Weekly social scoop

The latest news and developments on Instagram, Twitter, YouTube and Facebook, just in case you missed them…

Weekly social scoop

#1 Facebook updates its video features giving admins more control 

By The Next Web

  • The new features will allow page admins the ability to upload ‘secret’ videos which can only be accessed with a direct URL
  • Similar to YouTube’s ‘unlisted’ feature, videos can now be shared privately
  • Video customisation has also had a revamp with age/gender restrictions being added to filtering features

 #2 Average spend on YouTube ads by top brands has increased by 60 percent

By Campaign

  • Brands including Apple, Coca-Cola and IBM have increased their spend on YouTube ads year on year
  • In the past 12 months, branded content have doubled the amount of views they have received
  • Brand channels are also reporting almost 50 percent rise in subscriptions

#3 Instagram could make more revenue from mobile ads than Google and Twitter

By Business Insider UK

  • According to eMarketer’s first ever advertising forecast, Instagram is predicted to generate up to $595m in advertising revenue worldwide
  • In just two years, Instagram is expected to overtake Google and Twitter in mobile ad revenues

#4 Users are spending 60 percent more time watching YouTube videos than they did last year

By Fast Company

  • The average user spends more than 40 minutes in a mobile viewing session on YouTube
  • YouTube head, Susan Wojcicki, wants to grow YouTube into a “dominant force in the video industry”
  • To complement this, Google has reported 11 percent revenue growth year on year

 #5 Facebook users over 50 most likely to use the site to check up on an old lover

By Huffington Post

  • Research by silversurfer.com found that one in six over 50’s in the UK check up on ex-partners on Facebook
  • Social media will continue to play a key role in this demographic as they become less able physically to keep in touch with family and friends, with 47 percent planning to spend more time on Facebook as they get older
  • 16 percent of over 50s want to show an old partner how well they’ve aged and use Facebook to show off their selfies

#6 MPs’ guide to using social media

By The Evening Standard

  • The CIPR has been commissioned by John Bercow to create a Twitter guide specifically geared towards MPs
  • Advice includes waiting 60 seconds after drafting a tweet before posting it
  • MPs are also encouraged not to feign interest in popular culture to seem more down-to-earth

#7 Twitter cracking down on stolen jokes

By The Verge

  • Following the successful removal of “stolen tweets” from Twitter it appears the micro-blogging site is trying to give users more rights to their own intellectual property
  • Claims of copyright infringement can be made on Twitter’s website
  • Content is usually challenged when it involves images or video and very rarely is a request filed against the written content of a tweet
  • Twitter’s staff go through the claims and any they deem valid will result in the offending tweets being deleted

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onechocolate loves… the view from France

Our French office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 Beme, the honest and authentic social network

Casey Neistat, a short-film video artist and social media evangelist, is releasing Beme, an app intended as an antidote to the ‘curated self’ – or glossy persona we create for ourselves online. Via YouTube, Neistat announced his latest creation: the Beme app forces us to  be ourselves in our shares, and in a rather original way. To shoot a video via Beme, you must put your smartphone against your chest, it will automatically record and post without your reviewing the content. And, like Snapchat, followers of a profile can watch videos only once. The waiting list to try Beme is still VERY long before you can even register (nearly three months), a great way to keep the hype around the app. The question is what fate will the app have? With Neistat’s awareness and skill, you can only imagine how quickly the application will grow.

#2 La Matinale du Monde – the perfect app for PRs

Le monde

Le Monde, a top French daily newspaper, launched its mobile app, La Matinale, which offers around 20 articles and videos (mostly paid) every morning. The article selection is much like Tinder, as users can swipe left/right. Le Monde’s ambition is to attract younger readers by addressing “young and active readers, wanting quality content and a simple, quick and enjoyable way to access curated information” says Gilles Van Kote, ex-Director of Le Monde. The subscription fee is 6.99€/month (with a launch price of 1.99€/month), which is cheaper than Le Monde’s full digital subscription (17.90€). Launched on 11th May, the app, La Matinale du Monde, is available on both iOs and Android.

#3 #mabarbeenvacances, when the answer to a racist tweet goes viral

Ma Barbe En Vacances

On 16th July, a Twitter account complained of seeing a bus of the UCPA (Union des Centres Sportifs de Plein Air), and an accompanying image of an adult “Maghrebi with a 20cm beard”. The community manager of the UCPA Twitter account replied with gifs of bearded men and one where two men kiss. Following the immediate success of the post, the community manager invited subscribers to post as many photos of beards as possible, with the hashtag mabarbeenvacances. A quick, appropriate and engaging reaction that soon became viral. The dream of every community manager!

#4 Colour revolution of the foot race

The Color Run

To associate a branded image with an event is a great way to get closer to a target audience and raise awareness. Sephora, a large French cosmetics group, excelled in this recently as it became the official sponsor of The Color Run. According to the latest barometer Uniteamsport conducted in June, The Color Run is the first fun race ranked with 10% aided awareness. Participation in The Color Run, which involves spraying the runners with a variety of coloured powder as they race, keeps growing with over 20,000 runners registered for the second event held in Paris. A great idea to reach its favorite target: a female and urban audience! The next event will take place in Marseille on 4th October 2015.

#5 Oasis, the king of the social networks newsjacking

Oasis

When the new Bond movie trailer was unveiled, #Spectrum started trending on Twitter and Oasis jumped on the opportunity. It quickly changed the names of actors to ones sounding more “fruity”. Oasis successfully took-over the James Bond saga codes. This fun communication style on its social networks contributes to the brand’s success and it is not about to stop!

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Weekly social scoop

The latest news and developments on Instagram, Google, Twitter, Meerkat and Facebook, just in case you missed them…

Weekly social scoop

 #1 Instagram reaches 14m UK users

By Business Insider UK

  • The milestone was announced at a press event at Facebook’s London HQ
  • It is thought that most of those 14m users are business accounts
  • This is the first time Instagram has broken down its audience numbers to a single region

#2 Google is indexing even more tweets following the deal between Twitter and Google

By Search Engine Land

  • 466% more tweets are being indexed by the search engine
  • Accounts with a higher follower count are still more likely to be favoured though
  • Google is still not indexing more than 96% of tweets

#3 Sima Sistani, VP of media at Meerkat discusses what sets the video streaming app apart

By The Drum

  • The app has recently launched its Cameo feature with the help of TMZ, MasterCard and The Weather Channel
  • The company has also announced its Facebook integration
  • Users have been doubling on a monthly basis since the app’s launch 

#4 Facebook trials a ‘Watch Later’ feature so users can come back to videos when they fancy

By TechCrunch

  • Facebook has reported its site receives 4 billion daily video views
  • The new feature is expected to boost these numbers as users have the option to come back to a video at a time more convenient to them
  • The button is currently available on the desktop version of the site 

#5 Pew Research Centre finds the US is turning to Facebook & Twitter more for news stories

By The Guardian

  • A survey conducted by Pews found that 63% of Americans get their news from the social media platforms
  • Twitter is used for more ‘breaking news’ stories
  • Changes to filtering algorithms or content structures can be attributed to this rise in interest
  • Facebook’s Instant Articles initiative has made viewing news articles within the platform easier 

#6 First snaps of Pluto appear on Instagram

By WIRED

  • NASA and Instagram teamed up to debut the first images of Pluto on the image-sharing platform
  • The social media site was given a one-hour head start on the image before it was officially released elsewhere
  • Proving to be a wise decision, the picture received 100,000 likes in less than an hour
  • NASA’s Instagram account already has 3.5 million followers, making it the perfect place for the debut 

#7 Instagram says no to #Curvy – but #Skinny lives on

By Huffington Post

  • In an effort to stop any ‘potentially harmful content’ being shared on the site, Instagram has blocked #curvy from searches
  • Content under this hashtag frequently violated the site’s nudity policy which is why it has been included in the hashtag cull
  • However, search terms such as bitch, fat slag, hookers and thin still exist 

#8 NHS doctors hit back with #ImInWorkJeremy

By BBC News

  • Following the announcement that UK Health Secretary, Jeremy Hunt, plans to impose a seven-day working week on hospital consultants, NHS staff already working over the weekend struck back to defend themselves
  • Staff up and down the country tweeted to say they were at work with pictures of themselves alongside the hashtag #ImInWorkJeremy

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Weekly social scoop

The latest news and developments from WhatsApp, Twitter, Instagram and Snapchat, just in case you missed them…

 Weekly social scoop

#1 WhatsApp could be banned in the UK due to new ‘Snoopers Charter’ bill

By Huffington Post

  • The ban would see a number of instant messaging services facing the cut including WhatsApp, iMessage, Snapchat and Facebook Messenger
  • The ‘Snoopers Charter’ bill will allow security services to access all instant messages sent in the UK, however, the encryption on these instant messaging services means the Government can’t see what’s being sent, making them illegal
  • Any company which refuses to remove the encryption could be banned completely

#2 Facebook to create a music streaming service to rival Spotify

By Wired UK

  • The social network site is reportedly already in talks with record labels
  • While the music streaming service is currently just a rumour, it’s is another example of how keen Facebook is to keep users logged onto the platform 

#3 Happy Birthday Twitter user – here’s some balloons and more targeted ads!

By The Verge

  • To better its native ad service, Twitter has added the option for users to add their birthday date to their profile
  • Twitter’s new audience insight for brands means that marketers can choose the age range they want to target ads to (these include millennials, seniors, college grads etc)
  • Your birthday doesn’t have to be public knowledge if you don’t want it to be, but it will help you to get those all important #HBD tweets on the big day 

#4 Gender equality extends to the Facebook icon

By The Drum

  • Designer Cailtin Winner has made slight alterations to the Facebook icon to make it feel more inclusive
  • Winner expressed “the importance of symbology in respect to the site’s iconography” having been educated at a women’s college 

#5 Instagram app for Windows makes viewing photos on your PC easier than ever

By The Next Web

  • After the Mac was given an app which made using Instagram a lot more pleasurable, the same company has launched an app which can be used on a Windows PC as well
  • The app allows users to upload photos from their desktop as well leaving comments, following accounts and searching users/hashtags

#6 Social Experiment: The company that only used Snapchat for a day

By Techcrunch

  • Gregory Grant, CEO of Sawhorse Media challenged his employees to just use Snapchat for a day
  • The experiment broke the preconceived notion that Snapchat was only used for sending “provactive photos”
  • Grant believes that if your team is lacking in understanding of a social network or new technology you should “completely immerse yourselves in it”

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Weekly social scoop

The latest news and developments from Twitter, Facebook and Pinterest, just in case you missed them…

Weekly social scoop

#1 Facebook to share advertising revenue

By BBC

• Facebook will start paying some video creators for uploading their clips to the platform. Those who keep viewers watching for longer will earn a greater share of the 55% ad revenue available
• The company is also launching a Suggested Videos feed that curates a sequence of clips, interspersed with adverts
• Ad analysts at IHS predict by 2018 Facebook will have 25% of online video ad revenue in Europe, and even more in the US

#2 Twitter’s Project Lightning will be called ‘Moments’

By The Telegraph

• The new service, revealed by Twitter as Project Lightning last month, aims to provide a better way of curating and aggregating tweets and content for users in one place so that they can follow live events
• All of the content will be curated by a team of editors working under Katie Jacobs Stanton, who runs Twitter’s global media operations
• Content can also be viewed by people who are not logged into Twitter

#3 Social Media Day, June 30th 2015

By Mashable

• In case you missed it, last Tuesday was World Social Media Day
• Launched by Mashable, the media outlet also published a roundup of how the world celebrated the annual occasion

#4 Pinterest starts rolling out ‘Buy Now’ pins

By TechCrunch

• After much discussion last month, Pinterest has started rolling out buyable pins on the iPhone and iPad (US-only at the moment)
• Promoted buyable pins is yet to start, but the social site has already started working with a few US brands including Nordstrom

#5 Facebook tests features for sharing GIFs

By Tech Crunch

• Facebook is testing a dedicated GIF button which allows users to find and send moving images in two taps (the current set up uses a series of GIF apps from third-parties)
• The GIF button – which began appearing last week to some of Messenger’s 700 million monthly active users – skims a number of trending GIFs and serves them up for easy sharing, without the need to leave the Messenger app

#6 New ‘Holy’ Facebook contender launched

By Tech Radar and The Telegraph

Facegloria, a new sin-free social network site, has been set up by evangelical Christians in Brazil in a holy war against dropping social media standards with strict rules preventing users from posting content that might offend the Almighty
• Restrictions apply to colourful language, sexual content and depictions of violence
• Approximately 100,000 people are said to have signed up to Facegloria within its first month, and the network has a target of 10 million users within two years

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