onechocolate loves… the view from Germany

Our German office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 No limes needed

The premium spirits brand Beam Suntory has collaborated with Justin Timberlake to bring out a new range of tequila; Sauza 901. To promote the product launch, a humorous ad campaign has been released featuring none other than Justin Timberlake himself – dressed as a lime! The clip tells the story of how tequila and limes used to have a ‘special partnership’, but limes are now out of business due to Sauza 901; a tequila that is so delicious, you don’t need a lime. Timberlake also stars in a second video , this time as himself, explaining why no limes are needed with Sauza 901, whilst also showcasing other possible uses for limes as sports equipment or pen holders. We love this ad campaign, not only because of the clever celebrity partnership, but also for the entertaining, lighthearted way the brand messaging is communicated. 

#2 The Unique Connection

Sunday May 10th was Mother’s Day in Germany and brands jumped on the national occasion with countless PR and ad campaigns. One which really stood out was Pandora’s. The jewellery brand demonstrated the unique bond between a mother and her child with a small experiment. The children were blindfolded and asked to identify which was their mother through their other senses. The touching advert is a must-watch, beautifully highlighting the message of Mother’s Day.

#3 Traffic lights: signs of love

Vienna traffic lights 

Step aside Paris! The new city of love is Vienna. In preparation for the upcoming Eurovision Song Contest, which has a huge gay fan base, the city council has set a glowing example for more tolerance and open-mindedness by installing 120 pedestrian crossing lights showing a mix of hetero and homosexual couples. As well as promoting equal rights, the council is also hoping the lights will increase safety by catching the attention of pedestrians.

#4 Smart plants

Samrt plants

Two students from Hamburg recently won the 3rd place prize at the Eclipse Foundation’s  IoT Challenge with a phenomenal promise: no more dead plants! The duo has developed technology that enables plants to assess their surroundings and decide if they need more water or not. The plants are equipped with a sensor that can measure their level of moisture and also communicate this information to other devices. It is even able to send you a tweet to remind you to water your plants. It’s the perfect solution to ensure that you never kill your plants again!

#5 Tips for a digital Father’s Day

Digital father's day

May 14th is Father’s Day in Germany and we love Cloud Computing Insider’s round-up of the best presents to buy your father importantly, dads everywhere will be pleased to know that the boring classics of ties and socks are nowhere to be seen in this list. Instead, innovative tech gadgets such as a thermometer app, a bottle opener which is integrated with your mobile phone and a pillow designed like a tie are just a few of the must-have gifts featured in this creative selection.

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onechocolate loves: #Election2015 special

So, the results are in. But which brand got your vote for the best newsjacking PR stunts and digital marketing tactics in the run up to the final countdown? Here are the top brand campaigns we loved for putting ‘the party’ back into politics….

#1 Facebook’s pie in the sky

Election - facebook

In the lead up to the election, Facebook created a stunning stunt using The London Eye and its own data. The big eye in the sky, located just opposite Westminster, was turned into a visual representation of what slice of the pie each party had – according to user engagement levels on Facebook. It was updated every day at 9.30pm and was created with the aim of encouraging members of the public to turn up to vote.

#2 Paddy Power’s cheeky stunt

Election - Paddy Power

The cheekiest election stunt has to go to Paddy Power, who sent a branded lorry to the Houses of Parliament, complete with a spokesperson chanting “Sacked in the morning, you’re getting sacked in the morning, sacked in the mooorning, you’re getting sacked in the morning.” The controversial bookmakers predicted that 75 per cent of MPs would be unseated in the 2015 Election and on the morning of results day the actual number stands at 110.

#3 #EducatingJoey

Election - Joey Essex

In this time of pretty heavy politics chat, one person caught our eye for something altogether lighter. Sending twitter into a virtual meltdown, the delightful Joey Essex kept us entertained on Tuesday with his open admission to lack of political knowledge and his mission to learn, over on ITV2. Twitter was buzzing with #EducatingJoey tweets and, while we were certainly amused by his banter with top politicians and the children he met at Westminster, it was fascinating to watch everyone the take time to speak to @JoeyEssex and hopefully lessen his confusion around all things politics. The show certainly caught the eye of the media, too with coverage everywhere from The Independent, Daily Mail and The Telegraph to OK and regional press.

Digital Spy’s done a roundup of their favourite reactions to the show and, of course, there’s some interesting chat from the man himself.

#4 Paintball politics

Election - paintball

We are loving UKPaintball’s online game which allows you to move your player around the screen, hide behind obstacles, protect yourself from being shot and shoot your opponents. What makes it extra special, is that your targets are actually various MPs and you get to shoot them down. The company has also run a competition with 500 prizes up for grabs. Within a few hours, the game received almost 2k shares on Facebook and almost 3k on Twitter… We highly recommend trying out the game for yourself, a word of warning however: it is really addictive!

#5 General Election round-up: brands reacts

Eelction - Pizza hut

We particularly love this round-up of brand reactions to the Election from Samantha Edwards at Brand Republic. The article is a great illustration of the way brands leveraged the national event to raise their profile on social media. One of our favourites from the article was Pizza Hut, who created a humours range of pizzas based on the characteristics of each of the main five parties and encourage its audience to get to the Polling Station and then to the LOLLING Station.

#6 E4’s Election Day Shutdown

Election - E4

Finally, we were impressed by E4’s clever tactic designed to galvanise young voters. Britain’s most popular digital channel E4 stopped broadcasting from 7am to 7pm on Election Day in a bid to get Britain’s younger generation off the sofa and into the polling stations. Instead of the usual array of teenage drama series and American sitcoms, viewers tuning into the channel were subjected to a bored technician manning the control room. This is the first time in the UK a major broadcaster has shut down its operations for the day as part of a marketing campaign and the message appears to has resonated: according to initial reports, 58% of young people turned up at the polling station – a 20% increase on 2005’s figures!

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onechocolate loves… the view from France

Our French office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 The Apple Watch is here!

The highly-anticipated Apple Watch went on sale in stores on Friday 24th April in several countries around the globe. However, in Paris, only a few stores will have the device available for sale. One Parisian retailer stocking the device is Colette, a fashion boutique where by 10 am, more than 150 people were queued up around the corner. So, it seems that the smartwatch was a hit with Apple’s fans. Nevertheless, the watch was also mocked by some such as Christopher Walken’s commercial parody and Cyprien, one of the most influential French YouTubers, whose parody makes fun of Tim Cook and Jonathan Ive.

#2 Stop street harassment

For the fifth annual International Anti-Street Harassment Week, the French association Stop Harcèlement de Rue (End Street Harassment), created a special app – – available on both Android and iOS. Hé is a French version of the Yo app – a hugely successful American product that allows users to send simple interactions to their contacts. At first glance, Hé looks much the same as Yo, but in fact the app has a specific functionality: once a user adds themselves to your friend list, you’ll begin to receive messages simply saying ‘Hey’. The interactions seem innocent at first, but they become more frequent – and more aggressive. A great initiative to raise awareness of street harassment!

#3 Me at the zoo!

On April 23 2005, Jawed Karim uploaded a 19-second video to a (then) unknown site called YouTube which he helped create. Shot by high school friend, it shows Karim talking about how cool elephants’ trunks are. Today, the clip has been viewed 22 million times, is almost a cult piece of video and its main actor has an estimated net worth of $140 million! This story perfectly sums up the YouTube phenomenon: a platform that has the power to propel brands, pop stars, comedians and vloggers to stratospheric heights and to make users Internet famous. So, Happy Birthday, YouTube!

#4 Iron Man to promote the French Tech

To capitalise on the buzz surrounding the release of the latest Avengers film, the French Government has created its own superhero to promote French tech start-ups. Like Iron Man, the French tech hero is fully equipped with the latest home-grown innovations such as the connected t-shirt from Citizen Science, the exoskeleton of Wandercraft and the connected watch of Withings. The French government aims to shine the spotlight on the new generation of promising start-ups in France and abroad.

#5 My Idol

The viral app doing the rounds this week is the new Chinese app, My Idol. It creates a 3D virtual duplicate of the user by simply scanning your face –et voilà, your very own avatar is created. You’re then able to choose what activity you want your double to participate in, from relaxing to performing karaoke. The Guardian has labelled it “The app that lets you watch Barack Obama pole-dance” and celebrities have adopted the app in their droves, including as Miley Cyrus and Lady Gaga.

#6 Happy Switzerland 

Schwarzsee,_Switzerland

The 3rd World Happiness Report came out this week, providing further evidence that Northern Europe is a great place to live. Switzerland, the land of designer watches and luxury chocolates, is the world’s happiest country, according to the report released by the United Nations, supported Sustainable Development Solutions Network. It was closely followed by Iceland, Denmark, Norway and Canada. France came only in 29th place in the report – behind UK and Germany respectively 21st and 26th . The report bases its rankings on data from the 2012-2014 Gallup World Polls, which asked people from over 150 countries how they rated their quality of life on a scale from 1-10.

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onechocolate loves… the view from the U.S.

onechocolate’s San Francisco office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 Earth Day

Earth Day

For this year’s Earth Day (on April 22nd), major tech companies celebrated by promoting their own green initiatives. Apple turned its store logos to green around the word. Earlier in the week it also announced its work on new re-forestation projects and solar farms to make operations rely 100% on renewable energy sources. Phillips launched a new line of affordable LED light bulbs. Google dedicated its doodle to Earth Day, which included colourful animals woven into its letters and spinning planet. It also added a quiz, “Which Animal Are you?” featuring an array of endangered and extinct animals.

#2 Hyundai’s ‘out-of-this-world’ stunt

Hyundai has helped orchestrate the delivery of a heartfelt message from a daughter to her dad, who just so happens the be an astronaut on the International Space Station. The car brand used 11 Genesis Sedans to carve giant letters in sand spelling out the message “Steph loves you”. The message, which spanned 2.1 square miles, received recognition from Guinness World Records as the largest tire-track image ever, and gave even bigger smiles for a father and daughter.

#3 Inclusive marketing

After the news about Indiana’s Religious Freedom Restoration Act drove media and the public into a frenzy, due to wording that would discriminate against those who identify as LGBT, several cities are now promoting themselves through ‘inclusive marketing’. Places like Los Angeles and Houston have launched campaigns promoting the fact that they welcome LGBT visitors to encourage people that may have thought about travelling to Indiana, to go there instead. Even The National Park Service joined in with its “Find Your Park” campaign, which stresses the diversity of the country’s 407 national parks and the diversity of its visitors.

#4 Daycare goes to the dogs

DogVacay

For those who don’t like to leave their dogs home alone all day while at work, DogVacay, the start-up that has been billed as an ‘Airbnb for dogs’, has launched a solution with a peer-to-peer pet boarding marketplace. Given that the price of most boarding is very expensive, this should not only be easy on an owner’s purse strings, but also keep the pup entertained all day. CEO Aaron Hirschhorn says that if the service is successful, it could open up the market for pet daycare services in the same way that Uber did for taxi-like services.

Image credit: Flickr Member zhouxuan12345678

#5 Searching for Nessy

Loch ness

In 1934, the Daily Mail published a hoax photo of what it claimed was the Loch Ness monster. To remember the now infamous incident, Google Street View this week allowed users to explore the surface of the 23-mile long loch and see underwater imagery, too. According to TechCrunch, Google sees more searches for Loch Ness than for Buckingham Palace! It seems some people will never stop looking for the elusive monster.

#6 Summer movie season

Star Wars emojis

While everyone waits in anticipation for the new Star Wars film, The Force Awakens, to come out in December (and have fun with the Twitter emojis associated with it), there are some great movies coming out this summer to tie you over, including The Avengers: Age of Ultron and Jurassic World. In case you’re unsure of which ones to watch, The Verge has done a great roundup to help you decide what to see this year.

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onechocolate loves

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new tech, cool events, ventures and happenings that have caught our eye…

#1 The best poster in the world…?

Carlsberg

Roughly speaking, onechocolate’s team can be divided into prosecco lovers and beer lovers; the overlap is minimal. So you can imagine how excited one half of the building was this week when the latest ‘If Carlsberg did…’ campaign launched. As the weather turned warmer, the beer brand tapped into the nation’s desire to visit a beer garden by constructing a giant, free beer-dispensing billboard. Yes, for six wonderful hours the giant advert in Shoreditch could be visited and used to self-serve an ice-cold pint. It caused such an internet storm, the other half of the office is now praying for a prosecco equivalent next week!

#2 Humans of New York unite!

HoNY

This week we saw once again the power that social media has in uniting people from all over the world. Humans of New York (the hugely popular blog that delves into the lives of ordinary people on the streets of NYC) posted about a girl named Beyonce who complained that she hates her name because of the amount of attention she receives as a result of it. Messages of support soon flooded in: from celeb ‘name twins’ such as Tina Turner and Bridget Jones, to those who just happened to have an unfortunate sounding name such as Abeer Khan (a beer can) and Jim Socks (gym socks).  The post has so far had almost 300k likes and 22k shares on Facebook alone, not to mention possibly the best comment section we have ever seen.

#3 Drinks Tube

Drinks Tube

If you’ve never visited Jamie Oliver’s Drinks Tube page then you must take a peek. It’s a master class in mouth-watering video content marketing filled with scrumptious concoctions such as a salted caramel mocha, a pavlova daiquiri cocktail and the ultimate gin & tonic. With its step-by-step guides and handy tips, it’s no wonder the channel has amassed almost 150k followers in the past year. And now, the Drum has reported that Drinks Tube is setting its sights beyond YouTube and on other platforms such as Facebook in order to reach an even wider audience. This, combined with its partnership with Bacardi and the celebrity and vlogger appearances in the videos, means Drinks Tube can surely only from strength to strength. Cheers!

#4 #ChooseBeauty

Following its critically-lauded ‘Real Beauty’ campaign, Dove has launched #ChooseBeauty with a video featuring women from all around the world. The film was shot in London, Delhi, San Francisco, Shanghai and Sao Paolo and presents the women with a choice: to either walk through the ‘beauty’ door or the ‘average’ door. Having already gained over 700k views on YouTube since it was uploaded on the 7th April, the empowering film further cements the Unilever brand’s reputation for ads that champion the bodies of average women.

#5 You’ve got a (robo) friend in me

Robo-friend

You may have seen Joaquin Phoenix get up close and personal with Siri in the film ‘Her’ and soon we’ll be able to download our very own robo-buddies. Google has just been awarded a patent that suggests we could soon be downloading different personality types from the cloud, to create personalised robotic friends. But what if we don’t know who our ideal future pal should be? Well apparently Google will tell us that too! The tech will learn about us by accessing our devices and configuring a tailored personality based on information about the kind of people we enjoy interacting with. It will even be able to use speech and facial recognition to personalise interactions. Now that’s a match made in… ahem… the cloud.

#6 Amazon Dash

IoT is one of the biggest trends of 2015 and is set to be one of the most exciting lines of technology in decades to come. So, it’s no surprise that existing giants are investing heavily in this technology. This week, Amazon announced that it has produced a device called the Dash Button, which can automatically place orders for household goods – pretty genius we think! Next time you run out of washing tablets and you don’t have time to pop out to the shops, simply press the button and wait for the delivery. This is a relatively small step in bringing IoT into our homes, so we are excited to see what else appears.

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