Weekly social scoop

Latest news and developments on Facebook, Twitter, Pinterest, YouTube and Snapchat – just in case you missed it!

Weekly social scoop

 #1 Facebook attempts to rival LinkedIn

As reported in the FT

  • In an effort to compete with Google, Microsoft and LinkedIn, Facebook is developing a new website targeted at enterprises called “Facebook at Work”
  • The site, which has been used internally at Facebook for some time, will enable users to chat with colleagues, connect with other professionals and allow remote collaboration

#2 Twitter’s new features

As reported in The Telegraph

  • The first – and less controversial– new development is that users will be able to record, edit and upload videos natively on Twitter, much like they can currently do with photos, gifs and Vines
  • Secondly, the chronological nature in which Tweets appear will be altered which, according to VP of product, Kevin Weil, is to ensure users can find the tweets most relevant to their interests 

#3 Facebook to bury promotional posts

As reported in The Drum

  • In response to negative feedback from users about promotional posts, Facebook has announced that they will appear less in news streams from 2015
  • As a result of new privacy policies, unveiled just a few days ago, users are also able to query why certain ads have appeared on their Timelines

#4 Pinterest’s fastest-growing demographic is surprising

As reported in Tech Crunch

  • Due its reputation as being the go-to site for arts and craft lovers, brides to be and fashionistas, Pinterest has traditionally attracted a predominantly female audience
  • However, Pinterest has revealed that men now account for one-third of all new members and the number of active male users has doubled over the past two years

#5 Snapchat increases users’ privacy

As reported by The Independent

  • Snapchat has announced that it will now let users know if unofficial third-party apps are saving their pictures or videos
  • The development follows the claim from 4chan that it had ‘hacked’ more than 100,000 nudes from Snapchat users, sparking concerns over users’ privacy

#6 YouTube’s Music Key

As reported by BBC News

  • Google’s YouTube has unveiled its new pay-monthly subscription service, Music Key
  • The move is set to pose a threat to other streaming services such as Spotify,  Rdio and Beats Music
  • Subscribers will also gain access to Google Play All Access, which is currently lagging behind Spotify’s 12.5 million paying subscribers

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Weekly social scoop

Latest news and developments on YouTube, Tumblr, Blackberry, Facebook, LinkedIn and Reddit – just in case you missed it


1 YouTube: “There’s going to be a point where people don’t want to see the ads”

By Guardian

  • Half of all YouTube views are now coming from mobile devices, according to the chief executive, Susan Wojcicki. The company has previously said that “almost 40%” of its watch time comes from mobile devices
  • Wojcicki revealed the new statistic during an on-stage interview at the US Code/Mobile conference, where she added that YouTube’s overall watch time is still growing at a 50% rate annually
  • She also said that YouTube is also considering new ways to charge those viewers for watching, as an alternative to seeing the advertising that has been YouTube’s main business model until now

#2 Tumblr acknowledges video growth with autoplay ad introduction

By The Drum

  • Tumblr has followed in Facebook’s footsteps by today introducing a video autoplay feature in an attempt to reposition the brand to acknowledge the growth of video content on the photo-sharing site
  • Making the announcement last week during the Yahoo Q2 earnings call, chief executive Marissa Mayer cited Tumblr as one of the company’s success stories, after it grew 40 percent from 300m to 428m users with mobile usage rising by 50 percent

#3 BlackBerry adds Snapchat-style self-destructing messages to BBM

By The Inquirer

  • Blackberry has added a Snapchat-style self-destructing message feature to BlackBerry Messenger (BBM), which it boldly claims makes it “unlike any other chat app out there today”
  • Despite having pulled the feature straight out of Snapchat, BlackBerry is claiming that BBM’s new Timed Messages feature, allowing people to choose when messages expire, makes the service like no other
  • BlackBerry said in a blog post: “With today’s BBM update we’re incredibly excited to introduce a number of new features that will deliver the best BBM experience yet”

#4 Facebook sets up ‘dark web’ link to access network via Tor

By BBC News

  • Twitter has had a complicated relationship with developers
  • In its earlier days, the social network encouraged third-party developers to build their own apps and services on top of the platform. But the company later began to roll out its own competing features (the most notable example of this is when Twitter created its own image sharing service, frustrating companies like Twitpic and Yfrog)
  • But Twitter made its biggest appeal yet to developers on Wednesday at Flight, the company’s first mobile developer conference. There CEO Dick Costolo unveiled Fabric, the company’s ambitious plan to win back developers

#5 LinkedIn rise bucks social network trend


  • Shares in LinkedIn rose 2 percent in after-hours trading following its quarterly earnings release, bucking a trend set by other social media stocks which have suffered this earnings season despite beating expectations
  • The social network for professionals, which boasts more than 300m users, also surpassed estimates, reporting earnings per share of 52 cents, compared with the average analysts’ forecast of 47 cents, excluding the cost of stock-based compensation and amortisation due to acquisitions

#6 Reddit Gets Into Crowdfunding With Redditmade

By Tech Crunch

  • Reddit is continuing to expand its presence beyond its wildly popular sharing site — known as the front page of the internet for many — after it jumped into the world of crowdfunding with Redditmade, a service that allows moderators to set up projects which can be backed by Redditors.
  • The move comes at an interesting time for the cult website. Reddit raised a whopping $50 million at a $500 million valuation last month and is making bold moves to be more than just a community of information. CEO Yishan Wong has plans to introduce a virtual currency for the service — which he said is close to becoming profitable — and that’s something that could fit nicely with Redditmade as it looks to amp up its revenues
  • Even without that link, Reddit racks up over five billion monthly page views and 115 million unique visitors each month, which makes its jump into crowdfunding a significant one

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onechocolate loves… the view from Germany

Our colleagues in onechocolate’s Munich office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new apps and cool events…

 #1 Deutsche Telekom for 21st Century

We love the new Deutsche Telekom advert running to promote its new Magenta 1 tariff. The film shows a Mum juggling work with home life, whilst the Dad is taking time out to stay at home with the children; challenging the stereotypical family image we’ve become accustomed to seeing. It’s a great way for the brand to connect with its audience and position itself as the go-to telecom company for the modern family.

#2 Zalando’s well-heeled


This week, former start-up and German e-commerce player Zalando was listed on the Frankfurt stock exchange. The brand originally focused on selling shoes online, but rapidly expanded its product offering to become one of Germany’s biggest online retailers. So how did it manage to grow so fast in such a short period of time? Zalando differentiated itself from competitors by offering a generous shipping and return policy, as well as adopting an innovative communications strategy. It has positioned itself as young, quirky and modern – as well as easy and convenient.

#3 Simply breathtaking

This powerful ad from The Cancer Society of Finland highlights the danger of passive smoking in a very touching way. The video, about an adorable little boy who holds his breath all the time, appears comical, until you find out why he does it: to prevent himself to inhale the smoke from his mother’s cigarettes. Showing the dangers of passive smoking from the child’s perspective is a great way to grab the audience’s attention and create thought-provoking content.

#4 Kirsten Dunst joins anti-selfie brigade

The selfie trend has, of course, had its fair share of both good and bad press, from Cameron and Obama’s ill-advised selfie at Nelson Mandela’s funeral, to the no make-up selfie campaign. Now, actress Kirsten Dunst has come out against the trend in this short for fashion magazine Vs. which shows how absurd the craze can get when two teenagers forget the real world, and instead live through social media. We’re curious to see where this trend will go next and when (if ever!?) will it run out of steam…

#5 Football’s  golden for brands

This summer Germany has been caught up in the euphoria of winning the World Cup in Brazil and the buzz around the team’s success shows no sign of slowing down. Far from disappearing from our screens once the tournament was over, brands such as Audi and Opel continue to leverage the hype around the beautiful game for their communications strategies, and we’re still basking in the glory of our success!

#6 Ello – here to stay?


This week, the media has been awash with the news that there’s a new player rising in social media. What Ello offers sounds great: no advertising, anonymity and everybody is totally free to post whatever he or she wants – as long as the user flags up if the content they’ve posted is Not Safe For Work (NSFW). Right now, Ello is in its Beta-phase and you have to have a personal invitation to join, but you are able to look at existing profiles. We’ve checked a few out, and the look and feel is very clean and modern, with lots of white space and widescreen pictures. It looks good. It sounds good. The question on everyone’s lips: is it here to stay or will it vanish like App.net or Diaspora and all the other platforms which have tried and failed to challenge Facebook?

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onechocolate loves…

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new apps, cool events, ventures and happenings that have caught our eye…

#1 Discover London with #StarCabs 

Star cabs

Fancy a Saturday night bar tour around London in your own personal taxi – gratis? Heineken is offering you the chance to do just that with its new “Star Cabs campaign,” which will run on the first Saturday of every month till the end of the year. To enter, customers must download the brand’s Star Cabs app and use it to buy a Heineken at selected bars across London. You are then able to request a Star Cab by posting on social media. The winners will be transported to another bar and provided with the tools to “choose where the night takes them and truly open up their city.” The campaign is a clever way to drive sales, and raise brand visibility on social media, whilst giving consumers a genuinely valuable experience to ‘discover’ London. We love!

#2 Epic Driftmob

What do you get if you combine five of the world’s best stunt drivers in BMW M235i Coupés, with a Hollywood director and a deserted street in Cape Town? Wheel spins, tire smoke and 90 seconds of seriously cool driving! We previously wrote about car brands such as Mini and Ford who are producing creative, eye-catching, shareable content. BMW also gets a gold star for this automotive take on the flashmob (re-named ‘Driftmob’) which has, so far, been viewed over 11.5 million times!

#3 Face to Facebook

Face to facebook

Back in 2011, a seemingly ordinary dating website called lovelyfaces.com was launched. But in fact, it was created to raise awareness of privacy issues surrounding social media. ‘Members’ featured on the site were stolen from one million Facebook profiles and filtered using face-recognition software. The site caused public uproar with eleven lawsuit threats, five death threats and letters from Facebook lawyers.

As debates around privacy issues and social media continue to divide opinion, the archive of the Face to Facebook project will be displayed for the first time at the Photographers Gallery in London until the 2nd October. You can also hear the founders, Alessandro Ludovico and Paolo Cirio, talking about their project, as well as facial recognition, data scraping and privacy on social media platforms on Sunday 28th September at the same location.  

#4 Space-age tech

Space-age tech

NASA, the US government agency responsible for the civilian program, aeronautics and aerospace research, is at the forefront of everything it seems, and we’re not just talking about space stuff. We were amazed when we read MSN’s article ‘Space tech you might use every day.’ Who would have thought sunnies, Nike trainers, memory foam and invisible braces – just some of everyday items that have changed our lives – were developed by NASA?

Technology is always evolving and the brains at NASA are continuously improving our lives with gadgets and products to enhance our ever-changing lifestyles. So whether it’s digital cameras or household tools, they’ve got us covered.

#5 Face swapping Friends

Friends face swap

Face swapping pics have been doing the rounds on Facebook for the last couple of years but it wasn’t until the Judy Dench/Daniel Craig viral sensation that we saw how magical this technology could truly be. Now BuzzFeed has collated ‘15 Face Swaps That Will Change The Way You Watch Your Favourite TV Shows’ and it truly is a thing of beauty – the Friends swap must be seen by everyone. Searching to see the weirdest face swap we can find is strangely addictive, and we’re keen to see some brands getting in on the action, too!

#6 Bonkers about Boris Bikes

Boris bikes

To celebrate the 4th birthday of London’s bike hire scheme, there is a weekend of free rides from 16th-17th August. Don’t forget to bag your free ride and, if you’re feeling in the mood, join in with the group events in Hyde Park and Regent’s Park. We love the bikes for a fun, healthy way to view London’s iconic landmarks.



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onechocolate loves…

Our weekly round-up of the most inspiring PR campaigns, smart new apps, cool events, ventures and happenings that have caught our eye…

 #1 GoDaddy

GoDaddy Head

We love this multi-channel campaign (a video, search campaign, online advertising, targeted affiliations and remarketing solutions) by GoDaddy for two reasons: 1. It is designed to inspire British small-medium sized businesses (SMEs) to build their digital identity online, and 2. The head in the bag is quite good looking – if a little creepy! Only time will tell if ‘the head’ manages to inspire creativity and innovation among the business community…

#2 #FotbolNow

As the World Cup draws ever closer we’re seeing more and more brands jump on the football hype. In last week’s onechocolate loves, we spoke about Sony’s ‘One Stadium Live’ social network which will link social media content from Twitter, Facebook and Google+ on a single platform. This week it’s Pepsi, who have launched #FotbolNow skills challenge, which puts your football skills to the test with a cool, interactive vending machine. Look out for these dotted around the world and see how your football skills compare to the likes of Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and Leo Messi to win a free Pepsi! Watch the video here.

#3 Social currency exchange

social media

Wondering how you can be more creative with social media to engage with customers? This week, just around the corner from us in Soho, Birds Eye opened their first pop up restaurant which offered a free meal to fans who shared photos on Instagram using #BirdsEyeInspirations. Similarly, Weight Watchers opened its first London pop-up cafe called ‘the feel good cafe,’ where food is free of charge in exchange for visitors spreading feel-good messages via social media. Free food and creative social media? Love it! Which B2B brand will get on the boat?

#4 Snap Happy


Addicted to Instagram? Well now your love for the social photo sharing site can extend even further, from your mobile right down to your shoes! As reported in Marketing Week, Adidas is launching an app in August, enabling users to get their Instagram snaps printed onto their ZX Flux trainers. With 200 million active users on Instagram, brands need to recognise the importance of this channel to connect to their customers. This one is sure to start a stampede!

#5 Full of beans


Coffee has been hit by both good and bad PR for decades. For every headline that tells us it’s bad, there’s another popping up to say caffeine is good! But as self-confessed coffee addicts, we love this story about an app designed to make sure you brew a perfect cup of the rich dark black stuff. We also love how, when delivered in a smart and accessible way, technology can make science fun. It got us thinking about the chemistry behind our coffee fix!

#6 Wise words

Richard Branson

Last but certainly not least, is this inspirational post from Richard Branson on LinkedIn speaking about what he’d do at 22 if he knew then what he knows now. In a nutshell- he’d still have a blast but remain focused.

“If I were 22 today, I would embrace the opportunities technology has given us.” He talks about the transformative power of the web and the opportunities to tackle climate change, to research to beat terrible diseases, as well as inventions to improve everyone’s lives.

“I am sure the coming years will be a period of tremendous innovation. Most 22-year-olds today think that the way to make their fortunes is through setting up tech businesses, and it is true that can be a fruitful direction. But other more conventional businesses shouldn’t be forgotten.”


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