onechocolate loves… the view from France

Our colleagues in onechocolate’s Paris office have selected this week’s round-up of inspiring PR & digital marketing campaigns, smart new apps and cool events…

#1 IKEA getting spooky in Singapore

A month after releasing an incredibly popular commercial spoofing Apple, IKEA is back with a new ad – and this one takes a rather different approach. Its latest offering sees IKEA Singapore paying homage to Stanley Kubrick’s classic 1980 film The Shining by recreating its iconic (and super creepy) hallway scene. The Hallowe’en campaign is being used to promote IKEA’s daily late night shopping to its Singapore customers. In addition to the YouTube clip, an interactive social media video hunt will run parallel to the campaign where consumers will be invited to spot and win products that appear in the film.

#2 Track your phone habit

track your phone

Do you have your Smartphone glued to your hand? Or do you have friends who annoy you by constantly checking their phones whilst you’re at dinner with them? Then you need to know about Checky – Phone Habit Tracker. The app, available since September both on Android and iOS, counts the number of times you check your handset each day. We’ve been trying to psyche ourselves up to tryout the new gizmo, but we’re afraid the truth will be too ugly. Sometimes ignorance is bliss.

#3 IDTGV and Google Glass

Google Glass

IDTGV, the subsidiary of SNCF – the French national train company – did a big media coup last week by equipping its employees with Google Glass in order to improve customer service and staff efficiency. For example, when purchasing a ticket, the customer’s ticket is scanned and the glasses display information on the traveler, including identity and seat numbers. In harnessing this innovative technology IDTGV managed to gain wide media attention whilst positioning itself as a leader in customer service.

#4 Twitter in Paris

Twitter in Paris

This summer, Paris’ twitter page rapidly overtook New York’s, with Paris accumulating more than 224 000 followers vs. New York’s 209 000. In aid of our city’s success on social media, we thought we’d enlighten you to a few facts about Paris’ twitter feed. Did you know that the least popular post in the history of the Paris page had no less than 5 likes? And the most popular tweet so far, with 960 retweets, was a post about the Eiffel Tower illuminated for screening breast cancer? 

#5 Be crazy, be yourself

We love this campaign from Maisons Du Monde, a French furniture and home decor company. The brand is encouraging its audience to ‘Be crazy, be yourself’ through a quirky video, which shows, amongst other things, a baby with a fake moustache and a man dressed as a giant fish – glorious!

#6 Digital Week France

Digital week

From 15th-26th October we welcomed, for the first time, Digital Week France to Paris. The event offered a number of courses and events around digital creation and digital contemporary art to a large number of collectors, gallery owners and enthusiasts. Over 11 days and in 14 different locations, many conferences, exhibitions and round tables took place to discuss the digital evolution of society and how artists offer new perspectives and contemporary readings on the topic.

 

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10 smart ways to stand out on LinkedIn

With more than 313 million members in over 200 countries and territories worldwide, LinkedIn is firmly established as the network of choice for business professionals, particularly those in the B2B arena. However, with an ever-increasing number of prospects, potential partners, customers, suppliers, job seekers and recruiters on the network, it’s more vital than ever to ensure you stand out from the crowd.

As the network continues to grow, keeping up with its latest tools and developments can feel like hard work. So, we’ve put together ten top sure-fire tactics to make you shine. (You’re welcome).

#1 Publish, publish, publish

Publishing

If you haven’t started publishing on LinkedIn yet, we highly recommend you start. The key benefit of publishing rather than simply posting an update (given your content is suitably brilliant, of course) is its effective way of putting you in the spotlight. Publishing your own great content will go a long way to establishing you as a thought leader, as well as building your personal brand and follower base. You’ll also get analytics on how many people have viewed and shared your posts. Moreover, every time you publish a post your contacts will get a notification, which will serve to keep your name fresh in their minds. If you still need convincing, take a look at LinkedIn’s guide to the benefits of publishing as a professional.

Once you start publishing, remember to make it relevant for your audience; whether that’s customers, partners or peers, the main aim is to provide them with useful content. You should also share your published content on your other social channels to maximise your exposure. Another tip is to share your brand’s URL at the bottom of your published post to direct more traffic to its website. 

#2 Curate and create content 

When it comes to posting updates, you should also remember to source interesting articles to share. The general rule of thumb is: curate 80% and create 20%. Not only will this save you time in content creation, but it’ll ensure you keep on top of industry news and developments.

#3 Utilise the “who’s viewed your profile” feature

Who's viewed your profile 2

This tool gives analytics on who’s viewed your profile; their job title, location and even how they found you. Recently, LinkedIn has made this tool even more sophisticated by adding a cause and effect chart, which tracks your actions that contributed to a higher or lower number of profile views week on week. Also, in the tab next to “who’s viewed your profile” you can also see “how you rank” for profile views amongst your connections and colleagues.

#4 Build your relationships 

For those with large networks, it can be a challenge to stay on top of your contacts, let alone those you’re not yet connected to. This is where the Relationship Tab can help. The feature allows you to record and save information about someone who you’re not yet LinkedIn with. Perfect for following up new business leads and reminding yourself of details regarding your professional relationship with individuals, to develop relationships and grow your network. 

#5 Take the work out of networking

Networking

Let’s face it, keeping your network warm and staying connected can be time-consuming. LinkedIn’s Connected App, launched this summer, gives you relevant, timely reasons to get in contact and keep in touch with the people in your network.

Top tip: When you sync your contacts and calendars with Connected, you can turn on handy notifications for pre-meeting intelligence and reminders.

#6 Show off your work 

LinkedIn allows you to connect media to your profile, including video, audio, pictures, documents and presentations to show examples of your past work and enrich your profile. You’re able to do this on the “Summary”, “Education” and “Experience” sections of your profile. You can also find out more by checking out LinkedIn’s handy how-to guide for adding/removing media. 

#7 Join groups

LinkedIn groups

To gain more interest in your profile, identify groups that the audience you want to connect with on LinkedIn are a part of. Once you’ve joined, remember to ask questions and join in conversations and debates. The more you participate, the more attention your profile will receive. In fact, LinkedIn says that active group users get four times as many profile views as those who don’t use this resource. In need of inspiration for which groups to join? Then check out the LinkedIn Groups Directory. 

#8 Re-organise your profile 

Don’t like to order in which your profile appears? You can add, remove and re-arrange entire sections however you desire. When in edit mode, simply hover your mouse over the double-sided arrow next to the “Edit” link for each section. Your mouse will turn into a four-arrowed icon, at which point you can click, then drag and drop to another position on your profile. 

#9 Rejuvenate your resume

Resume 2

We’re seeing LinkedIn move more and more in the direction of being the middle-man between the job hunter and the recruiter. One of the most useful methods for this is its clever Resume Builder tool. Simply choose a resume template, edit it, and export it as a PDF that you can print, email and share. If you’re a recruiter check out LinkedIn’s paid for recruiter tools which include advanced search for candidates, InMail to contact those you’re not connected to and nifty tools to manage your pipeline of talent. 

#10 And finally, remember to keep updating  

Every time you update your profile, it appears in your connections’ newsfeeds. Not only will this keep you fresh in their minds, but having an updated profile will ensure you’re showcasing your skills and experience to their full potential.

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onechocolate loves

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new apps, cool events, ventures and happenings that have caught our eye… 

#1 Sleepover with Waterstones!

Waterstone

In a fantastic follow up to the American tourist accidentally locked inside the Trafalgar Square branch, Waterstones is inviting 10 guests to have a ‘sleepover’ in its Piccadilly store!

Teaming up with Airbnb, the well-known bookstore is hosting the event this Friday from 9pm to 9am Saturday. Winners will also receive a tour and their pick of thousands of books on offer. Airbnb are also offering surprises from Graze and Weetabix. We love this brilliant example of brands creating strategic partnerships and using unexpected events to their advantage.

#2 Wonderful Everyday

This week, Ikea is teaming up with ITV to run a second-screen ad and content campaign to support its ‘Wonderful Everyday’ campaign; which will span TV, radio, digital and social media. The move will see mobile content synced with 60-second, 30-second and 10-second TV ads, launching during Saturday’s X Factor show and running until 20th December. The campaign is designed to “generate conversations around what makes an everyday meal a special occasion” in support of its dining and kitchen product range.

#3 #LastRolo

Do you love anyone enough to give them your last Rolo?

Nestle is asking the age old question in its latest campaign that also looks to refresh its social channels. Using the hashtag #LastRolo, five short videos have been unveiled on social media and YouTube this week, some are funny, some are dramatic and some are emotional. Our personal favourite is the ‘Office Hottie Daydream’ video, but can choose your own by checking them out on Rolo’s dedicated YouTube channel.

#4 A swift pint

In response to the video ‘Race the Tube’ that went viral last month, Glaswegian brand Tennent’s Lager has created a spoof spin-off version of the video. Just to refresh your memory, the original video showed a passenger jumping off the London underground at one station before sprinting 415 yards in 80 seconds to get back on the same tube carriage with moments to spare.

In Tennent’s ‘Glaswegian edit’ a Scottish runner attempts the same challenge between Hillhead Station and Kelvin Bridge Station. However, the run is more of a leisurely stroll, where he takes time to glance at his phone, stop at a pub for a pint of Tennent’s Lager, read a newspaper, get a sun bed and even paint a masterpiece!

Given the popularity of last month’s video, this is a great idea from Tennent’s to create its own tongue-in-cheek version. Featured on the likes of the The Daily Mail, AOL and the Daily Record this week, the video has received over 10,000 views so far.

 #5 Random Stuff

Ever wondered what being a robot vacuum cleaner or a bus in Europe or perhaps even a goat would be like? Well, thanks to the list of most random simulator programmes, compiled by Stuff Magazine’s rather genius Esat Dedezade, you can experience all the above and more. With a mixture of free and paid-for versions and complete with video previews, whether it’s a farmer, a bear or even a street cleaning machine, there truly is something for everyone. Be warned: viewing may cause random outbursts of laughter.

#6 It’s all about Gotham

Gotham

If, like us, you’re hooked on a cult TV series and can’t wait for the next season of Game of Thrones, Suits or Breaking Bad, then Gotham is what you need to fill that void. Based on the fictional city of Gotham, it tells of the story of how Batman became Batman. And, of course, the background behind detective Jim Gordon and the early childhood of Bruce Wayne is revealed as well.

With the first couple of episodes already aired on Channel 5 and Rotten Tomatoes reviewers giving it 4/5, it is already storming its way to ‘addictive cult TV status.’ We were hooked from the first episode, now to see where the story goes…

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onechocolate loves

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new apps, cool events, ventures and happenings that have caught our eye…

#1 Super(hero) stunt!

Hats off to the amazing Disney Infinity 2.0: Marvel Super Heroes game launch earlier this week. If you missed it, the Incredible Hulk was seen holding up Tower Bridge and a whole host of superheroes ran riot in the city. It may have just been projections, but it’s pretty awesome stuff and definitely grabbed the media’s attention. Plus, the YouTube video’s had more than 27,000 hits since it was uploaded on Monday.

#2 The big occasion…

Krispy Kreme

To mark Krispy Kreme UK’s new ‘Occasions’ service offering – in which customers are able to place large orders for an event, corporate do or wedding treat – the doughnut brand created the UK’s biggest box of doughnuts! For this delicious stunt, Krispy Kreme multiplied its iconic ‘Double Dozen’ by one hundred, to create the ‘Krispy Kreme Double Hundred Dozen.’ The campaign has also been supported with a competition to win the Occasions service for your workplace, by simply tweeting @KrispyKreme and naming your business with the hashtag #BigOccasion. Needless to say, we’ll definitely be tweeting…

#3 LFW presents… The Selfie-Hat

Selfie hat

The never-ending selfie craze hit new heights (literally) at London Fashion Week as the couture Selfie-Hat made its debut. The vast glittery pink sombrero was created by Acer in collaboration with London-based fashion student, Christian Cowan-Sanluis, and allows the wearer to snap themselves on a handy hanging tablet. You can spin the tablet to detect your best angle whilst the selfie camera is activated, then Instagram, Tweet or post your image on Facebook immediately. The hat even helps the user to understand which lighting and facial expressions will work best, and was premiered by Lady Gaga earlier this year. While the over-the-top design may suggest a fad taken too far, this is a perfect example of a technology brand achieving cut-through coverage in the fashion sphere through a playful, but incredibly strategic partnership.

#4 Kids can be superheroes!

prosthetic arm

We spotted another great super hero story this week: E-Nabling The Future has mashed together charity work, science fiction and prosthetics all into one! The organisation has started to distribute 3D-printed prosthetic hands to children in need. These are prosthetic hands with a difference though – they are superhero-themed! We love this heart-warming yet practical way of making children’s dreams of becoming their favourite superhero a reality.

#5 Thumbs up for iPhone games

iPhone games

As all anyone can talk about at the moment is the new iPhone 6 or iOS8 launch, we thought we would look beyond the tech and specs and provide you with games you can play on a massive screen with just your thumb. Stuff has a great list of 15 totally awesome games you can play single-handedly, should you need a little distraction.

#6 Boris’ bikers get cross(rail)

Untitled

This week, London’s cycling fraternity welcomed the news of the Mayor’s innovative 18-mile ‘Crossrail for the bike’.  Planned to stretch north-south from Elephant and Castle to King’s Cross, and east-west from Barking to Acton, the two cycle routes will be almost completely segregated from other traffic. Planned to open in 2016, it’s sure to tempt more people to travel around our wonderful capital city by bike. Bring it on.

Photo credit: London.gov.uk.

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How tech rocked LFW – a geek girl’s guide

Before launching into this blog we’re going to tell you a secret. The writer of this blog knows nothing about fashion. Her idea of fashion is, ‘can you wear it without ironing it?’ And ‘will it expand enough to fit her in the wake of a pie binge?’

But that’s exactly why the topic of this blog is so interesting, because for the first time ever, the whizzy tech and digital media driving London Fashion Week (and beyond) has made her sit up and take notice. Here, she shares with you five highlights of the recent marriage of fashion and technology that have caught her eye and made her want to wear Burberry for the first time in her life.

Burberry

#1 Tracy Yaverbaun, group director of retail at Facebook, said this week: ““The fashion community is known for taking risks and experimenting, and now they are starting to do it in digital.”

Leading this movement from the front at LFW was Burberry which launched a fabulous Click to Buy button on Twitter to coincide with the event. While it was only the model’s nail colours actually on sale, the bringing together of the home and live audience is one that we are sure will be repeated and developed by many at future shows.

Topshop

#2 Recognising that social media would be the best way of delivering its LFW event to the masses, Topshop jumped on the social train and created its “most socially accessible fashion show to date.”

Gathering the Instagram elite around it, Topshop employed five users to share their snaps and opinions across every possible digital channel – including a bespoke screen installation in the shop’s giant Oxford Street store. Not wanting to exclude the wider public, Topshop also invited shoppers to share their own fashion week style to create an Instagram powered catwalk, using the hashtag #TOPSHOPWINDOW. Just a few years ago, it would’ve been hard to imagine the exclusive world of catwalk would be made so accessible to every Tom, Dick and Harry that happened to be passing down Oxford Street. Good effort ‘Green’ team.

#3 Away from fashion houses, Canon brought Virtual Reality to LFW via the power of Oculus Rift headsets and gave users the chance to experience the “hectic lifestyle of a model”. The overarching idea was to boost social engagement with the brand and to capitalise on the company’s sponsorship of the week-long event. While this has undoubtedly worked, what we loved most was the idea of catching a sneaky peek of those flawless models without the slap on!

#4 At New York fashion week, earlier this month, Ralph Lauren hosted his 4D Holographic Water Projection show. Promoting the Polo for Women Spring 2015 collection, the entire event was a body-less masterpiece, projected onto a 60-foot-tall wall of water in Central Park. No stage, no real models and no real Ralph. By the time the water sprinkled away, scattering the smiling fashion god into the ether, non-fashionistas across the world had been converted – how? Because it had been streamed online of course!

CuteCircuit

#5 At the start of this blog it was explained that I didn’t know or care much about fashion…but what I do care about and love is WEARABLE TECH!

As if they had read my mind, a number of innovative companies put on snazzy tech displays during LFW including CuteCircuit, a company that creates outfits which change colour and are controlled by mobile phones. Eek! Then there was Studio XO, which displayed another colour changing dress, this time made of fibre optic-based fabric and activated with high intensity LEDs – double eek! And if that wasn’t enough, Kovert Designs demonstrated its wireless, vibrating jewellery – set to alert the wearer to incoming notifications on their mobile. Triple-eek, excuse me while I pass out in a world of wearable tech joy.

 

So, following this wondrous week of social media, wearable tech and awesome gadgetry, will I be running down to Chanel and buying myself a pair or Monolo Blancs…(can you purchase those at Chanel? Is that even how you spell Monolo??) Probably not, but I can say that I will be watching to see how the tech fashion trend develops over coming seasons, sitting up next time LFW comes to town, and keeping my eye on ASOS in case Nicole Scherzinger’s Twitter dress ever comes on sale.

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