Weekly social scoop

Latest news and developments on social media including Twitter, Instagram, Facebook and Tinder Social – just in case you missed them…

social media scoop

#1 Twitter now lets anyone request a verified account
By The Verge:

  • Twitter will let users request a verified account and the all-important blue tick by filling out a form on its website
  • The form asks for a verified phone number and email address, a profile photo, and additional information regarding why verification is required or helpful
  • However Twitter still says, “an account may be verified if it is determined to be of public interest”

#2 Selena Gomez’s Instagram, Facebook and Twitter posts ‘worth up to $550,000′
By The Independent:

  • Selena Gomez is now also the most influential person across Instagram, Facebook and Twitter, with almost three million engagements per post
  • She has a combined following of 181 million followers – half of which are on Instagram
  • Her success has been attributed to her selective attitude to the brands she works with on her social channels – she posts less sponsored posts than many other celebrities, and as such is more engaging to her fans

#3 Facebook may be trying to copy Snapchat again with “quick updates”
By Mashable:

  • New screenshots of what look to be an experiment, show the company is working on a new feature that allows groups of friends to privately share photos and other updates that disappear after 24 hours
  • Quick updates lives in the main Facebook app behind the new smiley face icon in the top right corner of the app. From there, you can add friends to groups so you can see each other’s updates
  • However, a Facebook spokesperson said this was an old test and that it had no plans to roll out the feature to more people

#4 Tinder Social launches globally
By TechCrunch:

  • Tinder Social has launched to provide a new way for groups to plan big nights out
  • Users can choose to add friends to their group via Facebook, and then match with other groups that are in the area
  • If one person from each of the groups matches, then the groups gain access to a shared chat room – just like regular Tinder

#5 Twitter test redesigns how you compose new tweets
By Mashable:

  • Twitter is experimenting with a new look for the tweet composer in its iOS app
  • The test moves the app’s tweet composer to the top of users’ timelines. Previously, the app’s tweet composer was a separate part of the app
  • A Twitter spokesperson confirmed the experiment, saying it was meant to make it easier for iOS users to tweet while browsing the app

#6 Instagram lets Taylor Swift test a tool that could see celebrities block abusive comments
By The Drum:

  • Instagram is reportedly allowing Taylor Swift and other high-profile figures on Instagram test a tool that “blocks” negative comments
  • According to the Times, the new feature means that rather than having to individually delete hundreds or thousands of comments, as a regular user would have to, Swift – or whoever is controlling her account –  is able to remove them en masse immediately

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Weekly social scoop

Latest news and developments on social media including Pokémon Go, Twitter, Facebook, Periscope and Pinterest – just in case you missed them…

social media scoop

#1 Pokémon Go is now live in the UK
By TechCrunch:

  • Pokémon Go reached Europe last week, launching in Germany on Wednesday and the UK on Thursday
  • Crucially, in its short life it has surpassed past Tinder in total installs, has passed Twitter in daily active users and inched past Facebook in engagement time

#2 Twitter Kit adds support for Vine videos
By SocialTimes:

  • Developers using Twitter Kit can now seamlessly incorporate Vine videos into their applications
  • Apps will automatically expand Vine videos in their timelines and play loops just as they appear within Vine

#3 Facebook’s Instant Articles are now on Messenger
By Mashable:

  • Instant articles, previously limited to the main Facebook app, are now compatible with the Android version of Messenger and will be on iOS soon
  • Instant Articles load within the Facebook app (and now Messenger) instantly and don’t direct users to the publisher’s website
  • This marks the first time the company has expanded the articles beyond the main Facebook app

#4 Periscope adds Editors’ Picks channel for viewing curated streams
By SocialTimes:

  • Periscope announced the release of an Editors’ Picks channel within its live streaming application, which allows users to browse curated streams they may have missed
  • Users can find the Editors’ Picks channel by tapping the search button and looking under the Broadcasts tab, and are picked by Pinterest’s editorial team

#5 Pinterest acquires the team behind Highlight and Shorts
By TechCrunch:

  • Pinterest is acquiring the team behind Math Camp, the creators of Highlight
  • The acquisition is in line with Pinterest improving its discoverability product – its core competency is discovering new content, and the Math Camp team launched with an app initially created around the hope of discovering people around you

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Weekly social scoop

Latest news and developments on social media including Twitter, LinkedIn, Pinterest and Facebook – just in case you missed them…

social media scoop

#1 Twitter unveils Snapchat-style stickers
By WIRED:

  • After Facebook bought MSQRD, and added its many masks and filters to its live video; now Twitter’s adding Stickers, which is a clever mash-up of all Snapchat’s filters into a single place
  • Twitter stickers are basically emojis you can place on top of a photo
  • Twitter’s not yet charging for any of its stickers, nor is it allowing advertisers or users to make and sell them, but “yet” is very much the operative word

#2 LinkedIn rolls out programmatic ads shortly after the $26.2bn Microsoft acquisition
By The Drum:

  • LinkedIn has set about monetising its 400 million members by introducing programmatic ad buying to advertisers
  • Trialled in Q3 2015, the new method will deliver display ads on LinkedIn desktop, on supplementing the earning power of sponsored content which delivers 60 per cent of its revenue
  • The automated ad buys come after Microsoft gambled $26.2bn on the company. With a wealth of professionals indexed by industry, interests and skills on the site, brands will now be able to find a more valuable proposition

#3 Facebook abandons standalone news-reading app Paper
By TechCrunch:

  • Facebook has pulled the Paper app from the app store and will discontinue support for existing downloads of it on July 29th
  • Despite its eye-catching, progressive design, the experience proved unnecessary for most and too unfamiliar for those that tried it. Part of the app will live on, though, as design elements and features in Facebook’s Instant Articles
  • Now with no dedicated place to read news, and the main News Feed focusing on showing posts from friends and family, news publishers may find it tougher to pull referral traffic from Facebook

#4 Pinterest adds two major new features that make it easier for you to shop
By Business Insider UK:

  • Pinterest has enhanced its social commerce efforts with a shopping cart and visual search capability to both its website and mobile app, reports Adweek
  • The shopping cart lets users add items from multiple sellers in a manner similar to Amazon, letting them checkout all items at once without ever leaving the Pinterest platform
  • Pinterest is also bringing Buyable Pins, the company’s version of a buy button, to its website. Until now, these buttons only existed on the mobile app

#5 Facebook’s new Featured Events recommended by staff members rather than algorithms
By The Drum:

  • Facebook has debuted a new product in the US called Featured Events allowing dedicated staff to recommended events to users
  • Moving away from a solely algorithmic process influenced by the behaviour of the user and friends, the company is altering (and hopefully refining) suggestions by introducing a human element to help spread the word about local events
  • Users can put their public events up for consideration, where it will be shared to relevant people in the local area. It added that events that have paid for ads will not receive priority in the suggestions

 

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Weekly social scoop

Latest news and developments on social media including Instagram, Twitter and Facebook – just in case you missed them…

social media scoop

#1 Half a billion users now on Instagram
By WIRED:

  • Instagram is reporting that it now has more than half a billion registered
  • According to reports there are more than 300 million people on the photo sharing app every day, posting 95 million images
  • Instagram has more than doubled in size in the past two years, the company’s fastest growth yet

#2 Facebook to introduce snapchat-style filters
By The Verge:

  • The new video filters will be applied to its Facebook Live service and is another move towards promoting the social networks’ video services
  • Facebook bought the video selfie firm MASQRD in March which will allow Facebook to compete with Snapchat when it comes to videos and live broadcasting

#3 Twitter allows location-based feeds
By TechCrunch:

  • Twitter will now let users see when tweets are being sent from a specific location (business, event or city)
  • The update follows Twitter’s integration with Foursquare
  • Specific areas can be tagged into tweets and added into a feed dedicated to those locations, however, navigating these feeds isn’t easy yet
  • It is hoped that location-based tweets will encourage users to get more involved as it will give people browsing these feeds more visibility into their activity

#4 Twitter encouraged to look into more live event streaming
By Bloomberg Technology:

  • Twitter has already sold more than half of its ad space for the Thursday-night games which has sparked interest in more live sport or political debates being covered by the social networking site
  • The company is trying to move itself from the second, periphery screen during live events to becoming the “centre screen”

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Weekly social scoop

Latest news and developments on social media including Twitter, Instagram and Snapchat – just in case you missed them…

social media scoop

#1 Snapchat passes Twitter in daily usage
By Bloomberg:

  • Snapchat, the four-year-old messaging app, is said to have 150 million people using it each day
  • Twitter, which was founded in 2006, has less than 140 million users interacting with the service daily, according to Bloomberg estimates
  • Snapchat has been growing quickly, boosted by its popularity among young people and reportedly had 110 million daily users in December

#2 Twitter reportedly held merger talks with Yahoo
By Fortune:

  • Twitter executives met with Yahoo CEO Marissa Mayer and her team several weeks ago to discuss merger possibilities, according to the New York Post
  • It’s not clear that the conversations were serious, as Twitter CEO Jack Dorsey reportedly did not attend the meeting
  • One source told the Post: “Twitter is the destination for instant news and Yahoo has a lot of eyeballs on its site. The idea isn’t as crazy as you might think.”

#3 Instagram to give businesses an official presence on its platform
By Mashable:

  • Instagram previewed new profiles and tools for businesses, which will be available to people in the U.S., New Zealand and Australia in the next few months
  • The changes will add a prominent “contact” button to profiles, detailed analytics tools and easier access to promotion tools, which turn Instagram posts into ads
  • Companies will also be able to add an email address, phone number or text message option to their profile, along with directions

#4 Instagram’s new algorithm that puts the best posts first goes live – just like Facebook
By TechCrunch:

  • In March, Instagram announced plans to move away from showing posts in strict reverse chronological order, and instead boost those based on the “likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post”
  • Instagram is making the change as its increased user base means more photos and videos are being uploaded, which means there’s a higher chance of people missing things they want to see
  • The network also revealed that on average, people miss 70 percent of their feeds

#5 Snapchat will soon redesign its Discover section, reports say
By Mashable:

  • Snapchat will soon roll out a redesigned version of its Discover page, according to multiple reports
  • The new design will be a tiled design, similar to Instagram’s feed
  • Users could see the new design live within the next week

#6 Snapchat secretly acquires Seene, a computer vision startup that lets mobile users make 3D selfies
By TechCrunch:

  • Seene’s technology lets you capture 3D models from your phone with a standard smartphone camera
  • Snapchat could use the technology for a brand new category of selfie lenses, a new 3D photo format or for future virtual reality projects
  • Given Snapchat’s recent investment in it selfie lenses, it would make sense to use Seene’s technology to improve them — making them more enticing for advertisers and users

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