onechocolate loves… the view from France

Our French office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 Move my city

Breakdance

As part of their #MoveMyCity tour – running until October 10th – Coca-Cola and Ubisoft are touring the roads of France to encourage thousands of young people to dance. The aim is to find the most dynamic and festive town in the country. Six French cities will battle for the title. Professional dancers and local troupes will perform at each event and will compete by playing Just Dance Now. Participants will see their performance and score in real-time on a giant screen. Each city will have its own unique hashtag and the one with the largest amount of engagement will win the title of “Most Dynamic City”. The prize for the triumphant city is a special award for a project around movement and dance.

# 2 #WSJScoops

WSJScoop

This summer, the Wall Street Journal has jumped on the food truck trend to revitalise its image. With its own branded van, the magazine toured the streets of New York for five days offering a free scoop to readers. Visitors could also follow the campaign using the hashtag #WSJScoops, which attracted 8,900 followers on the Twitter page dedicated to the event. A great campaign from the Wall Street Journal to talk to the new digital generation.

#3 Big Data gets delicious

Big Data has infiltrated into many areas of business life, but one surprising sector getting on board the Big Data bandwagon is the restaurant industry. This is certainly the approach of Chef Damien Duquesne aka “Chef Damien”, well-known to food lovers for his French recipe website, 750g. Why Big Data? “Because we know what they like, what recipes they consult and this mass of data will help us to open a restaurant.” With the help of Big Data, Chef Damien is going to launch a new concept: a fully-connected restaurant. Guests will be served starters, main courses and desserts every week, created through interactions between the Chef and users on Facebook. In addition, they will receive recipe sheets with flash codes they can scan to discover videos created by the chef.

#4 #RentréeCanal 

TV channel Canal+ has created a lot buzz on the internet this week when it announced its programme schedule for the rest of the year. Instead of revealing the line-up in the usual preview format, they created mini trailers in retro 8-bit video game format. The accompanying hashtag, #RentréeCanal, has also proved to be very popular on Twitter. A simple yet effective campaign, using nostalgia to take its audience back to their youth.

#5 Super-charged denim

Joes Jeans

Jeans that can charge your iPhone? We must be dreaming. While finding that perfect pair of denim trouser can be difficult, nothing is worse than searching for a charging outlet when you’re powering down. In an attempt to solve this problem, Joe’s Jeans – a Los Angeles-based apparel company – has developed a new denim line it calls #Hello-Charged, which will let you charge your phone on the go. With a hidden iPhone pocket tucked into the waistline, the trousers provide an extra compartment to hold a slim battery, designed exclusively for the brand. Just be sure to remove the phone and battery before throwing the jeans in the wash!

#6 Triber

Triber

New app, Triber, has found the solution to losing your friends in crowds: geolocation. During this summer period of festivals, picnics and tanning sessions on the beach or Paris Plage, the app is ever more useful. Offered as a free download on iPhone and soon on Android (end of 2015), Triber operates like a compass and tells you exactly how many meters away you are from the person you seek. It might sound slightly creepy, but in order for it to work, both parties must have the app on their phones and users are able to switch to invisible mode when they don’t want to be found. Triber’s geolocation also allows users to select a specific meeting point to share with an entire group of friends – especially useful if you decide to join your friends last minute or are running late.

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onechocolate loves… the view from Germany

Our Munich office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 ROC Live Life Loud 

To launch his premium headphone collection, “ROC Live Life Loud”, in partnership with consumer electronics brand, Monster, soccer superstar Cristiano Ronaldo has shown us a new side. Camouflaged as a homeless man using a fat suit, fake beard, wig and sunglasses he takes to the streets of Madrid to play soccer with random passersby. Predictably, the response of the people was lackluster until he finally reveals his real identity. The marketing video has already been viewed almost 6 million times on YouTube and is a strategic brand partnership move by Monster to position itself as a premium audio brand.

#2 Avantgarde Experts

Authenticity in marketing is intrinsic to every brand, whether it’s interviews, websites or PR and social media campaigns. However, we’ve all seen attempts by brands that lay it on too thick and end up looking cheesy and fake. The German recruiting company, Avantgarde Experts, has released a tongue in cheek video that pokes fun at over-the-top brand videos with its latest spot. We think this is as a brave way for Avantgarde to capture its audience’s attention with a humorous, shareable video.

#3 What’s ‘appening in Germany 

apps

The online service, SimilarWeb, identifies the most frequently downloaded applications of Google play stores. For Germans, top of the list in July were two usual suspects: WhatsApp and Facebook, followed by an app which could soon become a classic: Agar.io. The addictive game is similar to Tetris, the only difference is that the player flies around as a coloured ball.

The chart also shows that Germans do their online shopping via the Amazon app and are posting images on Instagram and Google Photos. And if they need a break after all this high-speed surfing they use Brain Dots – ranked sixth in July – in which the player needs to make two coloured balls collide.

#4 Bundesliga 2015/16

Sky Sports

Sky Sports has heightened our anticipation for the start of the 2015/16 football season with its latest advert. The clip shows an adorable child escort giving FC Augsburg player, Daniel Baier, advice based on last season’s statistics, before they walk out onto the pitch. We really enjoyed the humorous spot and of course we’re very excited for the new football season – starting on August 17th – as well as our internal Bundesliga betting game!

#5 Hello, this is Siri speaking

Siri

Who doesn’t dream of having a personal assistant that can answer all the calls no one wants to have? Apparently, Apple plans to let this dream come true: There are reports that the tech giant is working on a way to use Siri as an automatic answering machine which can even give selected contacts further information about where you are or why you’re unavailable. We are very excited to see how this works!

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onechocolate loves

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new tech, cool events, ventures and happenings that have caught our eye…

#1 Lexus hoverboard will be revealed next week!

Calling on Back to the Future fans (and techies)! On August 5th, Lexus will finally unveil its hoverboard to the public. We are not sure yet if we will actually be able to buy one this year (if at all), but Lexus will dish out more news about the product during the launch event. BTF correctly predicted the use of Hoverboards in the year 2015 and Lexus has finally silenced sceptics!

#2 Facebook’s solar-powered internet drone

aquila

Facebook has begun to roll-out its first solar-powered internet drone, designed to allow people in remote areas to log-on. “Our mission is to connect everybody in the world. This is going to be a great opportunity for us to motivate the industry to move faster on this technology.” The programme, named Aquila, hopes to offer internet access to the 10 per cent of the population without connectivity.

#3 Nokia’s VR comeback

Nokia is making a comedback, jumping from smartphones to Virtual Reality with their new 360-degree camera called OZO. This is Nokia’s way of showing it is their time for innovation and reimagination. For more on the OZO, head to the Nokia page. Pricing, shipping and full specifications will be announced soon.

#4 Yahoo takes on Periscope

Yahoo’s new silent video messaging app, Livetext, is launching in the UK after its launch in Asia. Livetext mixes a live two-way silent video stream with text messaging. You can superimpose text and emojis over the video stream. Livetext rivals Twitter’s Periscope, albeit without sound. Check out the video for more info.

#5 Psychometric app to tickle the imagination of creatives

lightbulb

Psychologists working on psychometric tests are putting their ideas and research into a new smartphone app. The app aims to determine a person’s ability to think outside the box, boosting creativity and provide inspiration. If all goes to plan, it could offer us creatives a better way to generate thoughts and concepts.

#6 LinkedIn’s Bring In Your Parents Day Campaign

BIYPD

As you may have heard from LinkedIn’s previous campaigns, one third of parents do not understand what their children do for a living. So, the professional network created ‘Bring In Your Parents Day’. Last year, over 50 global businesses welcomed more than 20k parents. This year, the special family-bonding day will take place on November 5thyou can sign up to participate here.

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onechocolate loves… the view from France

Our French office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 Beme, the honest and authentic social network

Casey Neistat, a short-film video artist and social media evangelist, is releasing Beme, an app intended as an antidote to the ‘curated self’ – or glossy persona we create for ourselves online. Via YouTube, Neistat announced his latest creation: the Beme app forces us to  be ourselves in our shares, and in a rather original way. To shoot a video via Beme, you must put your smartphone against your chest, it will automatically record and post without your reviewing the content. And, like Snapchat, followers of a profile can watch videos only once. The waiting list to try Beme is still VERY long before you can even register (nearly three months), a great way to keep the hype around the app. The question is what fate will the app have? With Neistat’s awareness and skill, you can only imagine how quickly the application will grow.

#2 La Matinale du Monde – the perfect app for PRs

Le monde

Le Monde, a top French daily newspaper, launched its mobile app, La Matinale, which offers around 20 articles and videos (mostly paid) every morning. The article selection is much like Tinder, as users can swipe left/right. Le Monde’s ambition is to attract younger readers by addressing “young and active readers, wanting quality content and a simple, quick and enjoyable way to access curated information” says Gilles Van Kote, ex-Director of Le Monde. The subscription fee is 6.99€/month (with a launch price of 1.99€/month), which is cheaper than Le Monde’s full digital subscription (17.90€). Launched on 11th May, the app, La Matinale du Monde, is available on both iOs and Android.

#3 #mabarbeenvacances, when the answer to a racist tweet goes viral

Ma Barbe En Vacances

On 16th July, a Twitter account complained of seeing a bus of the UCPA (Union des Centres Sportifs de Plein Air), and an accompanying image of an adult “Maghrebi with a 20cm beard”. The community manager of the UCPA Twitter account replied with gifs of bearded men and one where two men kiss. Following the immediate success of the post, the community manager invited subscribers to post as many photos of beards as possible, with the hashtag mabarbeenvacances. A quick, appropriate and engaging reaction that soon became viral. The dream of every community manager!

#4 Colour revolution of the foot race

The Color Run

To associate a branded image with an event is a great way to get closer to a target audience and raise awareness. Sephora, a large French cosmetics group, excelled in this recently as it became the official sponsor of The Color Run. According to the latest barometer Uniteamsport conducted in June, The Color Run is the first fun race ranked with 10% aided awareness. Participation in The Color Run, which involves spraying the runners with a variety of coloured powder as they race, keeps growing with over 20,000 runners registered for the second event held in Paris. A great idea to reach its favorite target: a female and urban audience! The next event will take place in Marseille on 4th October 2015.

#5 Oasis, the king of the social networks newsjacking

Oasis

When the new Bond movie trailer was unveiled, #Spectrum started trending on Twitter and Oasis jumped on the opportunity. It quickly changed the names of actors to ones sounding more “fruity”. Oasis successfully took-over the James Bond saga codes. This fun communication style on its social networks contributes to the brand’s success and it is not about to stop!

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onechocolate loves… the view from France

Our French office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 The Apple Watch is here!

The highly-anticipated Apple Watch went on sale in stores on Friday 24th April in several countries around the globe. However, in Paris, only a few stores will have the device available for sale. One Parisian retailer stocking the device is Colette, a fashion boutique where by 10 am, more than 150 people were queued up around the corner. So, it seems that the smartwatch was a hit with Apple’s fans. Nevertheless, the watch was also mocked by some such as Christopher Walken’s commercial parody and Cyprien, one of the most influential French YouTubers, whose parody makes fun of Tim Cook and Jonathan Ive.

#2 Stop street harassment

For the fifth annual International Anti-Street Harassment Week, the French association Stop Harcèlement de Rue (End Street Harassment), created a special app – – available on both Android and iOS. Hé is a French version of the Yo app – a hugely successful American product that allows users to send simple interactions to their contacts. At first glance, Hé looks much the same as Yo, but in fact the app has a specific functionality: once a user adds themselves to your friend list, you’ll begin to receive messages simply saying ‘Hey’. The interactions seem innocent at first, but they become more frequent – and more aggressive. A great initiative to raise awareness of street harassment!

#3 Me at the zoo!

On April 23 2005, Jawed Karim uploaded a 19-second video to a (then) unknown site called YouTube which he helped create. Shot by high school friend, it shows Karim talking about how cool elephants’ trunks are. Today, the clip has been viewed 22 million times, is almost a cult piece of video and its main actor has an estimated net worth of $140 million! This story perfectly sums up the YouTube phenomenon: a platform that has the power to propel brands, pop stars, comedians and vloggers to stratospheric heights and to make users Internet famous. So, Happy Birthday, YouTube!

#4 Iron Man to promote the French Tech

To capitalise on the buzz surrounding the release of the latest Avengers film, the French Government has created its own superhero to promote French tech start-ups. Like Iron Man, the French tech hero is fully equipped with the latest home-grown innovations such as the connected t-shirt from Citizen Science, the exoskeleton of Wandercraft and the connected watch of Withings. The French government aims to shine the spotlight on the new generation of promising start-ups in France and abroad.

#5 My Idol

The viral app doing the rounds this week is the new Chinese app, My Idol. It creates a 3D virtual duplicate of the user by simply scanning your face –et voilà, your very own avatar is created. You’re then able to choose what activity you want your double to participate in, from relaxing to performing karaoke. The Guardian has labelled it “The app that lets you watch Barack Obama pole-dance” and celebrities have adopted the app in their droves, including as Miley Cyrus and Lady Gaga.

#6 Happy Switzerland 

Schwarzsee,_Switzerland

The 3rd World Happiness Report came out this week, providing further evidence that Northern Europe is a great place to live. Switzerland, the land of designer watches and luxury chocolates, is the world’s happiest country, according to the report released by the United Nations, supported Sustainable Development Solutions Network. It was closely followed by Iceland, Denmark, Norway and Canada. France came only in 29th place in the report – behind UK and Germany respectively 21st and 26th . The report bases its rankings on data from the 2012-2014 Gallup World Polls, which asked people from over 150 countries how they rated their quality of life on a scale from 1-10.

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