Weekly social scoop

Latest news and developments on Facebook, Twitter, Buzzfeed and Reddit – just in case you missed it


#1 Twitter trials ‘Buy’ button

By The Wall

  • Twitter is finally taking its first crack at e-commerce by testing a “Buy” button in the US that lets shoppers buy directly from a Tweet
  • According to Twitter’s blog, the button is just the first step in the social network’s plan to build more functionality into the site and transform the way we shop with our mobile devices
  • The blog goes on to report that users will be offered access to exclusive offers and merchandise, while sellers will have a new way to capitalise on their relationships with their followers 

#2 Facebook goes head-to-head with YouTube with video push

By The Drum

  • Facebook is set to challenge YouTube at its own game by actively courting the video platforms own multi-channel networks to distribute its videos directly on the social media platform
  • Amongst those to be approached for the new initiative are Maker Studio and Collective Digital Studio who have already uploaded some shows to Facebook in a trial programme, according to the Wall Street Journal

#3 Facebook asks users why they don’t want to see ads

By Marketing

  • Facebook has started asking users why they “hide” certain ads on the News Feed, and plan to use the feedback to determine where else to show those ads
  • Facebook has long given users the option to hide irrelevant ads on their News Feed, using that feedback to calculate what else to show them

#4 Facebook trials Snapchat-style vanishing posts

By International Business Times

  • Facebook is testing a content deletion feature that allows users to schedule posts to expire from their timeline after a set period of time
  • The tool is similar to the disappearing messages made popular by the app Snapchat, the same app Facebook reportedly tried to buy for $3bn (£1.8bn) last year
  • The automatic deletion feature is currently being trialled on Facebook’s iOS app as part of a “small pilot”

#5 Buzzfeed president Greg Coleman on how it will use its $50m investment to court brands

By Marketing Week

  • Marketers have already been given many reasons to take notice of BuzzFeed, such as the ability to write their own BuzzFeed-style listicles. In recent months there has rarely been a publisher more commented on, analysed or criticised
  • ·         But now, with its recent cash injection and newly-hired president Greg Coleman now firmly in situ, BuzzFeed is on a marketing drive of its own to ensure the world’s top brands are taking advantage of what it claims will be the new advertising medium: tone of voice

#6 Huffington Post banned from posting on Reddit section in attribution row

By The Guardian

  • The Huffington Post has been banned from posting content on a section of Reddit, after the US social media website accused the AOL-owned news aggregator of lifting content “without attribution”
  • A post on the r/UpliftingNews subreddit accused some editors of the Huffington Post’s Good News section of embracing a “parasitic business model” and said HuffPo articles would be “immediately removed”

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Weekly Social Scoop

Latest news and developments on Facebook, LinkedIn, Twitpic, ChitChat and Pinterest – in case you missed it.


#1 Over 65% of video views on Facebook come from mobile, as platform introduces video view counter

By The Drum

  • There are over one billion video views a day on Facebook, the platform has revealed, with more than 65 per cent of these coming from mobile
  • Facebook released the figures as it rolled out a new feature that will allow viewers to see exactly how many times each video has been watched
  • Coming just a few months after Facebook introduced video metrics for companies, the new feature will be available for both people and company pages

#2 LinkedIn rolls out new security features to help users safeguard their accounts

By ZDNet

  • With personal data security top of mind this week, LinkedIn has introduced new security features that it says will help users of the social network for professionals keep their accounts and data secure
  • LinkedIn’s head of privacy and security Madhu Gupta described in a blog post that the network has added a new option within the settings tab that allows users to see where and on what devices they are logged into their account

#3 Pinterest’s new Chrome extension turns your new tabs into beautiful pins

By The Next Web

  • Pinterest has released a new Chrome extension, Pinterest Tab, which replaces the New Tab window of your browser with a random photo based on your interests
  • Artsy500px and National Geographic Your Shot serve as the sources for the visual inspiration. When you first load the extension, Pinterest has you choose from a range of topics, including photography, cats, fashion, design and art

#4 ChitChat is Snapchat for voice messages


  • The Snapchat formula is simple, but effective: “This message will self-destruct.” It works brilliantly for photographs, because sometimes you don’t necessarily want to be able to keep all your friends’ puppy photos clogging up your SD card
  • But would that formula work just as well for voice messages? Well, why not? ChitChat, a new app called from developer Ideo, does just that

#5 Facebook wants to make sure you know your privacy options

By Tech Radar

  • Privacy is, quite understandably, a big concern for Facebook users and the social network is rolling out a new tool to help you sort through your options
  • Facebook users will begin to see the “Privacy Checkup” pop-up appear on their News Feeds over the next few weeks. Alternately you can access it manually through the “privacy shortcuts” button near your notifications on the top of the page

#6 Twitpic is shutting down, blames Twitter

By Mashable

  • In early 2009, Janis Krums tweeted a remarkable picture of a US Airways plane partly submerged in the Hudson River off of New York City. That image quickly went viral and helped put Krums and Twitter on the map
  • At the time that image was posted, Twitter did not have a native photo-sharing feature so Krums used Twitpic – one of a couple photo tools that worked with Twitter
  • On Thursday, Twitpic announced that it will be shutting down later this month. The reason: Twitter

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Weekly Social Scoop

Latest news and developments on Twitter, Facebook, LinkedIn, Vine, Google+ and Youtube – in case you missed it.

blog PRCA 2

#1 Twitter now lets anyone check how many people saw their tweets

By Mashable

  • In June, Twitter began experimenting with opening its analytics dashboard to users outside of its advertisers. Then, last month, Twitter rolled out an updated analytic dashboard to marketers, verified users and Twitter Card publishers.
  • For each tweet, the dashboard lets users see: the number of impressions (how many times users saw the tweet on Twitter); number of favourites; number of retweets and replies; how many times users engaged with a tweet and what that engagement was. It also shows the number of clicks on the user’s profile.

#2 Facebook testing new function to make mobile search better

By The Drum

  • Facebook is testing a function for its mobile app which will allow users to search through their friends old posts by keywords.
  • The tool, which has been described by Facebook as “an improvement to search on mobile” will help users find content which may otherwise be buried.

#3 An inside look at LinkedIn’s ‘unbundling’ mobile strategy

By CIO.com

  • LinkedIn is unbundling itself at an increasing rate as it approaches its “mobile moment” later this year when more than half of its 313 million users access the site via mobile devices.
  • The company has released a series of mobile apps for specific use cases — seemingly throwing everything at the wall to see what sticks.

#4 Vine fights back against Instagram with new video editing tools

By Variety

  • Vine’s not sitting back and watching as Facebook-owned Instagram steals away its audience of short videos.
  • The company has offered users a new suite of editing tools that enable six-second videos to be manipulated in multiple ways — which should help it hold onto a growing group of influential stars that are breaking out on the platform.
  • Until now, Vine users have been limited to just posting footage they film directly on their cameras with a few editing options. A new camera feature, however, enables videos to be shot in low light, move and duplicate scenes, even mute sound.

#5 You can now import Google+ videos in YouTube

By Tech Times

  • Web video creators have been frustrated and confused by the inability to upload videos from Google+ to YouTube. But YouTube just announced a new feature to address this issue.
  • Google bought YouTube in 2006. In 2011, Google integrated its social networking service, Google+, with YouTube, but not completely, which confused those users of Google+ who also use YouTube. Users were able to watch YouTube videos on Google+, but were not able to import videos from Google+ accounts to YouTube accounts.

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Paddy Power strikes again

Paddy Power

Looking for a great example of responsive content, created in the spur of the moment with big headline-grabbing results? Well look no further, PaddyPower has gone and done it again!

By now, anyone interested in digital marketing campaigns knows to keep a keen eye out for Irish bookmaker Paddy Power’s latest antics. Its adverts, love them or hate them, demand attention – a TV ad where a cat was kicked into a tree by a blind footballer became the most complained-about UK advert of 2010.

This week, the boundary-pushing brand courted attention for live-tweeting the chat-up lines of a poor fellow named Steve. The hapless gent became an overnight sensation when he accidentally started texting a Paddy Power employee, thinking he was contacting  a lady he had met while on ‘the pull’ the night before.

Paddy Power texts 1

The conversation went viral before Steve could work-out that he had been duped – but thankfully he took it well when he realised his flirting had been put on display for the whole world to see.

Paddy Power texts

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Who’s buying Facebook’s button?


Announced at the end of last week, Facebook is launching a ‘buy’ button, designed to let users snap up products straight from the site. It follows hot on the heels of Twitter, which quietly launched a ‘buy now’ button earlier in the month, after much speculation. A week later, and this news is still proving cause for debate, with key commentators, including the FT, posing the big question: is this just window dressing or will actually help drive sales?

Here’s a snapshot of industry insiders’ views and predictions:

According to Mashable, this social/ecommerce merge is more than just about increasing ad sales. What they really want is to “use commerce as a way to boost engagement among users by giving them more reason to stay on site, as well as provide an additional selling point to advertisers.” A particularly interesting point when you think about it in context of today’s millennials. This generation is social media-savvy and often the best way to reach them is through social channels. For brands to stay relevant to their younger fans – they need to diversify. Could social shopping be the way to do this?

In the slightly more cynical corner sits Marketing Week. Lara O’Reilly warns that neither brands, nor Twitter and Facebook for that matter, should expect this move to “generate meaningful revenue…any time soon.” And it doesn’t stop there. She adds that ultimately users just aren’t really ready for this new tool, they will rarely “log in (to the sites) for a shop.” However, it’s not all doom and gloom – it may just take a bit of time for this innovation to catch on.

When it comes to ads on Twitter and Facebook, diginomica argues that “brands can do a hell of a lot on Facebook and Twitter themselves without having to advertise.” This also brings into question ad targeting. Derek du Preez states that “Facebook needs to get a hell of a lot better at serving up ads that are really tailored to its users.” He adds, “I can’t think of a single thing I would have bought from an ad on Facebook to date, if I had been given the opportunity.”

The views on this are very much a mixed bag but it seems most industry pros are approaching the move with caution. Will the new tools really be all they’re cracked up to be? We’ll have to wait and see but, in the meantime, it’s interesting to note that other social platforms are also getting in on the action. The FT reports that Pinterest is likely to get on board with the trend, having just partnered with Shopify, an online platform that encompasses more than 100,000 shops and makes sure that all pins of products include details of prices.

What do you think? Can you see a strong business case for buying into the button for your brand’s social channels?

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