and will be followed up by adverts featuring Skeletor and other nostalgic toys such as Strawberry Shortcake. The stunt was a great way for Honda to inject humour and personality into the brand and appeal younger audience, whilst gaining a great level of engagement on social.

#2 #Traindeer

Virgin Trains caught our eye this week with its very cute #Traindeer activity. Two little girls won a ‘design a Christmas card’ competition, run by Manchester Piccadilly Station and local charity Riff Raff, with their drawing of a reindeer train. Virgin Trains caught wind of this and decided to make the girls’ creation reality by wrapping one of their trains in the ‘Rudolph’ design. The girls had no idea until they were invited to the station to be met by the transformed train pulling in, driven by none other than Santa! Not only does this make a heart-warming (and more importantly, PR-able) story, but the fantastically simple #Traindeer hashtag is likely to spread like wildfire throughout December as people excitedly share that they are on the way to visit loved ones in a novelty train. A straightforward but inspired partnership.

#3 Blink and you miss it


Here’s one to throw you back to your childhood … when was the last time you had a staring competition? To introduce Alcon’s Dailies Total1 contact lens brand to consumers, passers-by are being invited to take part in stare-offs against virtual opponents all over the capital, with the tagline; “Don’t let anything make you feel uncomfortable”. The installations use high-tech facial recognition technology to determine who blinks first, and print off a free trial voucher for you if you emerge victorious. You’d think we wouldn’t care too much about beating a pre-recorded opponent, but eight installations have recorded a huge 160,000 engagements so far. We love this innovative idea which appeals to the competitive streak in all of us.

#4 Flea Reads

While Zoella might be cool, there’s a new generation in waiting – meet the new, even younger vloggers and bloggers. One of our favourites is Flea of Flea Reads who is just amazing!

Not only is Flea brilliant (and cute), but her key messaging skills are awesome. Of course, she’s probably taken a leaf out of her mother’s book. If you don’t know Sally Whittle (@SWhittle) of whosthemummy fame, responsible for the Tots 100 list of parenting bloggers (and also the foodies 100), you really ought to check her insightful and often hilarious stories about motherhood and all that it involves.

#5 A snapshot of 2014 from Instagram


The social app, Instagram, has released its top pics of 2014 from the UK and around the globe. The Tower of London and Tower Bridge have become the most Instagrammed locations in Britain due to the stunning memorial ceramic poppy display. On a slightly less cultural note, the most popular photo of the year was from Kim and Kanye’s wedding, which has received 2.74 million likes! Check out some of the other images that made the list for a nice snapshot of the trends and tastes of Instagram users in 2014.

#6 ‘Appy New Year

best apps of 2014

At times it can be hard to keep up with the number of apps being launched. What’s even more difficult is knowing which ones are worth downloading and which would simply be a burden on your phone’s memory. This is why we’re grateful to Mashable’s Karissa Bell for compiling 2014’s best apps for iPhone and Android. Check out the lists to see if there are any gems you’re missing. We’re excited to see what will be the hot picks for 2015!

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Weekly social scoop

Weekly social scoop


Latest news and developments on LinkedIn, Facebook, Twitter and Instagram – just in case you missed it! 

#1 LinkedIn’s best tool yet?

By Venture Beat

  • LinkedIn has announced its ‘best tool yet’, Gobblin, which will simplify the data-ingestion process for Hadoop-based warehouses
  • The software, which will be available in the next few weeks, will be free to all users. Check out LinkedIn’s engineering manager, Lin Qiao’s, blog post for more details

#2 Twitter is looking at your app downloads

By Business Recorder

  • In a bid to improve targeted ads and content, Twitter will now track other apps which users have downloaded
  • Although Twitter receives data on apps you have downloaded, it won’t be able to see what goes on when the apps are in use
  • Twitter has offered guidelines on how users can ‘opt-out’ of having their app downloads tracked by activating the “Limit Ad Tracking” on iOs or “Opt out of interest-based ads” on Android

#3 Facebook decreasing in popularity

By Tech Times

  • The GlobalWebIndex (GWI) has released new research which shows that, while Facebook is still the most popular social network, it faces tougher challenges from networks gaining steam such as Tumblr, Pinterest, Instagram and Snapchat
  • The research showed that 16-19 year olds are using the site less and many said it is not as “cool” as it used to be

#4 Brands invest in Insta-stars

By The Guardian

  • Much like vloggers, brands and organisations are increasingly turning to the most followed Instagram users to promote their products, with beautiful, high-res photography, in the pursuit of a younger audience
  • This has brought a rise of high-earning Instagram stars who even get flown around the world to share photos of their experiences with their ever-growing fan bases

#5 Social media data flawed

By The Register

  • Computer scientists at McGill University in Montreal and Carnegie Mellon University in Pittsburgh have published research which found that social media data is riddled with human behaviour errors and can be easily skewed
  • Derek Ruths, assistant computer science professor, said: “The common thread in all these issues is the need for researchers to be more acutely aware of what they’re actually analysing when working with social media data.”

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Weekly social scoop

The latest news and developments on Facebook, Twitter, Buzzfeed, Amazon and Snapchat – just in case you missed it!

Weekly social scoop

#1 Snapcash

By Reuters

  • Last week, it was announced that Snapchat will team up with Square to allow users aged 18 or over to send money to their friends’ bank accounts
  • Snapchat, which has previously experienced security issues, stated that security is a top priority and that Square will store the debit card information and transfer the money between accounts

#2 Facebook at Work criticised

By The Independent

  • Last week, we wrote about Facebook’s attempt to rival LinkedIn through Facebook at Work, which is thought to launch in the new year
  • But some have argued that it could lead to distracted employees and breaches of confidentiality, if Facebook does not properly understand the requirements of businesses

#3 Amazon’s disappearing deals


  • In a bid to appeal to mobile shoppers, the internet retail giant, Amazon, has announced it will use Snapchat to send out exclusive deals to customers
  • As well as deals, users will receive gift ideas and recommendations, which will disappear seconds after the message has been opened

#4 Buzzfeed’s website traffic

By The Drum

  • A new report from Buzzfeed on how technology is changing media has revealed that social traffic, mobile usage and video views are the highest drivers to its website
  • The insight has led to Buzzfeed adopting a mobile-first approach, resulting in more mobile traffic and a higher share rates

#5 Facebook Groups app

By The Telegraph

  • Following the launch of its controversial Messenger app earlier this year, Facebook has revealed its second standalone mobile app – Facebook Groups
  • In an attempt to improve user experience, Facebook Groups will allow users to start new groups as well as track and control notifications

#6 Twitter exec Anthony Noto’s direct message fail

By BBC News

  • A senior Twitter exec, Anthony Noto, has made a Twitter faux paux by accidentally sending a public tweet which was supposed to be a private direct message
  • The message, which was deleted shortly after, read: “I think we should buy them. He is on your schedule for Dec 15 or 16 — we will need to sell him. i have a plan.”

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Weekly social scoop

Latest news and developments on Facebook, Twitter, Pinterest, YouTube and Snapchat – just in case you missed it!

Weekly social scoop

 #1 Facebook attempts to rival LinkedIn

As reported in the FT

  • In an effort to compete with Google, Microsoft and LinkedIn, Facebook is developing a new website targeted at enterprises called “Facebook at Work”
  • The site, which has been used internally at Facebook for some time, will enable users to chat with colleagues, connect with other professionals and allow remote collaboration

#2 Twitter’s new features

As reported in The Telegraph

  • The first – and less controversial– new development is that users will be able to record, edit and upload videos natively on Twitter, much like they can currently do with photos, gifs and Vines
  • Secondly, the chronological nature in which Tweets appear will be altered which, according to VP of product, Kevin Weil, is to ensure users can find the tweets most relevant to their interests 

#3 Facebook to bury promotional posts

As reported in The Drum

  • In response to negative feedback from users about promotional posts, Facebook has announced that they will appear less in news streams from 2015
  • As a result of new privacy policies, unveiled just a few days ago, users are also able to query why certain ads have appeared on their Timelines

#4 Pinterest’s fastest-growing demographic is surprising

As reported in Tech Crunch

  • Due its reputation as being the go-to site for arts and craft lovers, brides to be and fashionistas, Pinterest has traditionally attracted a predominantly female audience
  • However, Pinterest has revealed that men now account for one-third of all new members and the number of active male users has doubled over the past two years

#5 Snapchat increases users’ privacy

As reported by The Independent

  • Snapchat has announced that it will now let users know if unofficial third-party apps are saving their pictures or videos
  • The development follows the claim from 4chan that it had ‘hacked’ more than 100,000 nudes from Snapchat users, sparking concerns over users’ privacy

#6 YouTube’s Music Key

As reported by BBC News

  • Google’s YouTube has unveiled its new pay-monthly subscription service, Music Key
  • The move is set to pose a threat to other streaming services such as Spotify,  Rdio and Beats Music
  • Subscribers will also gain access to Google Play All Access, which is currently lagging behind Spotify’s 12.5 million paying subscribers

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