Weekly social scoop

Latest news and developments on Reddit, Twitter, Facebook, BuzzFeed and Snapchat – just in case you missed it!


#1 Reddit acquires iOS reader Alien Blue – marking the site’s first official app

By The Drum

  • Reddit has acquired Alien Blue, the most popular iOS app specifically tailored to access the site on the mobile platform, for an undisclosed sum
  • Alien Blue, previously an unofficial Reddit client, has been purchased by the firm, giving it control of the most popular point of access on Apple’s iOS platform. It also marks the site’s first foray into mobile apps  with it previously relying upon third party services

#2 Facebook still freezing accounts despite apology to drag queens over ‘real names’

By Guardian

#3 Twitter: you like seeing tweets from people you don’t follow, so get ready for more

By Yahoo

  • Twitter said Friday it would start reconfiguring users’ timelines with “relevant” messages from people they haven’t bothered to follow at the service
  • Based on a positive response from its tests, the popular one-to-many messaging service is inching toward the Facebook model of using software to “curate” what users see based on their interests or activities, Twitter said in a blog post
  • “In many cases, the best tweets come from people you already know, or know of,” the San Francisco-based company said

#4 Snapchat Plunges Into Advertisements ‘To Make Money,’ Releases First Sponsored Video

By International Business Times

  • Snapchat began hosting advertisements on its service Saturday by releasing its first sponsored video, a 20-second trailer for the upcoming horror movie, “Ouija.” The Venice Beach, California-based company announced Friday that its users in the U.S. would now start receiving ads from brands
  • The trailer appeared in the “Recent Updates” section of the app, which is usually reserved for friends’ “Stories,” Huffington Post reported, adding that it is unclear how many users of the Snapchat app received the ad. The company wrote in a blog post last week that it was going to put sponsored content in that section for the first time

#5 BuzzFeed makes its German debut

By Deutsche Welle

  • In a nod to the website’s click-generating felines, BuzzFeed has gone live in Germany by hosting their launch in – where else – a cat café located in Berlin. Editor-in-chief of BuzzFeed Germany, Juliane Leopold, explained the company’s new plans there on Thursday
  • Consider the site a social experiment, much like everything BuzzFeed does. For the first eight months, readers will be exposed to what made the hub of social content the giant it is today: cat content and quirky quizzes

#6 Libel cases prompted by social media posts rise 300% in a year

By The Independent

  • The number of defamation actions brought over derogatory posts on social media has surged by more than 300 per cent in the past year
  • The increase in libel cases brought over comments made on Twitter and other “new media” platforms – including online-only news sites and mobile texting – is being attributed to a lack of understanding among social media users that they are legally responsible for what they write

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Weekly social scoop

Latest news and developments on Facebook, Instagram, Twitter, Snapchat, WhatsApp and Reddit – just in case you missed it!


#1 French bank, Twitter team up for money transfers via tweets 

By Reuters

  • One of France’s largest banks is teaming up with social network Twitter Inc. this week to allow its customers to transfer money via tweets
  • The move by Groupe BPCE, France’s second largest bank by customers, coincides with Twitter’s own push into the world of online payments as the social network seeks new sources of revenue beyond advertising

#2 Facebook ‘anonymity app’ set to launch

By Marketing

  • Facebook is reportedly building an app that will allow its users to log in anonymously, in a bid to counter the growing threat of new rival Ello
  • The standalone app will arrive in the coming weeks and enable users to interact using pseudonyms, according to a report in the New York Times
  • The idea is to foster open discussion without any repercussion, particularly around taboo or difficult subject areas
  • But this would represent a change in attitude for Facebook, which has historically pushed the idea of users keeping their real identities across the web. Facebook currently only allows a “real name” policy, meaning it’s easy to connect a user’s post or actions with their real-life identity

#3 Facebook is over for teens – and Instagram and Twitter are the most popular social networks among American children

By Daily Mail

  • Teens have abandoned Facebook in favour of Instagram and Twitter, researchers have found
  • A new survey by investment bank Piper Jaffray found that more than 9 out of 10 American teenagers regularly use social media
  • It reveals Facebook’s fall from grace has been sudden – from being used by 72% of teens in the spring to just 45% now
  • Pinterest and Tumblr each claimed a little over 20 percent
  • Another 20 percent of teens said they use ‘other’ social networks, not named in the survey but likely including some popular anonymous messaging services and the disappearing-message app Snapchat

#3 Snapchat will debut ads “soon”, CEO reveals

By The Drum

  • Ads will start to appear on Snapchat “soon”, co-founder and chief executive Evan Spiegel has said
  • Earlier this year, it was announced that Snapchat was set to launch new service Snapchat Discovery in November, which would allow users to read articles, watch TV show clips and see adverts
  • Revealing more information while speaking at the Vanity Fair New Establishment Summit, Spiegel said the ads will not be targeted to individual users based on their tastes

#4 Facebook’s bill for WhatsApp climbs to $21.8bn


  • Facebook’s acquisition of WhatsApp Messenger has ended up being even more expensive than it originally thought
  • The social network’s largest deal to date closed on Monday, after receiving regulatory approval in Europe last week
  • The final combination of cash, stock and management incentives that Facebook is paying for the wildly popular chat app now totals $21.8bn. That figure is above the $19bn stated when the deal was first announced, because Facebook’s share price has risen more than 13 per cent since mid-February to $77.29 on Monday

#6 Snappening update: Reddit reportedly bans Snapchat photos after The Fappening

By International Business Times

  • Reddit reportedly banned hundreds of thousands of Snapchat photos that were posted online, the Inquisitr reported Sunday. The scandal, which has become known as “The Snappening,” purportedly resulted in more than 200,000 photos being leaked to 4chan and Reddit
  • A message was posted to the Fappening Discussion page on Reddit about posting Snappening pictures, titled, “PSA: Do not post links to the Snappening megafile.” It continued, “Most of it is child pornography, and the whole subreddit could get in massive trouble. That is all”
  • Later, an edit added: “Don’t ask for PMs on the subreddit. The Snappening has nothing to do with the Fappening, anyway”

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Weekly social scoop

Latest news and developments on Twitter, Pinterest, Facebook, Ello and Snapchat – just in case you missed it!


#1 Twitter and Kantar Media release UK’s first official Twitter TV metric

By The Drum

  • Twitter and Kantar Media have unveiled the UK’s first official social TV metric for the social network in an effort to allow broadcasters and advertisers to more accurately calculate the social reach of TV shows
  • The tool will become available on the market in mid-October and for the first time will offer marketers and idea of the reach of TV-related tweets by providing data on the number of impressions generated by tweets

#2 Pinterest is tooling up to act a lot more like Facebook

By Business Insider

  • Pinterest has been somewhat of an outsider in the social media world compared to Facebook and Twitter in terms of media coverage and ad dollars. But news that the company has poached Google media partnerships manager Robert Macdonald into its own newly-created media partnerships role indicates that the sleeping giant might be just about to wake up
  • While Facebook and Google dominate all internet traffic, Pinterest has long claimed a significant chunk especially among women and those shopping online

#3 Facebook app to allow users to send cash

By Sky News

  • Facebook is set to allow friends to send each other money using its Messenger smartphone app, it has been revealed
  • The feature – which is yet to be activated – was discovered by Stanford computer science student Andrew Aude with the help of app exploration developer tool Cycript
  • The option lets users “attach” cash to a message in the same way they would typically attach a photo

#4 Ello – and goodbye to the new Facebook?

By the guardian

  • Since Facebook shrugged off Bebo and Myspace, it has had few direct competitors
  • The latest wannabe to break the surface is Ello, a network founded on an almost explicitly anti-Facebook ticket. “Ello is a simple, beautiful and ad-free social network,” reads its manifesto
  • The site’s design is simplistic to a fault, mainly in monochrome – it looks a bit like a posh Twitter – but it is difficult to navigate. I feel the urge to give up on Facebook, too, but it is hard to see how Ello presents the solution

#5 Snapchat: Yahoo ‘set to invest millions’

By BBC News

  • Yahoo is close to investing millions of dollars in mobile messaging service Snapchat, which may value the start-up at about $10bn (£6.2bn), reports say
  • Snapchat allows users to send images and videos that “disappear” seconds after being viewed
  • The company is said to have rejected a $3bn takeover offer from Facebook and other tech behemoths, including China’s Alibaba and Tencent groups in recent years

#6 Facebook considering move into healthcare, claims report

By Computing

  • Facebook is exploring moves into the healthcare market, according to a Reuters report
  • The social network is said to be considering the use of its platform to host support communities for sufferers of specific ailments, alongside preventative care applications
  • Facebook reportedly believes that such a move would increase engagement with its social platform, which is facing increased competition from brand-savvy rivals, such as Ello

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Weekly social scoop

Latest news and developments on Facebook, Twitter, Buzzfeed and Reddit – just in case you missed it


#1 Twitter trials ‘Buy’ button

By The Wall

  • Twitter is finally taking its first crack at e-commerce by testing a “Buy” button in the US that lets shoppers buy directly from a Tweet
  • According to Twitter’s blog, the button is just the first step in the social network’s plan to build more functionality into the site and transform the way we shop with our mobile devices
  • The blog goes on to report that users will be offered access to exclusive offers and merchandise, while sellers will have a new way to capitalise on their relationships with their followers 

#2 Facebook goes head-to-head with YouTube with video push

By The Drum

  • Facebook is set to challenge YouTube at its own game by actively courting the video platforms own multi-channel networks to distribute its videos directly on the social media platform
  • Amongst those to be approached for the new initiative are Maker Studio and Collective Digital Studio who have already uploaded some shows to Facebook in a trial programme, according to the Wall Street Journal

#3 Facebook asks users why they don’t want to see ads

By Marketing

  • Facebook has started asking users why they “hide” certain ads on the News Feed, and plan to use the feedback to determine where else to show those ads
  • Facebook has long given users the option to hide irrelevant ads on their News Feed, using that feedback to calculate what else to show them

#4 Facebook trials Snapchat-style vanishing posts

By International Business Times

  • Facebook is testing a content deletion feature that allows users to schedule posts to expire from their timeline after a set period of time
  • The tool is similar to the disappearing messages made popular by the app Snapchat, the same app Facebook reportedly tried to buy for $3bn (£1.8bn) last year
  • The automatic deletion feature is currently being trialled on Facebook’s iOS app as part of a “small pilot”

#5 Buzzfeed president Greg Coleman on how it will use its $50m investment to court brands

By Marketing Week

  • Marketers have already been given many reasons to take notice of BuzzFeed, such as the ability to write their own BuzzFeed-style listicles. In recent months there has rarely been a publisher more commented on, analysed or criticised
  • ·         But now, with its recent cash injection and newly-hired president Greg Coleman now firmly in situ, BuzzFeed is on a marketing drive of its own to ensure the world’s top brands are taking advantage of what it claims will be the new advertising medium: tone of voice

#6 Huffington Post banned from posting on Reddit section in attribution row

By The Guardian

  • The Huffington Post has been banned from posting content on a section of Reddit, after the US social media website accused the AOL-owned news aggregator of lifting content “without attribution”
  • A post on the r/UpliftingNews subreddit accused some editors of the Huffington Post’s Good News section of embracing a “parasitic business model” and said HuffPo articles would be “immediately removed”

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Weekly Social Scoop

Latest news and developments on Facebook, LinkedIn, Twitpic, ChitChat and Pinterest – in case you missed it.


#1 Over 65% of video views on Facebook come from mobile, as platform introduces video view counter

By The Drum

  • There are over one billion video views a day on Facebook, the platform has revealed, with more than 65 per cent of these coming from mobile
  • Facebook released the figures as it rolled out a new feature that will allow viewers to see exactly how many times each video has been watched
  • Coming just a few months after Facebook introduced video metrics for companies, the new feature will be available for both people and company pages

#2 LinkedIn rolls out new security features to help users safeguard their accounts

By ZDNet

  • With personal data security top of mind this week, LinkedIn has introduced new security features that it says will help users of the social network for professionals keep their accounts and data secure
  • LinkedIn’s head of privacy and security Madhu Gupta described in a blog post that the network has added a new option within the settings tab that allows users to see where and on what devices they are logged into their account

#3 Pinterest’s new Chrome extension turns your new tabs into beautiful pins

By The Next Web

  • Pinterest has released a new Chrome extension, Pinterest Tab, which replaces the New Tab window of your browser with a random photo based on your interests
  • Artsy500px and National Geographic Your Shot serve as the sources for the visual inspiration. When you first load the extension, Pinterest has you choose from a range of topics, including photography, cats, fashion, design and art

#4 ChitChat is Snapchat for voice messages


  • The Snapchat formula is simple, but effective: “This message will self-destruct.” It works brilliantly for photographs, because sometimes you don’t necessarily want to be able to keep all your friends’ puppy photos clogging up your SD card
  • But would that formula work just as well for voice messages? Well, why not? ChitChat, a new app called from developer Ideo, does just that

#5 Facebook wants to make sure you know your privacy options

By Tech Radar

  • Privacy is, quite understandably, a big concern for Facebook users and the social network is rolling out a new tool to help you sort through your options
  • Facebook users will begin to see the “Privacy Checkup” pop-up appear on their News Feeds over the next few weeks. Alternately you can access it manually through the “privacy shortcuts” button near your notifications on the top of the page

#6 Twitpic is shutting down, blames Twitter

By Mashable

  • In early 2009, Janis Krums tweeted a remarkable picture of a US Airways plane partly submerged in the Hudson River off of New York City. That image quickly went viral and helped put Krums and Twitter on the map
  • At the time that image was posted, Twitter did not have a native photo-sharing feature so Krums used Twitpic – one of a couple photo tools that worked with Twitter
  • On Thursday, Twitpic announced that it will be shutting down later this month. The reason: Twitter

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