onechocolate loves

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new apps, cool events, ventures and happenings that have caught our eye…

#1 Super(hero) stunt!

Hats off to the amazing Disney Infinity 2.0: Marvel Super Heroes game launch earlier this week. If you missed it, the Incredible Hulk was seen holding up Tower Bridge and a whole host of superheroes ran riot in the city. It may have just been projections, but it’s pretty awesome stuff and definitely grabbed the media’s attention. Plus, the YouTube video’s had more than 27,000 hits since it was uploaded on Monday.

#2 The big occasion…

Krispy Kreme

To mark Krispy Kreme UK’s new ‘Occasions’ service offering – in which customers are able to place large orders for an event, corporate do or wedding treat – the doughnut brand created the UK’s biggest box of doughnuts! For this delicious stunt, Krispy Kreme multiplied its iconic ‘Double Dozen’ by one hundred, to create the ‘Krispy Kreme Double Hundred Dozen.’ The campaign has also been supported with a competition to win the Occasions service for your workplace, by simply tweeting @KrispyKreme and naming your business with the hashtag #BigOccasion. Needless to say, we’ll definitely be tweeting…

#3 LFW presents… The Selfie-Hat

Selfie hat

The never-ending selfie craze hit new heights (literally) at London Fashion Week as the couture Selfie-Hat made its debut. The vast glittery pink sombrero was created by Acer in collaboration with London-based fashion student, Christian Cowan-Sanluis, and allows the wearer to snap themselves on a handy hanging tablet. You can spin the tablet to detect your best angle whilst the selfie camera is activated, then Instagram, Tweet or post your image on Facebook immediately. The hat even helps the user to understand which lighting and facial expressions will work best, and was premiered by Lady Gaga earlier this year. While the over-the-top design may suggest a fad taken too far, this is a perfect example of a technology brand achieving cut-through coverage in the fashion sphere through a playful, but incredibly strategic partnership.

#4 Kids can be superheroes!

prosthetic arm

We spotted another great super hero story this week: E-Nabling The Future has mashed together charity work, science fiction and prosthetics all into one! The organisation has started to distribute 3D-printed prosthetic hands to children in need. These are prosthetic hands with a difference though – they are superhero-themed! We love this heart-warming yet practical way of making children’s dreams of becoming their favourite superhero a reality.

#5 Thumbs up for iPhone games

iPhone games

As all anyone can talk about at the moment is the new iPhone 6 or iOS8 launch, we thought we would look beyond the tech and specs and provide you with games you can play on a massive screen with just your thumb. Stuff has a great list of 15 totally awesome games you can play single-handedly, should you need a little distraction.

#6 Boris’ bikers get cross(rail)

Untitled

This week, London’s cycling fraternity welcomed the news of the Mayor’s innovative 18-mile ‘Crossrail for the bike’.  Planned to stretch north-south from Elephant and Castle to King’s Cross, and east-west from Barking to Acton, the two cycle routes will be almost completely segregated from other traffic. Planned to open in 2016, it’s sure to tempt more people to travel around our wonderful capital city by bike. Bring it on.

Photo credit: London.gov.uk.

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How tech rocked LFW – a geek girl’s guide

Before launching into this blog we’re going to tell you a secret. The writer of this blog knows nothing about fashion. Her idea of fashion is, ‘can you wear it without ironing it?’ And ‘will it expand enough to fit her in the wake of a pie binge?’

But that’s exactly why the topic of this blog is so interesting, because for the first time ever, the whizzy tech and digital media driving London Fashion Week (and beyond) has made her sit up and take notice. Here, she shares with you five highlights of the recent marriage of fashion and technology that have caught her eye and made her want to wear Burberry for the first time in her life.

Burberry

#1 Tracy Yaverbaun, group director of retail at Facebook, said this week: ““The fashion community is known for taking risks and experimenting, and now they are starting to do it in digital.”

Leading this movement from the front at LFW was Burberry which launched a fabulous Click to Buy button on Twitter to coincide with the event. While it was only the model’s nail colours actually on sale, the bringing together of the home and live audience is one that we are sure will be repeated and developed by many at future shows.

Topshop

#2 Recognising that social media would be the best way of delivering its LFW event to the masses, Topshop jumped on the social train and created its “most socially accessible fashion show to date.”

Gathering the Instagram elite around it, Topshop employed five users to share their snaps and opinions across every possible digital channel – including a bespoke screen installation in the shop’s giant Oxford Street store. Not wanting to exclude the wider public, Topshop also invited shoppers to share their own fashion week style to create an Instagram powered catwalk, using the hashtag #TOPSHOPWINDOW. Just a few years ago, it would’ve been hard to imagine the exclusive world of catwalk would be made so accessible to every Tom, Dick and Harry that happened to be passing down Oxford Street. Good effort ‘Green’ team.

#3 Away from fashion houses, Canon brought Virtual Reality to LFW via the power of Oculus Rift headsets and gave users the chance to experience the “hectic lifestyle of a model”. The overarching idea was to boost social engagement with the brand and to capitalise on the company’s sponsorship of the week-long event. While this has undoubtedly worked, what we loved most was the idea of catching a sneaky peek of those flawless models without the slap on!

#4 At New York fashion week, earlier this month, Ralph Lauren hosted his 4D Holographic Water Projection show. Promoting the Polo for Women Spring 2015 collection, the entire event was a body-less masterpiece, projected onto a 60-foot-tall wall of water in Central Park. No stage, no real models and no real Ralph. By the time the water sprinkled away, scattering the smiling fashion god into the ether, non-fashionistas across the world had been converted – how? Because it had been streamed online of course!

CuteCircuit

#5 At the start of this blog it was explained that I didn’t know or care much about fashion…but what I do care about and love is WEARABLE TECH!

As if they had read my mind, a number of innovative companies put on snazzy tech displays during LFW including CuteCircuit, a company that creates outfits which change colour and are controlled by mobile phones. Eek! Then there was Studio XO, which displayed another colour changing dress, this time made of fibre optic-based fabric and activated with high intensity LEDs – double eek! And if that wasn’t enough, Kovert Designs demonstrated its wireless, vibrating jewellery – set to alert the wearer to incoming notifications on their mobile. Triple-eek, excuse me while I pass out in a world of wearable tech joy.

 

So, following this wondrous week of social media, wearable tech and awesome gadgetry, will I be running down to Chanel and buying myself a pair or Monolo Blancs…(can you purchase those at Chanel? Is that even how you spell Monolo??) Probably not, but I can say that I will be watching to see how the tech fashion trend develops over coming seasons, sitting up next time LFW comes to town, and keeping my eye on ASOS in case Nicole Scherzinger’s Twitter dress ever comes on sale.

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Has the selfie craze finally gone too far?

The selfie trend has been around for a good few years now, with celebrities and brands (who can forget the famous Ellen DeGeneres Oscars selfie?) all getting in on the action. The term has even been recognised in the Oxford Dictionary! But more recently it seems this self-indulgent craze has been taken to new extremes and certainly shows no sign of dying a death.

Kim Kardashian selfie

One celebrity, who is seen to be taking a leading role in this ‘next level selfie movement’, is self-proclaimed queen of the selfie – Kim Kardashian. This month, it was reported globally (yep, August really is the silly season for news) that she is soon to release her very own 352-page hardcover selfie book – aptly named – Selfish.

TheQueen

It seems even the Royal family can no longer resist getting in on the trend. The Queen’s recent photobombing of the Australian hockey team’s selfie, resulted in the picture going viral. Of course.  Not wanting to feel left out, we also saw Prince Harry, copying his Gran by giving two thumbs up behind the New Zealand rugby coach at the Common-selfie Games.

Prince Harry

Selfies have always felt like a bit of harmless fun but in recent times, they have also taken a more disturbing turn, with people even putting their lives in danger to take the ‘perfect selfie’. Also hitting the headlines this month: a swimmer posed for a picture in front of a baited trap used to catch giant crocodiles in an infested river! Tragically, a couple were also reported to have fallen to their deaths from a cliff in Portugal, after apparently taking a ‘selfie’ too close to the edge.

So how far can this trend really go? At some point, we will surely get bored of all these ‘look at me, look at me’ photos. Question is, how long will it be before we all realise that it’s better to just enjoy the moment instead of feeling the need to get out our smartphone and snap ourselves enjoying it – and in doing so, actually missing it?

It seems that big brands certainly don’t think we will be getting over this craze for a good while yet. Only last month, Microsoft announced it will be launching a dedicated selfie phone along with other brands now making phones with an all important ‘selfie button’ featured on them.

Who knows what the next new picture taking craze will be but it seems the selfie – love it or loathe it – certainly isn’t going anywhere anytime soon.

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Weekly Social Scoop

Latest news and developments on Vine, Instagram, Pinterest, Facebook and Twitter – in case you missed it.

blog PRCA 2

#1 Hands on with the new Vine: 6-second videos will never be the same

By Mashable

  • The new camera features on Vine aren’t just shiny and new, they’ve totally changed the platform.
  • It’s been nearly two years since Twitter acquired Vine and added it to the canon of notable social media platforms. Six-second looping videos simply weren’t “a thing” before Vine proved that our short attention spans were, in fact, good for something.

#2 Instagram appeals to brands with beefed-up ad analytics tools

By Marketing Magazine

  • The first tool, called account insights, will show impressions, reach and engagement across all photos posted by a brand.
  • A second ad insights dashboard will specifically show how paid campaigns are performing, displaying impressions, reach and frequency for individual ads.
  • Finally, the ad staging tool will allow brands to plan future activities by creating, previewing and collaborating on campaigns.

#3 Pinterest tests news tab on mobile

By The Drum

  • Pinterest has launched a news section for those using the app on smartphones, which will be tested over the coming weeks.
  • The tab will provide Pinners with information about what their Facebook friends are up to, as well as updates about the Pinners, brands and boards that are being followed.

#4 Twitter expands its ad program to 12 new countries

By TechCrunch

  • Twitter has added 12 new countries to its advertising network, called Twitter Ads, with most markets in Central and Eastern Europe. The new countries include: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Ukraine, and Portugal.
  • “There has been tremendous growth in this region over the last year, and Twitter Ads will now be available in 35 EMEA markets through direct sales support teams and reseller partnerships,” the company said in its announcement.

#5 Facebook is cracking down on clickbait in your news feed

By BBC News

  • “You will never believe what happened on the red carpet last night!!!!! Click HERE to find out.” Are you sick of the sight of these kinds of headlines, where you click through only to find out nothing much really happened at all?
  • Facebook is promising to crack down on the “clickbait” in your News Feed, with two new updates to the site.

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onechocolate loves…

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new apps, cool events, ventures and happenings that have caught our eye…

#1 Content is king

Amtrack

If, like us, you’re always on the lookout for brands doing great content marketing, then Econsultancy’s article, “A look inside Amtrak’s excellent content marketing strategy”, is a must read. We particularly love Amtrak’s use of resident writers to create subtle brand placement, ability to turn potentially dull content into must-reads on its blog, and its use of social media for audience engagement.

#2 #FixGreggs

Greggs

This week, Greggs demonstrated their capabilities in crisis management when, thanks to a Google algorithm error, their slogan was changed on Google Search to: “Providing s*** to scum for over 70 years”. News quickly went viral and the hashtag #FixGreggs was associated with the blunder. However, Greggs was quick to respond to criticism in a human, witty tone:

Greggs 2

Google subsequently fixed the issue, leading Greggs to proclaim their love for Google. Greggs’ turnaround of the potentially embarrassing and damaging incident is yet another example of why it’s so important for brands to invest in real-time and with a responsive social media strategy.

#3 StrikeoutALS

We’ve all had our Facebook home pages and Twitter feeds full to the brim with the ‘Ice Bucket Challenge’ in aid of ALS (also known as Motor Neurone Disease and Lou Gehrig’s disease). Everyone from Hollywood A-listers and Silicon Valley tech leaders, to musicians and sports personalities have taken up the challenge. So, of course, it was only a matter of time before brands got in on the action. Check out Coca-Cola, McDonalds and Topshop who were just a few who braved the icy water challenge. Whether you love or hate it, there’s no denying the power of the viral campaign, which has raised millions for the charity.

#4 Fat and Furious food porn

Fat & Furious

We love a bit of food art at onechocolate and this is food porn at its best! Fat & Furious Burger’s Instagram page is full of mouth-watering, creative pictures, designed to lure you into a burger-craving frenzy. French Graphic designers, Quentin and Thomas, came up with the idea after getting bored of eating the same old lunches every day. Inspiration for their artistic burgers comes from all sorts of unexpected places, from David Beckham to the Pope.

If these pics have put you in the mood for a delicious treat, we recommend BOBO Social for their peanut butter burger and sweet potato chips (yum!). It recently opened on Charlotte Street, London and is worth every calorie.

#5 Downton blunder

Downton

After Downton Abbey’s very public mistake last week – in which a water bottle was accidentally featured in the background of a publicity picture – the cast and crew have teamed up with WaterAid to promote the international charity, with pictures on Instagram poking fun at their mistake. The photo is a clever way of turning the blunder around to focus on raising awareness about limited access to clean water in developing countries.

#6 Aphrodisiac dining

match

We were treated to some yummy free food last Friday, when dating site match.com rocked up with their new ‘aphrodisiac’ dining experience in Soho Square. The series of pop-up events, taking place from 20th and 27th August, will be based around menus featuring ingredients designed to get singletons ‘in the mood’ for meeting potential new matches. We’re not sure if the secret ‘aphrodisiac’ ingredients worked but the food certainly tasted good!

 

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