onechocolate loves

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new apps, cool events, ventures and happenings that have caught our eye… 

#1 #VaginaDialogues


This week we spotted a great example of raising awareness for a worthy cause, with an attention-grabbing headline and shocking stats.  If you missed it, the main headline grabber was that a staggering number of women aged 26-35 couldn’t pinpoint where (on a diagram) their vagina is (yes, we said it). The shocking statement got wide coverage and, although there has been some backlash about the way the media portrayed the research, we take our hats off to The Eve Appeal for being straight talking about a taboo issue. The research is part of Gynaecological Cancer Awareness Month to raise awareness of the lack of knowledge of gynaecological cancer symptoms among UK women, accompanied by the hashtag #VaginaDialogues.

#2 Into The Storm

Some of you may have already seen the thrilling blockbuster ‘Into The Storm’ but for the folks in Australia, where the film has been released this week, the movie promoters came up with a unique way to promote it. They cleverly used augmented reality on a bus stop advert by giving passersby the chance to see what it would be like if a storm swept through the street. Check out the video to see the reactions of the unknowing public when slowly, lightning bolts and tornadoes start forming right in front of their eyes! We love this creative, interactive way to engage an audience, which gives them an experience to remember.

#3 Dress normal

We love Gap’s new series of four shorts, all shot in black and white, to support its celebrity-filled ‘dress normal’ campaign, featuring the likes of Anjelica Huston, Elisabeth Moss and Luke Grimes, amongst others, all clad in black denim. Gap enlisted David Fincher – famous for The Social Network, Fight Club and, most recently, The Girl with the Dragon Tattoo – to direct the adverts. Gap’s CMO tells Mashable that the campaign was designed to “sort of jump into the middle of the story, skipping the beginning and leaving out the end.” Fincher’s uniquely dark style translates into these ads and adds a chic edginess to the campaign.

#4 SS15 Designer Catwalk Shows


Everyone who is anyone in fashion knows this is ‘the’ time of year for finding out what is new and hot in the world of fashion. Not only do trends get defined, but they influence so many parts of our consumer marketplace; whether it’s product design, trending colours or styles. This is just one of the reasons why we’re excited to see what the September SS15 fashion shows have to offer us this season. Kicking off this week is New York Fashion Week (4th–11th Sept), London Fashion Week (12th–16th Sept), Milan (17th–23rd Sept) and of course, the home of haute-couture, Paris Fashion Week (23rd Sept–1st Oct).

#5 Ansa


Most of us can safely say we’ve sent a text we’ve regretted. Whether it’s an inappropriate text accidentally sent to your boss, or discovering toe-curling messages after a heavy night out. So we’re rejoicing at the launch of the nifty messaging app, Ansa, which lets you delete your sent messages off other people’s devices! Created by 23-year-old Natalie Bryla, the app also has an ‘off the record’ feature, where messages are automatically deleted after 60 seconds. The app bills itself as ‘the safest place to let go and be yourself with friends’ and is available now on iOS and Android. Could this finally be the ‘Ansa’ (sorry) to those awkward text worries!?

#6 HippopoThames!


Did you know that hippos used to inhabit the Thames in prehistoric times? Neither did we! To celebrate our beloved city’s history, artist, Florentijn Hofman, has built a wooden sculpture of a friendly-looking, 21 metre-long hippo, named HippopoThames. The sculpture arrived at Riverside Gardens near Vauxhall this week, with the full fanfare of food, drinks and activities for the public. The arrival of HippopoThames will begin the Totally Thames festival, a 30-day programme of events that celebrates the arts, music and community festivals across the capital.

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Behind the Headlines with Jill Coomber

Jill Coomber, co-founder and director at onechocolate communications, on launching her first agency aged 27, wanting the inside goss from Paxman and why measurement is the lifeblood of any campaign…

Jill Coomber

When not in the office you’ll mostly find me…
Being a single mum, taking a stroll in the sunshine or digging my new allotment and enjoying the wonderfully colourful community we’ve discovered there.

Working in PR is…
The best career decision I ever made. It gave me the opportunity to open my first agency when I was 27 and I’ve not looked back since.

Which social media platform has changed your life?
None, it’s been a massive game changer for the industry but only people and experiences change lives.

If I could breathe new life into a brand, it would be…
British Airways. Its consumer footprint is still very disjointed.

The most important lesson PR has taught me…
Never give up and never give in.

You’ll find….on my bookshelf
Right now? Jennifer Saunders’ autobiography and A Girl is a Half Formed Thing by Eimear McBride.

The journo I’d most like to have a drink with is…
Jeremy Paxman so I could get all the inside goss now he’s ‘retired’; Charles Arthur to see if he’s chilled out after all these years working with PRs; Jo Whiley as she’s one cool mama and… oh, this is turning into a party.

If I could change one thing about myself, it would be…
I’d tell my younger self to tone down my passion about work projects and ideas. It could, on occasion, be an ‘overdone strength’!

PR measurement. Discuss.
Measurement is the lifeblood proof of any campaign. The latest tools provide us with invaluable insights but the challenge is to provide the transparency and clarity we all really want at a budget most clients can afford.

The thing I catch myself saying the most is…
’But does this move the needle enough?’

My guiltiest pleasure is…
These days chocolate – so good we named the company after it.

If I could turn back time I would...
Have even more fun along the way.

The worst thing a journalist has said to me is...
‘No’. Never mind. Because as the saying goes, ‘if you don’t ask…’

If I wasn’t in PR, I’d be…
Running a bar, a yoga teacher, an amazing singer touring the world’s festivals, an ace tennis player, a farmer….always good to keep an open mind on these things.

Read the full interview on Gorkana.


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The Tour de France is a mug’s game


The impending arrival of the Tour de France in London today was celebrated in true British style with 1000s of boxes of Yorkshire Tea (the official supporters) being handed out at Waterloo station at rush hour this morning. Yorkshire Tea’s #teaonletour is one of many marketing campaigns surrounding the race that deserve a yellow vest for true grit.

The final English leg of the Tour de France is well underway with nearly 200 cyclists racing along the 96-mile (155km) route from Cambridge to London and due to arrive at the Mall at 4pm.

Campaigns were well underway even before the tour started.  Yorkshire got off to a great start. One observer said: ‘When Gary Verity (chief executive of Welcome to Yorkshire) decided to bid and bring the event to Yorkshire, he did it to put Yorkshire on the world map.’

And the event will bring fortune as well as fame to the region. The economic impact of hosting the world’s greatest cycling race has been conservatively estimated to be worth £100 million to the Yorkshire economy. The marketing campaign surrounding it has included fun digital campaigns such as the interactive Plan Your Experience tool to name just a few.

Yorkshire based, Sheffield Hallam University also used its official sponsorship of the Tour de France to flex its marketing muscles –  boasting its credentials as the third largest university in the UK and a world leader in business sports with a new Sports Park and some of the best courses available in the UK.

Haribo,with its UK base in Yorkshire, also got behind the event, taking part in the Grand Depart Caravan procession and passing out 60,000 packets of its sweets to spectators along with YorkshireTea tea bags.

VisitEngland has also jumped on the bandwagon with its cycling themed marketing campaign which is running throughout the summer, and covering England’s beauty spots north and south.

These are just a few of the campaigns that have made their mark thus far, and we look forward to seeing the next round of clever campaigns evolve during the rest of Le Tour.


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onechocolate loves…

Our weekly round-up of the most inspiring PR campaigns, smart new apps, cool events, ventures and happenings that have caught our eye…

#1 World Cup Unifies Social Platforms


With the World Cup one month away, official FIFA partner, Sony, has just launched their ‘One Stadium Live’ social network which will link social media content from Twitter, Facebook and Google+ on a single platform. Tapping into original content in six languages, the network is based on lots of clever technology and is being curated by a 32-strong editorial team. Users will be able to see and join conversations with anyone on the global network. Plus there are lots of profiles, team info and the all important schedules, stats and results. A must for all globally-oriented footie fans.

#2 Crowd Sourced Gig

Audience participation took on a new meaning as the first ever app to help audiences interact at gigs was trialled by Booka Shade and Vodafone. It’s a pretty awesome concept – leveraging a super connected audience who always have phones and allowing them to be part of the show (both musically and with the light display).

#3 Hacking Google and the online world


Buzzfeed, land of making the internet as insightful and irreverent as possible, has presented us with some light, useful entertainment in the form of 18 Cool Internet Tricks You Didn’t Know About.

Offering up some helpful advice (Ctrl+Alt+T to open up an accidentally closed tab being a lifesaver!), as well some rather more interesting tricks to try in your lunch hour (because everyone wants dinosaur and cat pop ups), this cheery slice of info on the world wide web offers readers the chance to make their online activity more efficient… as well as providing some marvellous distractions.

#4 Hitting the Headlines – Brit Style


This compilation of hilarious British headlines provides great inspiration for us as PRs and marketers as to what will make the papers and what won’t. While it’s crucial that the subject matter of our content must always be thought-provoking, interesting and new, we mustn’t forget that journalists do enjoy a good laugh when it comes to a headline. Do’s = toilet humour, animals loose in various food outlets and seagulls in general. Don’ts = any teeth visiting Malvern which don’t belong to Elvis Presley.

#5 #It’sADogsLife


A cool new invention called the #SnackBall uses beacons to create an automated outdoor game for dogs, where they fetch a ball and bring it back to the throwing machine in exchange for a nutritious, dog-friendly snack. Check out the video of the machine in action at a dog park here.

#6  London Street Food


Street food vendors are revolutionising the capital’s dining scene. We love this insider’s list of the top spots to grab a quick bite in London! Proud to say I’ve snacked at the ‘Big Apple Hot Dogs’ and it lives up to its reputation, as well as seeing one of our neighbours on the list (Pizza Pilgrim). This list will give you the best of London’s food markets, from burgers and pizzas to yummy dishes from across the globe. We’re now looking forward to ticking off the rest of the list!

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Happy 10th Birthday, Facebook

Happy Birthday Facebook


Unless you’ve been living under a rock, or, umm… aren’t on Facebook, you’ll probably know that Facebook turned 10 last week. It has changed our lives insurmountably, but also the face of consumer PR. What were once campaigns limited to traditional media and public stunts, are now a myriad of social media strategies, a dash for likes, fans and engagement, and making sure your social apps are tweaked to user-friendly perfection.

As part of the celebrations, Facebook offered users a chance to look back at their social media highlights, and compile this into a video. Tapping into nostalgia, particularly from a consumer angle, is an effective PR strategy, as this mirrors the activity and content users are creating themselves.

Entering its 11th year, Facebook is at an interesting stage. Much discussion is currently taking place about its decline- particularly with the teen market. However, many claim the older generation entering the Facebook world is providing it even greater opportunities for targeted consumer PR campaigns.

However you look at it, over the 10 years Facebook has developed, consumer PR has done so alongside it, bringing about more sophisticated ways of getting a product or company into the public domain. Some companies actually shun the traditional website in favour of a Facebook page, and while this is a bugbear for some, it speaks volumes as to how brands perceive the value of Facebook in attracting their audience.

With that in mind, please join us in raising a glass to Facebook on its 10th birthday. Even if it grows old disgracefully, Facebook will continue to impact the way we interact with brands and one another; inspiring creative campaigns, and some good laughs on the way.

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