Weekly social scoop

Latest news and developments on YouTube, LinkedIn, Snapchat, Facebook and Twitter – just in case you missed it

Weekly social scoop

#1 YouTube for Kids

By BBC News Technology

  • The world’s largest online video platform, YouTube, is rolling out YouTube for Kids in a bid to make its content more child-friendly
  • The app, which will run separately from the main channel, will have strict parental controls and restrictions on who can upload videos, as well as curating content from sources such as Sesame Street
  • It launches in the US on Monday the 23rd February and will be available in the UK later in the year

#2 LinkedIn launches global ad network

By Financial Times

  • Following its acquisition of Bizo last year, LinkedIn has launched a set of advertising products that bring ads to users, not only on LinkedIn’s site, but on over 2,500 other websites
  • The move, aimed at increasing LinkedIn’s lead-generating capabilities, will allow marketers to utilise more of LinkedIn’s data to bring tailored adverts to the right people at the right time
  • The Drum has reported that Samsung and Lenovo are two of the first companies to trial the new product range following the launch last Thursday

#3 Snapchat gets musical

By The Guardian

  • Snapchat users using iOS are now able to add music to their snaps using SoundCloud, iTunes and Spotify
  • The update will enable users to record a track and use it as the soundtrack on their snap or upload it to their “Stories” profile, which may pose a threat to start ups such as the music-based communication app, Dubsmash
  • It looks like this may be the first of many steps into the music world for SnapChat as the company’s Chief Executive, Evan Spiegel, has said he “sees music as a really interesting opportunity”

#4 Facebook ads get smarter

By Mashable

  • Facebook is making its adverts even smarter by rolling out a new set of dynamically optimised tools called Product Ads
  • The updates will bring more intelligent, tailored ads by targeting users based on their activity, location and interests
  • For the first time, adverts will also have the ability to show more than one product at once, which should increase the odds of users finding something to buy

#5 YouTube prepares ad-free service

By The Guardian

  • In a bid to compete with streaming services such as Netflix, Google’s YouTube is preparing to launch a paid-for subscription service for users who don’t want to see adverts
  • The move, which the video-sharing platform has been trialling since 2013, is part of YouTube’s efforts to “fine-tune” the user experience 

#6 Twitter wooing developers

By Financial Times

  • Twitter is launching an international campaign to attract businesses and developers to build products for the social platform
  • Twitter hopes that the new products will increase its user base and drive revenue
  • The move follows the release of tools last October specifically designed to help programmers build apps

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Weekly social scoop

Weekly social scoop

Latest news and developments on Snapchat, Twitter, Facebook and Pinterest – just in case you missed it

#1 Sky News and Sky Sports on Snapchat Discover 

By Sky News

  • Sky News and Sky Sports have joined other news outlets such as Vice and Daily Mail on Snapchat Discover, making them the first UK and Ireland-specific feeds on the content discovery feature
  • Sky will create and curate tailored content for the feeds, which will then disappear at the close of each 24 hour window

#2 Twitter buys Niche 

By The Financial Times

  • Twitter has announced that it is buying Niche – a company used by 6,000 social media influencers to manage their networks and develop relationships with advertisers
  • It is another indicator of the growing power of influencers, who marketers are increasingly investing in to promote their products and services
  • The move could see Twitter benefiting directly from the number of social influencers on its platform; up until now it has only seen a cut of the profits if an influencer decides to promote their tweets

#3 Facebook introduces ‘Relevance Score’ 

By Mashable

  • In an effort to provide bigger value to marketers and better content for users, Facebook has introduced ‘Relevant Score’ for ads
  • The score given will be based on the number of positive and negative user interactions against the ad’s objectives, including view numbers and conversations

#4 Pinterest and Apple team up for ‘Apple Pins’ 

By Mashable

  • Pinterest has added a new feature which will allow users to discover and pin Apple apps
  • Users can also install the app onto their phone directly from Pinterest
  • To support the move, Apple has created an Apple Store page which shows a selection of apps broken down into easy-to-browse categories 

#5 Facebook adds ‘Sell’ features 

By The Independent

  • Facebook is making a bid to compete with the likes of eBay and Craigslist by introducing new features to help users sell items on the social network
  • There are already millions of groups around the world that are used for selling items, but the new features aim to make this easier by giving group admins the ability to provide sellers with a form to fill in to ensure they give the right amount of information to sell the item. They will also be able to show when items have been sold, meaning buyers will only be able to see relevant products

#6 Facebook and rivals team up for ThreatExchange

By The Guardian

  • Facebook has built a platform for the sharing of security threat information called ‘ThreatExchange’
  • Facebook has partnered with rivals such as Twitter, Pinterest and Tumblr for the project
  • According to the social network, the need to share information become apparent following a “malware-based spam attack” just over a year ago; it will allow organisations to gain a bigger insight of potential threats and make their sites safer

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Weekly social scoop

Weekly social scoop

Latest news and developments on Instagram, YouTube, Google, Facebook and Twitter — just in case you missed it… 

#1 Instagram introduces infinitely looping video

By The Guardian:

  • Instagram has brought infinitely looping video to its platform
  • The new feature also removes the ability to pause video without affecting data usage
  • If video plays do not translate into higher engagement but does translate into a higher ad spend, Instagram may have found a way to earn more money from the same clients

#2 Google buys AR firm for kids, Launchpad Toys, as it plots YouTube for children

By The Independent:

  • Google has bought children’s video firm Launchpad Toys, its latest move in creating a version of its products for children
  • The company is looking to make versions of its products specifically for under-13s

#3 ‘Have you signed up to vote?’ asks Facebook

By The Telegraph:

  • Facebook users were prompted to register to vote at the general election as part of a massive drive to increase voter registration
  • The social media giant sent reminders to voters last Thursday to suggest that they sign up ahead of the vote in May
  • Research has shown that hundreds of thousands of young voters have lost the right vote by failing to add their names to the electoral register, so targeting through Facebook will encourage them to vote

#4 Twitter and Google deal will put tweets straight into search results

By The Independent:

  • A new arrangement between Twitter and Google will see tweets go straight into search results
  • It will mean that tweets will be fed into Google as and when they’re posted
  • Twitter will allow Google to plug straight into the “firehose”, as the company refers to the constant stream of 140-character updates that come out of the site

#5 Facebook signs users up to privacy policy allowing it to track you everywhere on the internet

By The Independent:

  • A new Facebook privacy policy allows the site to track your activity even after you’ve left it — and all users have automatically signed up to it
  • The change enables it to gather data from activity across the internet, allowing the site to pass on that information with its other branches, including Instagram
  • Facebook does not share data with WhatsApp or vice versa

#6 Facebook and LinkedIn to launch mentoring programs for women in tech

By Huffington Post:

  • Facebook and LinkedIn want to raise the number of women studying engineering and computer science with a collaborative initiative announced on Friday
  • Facebook’s COO, Sheryl Sandberg, and LinkedIn’s CEO, Jeffrey Weiner, said they’re launching mentoring and support programs at colleges to get more women involved in studying tech, but also as future employees for their companies
  • 15% of Facebook’s employees are working in tech jobs and 31% of all employees are women. At LinkedIn, women comprise 17% of its tech employees and 39% of employees overall

#7 Twitter earnings beat expectations as revenue grows

By BBC News Business:

  • Twitter reported a net loss of $125m (£82m) in Q4, beating analyst expectations
  • It also said revenue grew faster than expected, increasing by 95% to $479m during this period
  • Total monthly active users were 288 million, an increase of 20% from the previous year

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Weekly social scoop

Weekly social scoop

Latest news and developments on Twitter, Facebook, Snapchat, Pinterest, Vine and YouTube – just in case you missed it… 

#1 Twitter announces new tools: video and group messaging

By ZDnet.com:

  • Twitter has added two new features to its product offering: group private messaging and native video
  • The group messaging tool will allow users to send a direct message to up to twenty people at a time
  • With the new video app – available on iOS and Android – users can shoot, edit and upload 30 second video clips straight to Twitter 

#2 Facebook launches ‘place tips’

By Telecom Paper:

  • ‘Place tips’ is a new feature for Facebook Mobile that will post relevant information and fun things to do on users’ NewsFeed about the place they are in
  • The information shown will be sourced from friends and businesses that have shared stories, upcoming events, pictures or tips about the relevant place
  • Users will only see the tips if they grant Facebook permission to access their location and can turn it on or off at any time 

#3 Snapchat introduces ‘Discover’

By The Guardian:

  • In an effort to better monetise its service, Snapchat has revealed its first non-messaging update: ‘Discover’ – a tool that allows media outlets to broadcast continuous streams of news articles, photos and videos to users
  • The move sees Snapchat partnering with major media corporations such as Vice, The Daily Mail and CNN
  • Snapchat states that the feature is different from its competitors because it is “built for creatives”

#4 Vine Kids is launched

By Forbes:

  • Last week, Vine revealed a new app: ‘Vine Kids’ – to encourage a younger demographic to use the social network
  • Instead of swearing, twerking and explicit jokes, much of the content on Vine Kids currently consists of singing animals, cartoon aliens and Sesame Street characters
  • The app is available now for iOS and it is unclear whether it will be available for Android 

#5 Pinterest’s more ‘manly’ search

By The Independent:

  • Traditionally a female dominated social network, Pinterest is hoping to encourage a wider demographic to use its service through ‘Guided Search’
  • The new feature will customise search results according to users’ interests
  • Pinterest is hoping the update will mean that men see more content that appeals to their interests and fewer pinned by and tailored for women 

#6 Flash is dead

By The Guardian:

  • It has been a bad week for Flash: vulnerabilities in the technology were targeted by hackers, meaning that Firefox was forced to disable the plug-in and YouTube announced it would stop serving its videos on updated browsers using Flash
  • The writing has been on the wall for Flash for a number of years now, ever since Apple launched the 2007 iPhone with no support for the plug-in

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Weekly social scoop

Latest news and developments on WhatsApp, Pinterest, Twitter and Facebook – just in case you missed it 

Weekly social scoop

#1 WhatsApp is now available on your desktop

By The Guardian

  • Last week, WhatsApp debuted its messaging service on desktop, previously it was only available on mobile phones
  • The desktop version is already popular with users; messages appearing at the same time as they appear on mobiles. Messages are stored on phones rather than desktops, and users cannot start a new chat group without starting it on their phone first
  • The desktop service does have some limitations. For example, it is currently only available for Android, Windows Phone and Blackberry users. Due to restrictions on Apple’s platform, it cannot be used by iPhone users

#2 Pinterest to open up more user data to advertisers

By BBC News Technology

  • In October 2014 Pinterest was valued at $5bn (£3.3bn), but analyst firm Forrester has since said that “Pinterest’s marketing value lies more in the future than in the present”
  • In an effort to make itself more profitable, the social platform is allowing marketers to see data indicating what its users intend to buy
  • Currently, Pinterest only makes limited types of information available to marketers, such as users’ gender and location

#3 Twitter lets you catch up on stories you might have missed

By The Independent

  • Hate that feeling when you’ve been on holiday and feel like you’re completely out of touch with what’s been happening? Well fear no more, Twitter has launched a new tool that will allow you to catch up on tweets you may have missed
  • The new feature is available now on the social network’s iPhone and iPad apps and will be added to Android and the web version in the near future 

#4 Facebook to put an end to hoax news stories

By The Guardian

  • You may have seen numerous stories on your Facebook newsfeed that have turned out to be fake. Three example of these include Bill Gates giving away $5,000 if you share his Facebook photo, the Talking Angela app is a front for online paedophiles and an entire small town in Texas has been put into Ebola quarantine
  • Facebook has updated its settings to allow users to report a story as a hoax. Once a story has received a number of reports, Facebook will acknowledge it as fake and remove it from the network

#5 Twitter discourages users from sharing Instagram links

By The Inquirer

  • Twitter sent out prompts last Thursday to high profile users to ask them to stop sharing links to pictures on Instagram, and instead share them directly on Twitter
  • The move sees Twitter continue to push for more native multimedia on the site; the platform is reportedly planning to launch a native video tool later in 2015 

#6 Twitter teams up with Bing to translate tweets

By The Independent

  • Twitter has launched a new feature that will use Bing’s translation tool to translate tweets
  • Users must enable the tool in their account settings; they can then click on a small globe icon to have them translated. The new version will then appear below the original tweet

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