onechocolate loves…

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new apps, cool events, ventures and happenings that have caught our eye…

#1 #LikeAGirl

If you’ve ever felt embarrassed or enraged by some loud-mouth who’s said you ‘run like a girl’ or ‘throw like a girl,’ Always’ latest ad campaign is sure to raise a cheer. Shot by Lauren Greenfield, it attempts to change the negative connotations associated with the phrase ‘Like a Girl,’ in order to empower young women. The video, using the hashtag #LikeAGirl, has gone viral – racking up around 37,000,000 YouTube views in just a few weeks. A truly great, emotively powerful campaign from Always, which is designed to resonate with men and women alike.

#2 Model behaviour

Brands just can’t seem to resist jumping on the selfie bandwagon. But in capitalising on the craze that’s showing no signs of letting up, fashion brand Marc Jacobs gets our thumbs up for stylish customer relations. The stars of Marc Jacobs’ new campaign were found through a selfie contest on Instagram and Twitter, with the hashtag #castmemarc. A great way to reward fans for their social media engagement!

#3 Doh!

Angry Homer

Yet another story of poor customer service went viral this week when Ryan Block, a technology journalist who works for AOL, wanted to cancel his broadband service with Comcast. However, when Ryan rang up to cancel, an embarrassing, awkward, infuriating conversation ensued in which the customer service representative repeatedly asks “Why is it that you don’t want faster speeds?” “Help me understand why you don’t want faster internet.” Block shared the audio with his 82,000 Twitter followers; the clip soon went viral and had 4 million plays within two days.

This serves as a reminder of the blurred lines between marketing and customer service. As rising numbers of consumers make purchasing decisions through word of mouth and the power of social media increases, it’s more pressing than ever that emphasis is put on customer care and brand reputation.

#4  Free falling with IKEA

Ikea bed

Applause for best creative of the week goes to this new IKEA advert. We love the way it takes the classic dream of falling to the next level. It captures a woman falling from bed to bed through the clouds, skydiving without a parachute. Although not the safest bedtime activity, Juan Cabral has pulled off a breathtaking and captivating ad from start to finish. Not only has he created a dreamlike quality, the beds look super comfortable too!

#5 The Snapchat phenomenon 

Snapchat World Cup

It was interesting to see Snapchat give its users a glimpse of World Cup final day before it happened, through the ‘Our Story’ feature which was launched last October. We’ve spotted this trend with brands showcasing ‘behind-the-scenes’ snaps, especially in gaming, and we’re looking forward to the B2B marketing folk getting in on the action, too! It was also nice to see the images were crowd-sourced, another evolving trend to keep an eye on.

#6 Cheap social media tricks

Social media icons drawn

Are you running your social media on a shoestring? Then 7 social media tricks you might not know about from PR Daily is the must-read for you! It contains some handy tips to have up your sleeve including; how to customise your business’s branding on Twitter; using Pinterest to find new customers; and how to show off positive customer feedback on Facebook – perfect if you’re looking for ways to subtly improve your brand’s social media on no budget!

 

 

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How to Avoid a Meltdown at Work

Angry man

We’ve all been there; you’re having one of those weeks when everything that could go wrong, has gone wrong and you fear you’re one ‘late meeting’, Twitter alert or annoying email away from a meltdown. The entry of the phrase “digital detox” to the Oxford Dictionary Online last August, along with the term FOMO (fear of missing out), often brought on by the constant pressures from social media, signalled that the human brain is at risk of overheating. Tempting as it is to throw a tantrum, it’s time to get a grip – check out these top tips designed to help you to keep a cool head in the office this summer…

#1 Take a breather

Sometimes simply taking a few deep breaths is enough to calm you down and refocus your mind. There is plenty of technology out there designed to teach you the restorative powers and techniques of mindful inhalation and exhalation. Apps such as Breath2Relax and Pranayama Lite claim to help with mood stabilisation, anger control, anxiety management, focus, athletic performance and migraine relief – impressive!

#2 Exercise

We all know the stress busting benefits of exercising but we don’t always have time to spend working out at the gym, particularly if things are hectic at the office. Simply taking a five-minute walk when things are getting a bit heated can work wonders. Alternatively, there’s Office Fit – created by a team of Osteopaths, physical therapists and yoga teachers, it gives you smart exercises to do at your desk. You may be the butt of jokes in the office, but if it’ll stop you biting that annoying co-worker’s head off, surely it’s worth it?

#3 Take a tech timeout

A study by University of California, Irvine, and U.S. Army researchers revealed that checking emails increased the participants’ heart rates at a level which indicated stress, whilst turning off e-mail eased anxiety. Although the prospect of turning your emails off at work may, in itself, make your palms sweat and your heart pump with dread, how about trying it for just half an hour at a time? C’mon, what’s the worst that could happen? That old-fashioned method of going up a colleague’s desk and talking to them still works you know…

#4 Get a little Zen

There are plenty of apps and websites out there to help you bring some Zen into the workplace. Our top recommendations include calm.com for calming sounds and visuals; Zen Space to create your own Zen garden; or Zen Wisdom for a “daily wisdom” quote to calm and comfort you. Alternatively, if you’re trying our above suggestion of avoiding technology, try visualising a calming place you’ve been yourself.

#5 Share the burden

A problem shared is a problem halved, as they say. So, be sure to give yourself a bit of venting time to unload your problems onto your nearest and dearest (without boring them to death, of course). Too touchy feely for you? Then try Worry Box, an app which lets you record your most pressing thoughts, worries and anxieties, and will help you think them through by asking questions and even giving stress-busting advice!

#6 And if all else fails…

…simply take a holiday! However, with half of professionals admitting that they check their emails whilst on holiday, your bog standard escape to the Mediterranean may not be enough to banish those work blues. Increasingly, stressed workers are heading off to resorts which offer no Wi-Fi or network connection for a total digital detox. Imagine how good it would feel to escape from the constant stream of emails, texts and social media updates.

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onechocolate loves…

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new apps, cool events, ventures and happenings that have caught our eye…

#1 Could this be the best ever promo video?

blinkbox’s promotion of its latest offering is PURE GENIUS! What could be better than photos of cuddly characters dressed up as doggy versions of Game of Thrones characters? Behold, we give you the video (you can thank us later). Cheers to the Poke for bringing this to our attention and giving us a legitimate reason to indulge in Game of Thrones and cuteness.

#2 GIFs on Twitter!

Twitter has taken the lead on Facebook by finally allowing users to post GIFs to their Twitter feed. Although you can’t post via tablets yet, it is a really quick and easy process – not much different from posting a regular photo. We love Mashable’s tips on creating your own GIFs too!

#3 Get ready to develop some new website addictions …

website addiction

This Buzzfeed list of 35 Surprisingly Useful Websites You Never Knew You Needed caught our eye this week, mainly due to the ridiculous simplicity of many of the sites which made the list. Who knew clicking manically at your screen to find an invisible cow, or ensuring Kanye West stays firmly out of his zone, could entertain for so long?! Or how addictive it is to try to do absolutely nothing for two whole minutes? This got us thinking about how easy it is to overcomplicate a piece of interactive content, such as an app or an online game. The magic recipe appears to be to create a VERY simple challenge and accompany it with some amusing sound effects. Users will not only try obsessively to complete it, but more importantly will get their friends to try it out too. Fellow digital gurus, take note.

#4 Time for TomTom

tomtom

A great new bit of tech spotted this week: a cardio GPS watch created by TomTom to challenge the uncomfortable heart rate monitor chest straps which many of us currently use. This technology will help amateurs as well as professionals achieve their personal bests or simply monitor their fitness levels rising. We love this sleeker, smarter, more attractive way of reaching your fitness goals. Read more about the watch here.

#5 Emma Hack

emma hack

We love how artists’ minds work! Made famous by Gotye’s ‘Somebody That I Used To Know’ music video, Emma Hack is now using her intricate designs on nude artists and taking it to the next level with a live exhibition in London. Visually impactful and mesmerizing, we can see brands lining up in hope of using her work to bring campaigns alive. Whether it’s live art or captured on camera, her style is beautiful and that will always translate. Read more about her artwork here.

#6 Tennis & sunshine

sunshine

Wimbledon 2014 kicked off this week and as the weather is set to continue to stay warm, who wouldn’t fancy relaxing in one of London’s parks watching it on the big screen with a picnic? Even better, the open screenings in honour of the world’s greatest tennis championships are mostly FREE! Some of the onechocolate team have now made this a tradition for Wimbledon weekends, and the next two weeks will be no different. Here is a handy list of places where you can kick back with a cold beer and enjoy the show.

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How to stop getting distracted by social media

Distracted by social media bunny

It’s one thing to lose time noodling around and getting lost in Google when you’re slumped on the sofa at home but, as every PR and digital marketing professional knows, it’s all too easy to fall into the same trap when you’re in the office…

All us of us working in PR and digital marketing for brands spend countless hours tracking social media conversations, keeping tabs on what’s trending, and researching what makes for interesting content to share with our customers. Trouble is, we are never more than a click or two away from “research” turning into “…and I’m looking at a gif. Of a cat. Again”.

With that in mind, here are a few handy hints and tools to streamline your social media experience, and keep those whimsical, career-jeopardising distractions to a minimum:

#1 Airplane Mode

From personal experience, this one is a lifesaver – easy to implement, nothing to download.  From midnight to 7am, my phone is on Airplane Mode. No game notifications, drunken texts or phone calls or social media can ruin sleep for the next working day. This is also a good one to have on when focusing at work: It’s much easier to get a proposal written when you aren’t distracted by any flashing phone lights. The temptation to ‘just do a quick reply’ is removed, and if you share a desk with your director, that’s a temptation best avoided.

#Check out some free distraction busting apps

There are countless lists in existence of pro-concentration apps for PC, Mac, iPhone and Android, all offering respite from distractions and offering techniques for focus. Recommended ones out there include FocusWriter, which gives the user just the screen to write with and all the outer peripherals of Word removed. SelfControl goes one step further, allowing the user to block access to a customised selection or all mail servers and websites for a predetermined length of time – and removing the app or restarting your computer won’t get you out of it either!

#3 Get on the Pomodoro bandwagon

It’s so much easier to get distracted and reach for the apps when fatigued with a task. Using something like the Pomodoro technique, where periods of work are broken down into specific intervals and breaks, are proven to boost efficiency and creativity in abundance.  More details on how this can be broken down and individualised are available through the Focus Booster app website.

#4 Get audio working for you

Much like those motivational tracks you cart out for exercise, a good work playlist can really get you in a great space for concentration without realising it. The temptation here is to pick a favourite album or artist to feel motivated, and this is a downfall.  If you’re not already a fan, consider giving classical music a whirl. Chopin, Debussy and Rachmaninoff can all set the right tone, allowing you to get on with your pitch. Often overlooked, mid-tempo/relaxing video game music is also fantastic for this – particularly when you consider its original function is being played in the background while you play anyway. These playlists can be easily set up and created on YouTube, and can be a lot easier to find than on certain music websites or streaming apps.

Also, if you’re feeling flush, consider investing in some noise cancelling headphones.

#Keep your Twitter list professional

Another easy to fall into trap is checking Twitter with the entirely innocent purpose of keeping up to date with what your peers and prospective clients are talking about, and then ending up joining a conversation with friends, or checking a news site or joining a hashtag game. At onechocolate we have a selection of the top 50 most relevant people in our field to follow, and by making that into a personalised list, I can make sure that when I’m working, only updates from those specific accounts pop up on my feed. Although if you do follow any journalists at Buzzfeed like we do, you may just have to show a bit of restraint when it comes to following any posted links, and losing hours of your life in the process. 

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onechocolate loves…

Our weekly round-up of the most inspiring PR campaigns, smart new apps, cool events, ventures and happenings that have caught our eye…

#1 The world’s first scent sending phone app

oSnap

Coming soon… oSnap, the world’s first scent-based mobile messaging app was previewed this week at the American Museum of Natural History by its creator, Harvard professor, David Edwards.

The app provides the user with an automated camera and once a photo has been taken a menu appears with a range of delicious scents for the user to choose from. The message is then ‘received’ through a scent-transmitting device called an oPhone. We’re very excited about this futuristic technology; it could provide brands with an opportunity to reach customers on a whole new level. We know visuals are a great way for brands to communicate with their audience, the big question is could scent be even more powerful? Find out more about the app here.

#2 Homeless fonts

Recently it’s been said that a campaign is most likely to go viral if it plays on the observer’s emotions. If that’s true then this new campaign for the homeless in Spain is going to spread like wildfire. The brains behind the project have been taking homeless people from the streets and working with them to transform the handwriting used on their cardboard signs into a new set of ‘Homeless Fonts’. Accompanying the campaign is a moving video and an emotive website where you can read about each person involved, find out their story and purchase their personal font. Creative agencies are already jumping on board and using the fonts on their products, and with all proceeds going to the Arrels Foundation, what’s not to love?

#3 Giraffes in Ghana?!

Giraffe

The biggest social media fail of the week is courtesy of Delta Airlines, who sent out a celebratory tweet about the USA’s World Cup victory over Ghana on Monday evening. The tweet showed the final score of the match with the statue of liberty representing the US and a giraffe representing Ghana. The problem? There are no giraffes in Ghana. Cue mass outrage on Twitter and, of course, major embarrassment for the brand. It’s yet another reminder that if you’re going to jump on a bandwagon, particularly a major worldwide event, it pays to do your research first. However, as this article by Digiday points out, while the tweet was clearly borne out of ignorance, at least it didn’t contain any pornographic images, à la American Airlines.

#4 Mobile… madness?

amazon phone

This week, Amazon announced it is planning to take a stab at making a 3D smartphone. Telecoms really is an interesting market right now, but will this be a winner or a flop? If Amazon isn’t careful, it might be reminiscent of recent reviews of Google Glass. We look forward to seeing this next generation technology… but what will it mean for the mobile workforce? Will it bring more challenges for IT managers?

#5 The selfie evolves

Dronie

The craze for selfies still shows no sign of running out of steam. Not only are they a hit with the general public but we’ve also lost count of the number of brands still jumping on the bandwagon and making them an integral part of their marketing strategy. Twitter’s stepped this up a notch with a camera/drone combo, which made its selfie-snapping debut at Cannes film festival, as reported in The Drum. We’re particularly loving Sir Patrick Stewart himself getting in on the action!

#6 Cleaning up dentistry

The Support Clean Dentistry coalition has come together to promote infection control and prevention in the dental environment. Think that sounds as exciting as dry toast and water? Think again. Those natty infection control experts have created a humorous campaign that industry professionals can relate to (did you know that up to 70% of reusable bib clips retain bacteria even after disinfection!?!?).

Ok, fine, it sounds a dry subject. But that’s why they have tackled it in the funniest way possible, through a multi-faceted social media campaign, including three web videos, animated gifs and other visuals optimised for online sharing. We’re smiling.

#7 PR Agencies and Wikipedia Call a Halt to their differences

Wikipedia

For several years now, it has been all too easy for the less scrupulous agencies to edit Wikipedia in order to make pages more favourable towards their clients. Though they’re only supposed to be editing it for inaccuracies, too many of have got carried away and done a lot more.

This is something onechocolate have never done we hasten to add. Recognising that content has to be ‘real’, we have always lived true to that and never edited a Wikipedia page in a biased way for a client.

So it’s great new to hear that the top ten global PR agencies (with more following behind them, including onechocolate) have signed up to an agreement.  In the agreement, the statement lays out five points that the agencies will follow in hopes of restoring accuracy and credibility to the Wikipedia name. Hurrah for progress and professionalism (it always pays off in the end). Read more about this story here.

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