Weekly social scoop

Latest news and developments on social media including Facebook and Twitter – just in case you missed them…

social media

#1 Facebook’s news algorithm changing… Again
By The Guardian:

  • This time the site wants to make sure users are getting more of the content they actually spend time reading or watching
  • It is believed this change is a result of Facebook’s access to more data on user behaviour off the site, which will help to create the metrics needed
  • This change follows a series of tweaks the platform has made to ensure article consumption is experienced in a positive way in an attempt to keep users on the site

#2 Twitter’s location tagging extended to Yelp
By The Drum:

  • Previously geo-tagging was provided solely by Foursquare, however, Twitter has announced an integration with Yelp in the UK and Japan
  • Yelp gives users more detailed information in their tags and allows business owners to reach out to potential customers through Twitter following a Yelp geo-tag
  • This has already rolled out in Germany and France

#3 Facebook to become a payments mechanism
By The Independent:

  • Facebook plans to join the likes of Samsung, Apple and Android to offer a payments service to its users
  • The social network already has 1.6bn regular users so will already have a strong stake in the ground when it comes to rolling out the service
  • It is possible that Facebook would have a massive advantage in this field as it would know much more about customers than any bank would, and be able to make more informed decisions on possible credit risk
  • Facebook would have access to shopping preferences and recent locations, much more information than the average bank ever knows about its customers

#4 Twitter has its first new business chief in China
By USA Today:

  • Despite being banned in mainland China since 2009, Twitter is looking for further advertising growth in the country
  • Twitter opened a Hong Kong office in 2009 and has begun engaging with advertisers, content providers and influencers in China

#5 Facebook backdoor revealed by “friendly” hacker
By TechRadar:

  • A white hat hacker has been rewarded for finding a potential issue that allowed staff usernames and passwords to be extracted
  • The issue has since been fixed and Facebook has reiterated that it was not user’s personal data at risk

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onechocolate loves… the view from France

Our French office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 #FeelWelcomeFromThe1stTweet


AccorHotels recently refreshed its philosophy to ensure guests ‘feel welcome’, from the first click, to the moment they first step into the hotel. As part of its online campaign, AccorHotels welcomed newcomers  who used #MyfirstTweet on Twitter, by sending a personalised bathrobe to their home. This is a particularly effective campaign enhancing the customer experience offline and in their own homes.

#2 The Sushi burger

sushi burger

It started as an April Fools when Soba Sushi, a Japanese restaurant chain, posted a photo of a sushi burger. Although it is actually popular in the United States, it’s a first for France as the sushi burger was more of an incongruous item than a new culinary concept! But the joke ultimately created a real desire from consumers and the media alike, with over 1,000 likes, 225 comments and an engagement rate of 6%. As a result, the restaurant chain listened to their fans and placed the sushi burger on the menu!

#3 The first interactive cinematographic experience on mobile


This month, a Swiss startup launched a unique interactive cinematographic experience on mobile, known in the advertising world as participative immersion. It is an interactive movie experience which lets you decide what happens next. Your choices influence the actions of the protagonist and give you control of the story. The two founders of Ctrl Movie presented the full-length movie, Late Shift, on a mobile device at a launch event. A real way of living cinema… wherever you are!

#4 The Walt Disney Company launches its Tous en forme program


Walt Disney Company launched its #DisneyTousEnForme programme in France, encouraging families to keep fit and stay healthy, whilst having fun. A series of short clips from classic Disney characters will be distributed on Disney’s TV channels and the programme will also encourage parents to share their tips and tricks online. Short films will include characters from Finding Nemo, which will promote the benefits of swimming, while characters from The Jungle Book will reinforce the importance of a healthy breakfast. It is a great way to inspire children and their parents to maintain a healthy lifestyle.

#5 The RATP on Instagram


From 13th April until 14th May, the RATP (Autonomous Operator of Parisian Transport) has organised a photo competition with the theme “the city that moves” on Instagram. This competition will give 50 participants the chance to see their shots displayed in various stations from 5th July. Jean-Pierre Jeuner, French film director of movies such as Amélie Poulain and T.S. Spivet, will judge the competition. This is a good initiative which allows the RATP to reach younger audiences while brightening up Parisian stations during the Summer.

#6 Taking the Kuga for a taste drive


In its latest ad, Ford wanted to emphasise the quality of design of the new Kuga, as well as highlight the quality of materials used. So instead of taking the car for a test drive, their ad shows a prospective customer taking the Kuga for a ‘taste drive’, sampling parts from the steel belt to the leather seats. A quirky way to showcase the fact that only the finest materials have been used in the creation of their latest model.

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Weekly social scoop

Latest news and developments on social media including Facebook, Snapchat and Instagram – just in case you missed them…

social media

#1 Facebook launches Messenger platform with chatbots
By TechCrunch:

  • Facebook will now allow businesses to deliver automated customer support, e-commerce guidance, content and interactive experiences through chatbots
  • At its F8 developer conference, Facebook announced its existing chatbot partnerships, such as 1-800-Flowers, so you can order flowers by just sending its Messenger bot a friend’s name, and CNN, which can send you a “daily digest” of stories based on your interests
  • Developers who are interested in the feature will be able to build their own bots or can work with Facebook’s bot-building partners

#2 Snapchat is now the most popular social network among teens
By Mashable:

  • The Piper Jaffray study “Taking Stock With Teens”polled about 6,500 U.S. teens asking what they felt was the most important social network – Snapchat took 28% of votes
  • Instagram was second with 27%, followed by Twitter and Facebook
  • Google+ came in last place with 1% of the vote, beaten by Tumblr and Pinterest which each had 2%

#3 Instagram launches ‘featured’ video channels
By Mashable:

  • Instagram has launched a new feature in its explore section that will include video channels
  • There will also be “featured” channels with videos on specific topics, e.g. an “Explore Coachella” channel which Instagram used as an example in its blog post
  • Users will also be provided with a separate “videos you might like” channel

#4 Facebook users are sharing posts more frequently but liking and commenting less
By Marketing Land:

  • A new study from Rival IQ shows that the only post engagement metric that saw year-on-year growth in 2015 was the share
  • Share rate across all page sizes saw a big jump in March and April and levelled off a bit throughout the remainder of the year
  • Likes and comments saw YoY decreases

#5 Snapchat augments reality with 3D Stickers
By TechCrunch:

  • Snapchat reveals its new 3D stickers that can be pinned to objects in a video and stick to them no matter how they or your camera move
  • The update is now available on Android and is coming soon to iOS
  • To use them, just record a video, tap the sticker button at the top of the screen, place your sticker over the object you want to stick it to, and long-press on the sticker

#6 Report: News organisations don’t get much Twitter traffic
By Marketing Land:

  • report from Parse.ly shows that the typical news organisation sees very little traffic from Twitter
  • Analysing its own clients across a two-week period in January, Parse.ly saw that news organisations get roughly 1.5 percent of all traffic from Twitter
  • The best way to perform well on Twitter, the report states, is to share content that is relevant and interesting to the demographic of a “large number of people.”

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On Twitter’s 10th birthday: what next?


It all started with a tweet from founder Jack Dorsey – “just setting up my twttr”…

Now in the wake of its milestone 10th birthday, Twitter has been very much in the news rather than breaking it (in the loud, brash and often messy way that’s become its MO). We loved Wired’s ‘A Short History of Twitter in Tweets’, and there’s been no shortage of speculation about what lies ahead for the erstwhile presumptuous little micro-blogging site that’s become the monster news channel we know today.

Love it or loathe it, Twitter is the broadcast medium of choice for influencers and celebrities; the high stakes platform upon which careers are built and reputations can be just as swiftly ruined. It’s also the place where news breaks before anywhere else.

Ah, but the thing about being the news is that you have to be prepared for a stream of unrelenting scrutiny! Unsurprisingly, numbers have been crunched and old gripes revisited. For all the balloons and birthday cake, there was no escaping the fact that globally there are fewer users, less tweets and the platform has seen a 69% drop in share price in the last year.

Then there are the thorny issues, notably the question of censorship and the trolling problem, which has been a major concern since its launch. As a result of the anonymity it affords users and its public nature, Twitter’s free speech ethos has created a festering hotbed for trolls. Exactly how they’ll rise to the challenge and the extent to which dealing with the faceless cyber bullies can be effectively achieved remains to be seen. Previously, the company has admitted that they “suck” when it comes to dealing with abuse.

Small wonder, given the backlash, that Twitter made such a swift U-turn on its rumoured decision to scrap the 140-character limit. Dorsey has announced that 140-character tweets are here to stay, but for how long?

Another challenge for Twitter – and to be fair, all social platforms – will be the need to connect and interact with a plethora of different devices. Users will soon have more control and power over what content they share, in what format, and from which device than ever before. We should expect deeply engaging, interactive and personalised content in a way that provides longevity. For example, Facebook recently launched Canvas which is specifically designed for interactive, multimedia storytelling.

One of the other major priorities outlined for the future is the growth of Periscope, its app that allows smartphone users to broadcast live video. Launched just one year ago, there is potential for this fledgling app to explode with more open Wi-Fi networks and faster 4G mobile networks than ever before. Live streaming is set to go mainstream.

Even though Twitter’s share price has levelled off recently, the road ahead looks undeniably rocky. It’s said that when most companies enter their second decade of existence that most of their unstable days are behind them, but for this social platform, more trying days could well lie ahead.

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Weekly social scoop

Latest news and developments on social media including Facebook, Twitter and Instagram – just in case you missed them…

social media
#1 Facebook wants to combat identity theft
By Huffington Post

  • After not having an “adequate mechanism” in place to deal with identity theft on its site, Facebook is testing a new feature which will crack down on this in particular
  • This tool will be able to detect when a user is being impersonated and send out alerts

#2 Pinterest gets video advertising onboard
By Mobile Marketing Watch

  • Pinterest has started testing promoted video pins with a select group of users
  • Video has become a key trend in the social media landscape
  • The ads will complement the platform’s cinematic pins which launched last year

#3 Twitter helps make its experience better for the visually impaired
By Venture Beat

  • Twitter will launch support for users who are visually impaired by making image descriptions available to those using screen readers
  • When uploading an image, users will be able to add up to 420 characters of description
  • This will be available to users, publishers and developers – following a very strained relationship between Twitter and the developer community this appears to be an olive branch from Twitter’s CEOP, Jack Dorsey

#4 Facebook to launch in-store payments through Messenger
By TechWeek Europe

  • Users may soon be able to pay for items without ever having to leave the Facebook Messenger app
  • Facebook has made no secret of the fact it would like to expand the services it offers, especially directly from the Messenger app

#5 Google wants to launch its own competitor to Periscope
By The Drum

  • YouTube connect will allow Apple and Android users to stream directly from their YouTube account
  • YouTube currently offers a limited broadcasting feature, but this looks to expand the number of viewers who have access to the service
  • The platform will offer a chat feature to let viewers interact

#6 Periscope celebrates it’s one year anniversary and talks competition
By Re/code

  • Periscope claims its users watch 110 years worth of vide every day
  • This equates to a 2.5x rise in consumption in the last nine months
  • As the video streaming service looks in its Year Two expectations, the relationship with parent company Twitter is going to play a key role. Currently users cannot create Periscope videos from inside the Twitter app, and they are currently looking at ways to integrate the two services (without getting rid of Periscope all together)

#7 Snapchat acquires Bitmoji
By The Drum

  • In the battle against Facebook, Snapchat has reportedly bought Bitmoji Maker Bitstrips
  • The app allows users to create an avatar of themselves and send it using an app keyboard

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