onechocolate loves…

Our weekly round-up of the most inspiring PR campaigns, smart new apps, cool events, ventures and happenings that have caught our eye…

 #1 GoDaddy

GoDaddy Head

We love this multi-channel campaign (a video, search campaign, online advertising, targeted affiliations and remarketing solutions) by GoDaddy for two reasons: 1. It is designed to inspire British small-medium sized businesses (SMEs) to build their digital identity online, and 2. The head in the bag is quite good looking – if a little creepy! Only time will tell if ‘the head’ manages to inspire creativity and innovation among the business community…

#2 #FotbolNow

As the World Cup draws ever closer we’re seeing more and more brands jump on the football hype. In last week’s onechocolate loves, we spoke about Sony’s ‘One Stadium Live’ social network which will link social media content from Twitter, Facebook and Google+ on a single platform. This week it’s Pepsi, who have launched #FotbolNow skills challenge, which puts your football skills to the test with a cool, interactive vending machine. Look out for these dotted around the world and see how your football skills compare to the likes of Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and Leo Messi to win a free Pepsi! Watch the video here.

#3 Social currency exchange

social media

Wondering how you can be more creative with social media to engage with customers? This week, just around the corner from us in Soho, Birds Eye opened their first pop up restaurant which offered a free meal to fans who shared photos on Instagram using #BirdsEyeInspirations. Similarly, Weight Watchers opened its first London pop-up cafe called ‘the feel good cafe,’ where food is free of charge in exchange for visitors spreading feel-good messages via social media. Free food and creative social media? Love it! Which B2B brand will get on the boat?

#4 Snap Happy


Addicted to Instagram? Well now your love for the social photo sharing site can extend even further, from your mobile right down to your shoes! As reported in Marketing Week, Adidas is launching an app in August, enabling users to get their Instagram snaps printed onto their ZX Flux trainers. With 200 million active users on Instagram, brands need to recognise the importance of this channel to connect to their customers. This one is sure to start a stampede!

#5 Full of beans


Coffee has been hit by both good and bad PR for decades. For every headline that tells us it’s bad, there’s another popping up to say caffeine is good! But as self-confessed coffee addicts, we love this story about an app designed to make sure you brew a perfect cup of the rich dark black stuff. We also love how, when delivered in a smart and accessible way, technology can make science fun. It got us thinking about the chemistry behind our coffee fix!

#6 Wise words

Richard Branson

Last but certainly not least, is this inspirational post from Richard Branson on LinkedIn speaking about what he’d do at 22 if he knew then what he knows now. In a nutshell- he’d still have a blast but remain focused.

“If I were 22 today, I would embrace the opportunities technology has given us.” He talks about the transformative power of the web and the opportunities to tackle climate change, to research to beat terrible diseases, as well as inventions to improve everyone’s lives.

“I am sure the coming years will be a period of tremendous innovation. Most 22-year-olds today think that the way to make their fortunes is through setting up tech businesses, and it is true that can be a fruitful direction. But other more conventional businesses shouldn’t be forgotten.”


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This time eight years ago, five words started off a social media frenzy. Who knew that eight years later, the site, which started with the words ‘Just setting up my twttr’ would have over 15m active registered users and 300bn posts in the UK alone. And its eighth one has been quite the hectic year, with celebrity selfies, a royal baby , an IPO and a lot of trolls.  Not only that, but ‘tweet’ actually made it into the Oxford English Dictionary!

To celebrate its birthday, Twitter is letting its users journey back to their very #firsttweet, which in onechocolate’s case was back in August 2008: “I am right in the middle of something”. Over 3,500 tweets later, it’s safe to say that we, over here at onechocolate communications, are big fans of Twitter. As a digital PR agency, we incorporate social media into everything we do, helping our clients to build their brands on the social media platforms that work for them. And Twitter is definitely among the top players for both B2B and consumer brands.

As Twitter has grown over the last eight years (although its limit of 140 characters has stayed the same), so has B2B companies’ confidence in using it. In fact, according to Forrester’s B2B Social Technographics numbers, 100% of business decision makers are now using social media for work purposes. Twitter is no longer just a platform for celebrities to share what they had for breakfast, it’s a great communications tool for both professionals and brands. It’s also a place for B2B companies to develop their online presence, speak to a wider audience than ever seemed possible, and interact with influential members of their target community.

So as Twitter hits eight – you grew up so fast! – businesses need to be thinking hard about the best strategy for them to effectively position themselves as industry experts, whilst at the same time using the social media site to reach specific business-related goals. It’s no longer a question of should my company be on Twitter but rather if we’re not on it, why not?

Twitter's 8th Birthday

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What does Facebook’s latest purchase mean for social media PR?

You can’t really miss the news that social media giant Facebook has now bought the uber-popular mobile messaging service WhatsApp. The move has shocked many, mainly due to its jaw-dropping $19 billion dollar price tag, and critics have been left questioning Mark Zuckerberg’s motives.

It echoes a similar sort of sentiment from April 2012 when Facebook announced it was forking out £1 billion to buy Instagram – needless to say this has been massively overshadowed by the company’s latest bid.

WhatsApp has seen a stratospheric rise in popularity since its launch in 2009 and now counts 400 million people across the globe as active users. In fact, Jim Goetz from venture capital firm Sequoia Capital calls this growth “faster than any other company in history.”  This is particularly interesting when you bear in mind Facebook’s earning announcement in November that the company has seen a “decrease in daily users, specifically among teens,” which has been attributed to the younger generation switching to messaging apps to stay connected.

Facebook buys WhatsApp

Taking all this into consideration, Facebook’s decision to add WhatsApp to the mix isn’t really all that surprising. Especially when you think that it recently tried (and failed) to buy popular vanishing messenger service, Snapchat, for $3 billion.

As well as the need to get down with the kids, Futurescape has pinpointed a further five strategic reasons to explain the deal, one of which is Zuckerberg’s target to reach the predicted 5.6 billion smartphone users by 2019. In the words of the man himself: “Our mission (at Facebook) is to make the world more open and connected,” and it’s mobile that forms the basis of his strategy.

This move is indicative of a shift in attitudes, which is being driven by the always-on Millennial Generation of tech savvy, digital aficionados who consider mobile to be fundamental to both their work and personal life. It’s vital that PR professionals are attuned to this generational change in order to advise brands on adapting their approach to best address how people want to be communicated with these days.

From a B2B perspective, we’ve blogged before about the rise of OTT players and this does beg the question of whether this will be the OTT service that really does disrupt the traditional carrier model? Following the news announced at MWC that WhatsApp will soon be adding voice calls, Charles Arthur thinks “Carriers, especially those that make lots of money from international calls, have every reason to be worried.” It seems we’ll have to wait and see just what kind of impact this acquisition will have on the mobile industry.

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Consumer PR through a fashion looking glass… Working with fashion bloggers

So only a few days ago London was taken over by a flurry of fashion media, buyers, bloggers and social influencers.  So what happened at the Autumn/Winter 14 catwalk shows (A/W14) taking place during London Fashion Week?  Some of the best UK and international design talent were out in force showing the world what next season’s fashion trends will be.

And of course fashion bloggers were blogging and updating their social media channels on everything fashion.

Here is your behind the scenes of Fashion Scout London’s A/W14 catwalk shows and our top  tips on how to engage with fashion bloggers…….

Exclusive access and VIP status to events, catwalk shows and parties is something that a fabulous fashion blogger will always thank you for…

Fashion Bloggers 1Fashion bloggers 2

Capturing fashion Street Style is a firm favourite with fashion & lifestyle bloggers.  They love to find out ‘what are people wearing’ and blog about it.  Give them the tools, the exciting and topical opportunity to capture this type of content and they will love you for it.

Fashion bloggers 3fASHION BLOGGERS 5

Relevant gifts and product that they can use to blog with and/or about as part of their blog lifestyle is something that fashion bloggers really appreciate.  Although a great top tip is to always read their blog first to make sure you are offering things that are relevant to what they write about and use etc.

FAshion bloggers 6Fashion blogger 7

So what social media do fashion bloggers use the most? Instagram Instagram Instagram!  It is the key social media used by fashion bloggers with Twitter a close second.  And they love nothing more than snapping themselves at fashion shows/parties tagging and #hashtagging of course.

fashion blogger 8

Treat them with the status they deserve.  These are very influential people and have a community of people that follow what they say and do.  They are all an extremely lovely group of people and a lot of fun to work with – and we can say that from personal experience…

Here are some of our favourite fashion bloggers right now

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Happy 10th Birthday, Facebook

Happy Birthday Facebook


Unless you’ve been living under a rock, or, umm… aren’t on Facebook, you’ll probably know that Facebook turned 10 last week. It has changed our lives insurmountably, but also the face of consumer PR. What were once campaigns limited to traditional media and public stunts, are now a myriad of social media strategies, a dash for likes, fans and engagement, and making sure your social apps are tweaked to user-friendly perfection.

As part of the celebrations, Facebook offered users a chance to look back at their social media highlights, and compile this into a video. Tapping into nostalgia, particularly from a consumer angle, is an effective PR strategy, as this mirrors the activity and content users are creating themselves.

Entering its 11th year, Facebook is at an interesting stage. Much discussion is currently taking place about its decline- particularly with the teen market. However, many claim the older generation entering the Facebook world is providing it even greater opportunities for targeted consumer PR campaigns.

However you look at it, over the 10 years Facebook has developed, consumer PR has done so alongside it, bringing about more sophisticated ways of getting a product or company into the public domain. Some companies actually shun the traditional website in favour of a Facebook page, and while this is a bugbear for some, it speaks volumes as to how brands perceive the value of Facebook in attracting their audience.

With that in mind, please join us in raising a glass to Facebook on its 10th birthday. Even if it grows old disgracefully, Facebook will continue to impact the way we interact with brands and one another; inspiring creative campaigns, and some good laughs on the way.

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