Weekly social scoop

Latest news and developments on WhatsApp, Pinterest, Twitter and Facebook – just in case you missed it 

Weekly social scoop

#1 WhatsApp is now available on your desktop

By The Guardian

  • Last week, WhatsApp debuted its messaging service on desktop, previously it was only available on mobile phones
  • The desktop version is already popular with users; messages appearing at the same time as they appear on mobiles. Messages are stored on phones rather than desktops, and users cannot start a new chat group without starting it on their phone first
  • The desktop service does have some limitations. For example, it is currently only available for Android, Windows Phone and Blackberry users. Due to restrictions on Apple’s platform, it cannot be used by iPhone users

#2 Pinterest to open up more user data to advertisers

By BBC News Technology

  • In October 2014 Pinterest was valued at $5bn (£3.3bn), but analyst firm Forrester has since said that “Pinterest’s marketing value lies more in the future than in the present”
  • In an effort to make itself more profitable, the social platform is allowing marketers to see data indicating what its users intend to buy
  • Currently, Pinterest only makes limited types of information available to marketers, such as users’ gender and location

#3 Twitter lets you catch up on stories you might have missed

By The Independent

  • Hate that feeling when you’ve been on holiday and feel like you’re completely out of touch with what’s been happening? Well fear no more, Twitter has launched a new tool that will allow you to catch up on tweets you may have missed
  • The new feature is available now on the social network’s iPhone and iPad apps and will be added to Android and the web version in the near future 

#4 Facebook to put an end to hoax news stories

By The Guardian

  • You may have seen numerous stories on your Facebook newsfeed that have turned out to be fake. Three example of these include Bill Gates giving away $5,000 if you share his Facebook photo, the Talking Angela app is a front for online paedophiles and an entire small town in Texas has been put into Ebola quarantine
  • Facebook has updated its settings to allow users to report a story as a hoax. Once a story has received a number of reports, Facebook will acknowledge it as fake and remove it from the network

#5 Twitter discourages users from sharing Instagram links

By The Inquirer

  • Twitter sent out prompts last Thursday to high profile users to ask them to stop sharing links to pictures on Instagram, and instead share them directly on Twitter
  • The move sees Twitter continue to push for more native multimedia on the site; the platform is reportedly planning to launch a native video tool later in 2015 

#6 Twitter teams up with Bing to translate tweets

By The Independent

  • Twitter has launched a new feature that will use Bing’s translation tool to translate tweets
  • Users must enable the tool in their account settings; they can then click on a small globe icon to have them translated. The new version will then appear below the original tweet

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Weekly social scoop

Weekly social scoop

Latest news and developments on Facebook, Snapchat, Instagram, YouTube and Twitter – just in case you missed it

#1 Facebook at Work

By The Guardian

  • Last Wednesday, Facebook launched a test version of Facebook at Work – a version of the social network designed for use within companies
  • The move is Facebook’s answer to existing workplace communication and collaboration tools such as Yammer, Huddle and Slack
  • Facebook has not yet announced whether or how it will profit from the service

#2 Facebook places restrictions and warnings over graphic video content

By BBC News Technology

  • In response to advice from its own safety advisors, Facebook has begun placing warnings over its videos, stating the contents might “shock, offend and upset” if viewed
  • The videos are also prevented from automatically playing in feeds, unlike other clips
  • Any user identified as being younger than 18-years-old will be prevented from viewing the video all together

#3 Snapchat charging $750,000 for disappearing ads

By The Drum

  • Snapchat is charging brands as much as $750,000 per day to advertise on the app
  • The decision to demand such a high sum highlights how much brands are willing to risk to find out the value of the social channel
  • Brands that have been early adopters of the disappearing ads include McDonald’s, Samsung, Macy’s and Electronics

#4 How to get ROI from Instagram

By The Guardian

  • Instagram has now topped Twitter with its 300 million monthly users and in doing so has quickly become the social network of choice for marketers
  • The Guardian has compiled case studies from SMEs such as The Bright Company and  Black White Denim who share their secrets to success on Instagram and how the network is driving sales

#5 YouTube celebrities

By Pocket-lint.com

  • onechocolate has been writing about the power of vlogging for some time now, but in case you are new to the world of celebrity YouTube, here’s a little more info on the trend making ordinary folks into celebs
  • Young stars such as Felix Kjellberg, better known as PewDiePie, have millions of subscribers. PewDiePie had 680,000 more views of his latest video than the premiere of Game of Thrones and recently revealed that he had more than 4.1 billion views of his videos in 2014
  • Check out Pocket-lint.com to find out who the top vloggers to follow are and how they are profiting from their YouTube success

#6 New creepy ‘choose your own adventure’ story on Twitter

By The Independent

  • A new version of ‘choose your own adventure story’ has been created on Twitter by Terence Eden
  • In order to move from one part of the story to the next, users navigate a network of Twitter accounts that all represent certain actions
  • The story begins with @wnd_go, named “A dreadful start”, which offers the options to run or hide

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Weekly Social Scoop

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Latest news and developments on Facebook, WhatsApp, Twitter, LinkedIn and Pinterest – just in case you missed it

#1 Facebook vying for YouTube’s crown

By Guardian

  • Facebook has set its sights on YouTube’s place as the king of online video
  • Last year, Facebook began to show the number of views on videos published directly to the social network, and it has claimed that with 1bn views a day users are now seeing nearly four times more videos than this time last year
  • Facebook is also partnering with media companies to bring even more videos to its service. At the end of last year it struck a deal with the NFL, which will be posting footage on Facebook

#2 The end of SMS messaging?

By The Independent

  • Texting has been in decline since about 2011, and now WhatsApp has announced that it has 700 million users sending 30 billion messages per day, in comparison with about 20 billion messages a day sent over SMS
  • Not only is WhatsApp beating traditional text messaging, but it’s also bigger than most of its OTT competitors such as Facebook Messenger and WeChat, as well as social network rivals such as Twitter and Instagram

#3 Facebook buys Wit.ai

By BBC News Technology

  • Facebook announced last week that it had brought speech recognition, Y Combinator start-up Wit.ai
  • It has not been revealed what the companies are planning to develop, but it has been speculated that there could be a Facebook app which the user would be able to navigate via speech, voice messaging or voice control of connected appliances in the home

#4 Twitter expands its ad reach

By Brand Republic

  • In an attempt to reach users who have not yet signed up to Twitter and to boost ad revenue, Twitter is reportedly planning to sell ads against tweets embedded on external websites, alongside those on its own site
  • Twitter announced the plans at CES last week and cited ESPN and Flipboard as potential partners, although neither have confirmed

#5 How Pinterest is transforming our homes

By The Telegraph

  • The Telegraph examines an interesting case study on how Pinterest is transforming the world of interior design – featuring Laura Gallagher, who is redesigning her new home with the help of Pinterest
  • Pinterest now has more than 70 million users, and usage in Britain grew by more than 130 percent last year
  • The Telegraph reports that more than five million home décor pins are pinned to the site every day

#6 How to stop leaving employees poaching clients on LinkedIn

By Personnel Today

  • Most companies with employees in client-facing roles have clauses in their contracts to prevent them poaching clients when they leave the organisation
  • But LinkedIn is throwing up new difficulties for HR departments. When an individual leaves a company and update their profile with details of their new role, LinkedIn will send out an automatic message to all their contacts – including any ex-clients they have previously connected with
  • In Personnel Today, employment lawyer, Michael Farrelly, looks at what steps companies can take to prevent client poaching through LinkedIn

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Weekly social scoop

Latest news and developments on YouTube, Facebook, Google+ and LinkedIn – just in case you missed it! 

Weekly social scoop

#1 LinkedIn redesigns its home page

By CBR

  • LinkedIn has announced that it will be redesigning its homepage in an effort to improve user experience
  • The changes will include a dashboard where users will be able to see how many people have viewed their profile and a ‘Keep in Touch’ box, which will enable users to comment on posts, while also suggesting people to connect with

#2 Facebook quietly dumps Bing

By Tech Crunch

  • It appears that Facebook will be developing its own search tool, after it quietly parted ways with Bing this weekend
  • Facebook has reportedly been developing its own search tool for a long time in an effort to give users the ability to filter through old comments and other information from friends

#3 Could Facebook be getting a dislike button?

By BBC News

  • During a recent Q&A session, Facebook founder, Mark Zuckerberg, said that Facebook is thinking about adding a “dislike” button, to allow users to dislike others’ posts
  • Zuckerberg said that it had been one of the most requested features the social network has received, but that they are trying to find a way to make sure it does not become a way to demean people’s posts
  • According to Facebook, 4.5 billion “likes” are generated every day

#4 Facebook wants to help you stop drunk posting

By Independent

  • Have you ever posted a picture whilst drunk and woke up cringing the next morning? Well, Facebook is considering inventing a tool which would prevent this happening
  • Facebook’s Artificial Intelligence Research department chief Yann LeCun explained to Wired that the “artificial assistant” would say “Uh, this is being posted publicly. Are you sure you want your boss and your mother to see this?”

#5 G+ allows users to choose infinite gender options

By TIME

  • Google+ is following in the footsteps of Facebook to allow users to choose any word they like to describe their sexuality
  • The new Google+ options will be “Male”, “Female”, “Decline to state” and “Custom”. If “Custom” is chosen, a field will appear where users can choose whichever word they like

#6 YouTube testing out GIF maker

By IT Pro Portal

  • YouTube has opened up a new beta programme which lets users transform lengthy videos into six second length clips
  • YouTube has also included a caption option to allow users to create humorous memes
  • Anyone interested in participating in the beta phase is invited to put forward how they will use the GIF maker and the options are “create GIFs to promote my channel”, “allow fans to interact with my videos” or “Other”

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Weekly social scoop

Weekly social scoop

Latest news and developments on Facebook, Google+, LinkedIn and YouTube – just in case you missed it! 

#1 Most of ‘dark social’ comes from Facebook

By NDTV

  • ‘Dark social’, a term coined by Alexis C. Madrigal, refers to traffic on social networks which is untraceable and is usually due to users sharing content via an online chat or email rather than through social platforms
  • Chartbeat, the web analyst company, has found that most dark social comes from Facebook. Thus, many firms may well be misinterpreting the amount of traffic on their social platforms, particularly Facebook

#2 Add personality to your LinkedIn profile

By Entrepreneur

  • Following in the footsteps of Facebook and Twitter, LinkedIn is now allowing its non-Premium users to customise their profile background image
  • The news is sure to be welcomed by companies as the update will enable them to inject personality through an attention-grabbing picture that captures the essence of the brand

#3 Google+ users can now pin updates

By Tech Crunch

  • Following in Twitter, LinkedIn and Facebook’s footsteps, Google+ will now let users pin posts to their timelines
  • The development will help users to personalise their profiles and increase engagement with key activities, such as polls or important news announcements

#4 Slingshot 2.0

By Digital Trends

  • Facebook’s answer to Snapchat, Slingshot – which was launched in June – received a frosty reception from users and was removed in August
  • However, Slingshot 2.0 has been unveiled and developers have labelled it “simpler, cleaner, and more fun” than the previous version

#5 YouTube invests in its vlogging stars

By The Drum

  • With the YouTube vlogging phenomenon going into overdrive in recent months, Vessel has made attempts to poach the top talent by offering deals to the vloggers who give their videos exclusively to Vessel
  • However, YouTube has hit back by offering bonuses to the stars in exchange for multi-year contracts

#6 Facebook tax avoidance

By Guardian

  • Days after George Osborne promised a ‘Google Tax’ crackdown – aimed at US-based corporations who avoid paying tax to the UK – Facebook announced it had only paid €2.3m (£1.8m) of tax on almost €3bn (£2.37bn) of advert sales
  • Margaret Hodge, the chair of the influential Commons public accounts committee said: “It seems that Facebook, like Starbucks, which this week admitted it will pay no corporation tax in the UK for the next three years, is still refusing to listen to the voice of public opinion.”

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