PR & Social Media – Account Executive Role – Technology

Overview:

onechocolate is looking for a talented individual to join our busy technology team as an account executive to work on a range of existing technology brands.

The successful candidate will have:

  • Held a number of PR and social media intern roles in the past 1.5 years
  • Strong media and industry knowledge in technology
  • A passion for technology
  • First-class writing skills with proven examples of written work
  • Excellent verbal communication skills
  • Ability to deliver outstanding PR and social media campaigns

Other skills we’re looking for:

  • Languages
  • Multi-tasker – ability to juggle
  • Excellent process and organisational skills
  • Team player with a ‘fun’ approach to work

In return onechocolate can offer:

  • Award-winning agency with a proven track record of success and ambitions to grow and develop
  • Great client experience – on big brands and technology innovators
  • Integrated PR and social media campaigns to work on
  • International campaigns
  • Longstanding supportive team and fun environment
  • oneAcademy in-depth training and personal development programme
  • Great location in Soho

Package:

  • Salary dependent on experience
  • Non-contributory healthcare scheme (after 3 months)
  • 21.5 days holidays plus 3.5 days Christmas break
  • Birthday off

If you’re interested in applying please email us: careers@onechocolatecomms.co.uk

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Biggest social media mistakes US brands make in Europe

homer-doh-squaregreen

In a recent blog, we looked at the biggest B2B PR mistakes US brands make in Europe… but what about social media?

Well, here’s our take on the three key areas many US brands often fail to recognise, let alone factor into their European strategy – plus smart social media tactics to win European friends, grow your influence and get more bang for your buck – guaranteed.

#1 Address Your International Audience

It may seem obvious, but brands seeking to expand into Europe and secure profitable relationships with top prospects need to set up social operations to speak the language of their key audiences and priority countries. Although English is generally the ‘preferred’ business language, it’s the native language for only 18% of Europeans and within the European Union alone, there are 28 countries and 23 languages to be taken into account.

A ‘one size fits all’ approach to content marketing simply won’t cut it across the pond. For brand awareness, engagement and lead generation, it is vital to ‘translate’ your key US messages in a way that resonates with specific European markets.

Establishing a powerful voice in Europe and managing social media via global pages for a diverse range of markets is a huge undertaking – we know.

However, this doesn’t need to be as complicated as it sounds; it can be simplified dramatically by sweating your existing assets. For example, you can re-skin digital assets created for UK and US platforms to be used by your local social media teams in other domestic markets. You can easily repackage priority social posts, company news and European industry news across the different markets into local languages, to be posted on local channels. It’s something we do for our international clients on a regular basis. It also pays to look out for trend articles by journalists writing about analyst statistics and apply in local news agendas, adding commentary on specific industry challenges and opportunities. This will appeal to media and stakeholders who are often looking for thought leaders.

#2 Maximise Your Resources

It’s important to create social media content for English language Europe through content calendars featuring relevant events and industry trends in Europe, as well as content aligned to marketing and PR initiatives in the US. You can do this by focusing on core topics relevant to your market and business. You should also define a percentage of specific European-facing content for global social platforms for each monthly conversation calendar.

Supplying ‘ready to post’ content for Twitter, LinkedIn, Google+, Facebook etc. as well as discussion topics with engagement tactics for LinkedIn Groups and pages in Europe, can also help your in-house sales and marketing teams. They can post this content on their personal Twitter and LinkedIn pages – creating more buzz, growing communities and engaging directly with top prospects.

Don’t take 24/7 operations for granted! Fill that ‘dead air space’ with region-specific content served to your audience during their peak offices hours. As a pan-European agency, we often run social media community management operations ‘in relay’ with our clients’ US social media teams to take advantage of global time differences and office hours. For example, we run Twitter/LinkedIn/Facebook/Google+ for European campaigns in the morning (GMT) and hand back the reins when the US wakes up in the afternoon (e.g. ET/PT). For global clients, we can then also handover to APAC. Smart, hey? 

#3 Identify Local Influencers

We often find US brands are speaking with US customers and influencers only, and lack any significant European following in general. The crucial importance of identifying and targeting key European influencers may sound a no-brainer but, again, it’s often overlooked. This investment in understanding ‘who’s who’ is paramount for any brand that has serious ambitions to establish a powerful European voice and brand awareness. Media, bloggers, analysts, industry bodies, think tanks, existing and potential customers and stakeholders need to be researched thoroughly on priority platforms in each local market. This delivers the insights that should direct your content marketing strategy; delivery of content that’s carefully targeted, on the front foot and relevant. Understanding who’s saying what and where, as well as the needs and challenges specific to each market enables you to translate your key messages to target the right people, with the right content, at the right time – in Europe.

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onechocolate loves… the view from France

Our colleagues in onechocolate’s Paris office have selected this week’s round-up of inspiring PR & digital marketing campaigns, smart new apps and cool events…

#1 IKEA getting spooky in Singapore

A month after releasing an incredibly popular commercial spoofing Apple, IKEA is back with a new ad – and this one takes a rather different approach. Its latest offering sees IKEA Singapore paying homage to Stanley Kubrick’s classic 1980 film The Shining by recreating its iconic (and super creepy) hallway scene. The Hallowe’en campaign is being used to promote IKEA’s daily late night shopping to its Singapore customers. In addition to the YouTube clip, an interactive social media video hunt will run parallel to the campaign where consumers will be invited to spot and win products that appear in the film.

#2 Track your phone habit

track your phone

Do you have your Smartphone glued to your hand? Or do you have friends who annoy you by constantly checking their phones whilst you’re at dinner with them? Then you need to know about Checky – Phone Habit Tracker. The app, available since September both on Android and iOS, counts the number of times you check your handset each day. We’ve been trying to psyche ourselves up to tryout the new gizmo, but we’re afraid the truth will be too ugly. Sometimes ignorance is bliss.

#3 IDTGV and Google Glass

Google Glass

IDTGV, the subsidiary of SNCF – the French national train company – did a big media coup last week by equipping its employees with Google Glass in order to improve customer service and staff efficiency. For example, when purchasing a ticket, the customer’s ticket is scanned and the glasses display information on the traveler, including identity and seat numbers. In harnessing this innovative technology IDTGV managed to gain wide media attention whilst positioning itself as a leader in customer service.

#4 Twitter in Paris

Twitter in Paris

This summer, Paris’ twitter page rapidly overtook New York’s, with Paris accumulating more than 224 000 followers vs. New York’s 209 000. In aid of our city’s success on social media, we thought we’d enlighten you to a few facts about Paris’ twitter feed. Did you know that the least popular post in the history of the Paris page had no less than 5 likes? And the most popular tweet so far, with 960 retweets, was a post about the Eiffel Tower illuminated for screening breast cancer? 

#5 Be crazy, be yourself

We love this campaign from Maisons Du Monde, a French furniture and home decor company. The brand is encouraging its audience to ‘Be crazy, be yourself’ through a quirky video, which shows, amongst other things, a baby with a fake moustache and a man dressed as a giant fish – glorious!

#6 Digital Week France

Digital week

From 15th-26th October we welcomed, for the first time, Digital Week France to Paris. The event offered a number of courses and events around digital creation and digital contemporary art to a large number of collectors, gallery owners and enthusiasts. Over 11 days and in 14 different locations, many conferences, exhibitions and round tables took place to discuss the digital evolution of society and how artists offer new perspectives and contemporary readings on the topic.

 

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10 smart ways to stand out on LinkedIn

With more than 313 million members in over 200 countries and territories worldwide, LinkedIn is firmly established as the network of choice for business professionals, particularly those in the B2B arena. However, with an ever-increasing number of prospects, potential partners, customers, suppliers, job seekers and recruiters on the network, it’s more vital than ever to ensure you stand out from the crowd.

As the network continues to grow, keeping up with its latest tools and developments can feel like hard work. So, we’ve put together ten top sure-fire tactics to make you shine. (You’re welcome).

#1 Publish, publish, publish

Publishing

If you haven’t started publishing on LinkedIn yet, we highly recommend you start. The key benefit of publishing rather than simply posting an update (given your content is suitably brilliant, of course) is its effective way of putting you in the spotlight. Publishing your own great content will go a long way to establishing you as a thought leader, as well as building your personal brand and follower base. You’ll also get analytics on how many people have viewed and shared your posts. Moreover, every time you publish a post your contacts will get a notification, which will serve to keep your name fresh in their minds. If you still need convincing, take a look at LinkedIn’s guide to the benefits of publishing as a professional.

Once you start publishing, remember to make it relevant for your audience; whether that’s customers, partners or peers, the main aim is to provide them with useful content. You should also share your published content on your other social channels to maximise your exposure. Another tip is to share your brand’s URL at the bottom of your published post to direct more traffic to its website. 

#2 Curate and create content 

When it comes to posting updates, you should also remember to source interesting articles to share. The general rule of thumb is: curate 80% and create 20%. Not only will this save you time in content creation, but it’ll ensure you keep on top of industry news and developments.

#3 Utilise the “who’s viewed your profile” feature

Who's viewed your profile 2

This tool gives analytics on who’s viewed your profile; their job title, location and even how they found you. Recently, LinkedIn has made this tool even more sophisticated by adding a cause and effect chart, which tracks your actions that contributed to a higher or lower number of profile views week on week. Also, in the tab next to “who’s viewed your profile” you can also see “how you rank” for profile views amongst your connections and colleagues.

#4 Build your relationships 

For those with large networks, it can be a challenge to stay on top of your contacts, let alone those you’re not yet connected to. This is where the Relationship Tab can help. The feature allows you to record and save information about someone who you’re not yet LinkedIn with. Perfect for following up new business leads and reminding yourself of details regarding your professional relationship with individuals, to develop relationships and grow your network. 

#5 Take the work out of networking

Networking

Let’s face it, keeping your network warm and staying connected can be time-consuming. LinkedIn’s Connected App, launched this summer, gives you relevant, timely reasons to get in contact and keep in touch with the people in your network.

Top tip: When you sync your contacts and calendars with Connected, you can turn on handy notifications for pre-meeting intelligence and reminders.

#6 Show off your work 

LinkedIn allows you to connect media to your profile, including video, audio, pictures, documents and presentations to show examples of your past work and enrich your profile. You’re able to do this on the “Summary”, “Education” and “Experience” sections of your profile. You can also find out more by checking out LinkedIn’s handy how-to guide for adding/removing media. 

#7 Join groups

LinkedIn groups

To gain more interest in your profile, identify groups that the audience you want to connect with on LinkedIn are a part of. Once you’ve joined, remember to ask questions and join in conversations and debates. The more you participate, the more attention your profile will receive. In fact, LinkedIn says that active group users get four times as many profile views as those who don’t use this resource. In need of inspiration for which groups to join? Then check out the LinkedIn Groups Directory. 

#8 Re-organise your profile 

Don’t like to order in which your profile appears? You can add, remove and re-arrange entire sections however you desire. When in edit mode, simply hover your mouse over the double-sided arrow next to the “Edit” link for each section. Your mouse will turn into a four-arrowed icon, at which point you can click, then drag and drop to another position on your profile. 

#9 Rejuvenate your resume

Resume 2

We’re seeing LinkedIn move more and more in the direction of being the middle-man between the job hunter and the recruiter. One of the most useful methods for this is its clever Resume Builder tool. Simply choose a resume template, edit it, and export it as a PDF that you can print, email and share. If you’re a recruiter check out LinkedIn’s paid for recruiter tools which include advanced search for candidates, InMail to contact those you’re not connected to and nifty tools to manage your pipeline of talent. 

#10 And finally, remember to keep updating  

Every time you update your profile, it appears in your connections’ newsfeeds. Not only will this keep you fresh in their minds, but having an updated profile will ensure you’re showcasing your skills and experience to their full potential.

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onechocolate loves

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new apps, cool events, ventures and happenings that have caught our eye… 

#1 Sleepover with Waterstones!

Waterstone

In a fantastic follow up to the American tourist accidentally locked inside the Trafalgar Square branch, Waterstones is inviting 10 guests to have a ‘sleepover’ in its Piccadilly store!

Teaming up with Airbnb, the well-known bookstore is hosting the event this Friday from 9pm to 9am Saturday. Winners will also receive a tour and their pick of thousands of books on offer. Airbnb are also offering surprises from Graze and Weetabix. We love this brilliant example of brands creating strategic partnerships and using unexpected events to their advantage.

#2 Wonderful Everyday

This week, Ikea is teaming up with ITV to run a second-screen ad and content campaign to support its ‘Wonderful Everyday’ campaign; which will span TV, radio, digital and social media. The move will see mobile content synced with 60-second, 30-second and 10-second TV ads, launching during Saturday’s X Factor show and running until 20th December. The campaign is designed to “generate conversations around what makes an everyday meal a special occasion” in support of its dining and kitchen product range.

#3 #LastRolo

Do you love anyone enough to give them your last Rolo?

Nestle is asking the age old question in its latest campaign that also looks to refresh its social channels. Using the hashtag #LastRolo, five short videos have been unveiled on social media and YouTube this week, some are funny, some are dramatic and some are emotional. Our personal favourite is the ‘Office Hottie Daydream’ video, but can choose your own by checking them out on Rolo’s dedicated YouTube channel.

#4 A swift pint

In response to the video ‘Race the Tube’ that went viral last month, Glaswegian brand Tennent’s Lager has created a spoof spin-off version of the video. Just to refresh your memory, the original video showed a passenger jumping off the London underground at one station before sprinting 415 yards in 80 seconds to get back on the same tube carriage with moments to spare.

In Tennent’s ‘Glaswegian edit’ a Scottish runner attempts the same challenge between Hillhead Station and Kelvin Bridge Station. However, the run is more of a leisurely stroll, where he takes time to glance at his phone, stop at a pub for a pint of Tennent’s Lager, read a newspaper, get a sun bed and even paint a masterpiece!

Given the popularity of last month’s video, this is a great idea from Tennent’s to create its own tongue-in-cheek version. Featured on the likes of the The Daily Mail, AOL and the Daily Record this week, the video has received over 10,000 views so far.

 #5 Random Stuff

Ever wondered what being a robot vacuum cleaner or a bus in Europe or perhaps even a goat would be like? Well, thanks to the list of most random simulator programmes, compiled by Stuff Magazine’s rather genius Esat Dedezade, you can experience all the above and more. With a mixture of free and paid-for versions and complete with video previews, whether it’s a farmer, a bear or even a street cleaning machine, there truly is something for everyone. Be warned: viewing may cause random outbursts of laughter.

#6 It’s all about Gotham

Gotham

If, like us, you’re hooked on a cult TV series and can’t wait for the next season of Game of Thrones, Suits or Breaking Bad, then Gotham is what you need to fill that void. Based on the fictional city of Gotham, it tells of the story of how Batman became Batman. And, of course, the background behind detective Jim Gordon and the early childhood of Bruce Wayne is revealed as well.

With the first couple of episodes already aired on Channel 5 and Rotten Tomatoes reviewers giving it 4/5, it is already storming its way to ‘addictive cult TV status.’ We were hooked from the first episode, now to see where the story goes…

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