onechocolate loves… the view from France

Our French office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 Move my city

Breakdance

As part of their #MoveMyCity tour – running until October 10th – Coca-Cola and Ubisoft are touring the roads of France to encourage thousands of young people to dance. The aim is to find the most dynamic and festive town in the country. Six French cities will battle for the title. Professional dancers and local troupes will perform at each event and will compete by playing Just Dance Now. Participants will see their performance and score in real-time on a giant screen. Each city will have its own unique hashtag and the one with the largest amount of engagement will win the title of “Most Dynamic City”. The prize for the triumphant city is a special award for a project around movement and dance.

# 2 #WSJScoops

WSJScoop

This summer, the Wall Street Journal has jumped on the food truck trend to revitalise its image. With its own branded van, the magazine toured the streets of New York for five days offering a free scoop to readers. Visitors could also follow the campaign using the hashtag #WSJScoops, which attracted 8,900 followers on the Twitter page dedicated to the event. A great campaign from the Wall Street Journal to talk to the new digital generation.

#3 Big Data gets delicious

Big Data has infiltrated into many areas of business life, but one surprising sector getting on board the Big Data bandwagon is the restaurant industry. This is certainly the approach of Chef Damien Duquesne aka “Chef Damien”, well-known to food lovers for his French recipe website, 750g. Why Big Data? “Because we know what they like, what recipes they consult and this mass of data will help us to open a restaurant.” With the help of Big Data, Chef Damien is going to launch a new concept: a fully-connected restaurant. Guests will be served starters, main courses and desserts every week, created through interactions between the Chef and users on Facebook. In addition, they will receive recipe sheets with flash codes they can scan to discover videos created by the chef.

#4 #RentréeCanal 

TV channel Canal+ has created a lot buzz on the internet this week when it announced its programme schedule for the rest of the year. Instead of revealing the line-up in the usual preview format, they created mini trailers in retro 8-bit video game format. The accompanying hashtag, #RentréeCanal, has also proved to be very popular on Twitter. A simple yet effective campaign, using nostalgia to take its audience back to their youth.

#5 Super-charged denim

Joes Jeans

Jeans that can charge your iPhone? We must be dreaming. While finding that perfect pair of denim trouser can be difficult, nothing is worse than searching for a charging outlet when you’re powering down. In an attempt to solve this problem, Joe’s Jeans – a Los Angeles-based apparel company – has developed a new denim line it calls #Hello-Charged, which will let you charge your phone on the go. With a hidden iPhone pocket tucked into the waistline, the trousers provide an extra compartment to hold a slim battery, designed exclusively for the brand. Just be sure to remove the phone and battery before throwing the jeans in the wash!

#6 Triber

Triber

New app, Triber, has found the solution to losing your friends in crowds: geolocation. During this summer period of festivals, picnics and tanning sessions on the beach or Paris Plage, the app is ever more useful. Offered as a free download on iPhone and soon on Android (end of 2015), Triber operates like a compass and tells you exactly how many meters away you are from the person you seek. It might sound slightly creepy, but in order for it to work, both parties must have the app on their phones and users are able to switch to invisible mode when they don’t want to be found. Triber’s geolocation also allows users to select a specific meeting point to share with an entire group of friends – especially useful if you decide to join your friends last minute or are running late.

Leave a Reply

Your email address will not be published. Required fields are marked *

Weekly social scoop

The latest news and developments on Facebook, Twitter, LinkedIn, Rainvid and WhatsApp, just in case you missed them…

Weekly social scoop

#1 Facebook becomes the top online news source

By The Drum

  • Analytics firm Parse.ly has named Facebook as the top source for online news, overtaking Google
  • Social media sources accounted for 43% of all traffic referrals with Google only sending 38% of the traffic
  • Meanwhile, Twitter is still a “distant traffic source” – Parse.ly CTO believes this is to do with Facebook’s transparency around algorithms 

#2 Twitter shares plummet amid fears it won’t be able to compete in the mainstream

By The Guardian

  • The company’s market value fell from $41.5bn to $17.6bn
  • Investors such as Harvard, Yale and Stanford have been selling their Twitter stock in recent weeks
  • Concerns follow the slow Q2 user growth and uncertainty around the CEO position following the departure of Dick Costolo earlier this year

#3 LinkedIn launches a new app to allow employees to look up co-workers

By Business Insider

  • 30% LinkedIn users look at a co-worker’s profile at least once a month
  • Only 38% of professionals use their internal intranet service to its full effect and 46% of those surveyed would rather use LinkedIn to better understand co-workers
  • LinkedIn’s new app ‘Lookup’ simplifies this process and allows you to sign up with your company’s email address to easily connect with people within your organisation 

#4 Rainvid hopes to become the go-to source for online videos

By Geek Online

  • The video bookmarking network aims to become the “Pinterest for videos”
  • Rather than being limited to just YouTube content, the Israeli start-up will allow users to collect videos from across the web
  • Users will be able to ‘like’ and ‘follow’ lists within the Rainvid community earning points along the way 

#5 Facebook updates Notes

By Silicon Republic

  • Facebook has revamped the little-used feature to properly format longer content and encourage users to write and post articles on the site
  • The move indicates that Facebook is hoping to rival sites such as Medium, which was set up by two of Twitter’s original team 

#6 WhatsApp web support now available for iOS devices

By The Guardian

  • iPhone users are now able to send and receive WhatsApp messages from their computers
  • The service requires the phone to be connected to the internet as it only “mirrors” the data from the phone app
  • WhatsApp web services are available on both Mac and PC to most Windows, Google, Blackberry, Nokia and iOS devices 

#7 Land Rover promotes its #WeDealInReal campaign

By Marketing Magazine

  • The brand is promoting grassroots-to-stadium rugby through a YouTube video involving 11 grassroots rugby teams across the world
  • From Scotland to Fiji the video aims to tell local clubs’ stories to a global audience

Leave a Reply

Your email address will not be published. Required fields are marked *

Weekly social scoop

The latest news and developments on Facebook, Periscope, Instagram and Twitter, just in case you missed them…

Weekly social scoop

#1 Periscope users watch 40 years of video each day

By The Drum

  • In the four months since Periscope launched it has amassed a staggering 10 million users
  • Periscope’s founders claim they are uninterested in Daily Active Users (DAU) or Monthly Active Users (MAU) and instead released figures around the aggregate amount of time users spent watching live content on the platform
  • As more and more people buy 4G smartphones, Periscope’s founders believe “time watched” is a more realistic way to measure app success as it aligns with its users needs and demands

#2 Facebook trials stand alone news-focused app

By PR Daily

  • Using a similar model to Twitter, the app will allow notifications for certain news stories to be pushed directly to the user
  • Users can choose which publications they want to follow from a select list of partnering titles
  • This feature will become part of the new business initiative from Facebook 

#3 Live-streaming on Facebook may be available to non-celebrities soon

By The Drum

  • The feature is currently only available to high-profile celebrities, however, Facebook has unveiled plans to roll it out to other verified members soon
  • While this doesn’t necessarily mean everyone will be able to use it, it suggests a staggered launch to the different levels of users over time
  • As Facebook faces competition from social media platforms such as SnapChat and Whisper, the heightened popularity of online video means this is good place for Facebook to start winning over younger audiences 

#4 Requests for personal data from Twitter users has doubled in the last six months

By The Drum

  • UK authorities requested the personal data of Twitter users 299 times from January to July 2015
  • In the previous six months, government agencies and police bodies only put in 116 such requests
  • The UK is in fourth position worldwide in the number of data requests behind US (2,396 requests), Japan (425 requests) and Turkey (412 requests)
  • Twitter handed over the personal information when requested in 52 percent of cases  

#5 Twitter-powered Coca-Cola vending machines

By Event Magazine

  • The latest brand to use the power of social media to give consumers freebies is Coca-Cola, who set up a Twitter-powered vending machine in London train stations
  • In order to take part, passers-by needed to tweet a specific hashtag (#ChooseHappiness) as well as their favourite coke drink
  • The vending machine will display the tweet as well as dispensing a matching t-shirt
  • Topshop and Benefit previously launched similar campaigns using tweets to generate consumer interaction 

#6 Musicians choose Instagram to build their social media presence

By The Drum

  • Online music analysts “Next Big Sound” have revealed that 283 million users are now following musicians on Instagram
  • This figure is a six-fold increase on last year
  • Artists such as Fetty Wap have gained more than 1.1 million followers in the first six months of 2015 thanks to the intimate glimpse users are given into celebrities personal lives
  • The top three most followed musicians on Instagram are Taylor Swift, Selena Gomez and Beyonce

#7 Nobody “lols” anymore

By The Independent

  • Facebook has analysed its posts to understand how people are expressing laughter online
  • The research found that “haha” was the most popular way of demonstrating a laugh, while “lol” fell flat with just 1.9 percent of users using it
  • Facebook also found that “lol” was most popular with older Facebook users, while the younger generation preferred using an emoji or the phrase “hehe”

#8 Forget Twitter and Facebook, the rich and wealthy have their own social networks

By Daily Mail

  • Members-only sites that cost users £3,000 a year to join are becoming more and more popular with the UK’s top earners
  • Sites such as ELEQT and asmallworld draw in users boasting salaries of £150k upwards and feature a heavy vetting process to even get a foot in the door!

Leave a Reply

Your email address will not be published. Required fields are marked *

Job Vacancy: Digital Communications B2B Account Manager

onechocolate, an award winning, global, digital marketing and PR agency, is looking for a digital marketing account manager to join its b2b technology team in our Soho London office.

The role: To deliver digital marketing and social media campaigns for b2b technology clients in a range of innovative markets. Key client accounts include management of social media hubbing operations for EMEA and global campaigns for leading US-based technology brands. Content marketing and the alignment of social with inbound marketing objectives is a key aspect of our business.

Key responsibilities:

  • Overseeing the day-to-day delivery, account management, and achieving KPIs
  • Assisting in creating digital marketing and social media campaigns that deliver value, advocacy and scale for clients (paid, owned and shared campaigns)
  • Running campaigns both owned and earned – across all the key social platforms and communities
  • Developing content marketing assets and briefing designers for creation of assets, including microsites, infographics, videos and apps
  • Providing research, analysis and extraction of insights for client deliverables
  • Creating client-facing reports summarising results with quantitative and qualitative analysis
  • Campaign integration with the agency’s wider PR services

Key requirements:

  • At least 3 years’ experience in digital
  • Previous b2b technology experience preferably in a digital agency
  • Ability to deliver outstanding digital campaigns – with a track record of delivering quantifiable results
  • Able to develop creative, yet realistic, digital ideas such as linkbait, viral campaigns, influencer lists and community-driven content ideas
  • Online and social media marketing experience, search, analytics and performance analysis with an established digital agency
  • Solid understanding of best practice SEO and ability to optimise content assets
  • Analytics skills: Google Analytics and social media monitoring tools such as Sysomos or similar
  • Additionally, experience in running paid media campaigns (LinkedIn, PPC) would be an advantage

In return onechocolate can offer:

  • Award-winning, expanding agency with a proven track record of success
  • Pedigree client experience on large technology brands and innovators
  • Integrated and international campaigns
  • Long-standing supportive team and fun environment
  • oneAcademy in-depth training and personal development programme
  • Great location in Soho
  • Friendly, collaborative & supportive environment

Package:

  • Salary dependent on experience
  • Non-contributory healthcare scheme (after three months)
  • 21.5 days holidays plus 3.5 days Christmas break
  • Birthday off

How to apply:

Send your CV and a short covering letter to hello@onechocolatecomms.co.uk

cv

Leave a Reply

Your email address will not be published. Required fields are marked *

onechocolate loves

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new tech, cool events, ventures and happenings that have caught our eye…

#1 #ShareHumanity

Here at chateaux onechocolate we have great admiration for campaigns that set out to inspire and make a real difference. That’s why we are fully behind a new U.N. campaign that sets out to highlight stories of survival and humanitarian activism in conflict-torn and disaster-hit countries to mark World Humanity Day (19th August).

The U.N. is asking for the digitally connected to go to its website and sign up to the #ShareHumanity app. The app will automatically post stories of men, women and children “who have hit the worst days of their life, and have come through them” on their social media feed.

The goal here is to spur action en masse and inspire the Facebook and Twitter-verse to donate to the U.N. fund for global emergencies. The U.N. humanitarian office needs to raise $20 billion this year to keep 100 million people in need alive – double what it asked for in 2009 – and so far it’s received less than 30 percent.

We’ve already joined the huge number of celebrities that have signed up to support the message, have you?

#2 #ILookLikeAnEngineer – do you?

I look like an engineer

We love the power of Twitter to demonstrate diversity in the tech industry. After a U.S. company posted an ad using one of its female engineers, the hashtag #ILookLikeAnEngineer has spread like wildfire with thousands of other female engineers posting images of themselves to dispel the myth that all engineers are male. Our client, @ness_tech also had their say! Great spur of the moment social campaign, with a ‘feel good’ factor.

#3 Robot evolution

A robot arm programmed by researchers at the University of Cambridge has surprised scientists by building a series of “robot babies”, which evolved successfully over each generation to produce smarter and more capable versions each time. A clear indication that natural selection exists even in the robot world! The mother robot was able to analyse how each of her baby robots performed and used this to slightly alter the programme elements within the next generation she built, keeping the elements that worked well and changing those that didn’t.

Although the idea of an army of robot babies might scare some, this technology could help our workforces become much more efficient in the future, as the mother robot was able to suggest configurations that may never even occur to the human mind!

#4 Ad-less Tokyo

Billboards

We’ve been captivated by the eerie images of an ad-less Tokyo, created by French graphic designer, Nicolas Damiens, and published in the Guardian this week. In an age where internet advertising and social media promotion dominate, it’s sometimes easy to forget that the billboard still rules in many of our largest cities. The billboard has been reinventing itself for the modern era too. Lights and colour are of course established features of city advertisements, but brands have been trying more innovative ways to engage their audience – for example, the recent Carlsberg beer-dispensing billboard, which was powered by social media. While there are campaigns underway to ban urban billboards, it’s pretty hard to imagine our own Piccadilly Circus devoid of the colourful ads that have helped make it so famous.

#5 How cats took over the internet

LOLCats

For years now cats have ruled the internet and with more than two million views on YouTube, incorporating the right cat into a campaign can create a viral sensation for brands. But what is behind the fascination with our feline friends? You can now find the answer, thanks to a new exhibition called “How Cats Took Over The Internet“, which opened at the Museum of Moving Images in New York. The exhibition examines how cats’ online dominance began over twenty years ago in internet chat rooms and the psychology behind phenomena such as Caturday, LOLCats, cat videos and the celebrity cat.

Leave a Reply

Your email address will not be published. Required fields are marked *

Categories

Archive