Weekly social scoop

The latest news from Twitter, Facebook and Instagram, just in case you missed it…
 Weekly social scoop
 #1 Twitter to ramp up its ecommerce drive

By TechWorld

  • The new feature will allow users to highlight relevant products and places to create an easy way to buy products
  • Celebrities and brands will also be able to build these pages

 #2 Twitter to launch ‘Project Lightening’ to track live events

By TechWorld

  • Project Lightening will make it easier for users to find content relating to specific live events
  • Can be used to follow sports events, concerts or major news events
  • Other websites will be able to embed content into their pages, meaning users don’t even need to be using the Twitter app to view the information

#3 Facebook will let people without an account use its Messenger service

By The Independent

  • Following the split of the service into its own app last year Facebook will now ‘unbundle’ the Messenger service from Facebook completely
  • It allows non-members to use the service and will look to build on the 700 million users already using Messenger
  • Users can sign up with just their name, phone number and photo

#4 Facial recognition from Facebook will work even on obscured faces

By The Independent

  • Facebook will be able to identify people from just their hairstyles, body type and posture
  • The algorithm allows the tool to learn what people look like over time to identify them quickly
  • Currently the algorithm has an 83% accuracy rate

#5 New Snapchat-esque filters added to Facebook photos

By The Verge

  • Facebook users can now add text, filters and stickers to their photos
  • A new button has been added to the lower left-hand corner of photos and will house all of the new photo-editing tools
  • All options are available to iPhone users, however, Android users will have a little longer to wait for the full range of updates

#6 Instagram’s CEO, Kevin Systrom, discusses its growing influence in creative industries

By Financial Times

  • Systrom claims “Instagram is probably monetising more quickly than any other social network”
  • He discusses the escape from fundraising and the early demand for advertising
  • Instagram currently has 300 million active monthly users, with average users spending 21 minutes per day logged onto the app
  • He describes the app as a “’visual pulse of the world’, a ‘history of the world’ and a ‘visual walkie-talkie’ to communicate with friends”

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Weekly social scoop

The latest news and developments on Twitter, Facebook, Pinterest and Brigade, just in case you missed them…

Weekly social scoop

#1 Twitter launches autoplay in timelines

By Brand Republic

  • Twitter has launched in-feed autoplay for native videos, Vines and Gifs
  • Autoplay has already resulted in a 7x increase in completions of Promoted Videos 

#2 Facebook to outline new ad formats for mobile

By Wall Street Journal

  • 25 billion people access the social networking service from smartphones and tablets each month
  • Mobile accounted for 73% of the company’s advertising revenues during the first quarter of 2015
  • To continue the growth of Facebook’s mobile-first focus, it will now build new mobile ad formats and advertising opportunities
  • Facebook’s chief product officer, Chris Cox, is expected to make the announcement at the Cannes Lions advertising festival on Monday 22nd June

#3 Pinterest adds verified accounts

By Mashable

  • Pinterest is increasingly used for shopping, making it a huge opportunity for ecommerce sites, so the company is verifying high-profile pinners
  • Verified users will have red check marks next to their names on their profiles to quickly identify them

#4 Facebook updates its news-feed algorithm to select the stories most relevant for users

By The Guardian

  • The company hopes to help make more “meaningful” stories appear at the top of people’s feeds by looking beyond metrics like comments, likes and shares
  • Time-spent on a story will have more of an effect on determining a news story’s relevance

#5 Sean Parker launches social network: Brigade

By The Guardian

  • Social network aims to generate interest around American citizen’s civic life
  • Starting off as a simple discussion tool that will allow users to share and debate their political beliefs
  • Users can mark certain topics by how much they agree with them to compare against friends and the wider population

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onechocolate loves… the view from the U.S.

Our San Francisco office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events… 

#1 Fathers’ first moments

With Father’s Day this Sunday, plenty of brands have been jumping on the annual occasion to promote their products. One of our favourites comes from Dove, who – in true Dove style – has released a thought-provoking ad. The video documents the reactions of 13 men who have just found out they’re about to become fathers for the first time and is also accompanied by the caption “real strength is showing you care, even from the very first moment”. The ad is a great way to build on the beauty brand’s campaign from last year, featuring another clip of moving scenes after a survey found that dads feel underappreciated in the media. 

#2 Emoji love


After a change.org petition which attracted almost 33,000 supporters, it looks like we are finally going to get the taco emoji of our dreams. Mashable announced this week that the Unicode Consortium will soon introduce 37 new emoji images. So what does that mean exactly? There will be plenty more food options, sports symbols, religious-themed emojis and many more. The news comes hot on the heels of the rise of ‘emoji marketing’. Will you be incorporating any emoticons in your brand’s marketing strategy?

#3 Pictograph passcodes for all

British tech firm Intelligent Environments has created a system that allows users to use emojis for their passwords. Rather than settle for the usual 4-digit bank PIN, customers can now choose from 44 different images to create a unique, personal code to access their accounts. According to Uproxx, “the company claims their system is mathematically more secure because there are 480 times more combinations possible than a 10-digit system would allow.” However, no banks have actually implemented the new system, but the company says that several UK financial institutions are thinking about adding it as an additional safety measure.

#4 Google’s Nest launching security devices

Nest Cam

Google has announced a new security camera to add to its growing suite of home automation services. The Nest Cam will retail for $199 and includes high-definition video and better night vision than its predecessor, Dropcam. This is the first announcement from Nest since being acquired by Google, and also includes the Nest Protect, a smoke and carbon monoxide alarm. The new Nest app integrates the products, so if your smoke alarm goes off, you can then activate your camera feed to take a look at what’s going on in real time.

#5 Our first glimpse of Pluto

The New Horizons spacecraft, launched in 2006, is aimed for Pluto and is currently travelling more than 35,000mph (about 60,000 km/h). When it finally reaches around July 14th, it will give mankind its first ever glimpse of the planet. With this in mind, the National Space Society created a teaser trailer to get everyone excited for this historic moment. It’s also important to keep in mind that Pluto is some 4.67 billion miles (7.5 billion kilometers) from Earth, and this spacecraft has traveled for more than nine years already!

6 All in the name of science. And cats… Ctas

A new study in the journal, Computers in Human Behavior, has surveyed 7,000 people via social media about how cat videos affect their moods. Participants reported feeling fewer negative emotions after watching clips of our feline friends. “Even if they are watching cat videos on YouTube to procrastinate from working, the emotional payoff may actually help people take on tough tasks afterward,” said author Jessica Gall Myrick, an assistant professor at Indiana University’s Media School. Bring on the cats!

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onechocolate loves…

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new tech, cool events, ventures and happenings that have caught our eye…

#1 GoT comes to Ireland

The fifth series of Game of Thrones is coming to an end, which is sure to leave fans worldwide bereft. Luckily, those who are despondent about the show being over for another year can visit Belfast Zoo’s latest Westeros-themed attraction… a baby dragon!

Of course, it isn’t a real dragon… because as every good GoT fan knows, there are only three and that stealing one of them would provoke the wrath of Daenerys Targaryen (something which most would try to avoid, unless your surname is Lannister). The animatronic dragon, housed in a special enclosure, is actually the latest in a series of stunts by Tourism Ireland with the aim of promoting both the fifth series and summer visits to Northern Ireland.

The much-acclaimed show has helped to boost tourism in Northern Ireland in recent years, as tourist flock to see the real life locations of famous scenes. Other GoT stunts staged recently include three-eyed crows at Belfast’s City Hall, dragon eggs appearing for sale at St George’s Market and swords, daggers and maces deposited in a special ‘sharp objects bin’ at Belfast City Airport.

#2 Jurassic World
Jurassic World

To mark the launch of Jurassic World in cinemas this week (22 years after the first film premiered in the UK), Waterloo Station has played home to FOUR Velociraptors! Having broken free from their container on Friday night, commuters have been treated to some interesting dino-facts from the Jurassic World dinosaur handlers. Passersby have also been snapping photos with the raptors which have been shared widely across social media.

We’re looking forward to seeing the film, when the dinosaurs are safely behind the big screen!

#3 Google’s visionary city

Google smart city


Working with many b2b clients who focus on IoT and Smart Cities, we love Google’s future vision for urban areas. This week, Google announced ‘Sidewalk Labs,’ that will try to drive improvements in transport, energy use and cost of living in our cities. Speaking of ‘driving’, the announcement talks about automotive tech too, something we’re fans of with the huge industry buzz around the connected car. Smart City tech is something we’ve been watching for some time, so it’s super nice to see this internet giant backing it too! Bring on the b2b tech partnerships to push this forward…

#4 Add a little fun into your parking

Fiat has launched a fun and ingenious campaign to promote their Parking Assist technology, an alarm system which alerts reversing drivers to objects that are behind them. The car brand set up an interactive billboard next to an empty parking space, hooked up to sensors that measured the distance between drivers’ rear bumpers and the curb. The interactive sign also featured a few helpful digital characters to assist drivers attempting to park in the space. Whether you’d rather ask for help from a hipster, biker, wise old-man or a Playboy Bunny – the billboard has a character for everyone.

#5 Summer Up presents Nicki Minaj

Summer Up

As part of a promotion, a Finnish music festival called “Summer Up” has placed around 1,000 cardboard cutouts of Nicki Minaj showing off her behind on the steps of Helsinki Cathedral.

If you need more detail about that, some of the 1000 printed Minaj-bottoms had two-day festival passes taped to the back of them.

Why do we think this is brilliant? We’re not sure exactly, but it’s certainly an original way to promote the event in the increasingly overcrowded festival scene. The stunt received wide media coverage, from Time Magazine to the Mail Online, as well as plenty of buzz across social media.




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4 top free tools for content discovery

Keep calm and add value

As we all know, there is a lot of value in curating useful, topical and issues-based content that is relevant to your brand. Yet, tracking, surfacing, collecting and organising content can be annoyingly painful – especially given that timing is everything. It’s time-consuming and, at times, overwhelming.  So, check out our round-up of easy-to-use and FREE content discovery tools to make your daily workflow manageable and help boost your success online.

 BuzzSumo#1 BuzzSumo  

BuzzSumo helps you track engaging content on social networking sites, ranking posts on blogs, Facebook, LinkedIn, Twitter and Google + by the number of social shares achieved. You can also see how well your own posts are doing, as well as identifying influential social media users for outreach and relationship building opportunities.

Why use BuzzSumo?

  • You can search for keywords or even by domain e.g .onechocolatecomms.co.uk and filter by date e.g. last 24 hours, through to the past year or a specific date range
  • You can choose the language you want and content type, e.g. infographics, interviews, videos etc.
  • See how your posts are performing in comparison to your competitors
  • View the Twitter users that have shared specific articles, and sort by metrics such as page authority or followers
  • Use the trending tab to help you discover content across popular sectors

Swayy#2 Swayy

Swayy gives you content recommendations, lets you share on multiple platforms and allows you to schedule future posts. The tool also offers some basic analytics to help you measure what content works best. Currently, there’s no direct way to point the content to be localised to a specific country. That said, it does have many country-based sources, so perhaps adding more regional related topics will help in that matter.

Why use Swayy?

  • It finds content and matches them to trending topics relevant to you
  • Simple to sort by relevance/date
  • It suggests the best topics that match your audience’s interests – you can easily add new/remove topics
  • It has an easy-to-read analytics dashboard
  • The analytics dashboard gives you valuable information and graphics indicating shares, likes, new followers, and highly engaging social media posts 

Spundge#3 Spundge

Initially marketed to journalists, Spundge helps you to collect, curate, publish and monetise content. It is now used widely by anyone looking for blog ideas or content to share. To learn more, you can check out the company’s own video on how to use Spundge.

Why use Spundge? 

  • Generate revenue from your expertise via content subscriptions
  • The ‘Notebook’ function allows you to store a stream of relevant content all in one place and it can even suggest notebooks to save it to
  • Helps you organise information effectively and efficiently
  • Chrome extension option helps you to store stories from web searches
  • ‘Story Editor’ tool lets you insert images, videos and other interactive elements to engage your audience

DrumUp#4 DrumUp

DrumUp discovers relevant content from all over the Web based on the themes and keywords you choose. It discovers, queues and ranks stories of interest to your target audience for sharing on your Facebook page and Twitter account.

Why use DrumUp?

  • Its key strength is the relevance of the recommended posts
  • The DrumUp auto content discovery, scheduling, and posting functionality makes it ideal if you have little time to spend on social media efforts
  • The content suggestions are engaging and from quality sources
  • You have the flexibility to tweak the posts and schedule according to your needs
  • The tool offers a keyword selection guide to help you select relevant keywords

These are, of course, just a small selection of tools for content discovery, each tailored to suit different needs, audiences, platforms and niches.

Which tools do you rate the most for your content marketing? Please share your tips…

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