onechocolate loves… the view from France

Our French office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 Move my city

Breakdance

As part of their #MoveMyCity tour – running until October 10th – Coca-Cola and Ubisoft are touring the roads of France to encourage thousands of young people to dance. The aim is to find the most dynamic and festive town in the country. Six French cities will battle for the title. Professional dancers and local troupes will perform at each event and will compete by playing Just Dance Now. Participants will see their performance and score in real-time on a giant screen. Each city will have its own unique hashtag and the one with the largest amount of engagement will win the title of “Most Dynamic City”. The prize for the triumphant city is a special award for a project around movement and dance.

# 2 #WSJScoops

WSJScoop

This summer, the Wall Street Journal has jumped on the food truck trend to revitalise its image. With its own branded van, the magazine toured the streets of New York for five days offering a free scoop to readers. Visitors could also follow the campaign using the hashtag #WSJScoops, which attracted 8,900 followers on the Twitter page dedicated to the event. A great campaign from the Wall Street Journal to talk to the new digital generation.

#3 Big Data gets delicious

Big Data has infiltrated into many areas of business life, but one surprising sector getting on board the Big Data bandwagon is the restaurant industry. This is certainly the approach of Chef Damien Duquesne aka “Chef Damien”, well-known to food lovers for his French recipe website, 750g. Why Big Data? “Because we know what they like, what recipes they consult and this mass of data will help us to open a restaurant.” With the help of Big Data, Chef Damien is going to launch a new concept: a fully-connected restaurant. Guests will be served starters, main courses and desserts every week, created through interactions between the Chef and users on Facebook. In addition, they will receive recipe sheets with flash codes they can scan to discover videos created by the chef.

#4 #RentréeCanal 

TV channel Canal+ has created a lot buzz on the internet this week when it announced its programme schedule for the rest of the year. Instead of revealing the line-up in the usual preview format, they created mini trailers in retro 8-bit video game format. The accompanying hashtag, #RentréeCanal, has also proved to be very popular on Twitter. A simple yet effective campaign, using nostalgia to take its audience back to their youth.

#5 Super-charged denim

Joes Jeans

Jeans that can charge your iPhone? We must be dreaming. While finding that perfect pair of denim trouser can be difficult, nothing is worse than searching for a charging outlet when you’re powering down. In an attempt to solve this problem, Joe’s Jeans – a Los Angeles-based apparel company – has developed a new denim line it calls #Hello-Charged, which will let you charge your phone on the go. With a hidden iPhone pocket tucked into the waistline, the trousers provide an extra compartment to hold a slim battery, designed exclusively for the brand. Just be sure to remove the phone and battery before throwing the jeans in the wash!

#6 Triber

Triber

New app, Triber, has found the solution to losing your friends in crowds: geolocation. During this summer period of festivals, picnics and tanning sessions on the beach or Paris Plage, the app is ever more useful. Offered as a free download on iPhone and soon on Android (end of 2015), Triber operates like a compass and tells you exactly how many meters away you are from the person you seek. It might sound slightly creepy, but in order for it to work, both parties must have the app on their phones and users are able to switch to invisible mode when they don’t want to be found. Triber’s geolocation also allows users to select a specific meeting point to share with an entire group of friends – especially useful if you decide to join your friends last minute or are running late.

Leave a Reply

Your email address will not be published. Required fields are marked *

onechocolate loves

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new tech, cool events, ventures and happenings that have caught our eye…

#1 #ShareHumanity

Here at chateaux onechocolate we have great admiration for campaigns that set out to inspire and make a real difference. That’s why we are fully behind a new U.N. campaign that sets out to highlight stories of survival and humanitarian activism in conflict-torn and disaster-hit countries to mark World Humanity Day (19th August).

The U.N. is asking for the digitally connected to go to its website and sign up to the #ShareHumanity app. The app will automatically post stories of men, women and children “who have hit the worst days of their life, and have come through them” on their social media feed.

The goal here is to spur action en masse and inspire the Facebook and Twitter-verse to donate to the U.N. fund for global emergencies. The U.N. humanitarian office needs to raise $20 billion this year to keep 100 million people in need alive – double what it asked for in 2009 – and so far it’s received less than 30 percent.

We’ve already joined the huge number of celebrities that have signed up to support the message, have you?

#2 #ILookLikeAnEngineer – do you?

I look like an engineer

We love the power of Twitter to demonstrate diversity in the tech industry. After a U.S. company posted an ad using one of its female engineers, the hashtag #ILookLikeAnEngineer has spread like wildfire with thousands of other female engineers posting images of themselves to dispel the myth that all engineers are male. Our client, @ness_tech also had their say! Great spur of the moment social campaign, with a ‘feel good’ factor.

#3 Robot evolution

A robot arm programmed by researchers at the University of Cambridge has surprised scientists by building a series of “robot babies”, which evolved successfully over each generation to produce smarter and more capable versions each time. A clear indication that natural selection exists even in the robot world! The mother robot was able to analyse how each of her baby robots performed and used this to slightly alter the programme elements within the next generation she built, keeping the elements that worked well and changing those that didn’t.

Although the idea of an army of robot babies might scare some, this technology could help our workforces become much more efficient in the future, as the mother robot was able to suggest configurations that may never even occur to the human mind!

#4 Ad-less Tokyo

Billboards

We’ve been captivated by the eerie images of an ad-less Tokyo, created by French graphic designer, Nicolas Damiens, and published in the Guardian this week. In an age where internet advertising and social media promotion dominate, it’s sometimes easy to forget that the billboard still rules in many of our largest cities. The billboard has been reinventing itself for the modern era too. Lights and colour are of course established features of city advertisements, but brands have been trying more innovative ways to engage their audience – for example, the recent Carlsberg beer-dispensing billboard, which was powered by social media. While there are campaigns underway to ban urban billboards, it’s pretty hard to imagine our own Piccadilly Circus devoid of the colourful ads that have helped make it so famous.

#5 How cats took over the internet

LOLCats

For years now cats have ruled the internet and with more than two million views on YouTube, incorporating the right cat into a campaign can create a viral sensation for brands. But what is behind the fascination with our feline friends? You can now find the answer, thanks to a new exhibition called “How Cats Took Over The Internet“, which opened at the Museum of Moving Images in New York. The exhibition examines how cats’ online dominance began over twenty years ago in internet chat rooms and the psychology behind phenomena such as Caturday, LOLCats, cat videos and the celebrity cat.

Leave a Reply

Your email address will not be published. Required fields are marked *

onechocolate loves

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new tech, cool events, ventures and happenings that have caught our eye…

#1 Unlikely best friends 

This week, Kleenex’s video “Unlikely Best Friends” topped Brand Republic’s campaign viral chart. The moving clip shows the bond between a man and his dog, Chance, who face the same struggles with disability. The video is part of the tissue brand’s “Care” campaign, based on Kleenex’s research which found that almost 50 percent of Americans feel that they have “missed an opportunity to show someone they care, especially when it comes to everyday moments”. According to Kleenex, the tissue “is so much more than a tool to wipe a nose or dry an eye—it’s a gesture of care that, given the chance, has the power to connect and uplift us all”. The campaign is also supported by a ‘messages of care’ board, which allows users to create a personal Kleenex Cardboard Message to show someone they care, and can be shared on social using the hashtag #ShareKleenexCare. 

#2 So Fast 

Nike has launched its summer campaign, “So Fast”, which challenges the Nike+ community and professional athletes to increase their speed by providing advice, workouts and music for motivation, through its apps and training programmes. Thirteen elite athletes including Rafael Nadal, Serena Williams, Wayne Rooney, Mo Farah and four-time Olympic gold medal winner, Michael Johnson, have collaborated in the campaign to help inspire others to run, train and play faster.

#3 Destination #SummerStreets

Regent Street

On Sunday 5th July, London’s Regent Street kicked off its ‘Summer Streets’ pop-up event – taking place every Sunday in July – to celebrate the start of the summer. Each event is themed and last week’s was a traffic-free, garden-style theme with luscious green lawns, live music, food and drink stalls and cool installations. Many retailers joined in the festivities, from Tommy Hilfiger deckchairs for soaking up the sun, to car simulators at Tumi. Next Sunday will focus on health and fitness, featuring a cycle roadshow and DJs playing the ultimate summer playlist. There’s something for everyone this month on the iconic London Street, with other themes including fashion, arts and culture – there will even be a sustainable Bee and Butterfly Zone for nature lovers! Summer is definitely here… and we are loving it!

#4 The #suitfie

Suitfie

Gents (and ladies who are fans of a fabulous power suit) behold, there is a new craze in town with your name all over it… the #suitfie. Whether it’s pinstripes or tweed, work or weekend, Twitter and Instagram have been flooded with images of suit enthusiasts showing off their most dapper looks for all to see. This new trend ties in perfectly with summer wedding season, and has great potential for brands, fashion or otherwise, to jump on. What’ll be next in this nod to classic tailoring? Pocket handkerchiefs? Monocles?! We can’t wait to find out…

#5 Fun with Siri

Siri

While t’internet is rife with rumours for the iPhone6s launch, we’ve been enjoying the delights of Siri on current Apple devices, as some very generous soul has shared funny things to ask Siri. Aside from the reactions that swearing attract, current favourites are “Mirror mirror on the wall, who’s the fairest of them all?” (Ask more than once for desired response), “what’s 0 ÷ 0?” and “How much wood could a woodchuck chuck if woodchuck could chuck wood…?”

Leave a Reply

Your email address will not be published. Required fields are marked *

Creative Inspiration: Our Fab Four Forces

While it would be lovely to imagine that every creative or strategic idea produced by a Marketing Director was an original product, the reality is usually different. Even the John Lewis’ marketing genius Craig Inglis will search around for inspiration before developing the likes of Sam and his penguin friend, Monty.

Disagree? Think there’s such thing as an original idea? Need proof? Ok – draw me a caveman in 30 seconds. Now, click this link. How many of you drew someone resembling that image? Now answer this – how do you know that cavemen wore animal skins or had long straggly hair like that? Answer – you don’t and there’s no physical evidence to suggest that they did.

But is it a problem that your beautifully crafted caveman – or award winning marketing campaign – is subconsciously inspired by the design of others? No, because while an idea might originate from one or more other sources, it doesn’t mean all ideas are plagiarised – simply that we do well by looking around to get our creative juices flowing.

In the business world, there are many sources of creative stimulation – here are a few of our favourites.

1: Hubspot

hubspot

 

Hubspot describes itself as an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. If you’re wondering how a sales platform can be inspiring to marketers, then you need to get your head into the digital space.

Rather than inspiring through hundreds of case studies – though these do feature within its blog – Hubspot aims to post multiple how-to, why and what articles every single day. There’s so much content you don’t stand a chance of consuming it all in one sitting.

We like: How digestible the content is – e.g. 10 Examples of Exceptional B2B Content Marketing and 11 Tips to Help Improve Your Brand’s Communication Strategy

2: Marketing Magazine

logo

If we have one complaint about Marketing Magazine, it is the lack of B2B-centric campaigns being celebrated on its pages. Perhaps that’s because the proportion of mainstream B2C projects is naturally unbalanced? If that’s the case, we can let it off because, frankly, the site is a joy to read. With a great layout, ideal for scrolling through reams of ideas in seconds, and well-crafted content, Marketing Magazine can inspire anyone, no matter what their sector specialism.

We like: The ‘This Week’ tab which instantly brings you face-to-face with the latest case studies, stunts and goings-on. ‘This Week’ lets you keep on trend and avoid that awkward moment when you tell someone about the wonderful campaign you just discovered, and they point out it was wonderful, yes, back in 2006 when it first happened.

3:  Digital Buzz

digital buzz

Digital Buzz is our source for the best video campaign content. The site posts YouTube videos and Vimeo’s summarising the latest online campaigns – which means you don’t need to read a thing – unless you want a greater understanding of the project of course. In that case the site also features descriptions of each of the pieces they promote.

The Digital Buzz blog tends to be quite selective, posting just a few campaigns each week. In our minds this helps it keep its integrity and prevents it becoming the A-Z filing cabinet for the world’s video content (good and bad).

We like: The ‘shareability’ of the site. With social buttons all over the shop, everything on the site screams – MAKE ME VIRAL – SHARE ME!

4: B2B Marketing

B2B MARKETING

A B2B bible of case studies, how-to pages, features and blogs. While it may not be as pleasing to the eye as other sites, and could benefit from more images, it is a veritable Aladdin’s Cave of content; much of it is contributed by real marketers in the industry. With 20 categories in its knowledge bank section alone, B2B Marketing really does cover every expanse and niche of the industry, and makes it easy for you to scour the creative landscape for inspiration.

On an additional note, though not exactly a source of creative inspiration, we also approve of the B2B-specific training courses it offers.

We like: Purely B2B and lots of creative examples, which makes this website stand apart from most marketing portals.

These are just four of the sites we like to frequent in order to recharge our batteries before a creative brainstorm – there are many others to include on your reading list: PR Week, Communicate and TED Talks to name just three. However, if time is limited, as it often is, we guarantee that perusing just a couple of these will get your brain moving in directions you might not have known otherwise.

Leave a Reply

Your email address will not be published. Required fields are marked *

onechocolate loves… the view from the U.S.

Our San Francisco office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events… 

#1 Fathers’ first moments

With Father’s Day this Sunday, plenty of brands have been jumping on the annual occasion to promote their products. One of our favourites comes from Dove, who – in true Dove style – has released a thought-provoking ad. The video documents the reactions of 13 men who have just found out they’re about to become fathers for the first time and is also accompanied by the caption “real strength is showing you care, even from the very first moment”. The ad is a great way to build on the beauty brand’s campaign from last year, featuring another clip of moving scenes after a survey found that dads feel underappreciated in the media. 

#2 Emoji love

Emoticon

After a change.org petition which attracted almost 33,000 supporters, it looks like we are finally going to get the taco emoji of our dreams. Mashable announced this week that the Unicode Consortium will soon introduce 37 new emoji images. So what does that mean exactly? There will be plenty more food options, sports symbols, religious-themed emojis and many more. The news comes hot on the heels of the rise of ‘emoji marketing’. Will you be incorporating any emoticons in your brand’s marketing strategy?

#3 Pictograph passcodes for all

British tech firm Intelligent Environments has created a system that allows users to use emojis for their passwords. Rather than settle for the usual 4-digit bank PIN, customers can now choose from 44 different images to create a unique, personal code to access their accounts. According to Uproxx, “the company claims their system is mathematically more secure because there are 480 times more combinations possible than a 10-digit system would allow.” However, no banks have actually implemented the new system, but the company says that several UK financial institutions are thinking about adding it as an additional safety measure.

#4 Google’s Nest launching security devices

Nest Cam

Google has announced a new security camera to add to its growing suite of home automation services. The Nest Cam will retail for $199 and includes high-definition video and better night vision than its predecessor, Dropcam. This is the first announcement from Nest since being acquired by Google, and also includes the Nest Protect, a smoke and carbon monoxide alarm. The new Nest app integrates the products, so if your smoke alarm goes off, you can then activate your camera feed to take a look at what’s going on in real time.

#5 Our first glimpse of Pluto

The New Horizons spacecraft, launched in 2006, is aimed for Pluto and is currently travelling more than 35,000mph (about 60,000 km/h). When it finally reaches around July 14th, it will give mankind its first ever glimpse of the planet. With this in mind, the National Space Society created a teaser trailer to get everyone excited for this historic moment. It’s also important to keep in mind that Pluto is some 4.67 billion miles (7.5 billion kilometers) from Earth, and this spacecraft has traveled for more than nine years already!

6 All in the name of science. And cats… Ctas

A new study in the journal, Computers in Human Behavior, has surveyed 7,000 people via social media about how cat videos affect their moods. Participants reported feeling fewer negative emotions after watching clips of our feline friends. “Even if they are watching cat videos on YouTube to procrastinate from working, the emotional payoff may actually help people take on tough tasks afterward,” said author Jessica Gall Myrick, an assistant professor at Indiana University’s Media School. Bring on the cats!

Leave a Reply

Your email address will not be published. Required fields are marked *

Categories

Archive