Weekly social scoop

The latest news and developments on Facebook, Twitter, LinkedIn, Rainvid and WhatsApp, just in case you missed them…

Weekly social scoop

#1 Facebook becomes the top online news source

By The Drum

  • Analytics firm Parse.ly has named Facebook as the top source for online news, overtaking Google
  • Social media sources accounted for 43% of all traffic referrals with Google only sending 38% of the traffic
  • Meanwhile, Twitter is still a “distant traffic source” – Parse.ly CTO believes this is to do with Facebook’s transparency around algorithms 

#2 Twitter shares plummet amid fears it won’t be able to compete in the mainstream

By The Guardian

  • The company’s market value fell from $41.5bn to $17.6bn
  • Investors such as Harvard, Yale and Stanford have been selling their Twitter stock in recent weeks
  • Concerns follow the slow Q2 user growth and uncertainty around the CEO position following the departure of Dick Costolo earlier this year

#3 LinkedIn launches a new app to allow employees to look up co-workers

By Business Insider

  • 30% LinkedIn users look at a co-worker’s profile at least once a month
  • Only 38% of professionals use their internal intranet service to its full effect and 46% of those surveyed would rather use LinkedIn to better understand co-workers
  • LinkedIn’s new app ‘Lookup’ simplifies this process and allows you to sign up with your company’s email address to easily connect with people within your organisation 

#4 Rainvid hopes to become the go-to source for online videos

By Geek Online

  • The video bookmarking network aims to become the “Pinterest for videos”
  • Rather than being limited to just YouTube content, the Israeli start-up will allow users to collect videos from across the web
  • Users will be able to ‘like’ and ‘follow’ lists within the Rainvid community earning points along the way 

#5 Facebook updates Notes

By Silicon Republic

  • Facebook has revamped the little-used feature to properly format longer content and encourage users to write and post articles on the site
  • The move indicates that Facebook is hoping to rival sites such as Medium, which was set up by two of Twitter’s original team 

#6 WhatsApp web support now available for iOS devices

By The Guardian

  • iPhone users are now able to send and receive WhatsApp messages from their computers
  • The service requires the phone to be connected to the internet as it only “mirrors” the data from the phone app
  • WhatsApp web services are available on both Mac and PC to most Windows, Google, Blackberry, Nokia and iOS devices 

#7 Land Rover promotes its #WeDealInReal campaign

By Marketing Magazine

  • The brand is promoting grassroots-to-stadium rugby through a YouTube video involving 11 grassroots rugby teams across the world
  • From Scotland to Fiji the video aims to tell local clubs’ stories to a global audience

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Weekly social scoop

The latest news and developments on Facebook, Periscope, Instagram and Twitter, just in case you missed them…

Weekly social scoop

#1 Periscope users watch 40 years of video each day

By The Drum

  • In the four months since Periscope launched it has amassed a staggering 10 million users
  • Periscope’s founders claim they are uninterested in Daily Active Users (DAU) or Monthly Active Users (MAU) and instead released figures around the aggregate amount of time users spent watching live content on the platform
  • As more and more people buy 4G smartphones, Periscope’s founders believe “time watched” is a more realistic way to measure app success as it aligns with its users needs and demands

#2 Facebook trials stand alone news-focused app

By PR Daily

  • Using a similar model to Twitter, the app will allow notifications for certain news stories to be pushed directly to the user
  • Users can choose which publications they want to follow from a select list of partnering titles
  • This feature will become part of the new business initiative from Facebook 

#3 Live-streaming on Facebook may be available to non-celebrities soon

By The Drum

  • The feature is currently only available to high-profile celebrities, however, Facebook has unveiled plans to roll it out to other verified members soon
  • While this doesn’t necessarily mean everyone will be able to use it, it suggests a staggered launch to the different levels of users over time
  • As Facebook faces competition from social media platforms such as SnapChat and Whisper, the heightened popularity of online video means this is good place for Facebook to start winning over younger audiences 

#4 Requests for personal data from Twitter users has doubled in the last six months

By The Drum

  • UK authorities requested the personal data of Twitter users 299 times from January to July 2015
  • In the previous six months, government agencies and police bodies only put in 116 such requests
  • The UK is in fourth position worldwide in the number of data requests behind US (2,396 requests), Japan (425 requests) and Turkey (412 requests)
  • Twitter handed over the personal information when requested in 52 percent of cases  

#5 Twitter-powered Coca-Cola vending machines

By Event Magazine

  • The latest brand to use the power of social media to give consumers freebies is Coca-Cola, who set up a Twitter-powered vending machine in London train stations
  • In order to take part, passers-by needed to tweet a specific hashtag (#ChooseHappiness) as well as their favourite coke drink
  • The vending machine will display the tweet as well as dispensing a matching t-shirt
  • Topshop and Benefit previously launched similar campaigns using tweets to generate consumer interaction 

#6 Musicians choose Instagram to build their social media presence

By The Drum

  • Online music analysts “Next Big Sound” have revealed that 283 million users are now following musicians on Instagram
  • This figure is a six-fold increase on last year
  • Artists such as Fetty Wap have gained more than 1.1 million followers in the first six months of 2015 thanks to the intimate glimpse users are given into celebrities personal lives
  • The top three most followed musicians on Instagram are Taylor Swift, Selena Gomez and Beyonce

#7 Nobody “lols” anymore

By The Independent

  • Facebook has analysed its posts to understand how people are expressing laughter online
  • The research found that “haha” was the most popular way of demonstrating a laugh, while “lol” fell flat with just 1.9 percent of users using it
  • Facebook also found that “lol” was most popular with older Facebook users, while the younger generation preferred using an emoji or the phrase “hehe”

#8 Forget Twitter and Facebook, the rich and wealthy have their own social networks

By Daily Mail

  • Members-only sites that cost users £3,000 a year to join are becoming more and more popular with the UK’s top earners
  • Sites such as ELEQT and asmallworld draw in users boasting salaries of £150k upwards and feature a heavy vetting process to even get a foot in the door!

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onechocolate loves

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new tech, cool events, ventures and happenings that have caught our eye…

#1 #ShareHumanity

Here at chateaux onechocolate we have great admiration for campaigns that set out to inspire and make a real difference. That’s why we are fully behind a new U.N. campaign that sets out to highlight stories of survival and humanitarian activism in conflict-torn and disaster-hit countries to mark World Humanity Day (19th August).

The U.N. is asking for the digitally connected to go to its website and sign up to the #ShareHumanity app. The app will automatically post stories of men, women and children “who have hit the worst days of their life, and have come through them” on their social media feed.

The goal here is to spur action en masse and inspire the Facebook and Twitter-verse to donate to the U.N. fund for global emergencies. The U.N. humanitarian office needs to raise $20 billion this year to keep 100 million people in need alive – double what it asked for in 2009 – and so far it’s received less than 30 percent.

We’ve already joined the huge number of celebrities that have signed up to support the message, have you?

#2 #ILookLikeAnEngineer – do you?

I look like an engineer

We love the power of Twitter to demonstrate diversity in the tech industry. After a U.S. company posted an ad using one of its female engineers, the hashtag #ILookLikeAnEngineer has spread like wildfire with thousands of other female engineers posting images of themselves to dispel the myth that all engineers are male. Our client, @ness_tech also had their say! Great spur of the moment social campaign, with a ‘feel good’ factor.

#3 Robot evolution

A robot arm programmed by researchers at the University of Cambridge has surprised scientists by building a series of “robot babies”, which evolved successfully over each generation to produce smarter and more capable versions each time. A clear indication that natural selection exists even in the robot world! The mother robot was able to analyse how each of her baby robots performed and used this to slightly alter the programme elements within the next generation she built, keeping the elements that worked well and changing those that didn’t.

Although the idea of an army of robot babies might scare some, this technology could help our workforces become much more efficient in the future, as the mother robot was able to suggest configurations that may never even occur to the human mind!

#4 Ad-less Tokyo


We’ve been captivated by the eerie images of an ad-less Tokyo, created by French graphic designer, Nicolas Damiens, and published in the Guardian this week. In an age where internet advertising and social media promotion dominate, it’s sometimes easy to forget that the billboard still rules in many of our largest cities. The billboard has been reinventing itself for the modern era too. Lights and colour are of course established features of city advertisements, but brands have been trying more innovative ways to engage their audience – for example, the recent Carlsberg beer-dispensing billboard, which was powered by social media. While there are campaigns underway to ban urban billboards, it’s pretty hard to imagine our own Piccadilly Circus devoid of the colourful ads that have helped make it so famous.

#5 How cats took over the internet


For years now cats have ruled the internet and with more than two million views on YouTube, incorporating the right cat into a campaign can create a viral sensation for brands. But what is behind the fascination with our feline friends? You can now find the answer, thanks to a new exhibition called “How Cats Took Over The Internet“, which opened at the Museum of Moving Images in New York. The exhibition examines how cats’ online dominance began over twenty years ago in internet chat rooms and the psychology behind phenomena such as Caturday, LOLCats, cat videos and the celebrity cat.

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Weekly social scoop

Latest news and developments on social media – just in case you missed them…

Weekly social scoop

#1 Twitter earnings disappointment

By CNBC and The Guardian

  • Quarterly earnings were reported last week with Twitter dominating all expectations
  • However, average monthly active users did not meet up to the predictions laid out by analysts
  • Shares plummeted by more than 10 percent following the reports on users
  • Snapchat and Facebook continue to soar (according to the Guardian’s Charles Arthur) 

#2 Twitter gets its own native Windows 10 app

By The Next Web

  • Users are able to see tweets from top trending topics in the app or in Live Tiles on the Start Menu, without being logged in
  • The app should also be able to run on Windows 10 Mobile when that is launched later on in the year 

#3 Facebook’s hide option might not mean what you think

By IT Pro Portal

  • New update reveals that people who hide lots from their newsfeed may see content reappear as the negative preference weighting will be downgraded
  • Introducing a new update to the way newsfeeds work, Software Engineer, Sami Tas, and Engineering Manager, Meihong Wang, reveal that a small group of people go to the trouble of hiding just about every story that appears in their newsfeed. It is these people for whom Facebook believes that hiding should not necessarily mean that similar stories should be hidden.

#4 Facebook unveils its ‘internet drone’

By The Guardian

  • The drone (codenamed Aquila) will be able to fly for three months without landing to provide internet to remote areas of the world
  • Facebook will partner with local ISPs to provide services
  • Full testing will take place later this year in the US 

#5 Leave your facebook account to your children when you die

By The Mirror

  • Facebook is letting users nominate someone to be in charge of your social media account after you die
  • The feature is called “legacy contacts” and will allow your loved ones to take control of your account, posting status updates and changing profile pictures 

#6 Katy Perry sets up a virtual pop-up shop to sell her latest fragrance

By Marketing

  • Twitter users who follow Katy have exclusive access to content
  • Katy Perry fans were recruited to bring in other fans to follow the pop-up shop account
  • Only people following the account could access the store when it went live

#7 England Rugby World Cup players slapped with a 24-point guide on social media etiquette

By The Telegraph

  • Players are already forbidden from writing newspaper columns or vlogging
  • In an effort to preserve their role model status, the RFU is urging players to remain focused and not get caught up in pointless arguments on Twitter

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Weekly social scoop

The latest news and developments on Instagram, Twitter, YouTube and Facebook, just in case you missed them…

Weekly social scoop

#1 Facebook updates its video features giving admins more control 

By The Next Web

  • The new features will allow page admins the ability to upload ‘secret’ videos which can only be accessed with a direct URL
  • Similar to YouTube’s ‘unlisted’ feature, videos can now be shared privately
  • Video customisation has also had a revamp with age/gender restrictions being added to filtering features

 #2 Average spend on YouTube ads by top brands has increased by 60 percent

By Campaign

  • Brands including Apple, Coca-Cola and IBM have increased their spend on YouTube ads year on year
  • In the past 12 months, branded content have doubled the amount of views they have received
  • Brand channels are also reporting almost 50 percent rise in subscriptions

#3 Instagram could make more revenue from mobile ads than Google and Twitter

By Business Insider UK

  • According to eMarketer’s first ever advertising forecast, Instagram is predicted to generate up to $595m in advertising revenue worldwide
  • In just two years, Instagram is expected to overtake Google and Twitter in mobile ad revenues

#4 Users are spending 60 percent more time watching YouTube videos than they did last year

By Fast Company

  • The average user spends more than 40 minutes in a mobile viewing session on YouTube
  • YouTube head, Susan Wojcicki, wants to grow YouTube into a “dominant force in the video industry”
  • To complement this, Google has reported 11 percent revenue growth year on year

 #5 Facebook users over 50 most likely to use the site to check up on an old lover

By Huffington Post

  • Research by silversurfer.com found that one in six over 50’s in the UK check up on ex-partners on Facebook
  • Social media will continue to play a key role in this demographic as they become less able physically to keep in touch with family and friends, with 47 percent planning to spend more time on Facebook as they get older
  • 16 percent of over 50s want to show an old partner how well they’ve aged and use Facebook to show off their selfies

#6 MPs’ guide to using social media

By The Evening Standard

  • The CIPR has been commissioned by John Bercow to create a Twitter guide specifically geared towards MPs
  • Advice includes waiting 60 seconds after drafting a tweet before posting it
  • MPs are also encouraged not to feign interest in popular culture to seem more down-to-earth

#7 Twitter cracking down on stolen jokes

By The Verge

  • Following the successful removal of “stolen tweets” from Twitter it appears the micro-blogging site is trying to give users more rights to their own intellectual property
  • Claims of copyright infringement can be made on Twitter’s website
  • Content is usually challenged when it involves images or video and very rarely is a request filed against the written content of a tweet
  • Twitter’s staff go through the claims and any they deem valid will result in the offending tweets being deleted

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