Weekly social scoop

Latest news and developments on social media including Twitter, LinkedIn, Pinterest and Facebook – just in case you missed them…

Weekly social scoop

#1 Snapchat wants to archive your favourite content
By WIRED:

  • While snapchats usually only stick around for 24hours, the company has launched a new feature which will allow users to save their favourite content into a built-in “photo album”
  • The Memories section will allow users to search content based on captions, stickers and emojis to find old snaps easily and repost

#2 Facebook’s disappearing messages gets fourth re-launch
By The Guardian:

  • Facebook is once again giving users the opportunity to send “snapchat style” messages to one another
  • This launch goes alongside Facebook’s announcement of end-to-end encryption of its messages, a task that was previously rather difficult due to the nature in which users read and send messages, usually over multiple devices
  • You will now be able to set a timer on a message so it disappears from the conversation to control how long it remains visible in the conversation

#3 Japanese messaging app is all set for IPO
By The Drum:

  • Line is set to raise as much as $1.3bn and could become one of the “biggest tech listing this year”
  • The platform has a selfie app similar to snapchat built in
  • The IPO will help Line expand globally, as it is currently relatively focused on the Asian market

#4 Multiple Facebook accounts supported on Messenger for iOS
By Social Times:

  • Facebook Messenger will now let users switch between different accounts within the app without having to sign in and out
  • This feature has been available to Android users since February, and comes  off the back of a report from GlobalWebIndex which states that 31% of Facebook Messengers users “share their mobile devices with at least one other person”

#5 Social Media ban to stop exam material being leaked
By BBC News:

  • Ethiopia is banning social media across the country after a university entrance exam was leaked
  • This includes Facebook, Twitter, Instagram and Viber

 

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5 tips and tricks to up your Snapchat game

Snapchat currently reaches 41% of 18-24 year olds, with approximately 200 million monthly active users and 100 million daily users. With over half of new snapchatters being over 25, there is a huge demographic for brands to reach.

There are currently 5% of marketers currently using the app, with 16% of businesses that are looking into using Snapchat as a marketing platform and 28% want to learn more. For savvy marketers, this widely untapped opportunity is a gold mine. So here are our top Snapchat digital tips for marketers.

#1 Create a sponsored lens – 2016 saw the rise of selfies with humorous filters, morphed faces and face-swaps. Not only have these lenses and filters hugely impacted the success of Snapchat, but brands are also reaping the benefits. Cadbury splashed half of Crunchie’s digital budget on Snapchat, its top platform after TV and online, to reach Gen Z. In return they received 9 million views with just one geo-filter (target was 10 million for three geo-filters)!

#2 Partner with influencers – this year eMarketer named influencers as the best brand advocates for consumers (providing they are a right fit for your brand). Influencers offer a level of authenticity and working with them on such a visual platform demonstrates a genuine relationship between the brand and the influencer. Breaking these barriers down opens your brand up to a mass following in a very natural way.

#3 Behind the scenes – giving your viewers VIP access is sure to get people talking, and the better your content, the more followers you will get. Many brands are successfully using Snapchat in this way; London Fashion Week debuted a Spring/Summer collection through the app, and Victoria’s Secret used Snapchat as part of their teaser-like campaign for their Secret Swim Special TV programme.

#4 Demo a product – not only can you give exclusive access, but you can also use the app to showcase a new product. This will create a level of suspense and social buzz around its launch. What’s more, 90% of consumers say that product videos help their purchasing decision.

#5 Start selling! – Twentieth Century Fox became the first advertiser on the app to purchase a ticketing ad unit. This means users were able to buy tickets for the X-Men: Apocalypse without leaving the app. Selling on multi-channels central to a consumer’s buying journey, and selling on Snapchat is the latest social media channel to embrace this.

Although these top tips are a guide, they have been proven to earn more followers, increase brand awareness and improve brands’ presence on this massively popular app. Give each of the tips a go to up your Snapchat game.

Snapchat tips for marketers

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Weekly social scoop

Latest news and developments on social media including LinkedIn, Snapchat and Facebook – just in case you missed them…

social media scoop

#1 Microsoft buys LinkedIn to monopolise enterprise social media
By Bloomberg:

  • LinkedIn has been bought for $26.2m
  • Bill Gates has said he wants to “build a network for the working world like Facebook has created for social communities”
  • This has been reported as “one of the largest technology industry deals on record”

#2 Twitter’s forgotten links
By Fortune:

  • In a recent survey by Microsoft and Columbia University, it was revealed that nearly two thirds (59%) of URLs shared on Twitter are never clicked
  • This includes the people that share the link originally as well
  • The study also claimed that URLs shared on Twitter generate a “steady drip of shares and clicks even after an initial 24 hour surge” – this comes at odds with Twitter’s image as a “live” platform

#3 Snapchat gets serious about campaign success
By The Drum:

  • Snapchat will be partnering with Oracle to measure the success of its advertising offline
  • The partnership with Oracle will allow the company to analyse the “impact of Snap Ads on in-store sales” to allow brands to quantify the success of their investment
  • Measurement has always been a weak point for the video messaging platform, but it has recognised this, and in the last 12 months signed deals with likes of Moat, Dgiital Ad Rating, Neilsen and many more

#4 Snapchat launching technology magazine
By The Verge:

  • The online magazine will be called Real Life and will feature “essays, arguments and narratives about living with technology”
  • There will be one story published each day which has been noted as similar to the Snapchat Discover cadence
  • The magazine will not be published on the app itself

#5 Facebook launches additional “hidden” games into its Messenger service
By The Guardian:

  • To coincide with the Euro 2016 competition, Facebook has launched a new game within its Messenger service which allows you to play “keepie uppie” with friends
  • Users simply need to send a football emoji and the game will begin
  • There are a number of these “hidden” games built into Messenger such as basketball or chess – another way to keep users on the Facebook service

#6 Facebook’s Messenger inbox is about to get a makeover
By The Telegraph:

  • Facebook is “reinventing the inbox” with some major new design changes to the Messenger app
  • The redesign aims to help users do more than just send messages with a brand new homepage being rolled out when users log in

#7 Social media is the news source of choice for “young people”
By BBC News:

  • In a recent survey of 18-24 year olds, social media has beaten TV as their main source for news
  • Facebook named as the most common news source, with 44% of those surveyed citing this as their first choice when it came to watching, sharing and commenting on news
  • YouTube came second with 19% and Twitter with 10%

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Weekly social scoop

Latest news and developments on social media including Pinterest and Facebook – just in case you missed them…

social media scoop

#1 Two billion Pinterest searches per month
By SocialTimes:

  • Pinterest has announced that its databases are searched for ideas more than two billion times per month
  • The social network currently homes 75 billion ideas, collected from more than 100 million users
  • According to one of the site’s engineers, 130 million visual searches are being conducted each month
  • One of the advantages of Pinterest is it generates more results per search in comparison to text-based search engines

#2 Facebook to let gamers live stream their matches
By Mashable:

  • Facebook is currently in talks with developer and publisher Blizzard Entertainment to look at how the two can work together more closely
  • Blizzard’s games will be the first to have a “Go Live” feature built into the game so users can post their games straight onto their Facebook timeline
  • Facebook and Blizzard already have an established partnership, with cross platform integration firmly in the works
  • Twitch is the current de-facto streaming service, so the partnership will be a very experimental to begin with, but may be the way for Facebook to really break into the gaming market

#3 Facebook wants Messenger app to become the only place for users to communicate
By The Drum:

  • In an effort to push the Facebook brand experience, the messenger app will soon become the only place Facebook users can send and receive messages
  • Android users have been warned that they need to have downloaded the Messenger app as the main site will no longer support the conversations
  • The Messenger app is being described as being “faster” and “enabling richer interactions

#4 Users must download Moments to save synced Facebook photos
By Forbes Tech:

  • In a similar move to the Messenger app, Facebook has also instructed users if they haven’t downloaded the company’s Moments app by July 7th they will lose all of their synced photos from the site
  • The app made it to the top of the Apple store following the announcement
  • Facebook is aggressively pushing for an app ecosystem that allows its users to carry out their daily tasks using just Facebook applications

#5 Facebook allows video comments
By The Drum:

  • Users can now post a video as a comment
  • This was previously restricted to just photographs, but the company now places a lot of importance on video

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Weekly social scoop

Latest news and developments on social media including Twitter, Instagram and Snapchat – just in case you missed them…

social media scoop

#1 Snapchat passes Twitter in daily usage
By Bloomberg:

  • Snapchat, the four-year-old messaging app, is said to have 150 million people using it each day
  • Twitter, which was founded in 2006, has less than 140 million users interacting with the service daily, according to Bloomberg estimates
  • Snapchat has been growing quickly, boosted by its popularity among young people and reportedly had 110 million daily users in December

#2 Twitter reportedly held merger talks with Yahoo
By Fortune:

  • Twitter executives met with Yahoo CEO Marissa Mayer and her team several weeks ago to discuss merger possibilities, according to the New York Post
  • It’s not clear that the conversations were serious, as Twitter CEO Jack Dorsey reportedly did not attend the meeting
  • One source told the Post: “Twitter is the destination for instant news and Yahoo has a lot of eyeballs on its site. The idea isn’t as crazy as you might think.”

#3 Instagram to give businesses an official presence on its platform
By Mashable:

  • Instagram previewed new profiles and tools for businesses, which will be available to people in the U.S., New Zealand and Australia in the next few months
  • The changes will add a prominent “contact” button to profiles, detailed analytics tools and easier access to promotion tools, which turn Instagram posts into ads
  • Companies will also be able to add an email address, phone number or text message option to their profile, along with directions

#4 Instagram’s new algorithm that puts the best posts first goes live – just like Facebook
By TechCrunch:

  • In March, Instagram announced plans to move away from showing posts in strict reverse chronological order, and instead boost those based on the “likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post”
  • Instagram is making the change as its increased user base means more photos and videos are being uploaded, which means there’s a higher chance of people missing things they want to see
  • The network also revealed that on average, people miss 70 percent of their feeds

#5 Snapchat will soon redesign its Discover section, reports say
By Mashable:

  • Snapchat will soon roll out a redesigned version of its Discover page, according to multiple reports
  • The new design will be a tiled design, similar to Instagram’s feed
  • Users could see the new design live within the next week

#6 Snapchat secretly acquires Seene, a computer vision startup that lets mobile users make 3D selfies
By TechCrunch:

  • Seene’s technology lets you capture 3D models from your phone with a standard smartphone camera
  • Snapchat could use the technology for a brand new category of selfie lenses, a new 3D photo format or for future virtual reality projects
  • Given Snapchat’s recent investment in it selfie lenses, it would make sense to use Seene’s technology to improve them — making them more enticing for advertisers and users

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