Weekly social scoop

Latest news and developments on social media – just in case you missed them…

Weekly social scoop

#1 Twitter earnings disappointment

By CNBC and The Guardian

  • Quarterly earnings were reported last week with Twitter dominating all expectations
  • However, average monthly active users did not meet up to the predictions laid out by analysts
  • Shares plummeted by more than 10 percent following the reports on users
  • Snapchat and Facebook continue to soar (according to the Guardian’s Charles Arthur) 

#2 Twitter gets its own native Windows 10 app

By The Next Web

  • Users are able to see tweets from top trending topics in the app or in Live Tiles on the Start Menu, without being logged in
  • The app should also be able to run on Windows 10 Mobile when that is launched later on in the year 

#3 Facebook’s hide option might not mean what you think

By IT Pro Portal

  • New update reveals that people who hide lots from their newsfeed may see content reappear as the negative preference weighting will be downgraded
  • Introducing a new update to the way newsfeeds work, Software Engineer, Sami Tas, and Engineering Manager, Meihong Wang, reveal that a small group of people go to the trouble of hiding just about every story that appears in their newsfeed. It is these people for whom Facebook believes that hiding should not necessarily mean that similar stories should be hidden.

#4 Facebook unveils its ‘internet drone’

By The Guardian

  • The drone (codenamed Aquila) will be able to fly for three months without landing to provide internet to remote areas of the world
  • Facebook will partner with local ISPs to provide services
  • Full testing will take place later this year in the US 

#5 Leave your facebook account to your children when you die

By The Mirror

  • Facebook is letting users nominate someone to be in charge of your social media account after you die
  • The feature is called “legacy contacts” and will allow your loved ones to take control of your account, posting status updates and changing profile pictures 

#6 Katy Perry sets up a virtual pop-up shop to sell her latest fragrance

By Marketing

  • Twitter users who follow Katy have exclusive access to content
  • Katy Perry fans were recruited to bring in other fans to follow the pop-up shop account
  • Only people following the account could access the store when it went live

#7 England Rugby World Cup players slapped with a 24-point guide on social media etiquette

By The Telegraph

  • Players are already forbidden from writing newspaper columns or vlogging
  • In an effort to preserve their role model status, the RFU is urging players to remain focused and not get caught up in pointless arguments on Twitter

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Weekly social scoop

The latest news and developments from WhatsApp, Twitter, Instagram and Snapchat, just in case you missed them…

 Weekly social scoop

#1 WhatsApp could be banned in the UK due to new ‘Snoopers Charter’ bill

By Huffington Post

  • The ban would see a number of instant messaging services facing the cut including WhatsApp, iMessage, Snapchat and Facebook Messenger
  • The ‘Snoopers Charter’ bill will allow security services to access all instant messages sent in the UK, however, the encryption on these instant messaging services means the Government can’t see what’s being sent, making them illegal
  • Any company which refuses to remove the encryption could be banned completely

#2 Facebook to create a music streaming service to rival Spotify

By Wired UK

  • The social network site is reportedly already in talks with record labels
  • While the music streaming service is currently just a rumour, it’s is another example of how keen Facebook is to keep users logged onto the platform 

#3 Happy Birthday Twitter user – here’s some balloons and more targeted ads!

By The Verge

  • To better its native ad service, Twitter has added the option for users to add their birthday date to their profile
  • Twitter’s new audience insight for brands means that marketers can choose the age range they want to target ads to (these include millennials, seniors, college grads etc)
  • Your birthday doesn’t have to be public knowledge if you don’t want it to be, but it will help you to get those all important #HBD tweets on the big day 

#4 Gender equality extends to the Facebook icon

By The Drum

  • Designer Cailtin Winner has made slight alterations to the Facebook icon to make it feel more inclusive
  • Winner expressed “the importance of symbology in respect to the site’s iconography” having been educated at a women’s college 

#5 Instagram app for Windows makes viewing photos on your PC easier than ever

By The Next Web

  • After the Mac was given an app which made using Instagram a lot more pleasurable, the same company has launched an app which can be used on a Windows PC as well
  • The app allows users to upload photos from their desktop as well leaving comments, following accounts and searching users/hashtags

#6 Social Experiment: The company that only used Snapchat for a day

By Techcrunch

  • Gregory Grant, CEO of Sawhorse Media challenged his employees to just use Snapchat for a day
  • The experiment broke the preconceived notion that Snapchat was only used for sending “provactive photos”
  • Grant believes that if your team is lacking in understanding of a social network or new technology you should “completely immerse yourselves in it”

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onechocolate loves… the view from France

Our French office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 Google and Levi’s are teaming up to create interactive jeans


After smartwatches and Google Glass, your jeans may be the next piece of clothing to help you access your tech without digging into your pockets. Levi’s is the first major American clothing designer to announce its partnership with Google’s ‘Project Jacquard’, it seeks to develop interactive clothes, woven using conductive yarns adorned with sensors discreetly integrated into buttons and seams. It gives a whole new meaning to the term wearable tech. So, are you ready to answer a call or send a text by simply touching the pocket of our jeans?

#2 Pepper, the new robot

Japanese telecom,SoftBank, began selling its Pepper robot for 198,000 yen (about $1,600) on 20th June, 2015. Pepper first debuted last year and was developed by French robotics group, Aldebaran. The robot interacts with humans verbally but is also meant to put people at ease in a more subtle way. Pepper – weighing 61 pounds and almost four feet tall – can mirror emotions and even express its own, for example, it will convey loneliness if you don’t interact with it. This emotional awareness is meant to make Pepper a better companion, because it is supposed to be fluent in the subtle forms of human communication. Robot emotions are still just simulations of human feelings. But at least robot roommates don’t leave dishes in the sink or lose the remote.

#3 #BellyButtonChallenge vs. #BoobsOverBellyButton


If you thought the ice-bucket challenge wasn’t enough to show how crazy and wacko our generation has become, we now have the Belly Button Challenge. The challenge has exploded in China, making it the number one trending topic on Weibo, the Chinese version of Twitter. It involves attempting to reach around your back and touch your belly button. The challenge has now reached more than 130 million hits – attracting even men – in just two days. While it appears to be nothing more than harmless fun, the challenge has been criticised in Western media for sending out negative messages about body image. Thus, another challenge has appeared, #BoobsOverBellyButton to fight back against the Belly Button Challenge. Indeed, British lingerie brand, Curvy Kate, known to promote body positivity, has countered the Belly Button Challenge. On the blog, Curvy Kate is asking women to post pictures of themselves touching their breasts to promote all body types, as well as the importance of breast exams.

#4 SNCF launches #TGVPop

On 16th June, SNCF, France’s national state-owned railway company launched a new digital campaign giving internet users the chance to start/stop a train. The first train will circulate on 5th July and the last one on 30th August. The principle is quite simple: if a passenger is interested in a train, the passenger can vote for its departure. A passenger can also invite their community to vote for the train. Once the selected itinerary has reached the required number of votes, trains go on sale and its departure is fixed four days later. Prices range from €25-€35, depending on the destination.

#5 Michel et Augustin in partnership with Starbucks


The French biscuit SME – known for its crazy communication – has just signed a partnership with Starbucks. The process happened at an incredible speed – just 48 hours. Initially, it was a mere sample request from Starbucks to send products to the corporate headquarters in Seattle. Instead, Michel et Augustin sent two of its employees to meet Howard Schultz, CEO of Starbucks. To publicise this meeting, the two employees of Michel et Augustin shared their journey on social media, posting videos of their adventure and mobilized their online community with the hashtag #AllezHowardUnCafé (#HowardGoesToACafe). The success was huge and this is a great example of how a social campaign can lead to a strategic brand partnership.

#6 Paris.fr updates its website


After eight years, the website of the City of Paris is getting a makeover. Launched on 24th June, by Mayor, Anne Hidalgo, this website is the digital showcase of Paris and attracts over 3.5 million visitors per month. Its goal is to bring together all the information the public will want or need to know. This refresh was needed in order to fit users’ expectations in terms of ergonomics and ease-of-use.


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Weekly social scoop

The latest news and developments on Twitter, Facebook, Snapchat and Instagram, just in case you missed them…

Weekly social scoop

#1 Twitter boss Dick Costolo steps down

By Sky News

  • After months of pressure, Dick Costolo has stepped down as CEO
  • Twitter’s active user growth has slowed in recent months, particularly in comparison to Facebook
  • Co-founder, Jack Dorsey, will step in temporarily until a permanent CEO is found
  • Following the announcement, shares in Twitter rose by more than 7% in after-hours trading on the New York Stock Exchange 

#2 Facebook’s News Feed algorithm changes

By Forbes

  • Changes to News Feed mean that Facebook will now factor in the amount of time you spend looking at posts
  • It is reported that the algorithm will even be able to tell if a user is actively looking at a post, or has simply walked away from their computer
  • This is in addition to other News Feed changes in recent months, including preferential ranking of friends’ posts over Facebook pages and downgrading the visibility of likes/comments from friends in News Feed

#3 Twitter to lift 140 character DM limit


  • In July, Twitter will increase the DM character limit to 10,000 from 140
  • The change comes two months after the company announced that DMs could be received by anyone

#4 Facebook Open Compute Project

By Business Insider

  • Business Insider has provided a look at Facebook’s free Open Compute Project, 4 years on
  • OCP allows anyone to look at, use or modify designs of computers that businesses use to run their operations for free (affecting companies like Cisco)
  • Since it launched in 2011, OCP has saved Facebook $2 billion, created better careers for hardware designers, launched an ecosystem of products and start-ups and created a more than $1 billion business for at least one Chinese manufacturer 

#5 Snapchat adds two-factor authentication

By Gizmodo

  • Repeatedly criticised for being lax with security, Snapchat finally adds two-step authentication
  • SMS login verification is being incorporated in the latest update of the app
  • The two-factor system works by sending a text with a verification message to your mobile whenever you log in from a new device
  • The update is part of a broader drive towards building a more secure Snapping platform, which has so far seen the company introduce a bug bounty program and hire Google’s social network security guru 

#6 Instagram redesigns for the web

By The Next Web

  • Instagram’s redesign includes larger images, added white space, as well as a flatter design
  • Scrolling has also improved to make browsing through images much smoother

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Weekly social scoop

The latest news and developments on LinkedIn, Facebook, YouTube and Twitter, just in case you missed them…

Weekly social scoop

#1 Video ads are now being offered by Facebook

By The Drum

  • Videos on the site are reportedly being played 4 billion times daily, revealing untapped marketing potential
  • Facebook will cut down on feed ads and replace with video, rather than increasing Facebook’s ad capabilities
  • There is currently no word on when Facebook the video ads will come into effect

#2 LinkedIn has brought a fact-checking system

By Tech Radar

  • LinkedIn has bought a patented interactive fact-checking system that will test the ‘facts’ you add to your profile with a lie detector test
  • Profiles will be checked and any ‘lies’ will need to be verified by users
  • Any lies discovered will be prevented from being published by LinkedIn 

#3 Facebook releases smartphone app, Hello

By The Register

  • Facebook’s new app, Hello, will match numbers to friends and businesses on the social network
  • The app will allow users will be able to call each other directly from their Facebook pages and will show information on the person calling, even if the recipient doesn’t recognise the number
  • Android users are able to download Hello now from the Google Play Store. There is no word on whether an iOS version will be released

#4 YouTube App gets deleted off devices

By The Huffington Post

  • Apple devices, game consoles and smart TVs manufactured before 2013 will see YouTube automatically removed
  • The YouTube update, which is thought to happen in May, will not let the app survive on certain devices
  • Google says the move is necessary to allow the introduction of new features

#5 New mini-news hub may become Facebook’s new notifications system

By Mashable

  • Facebook is trialling a new notifications tab with content from across the whole site presented in one central place
  • Testing is currently being carried out for mobile users in the US before expansion to the rest of the world

#6 New filter and tighter rules on Twitter to crackdown on abuse

By The Guardian

  • Twitter users’ notifications will now be filtered to avoid people seeing abusive messages
  • Temporary suspension of accounts will be handed out if the rules are not followed
  • Filtered tweets will exist on the site and will not be deleted, but the targeted individual will not see them

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