Weekly social scoop

Latest news and developments on Facebook, Twitter, LinkedIn YouTube and Pinterest – just in case you missed it… 

Weekly social scoop

#1 Facebook adds payments to its portfolio

By The Guardian

  • Facebook is the latest in a long line of tech companies expanding into the payments market
  • The social network has announced that it will enable users to send money to their friends through a new feature on its messaging app
  • The tool will initially be available in the US on Android and iOS, before being rolled out internationally

#2 Twitter to sell even more data

By The Drum

  • In 2014, Twitter sold $70m worth of tweets to brands and businesses, but data strategy chief, Chris Moody, has revealed that the social network will significantly increase this amount in 2015
  • The move is reflective of the increasing value of social media data to marketers in understanding their customers at a more sophisticated a level than ever before

#3 Twitter and Rhapsody bring music to tweets

By Mashable

  • Announced at SXSW last week, Twitter and Rhapsody will team up to allow users to share full-length songs on the social platform
  • Rhapsody is hoping that the new tool, which is already available on Twitter’s mobile app, will attract more subscribers to the service

#4 LinkedIn acquires Careerify

By Tech Radar

  • Following its acquisition of Bizo in 2014, LinkedIn has purchased Canadian HR software start-up, Careerify
  • The move will bolster the enterprise social network’s big data recruitment offering through Careerify’s product focused on employee referrals

#5 YouTube rolling out subscription service

By The Telegraph

  • In an attempt to better rival existing video-on-demand services such as Hulu, Vimeo and Netflix, YouTube is planning to launch a subscription service which will allow users to watch unlimited video without ads
  • The new service is reported to be modelled on YouTube Music Key, which launched in beta last November for £9.99 per month

#6 Pinterest valuation soars

By International Business Times

  • Pinterest has raised $367m in its latest round of funding, bringing its total valuation to $11bn
  • The virtual scrapbooking website hopes to bring this round of funding’s total to just over half a billion dollars before it closes in a few weeks
  • A spokesperson said that “Pinterest will use the additional capital for corporate purposes, including to fuel international expansion”

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Weekly social scoop

Latest news and developments on LinkedIn, YouTube, Snapchat, Twitter and Facebook – just in case you missed it 

Weekly social scoop

#1 LinkedIn revamps Sponsored InMail

By The Drum

  • Building on its new suite of Marketing Solutions, launched last month, LinkedIn has revamped and reintroduced Sponsored InMail
  • The key update is that mail will now only be sent to users when they are logged in and actively using LinkedIn
  • The move is aimed at improving targeted messaging; enabling brands to directly communicate with the right people, at the right time

#2 YouTube introducing 360-degree videos

By Tech Radar

  • In a nod to the virtual reality tech innovations we have been seeing more and more of, YouTube has announced it will launch support for 360-degree videos
  • The new technology will allow users to see either side of a scene and even turn round completely to see behind
  • The swish new tool is said to be launching in the next few days and advertisers and brands will be among the first to make use of it 

#3 Snapchat valuation soars

By The Guardian

  • Snapchat’s valuation has skyrocketed to £15bn (£10bn) thanks to Chinese ecommerce giant, Alibaba, investing $200m in the company
  • The latest figures from the photo-sharing app dwarf the $3bn offer from Facebook just over a year ago
  • With Snapchat currently banned in China, it is unclear what the immediate value of the app is to Alibaba

#4 FCA’s warning about Twitter

By City Wire

  • Companies promoting complex products have been warned by the Financial Conduct Authority (FCA) about using ‘character limited’ services such as Twitter
  • “It may be possible to signpost a product or service with a link to more comprehensive information, provided that the promotion remains compliant in itself. Alternatively, it may be more appropriate to use ‘image advertising’ to promote a firm more generally” said the regulator 

#5 Facebook revamps content guidelines

By BBC News Technology

  • Facebook is hoping to provide more clarity around what content is banned on the social network with its revised guidelines
  • A section on ‘dangerous organisations’ will now be included in community standards to give more detail on what types of nudity it allows to be published

#6 Twitter looks east

By The Financial Times

  • Despite Twitter being banned in mainland China, the social network has opened a one-man office in Hong Kong, in the hope of attracting more of China’s fast-growing, global companies onto the platform
  • Peter Greenberger, who heads up the social media company’s emerging markets operations, said: “The opportunity, we think, is huge. We know there’s demand. We’ve had some experience with Chinese companies already that are seeking to reach audiences overseas.”

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Weekly social scoop

Latest news and developments on WhatsApp, Instagram, Twitter, Facebook, and Google+ – just in case you missed it…

Weekly social scoop

#1 Is Google+ dead?

By The Independent

  • Bradley Horowitz, a VP at Google, has announced that the company will be splitting its social network into ‘Photos’ and ‘Streams’
  • There has been no word from the company on the future of the struggling Google+ brand, which was launched in 2011
  • The Independent has observed that “Photos and Streams are likely an attempt by Google to take the more popular and successful services that are integrated within Google+ — such as its photo editing tools and its integration with other software — and ditch the Google+ branding” 

#2 Instagram rolls out clickable links

By The Independent

  • For the first time, Instagram will allow advertisers to post clickable links in their posts
  • The update is part of a broader push to encourage users to interact more with paid-for posts and comes after the intro of the new ad format, “carousel ads”
  • Instagram says the scrollable ads could allow companies to “bring the potential of multi-page print campaigns to mobile phone”

#3 Meerkat fun on Twitter

By The Guardian

  • Meerkat, a live-streaming phone app, was launched at the end of February, but became a fascination for many Twitter users last Wednesday
  • The clever tool allows users to live-stream video straight to the web and uses Twitter to alert people to Meerkat broadcasts
  • As other people start to watch your stream, their profile picture will appear on your screen and you are able to interact with each other 

#4 iOS calling for WhatsApp in Beta stage

By International Business Times

  • There is fresh evidence that WhatsApp is in the beta phase of testing iOS calling, with rumours that the update will be available for public download in the near future
  • Italian blog, iPhone Italia, has posted screenshots suggesting the new tool is being tested for the OTT app

#5 Facebook develops artificial intelligence test

By Internation Business Times

  • A team of artificial intelligence researchers at Facebook HQ have developed an intelligence test for computers
  • The test is designed in the hope that it could one day be used to create a digital assistant – potentially used to filter Facebook user’s news feeds 

#6 Facebook page ‘Likes’ expected to plunge

By The Independent

  • If your company has a Facebook page, you are likely to see the amount of ‘Likes’ your page has drop, thanks to the news that Facebook will remove deactivated accounts and those owned by people who have died
  • The removal is thought to begin in the next few weeks and it is unclear at this stage exactly how many accounts will be affected

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Weekly Social Scoop

Latest news and developments on Twitter, Facebook, Snapchat and LinkedIn – just in case you missed it

Weekly social scoop

#1 First British bank to allow payments via Twitter

By The Guardian

  • From the 10th of March, Barclays’ customers will be able to make payments to others via Twitter, without needing the recipient’s bank details or phone number
  • The service will run on the mobile app, Pingit, meaning that the normal security functions for regular Pingit payments will apply

#2 Facebook’s advertising community grows

By Reuters

  • Facebook has announced that the number of active advertisers on the social network has grown 33% since July 2014, bringing the total number to 2 million
  • Moreover, the majority of advertisers are small and mid-sized businesses (categorised as typically spending $5-$50 per-day)
  • According to COO, Sheryl Sandberg, the fastest growing regions for small business Facebook advertising are Europe-Middle, East-Africa and Asia Pacific 

#3 The verdict is positive for LinkedIn’s new tools

By The Drum

  • LinkedIn’s new set of marketing tools which were introduced on the 19th of February have been met with a largely positive response
  • Starcom MediaVest Group’s Liam Brennan said that the updates will have a big impact on online advertising for the B2B sector
  • For more information on the new data-led product suite, check out onechocolate’s guide to what marketers need to know about LinkedIn Lead Accelerator 

#4 Music a ‘really interesting opportunity’ for Snapchat

By The Guardian

  • Hot on the heels of last week’s announcement that Snapchat users will now be able to add music to their snaps, the company’s CEO, Evan Spiegel, has said that he sees music as a “really interesting opportunity” for Snapchat
  • Hinting that the photo sharing platform may be adding more music-related features, Spiegel said “Music is really appealing to us right now because it has some of the same attributes that communication had when we were working on Snapchat in the beginning”

#5 Belgian watchdog criticises Facebook’s data protection laws

By BBC News Technology

  • A report written by Belgium’s privacy watchdog has accused Facebook of breaking European data protection laws
  • The report found that Facebook placed “too much burden” on users to navigate complex settings and that it was not transparent enough about how data gathered on users was used in adverts

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Weekly social scoop

Latest news and developments on YouTube, LinkedIn, Snapchat, Facebook and Twitter – just in case you missed it

Weekly social scoop

#1 YouTube for Kids

By BBC News Technology

  • The world’s largest online video platform, YouTube, is rolling out YouTube for Kids in a bid to make its content more child-friendly
  • The app, which will run separately from the main channel, will have strict parental controls and restrictions on who can upload videos, as well as curating content from sources such as Sesame Street
  • It launches in the US on Monday the 23rd February and will be available in the UK later in the year

#2 LinkedIn launches global ad network

By Financial Times

  • Following its acquisition of Bizo last year, LinkedIn has launched a set of advertising products that bring ads to users, not only on LinkedIn’s site, but on over 2,500 other websites
  • The move, aimed at increasing LinkedIn’s lead-generating capabilities, will allow marketers to utilise more of LinkedIn’s data to bring tailored adverts to the right people at the right time
  • The Drum has reported that Samsung and Lenovo are two of the first companies to trial the new product range following the launch last Thursday

#3 Snapchat gets musical

By The Guardian

  • Snapchat users using iOS are now able to add music to their snaps using SoundCloud, iTunes and Spotify
  • The update will enable users to record a track and use it as the soundtrack on their snap or upload it to their “Stories” profile, which may pose a threat to start ups such as the music-based communication app, Dubsmash
  • It looks like this may be the first of many steps into the music world for SnapChat as the company’s Chief Executive, Evan Spiegel, has said he “sees music as a really interesting opportunity”

#4 Facebook ads get smarter

By Mashable

  • Facebook is making its adverts even smarter by rolling out a new set of dynamically optimised tools called Product Ads
  • The updates will bring more intelligent, tailored ads by targeting users based on their activity, location and interests
  • For the first time, adverts will also have the ability to show more than one product at once, which should increase the odds of users finding something to buy

#5 YouTube prepares ad-free service

By The Guardian

  • In a bid to compete with streaming services such as Netflix, Google’s YouTube is preparing to launch a paid-for subscription service for users who don’t want to see adverts
  • The move, which the video-sharing platform has been trialling since 2013, is part of YouTube’s efforts to “fine-tune” the user experience 

#6 Twitter wooing developers

By Financial Times

  • Twitter is launching an international campaign to attract businesses and developers to build products for the social platform
  • Twitter hopes that the new products will increase its user base and drive revenue
  • The move follows the release of tools last October specifically designed to help programmers build apps

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