onechocolate loves

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new tech, cool events, ventures and happenings that have caught our eye…

#1 Lexus hoverboard will be revealed next week!

Calling on Back to the Future fans (and techies)! On August 5th, Lexus will finally unveil its hoverboard to the public. We are not sure yet if we will actually be able to buy one this year (if at all), but Lexus will dish out more news about the product during the launch event. BTF correctly predicted the use of Hoverboards in the year 2015 and Lexus has finally silenced sceptics!

#2 Facebook’s solar-powered internet drone

aquila

Facebook has begun to roll-out its first solar-powered internet drone, designed to allow people in remote areas to log-on. “Our mission is to connect everybody in the world. This is going to be a great opportunity for us to motivate the industry to move faster on this technology.” The programme, named Aquila, hopes to offer internet access to the 10 per cent of the population without connectivity.

#3 Nokia’s VR comeback

Nokia is making a comedback, jumping from smartphones to Virtual Reality with their new 360-degree camera called OZO. This is Nokia’s way of showing it is their time for innovation and reimagination. For more on the OZO, head to the Nokia page. Pricing, shipping and full specifications will be announced soon.

#4 Yahoo takes on Periscope

Yahoo’s new silent video messaging app, Livetext, is launching in the UK after its launch in Asia. Livetext mixes a live two-way silent video stream with text messaging. You can superimpose text and emojis over the video stream. Livetext rivals Twitter’s Periscope, albeit without sound. Check out the video for more info.

#5 Psychometric app to tickle the imagination of creatives

lightbulb

Psychologists working on psychometric tests are putting their ideas and research into a new smartphone app. The app aims to determine a person’s ability to think outside the box, boosting creativity and provide inspiration. If all goes to plan, it could offer us creatives a better way to generate thoughts and concepts.

#6 LinkedIn’s Bring In Your Parents Day Campaign

BIYPD

As you may have heard from LinkedIn’s previous campaigns, one third of parents do not understand what their children do for a living. So, the professional network created ‘Bring In Your Parents Day’. Last year, over 50 global businesses welcomed more than 20k parents. This year, the special family-bonding day will take place on November 5thyou can sign up to participate here.

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onechocolate loves… the view from France

Our French office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 Beme, the honest and authentic social network

Casey Neistat, a short-film video artist and social media evangelist, is releasing Beme, an app intended as an antidote to the ‘curated self’ – or glossy persona we create for ourselves online. Via YouTube, Neistat announced his latest creation: the Beme app forces us to  be ourselves in our shares, and in a rather original way. To shoot a video via Beme, you must put your smartphone against your chest, it will automatically record and post without your reviewing the content. And, like Snapchat, followers of a profile can watch videos only once. The waiting list to try Beme is still VERY long before you can even register (nearly three months), a great way to keep the hype around the app. The question is what fate will the app have? With Neistat’s awareness and skill, you can only imagine how quickly the application will grow.

#2 La Matinale du Monde – the perfect app for PRs

Le monde

Le Monde, a top French daily newspaper, launched its mobile app, La Matinale, which offers around 20 articles and videos (mostly paid) every morning. The article selection is much like Tinder, as users can swipe left/right. Le Monde’s ambition is to attract younger readers by addressing “young and active readers, wanting quality content and a simple, quick and enjoyable way to access curated information” says Gilles Van Kote, ex-Director of Le Monde. The subscription fee is 6.99€/month (with a launch price of 1.99€/month), which is cheaper than Le Monde’s full digital subscription (17.90€). Launched on 11th May, the app, La Matinale du Monde, is available on both iOs and Android.

#3 #mabarbeenvacances, when the answer to a racist tweet goes viral

Ma Barbe En Vacances

On 16th July, a Twitter account complained of seeing a bus of the UCPA (Union des Centres Sportifs de Plein Air), and an accompanying image of an adult “Maghrebi with a 20cm beard”. The community manager of the UCPA Twitter account replied with gifs of bearded men and one where two men kiss. Following the immediate success of the post, the community manager invited subscribers to post as many photos of beards as possible, with the hashtag mabarbeenvacances. A quick, appropriate and engaging reaction that soon became viral. The dream of every community manager!

#4 Colour revolution of the foot race

The Color Run

To associate a branded image with an event is a great way to get closer to a target audience and raise awareness. Sephora, a large French cosmetics group, excelled in this recently as it became the official sponsor of The Color Run. According to the latest barometer Uniteamsport conducted in June, The Color Run is the first fun race ranked with 10% aided awareness. Participation in The Color Run, which involves spraying the runners with a variety of coloured powder as they race, keeps growing with over 20,000 runners registered for the second event held in Paris. A great idea to reach its favorite target: a female and urban audience! The next event will take place in Marseille on 4th October 2015.

#5 Oasis, the king of the social networks newsjacking

Oasis

When the new Bond movie trailer was unveiled, #Spectrum started trending on Twitter and Oasis jumped on the opportunity. It quickly changed the names of actors to ones sounding more “fruity”. Oasis successfully took-over the James Bond saga codes. This fun communication style on its social networks contributes to the brand’s success and it is not about to stop!

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onechocolate loves… the view from France

Our French office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 The Apple Watch is here!

The highly-anticipated Apple Watch went on sale in stores on Friday 24th April in several countries around the globe. However, in Paris, only a few stores will have the device available for sale. One Parisian retailer stocking the device is Colette, a fashion boutique where by 10 am, more than 150 people were queued up around the corner. So, it seems that the smartwatch was a hit with Apple’s fans. Nevertheless, the watch was also mocked by some such as Christopher Walken’s commercial parody and Cyprien, one of the most influential French YouTubers, whose parody makes fun of Tim Cook and Jonathan Ive.

#2 Stop street harassment

For the fifth annual International Anti-Street Harassment Week, the French association Stop Harcèlement de Rue (End Street Harassment), created a special app – – available on both Android and iOS. Hé is a French version of the Yo app – a hugely successful American product that allows users to send simple interactions to their contacts. At first glance, Hé looks much the same as Yo, but in fact the app has a specific functionality: once a user adds themselves to your friend list, you’ll begin to receive messages simply saying ‘Hey’. The interactions seem innocent at first, but they become more frequent – and more aggressive. A great initiative to raise awareness of street harassment!

#3 Me at the zoo!

On April 23 2005, Jawed Karim uploaded a 19-second video to a (then) unknown site called YouTube which he helped create. Shot by high school friend, it shows Karim talking about how cool elephants’ trunks are. Today, the clip has been viewed 22 million times, is almost a cult piece of video and its main actor has an estimated net worth of $140 million! This story perfectly sums up the YouTube phenomenon: a platform that has the power to propel brands, pop stars, comedians and vloggers to stratospheric heights and to make users Internet famous. So, Happy Birthday, YouTube!

#4 Iron Man to promote the French Tech

To capitalise on the buzz surrounding the release of the latest Avengers film, the French Government has created its own superhero to promote French tech start-ups. Like Iron Man, the French tech hero is fully equipped with the latest home-grown innovations such as the connected t-shirt from Citizen Science, the exoskeleton of Wandercraft and the connected watch of Withings. The French government aims to shine the spotlight on the new generation of promising start-ups in France and abroad.

#5 My Idol

The viral app doing the rounds this week is the new Chinese app, My Idol. It creates a 3D virtual duplicate of the user by simply scanning your face –et voilà, your very own avatar is created. You’re then able to choose what activity you want your double to participate in, from relaxing to performing karaoke. The Guardian has labelled it “The app that lets you watch Barack Obama pole-dance” and celebrities have adopted the app in their droves, including as Miley Cyrus and Lady Gaga.

#6 Happy Switzerland 

Schwarzsee,_Switzerland

The 3rd World Happiness Report came out this week, providing further evidence that Northern Europe is a great place to live. Switzerland, the land of designer watches and luxury chocolates, is the world’s happiest country, according to the report released by the United Nations, supported Sustainable Development Solutions Network. It was closely followed by Iceland, Denmark, Norway and Canada. France came only in 29th place in the report – behind UK and Germany respectively 21st and 26th . The report bases its rankings on data from the 2012-2014 Gallup World Polls, which asked people from over 150 countries how they rated their quality of life on a scale from 1-10.

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onechocolate loves… the view from France

Our French office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 Volkswagen gets creative with the truth

To promote its second-hand car sale service, Volkswagen has released a very cute and funny ad about how parents sometimes use a little ‘artistic licence’ with the truth. In the clip, parents can be seen telling their kids to “be good otherwise Santa won’t stop here” and “stop squinting, or your face will stay like that”. Using “Imagine what they’ll tell you when they try to sell you their car” as the supporting slogan, Volkswagen has created a light-hearted ad which is sure to resonate with parents and children alike. We particularly enjoyed the baffled expressions of the two children as their Dad tries to convince them that their green beans are actually French fries.

#2 Find your music match

Choosic

One of the most popular and addictive features on Tinder is the ‘swipe’ action, so it’s no surprise that other apps have sought to adopt the swiping model, the latest being music discovery app: Choosic. Users must select a preferred genre of music and then swipe either right in favour of a tune, or left to abandon a song they don’t like. Through the swiping function, Choosic learns your likes and dislikes and becomes better at recommending songs that are to your taste. We think that this entertaining approach to music discovery is sure to shake up the app world!

#3 Good morning, stranger!

Gone are the days of the annoyingly awful beep of your alarm: Wakie, a ‘social alarm clock’ app, allows its users to call and wake up strangers and vice versa. Currently available on Android and Windows Phone (iOS is in the approval process), Wakie’s community consists of Wakies (callers) and Sleepyheads. If you want a wake-up call, you simply set an alarm time through the app and when the time arrives, you’ll be connected to a Wakie of a similar age and the opposite gender. Calls last for one minute and if a Wakie is not available an automated call kicks in. The app has a huge success in Russia with 30 million wake up calls placed from 1.5 million users. For now, Wakie is avaliable in the US, Canada, UK, Singapore, Russia and Hong Kong. To some the concept may seem slightly creepy, but we are eagerly waiting its arrival in France!

#4 Shazaming objects

 Shazam

The song recognition giant, Shazam, is planning to expand beyond music and into the visual world. Speaking at this year’s Mobile World Congress, chief executive Rich Riley said the app will soon let users identify products and learn more about them simply by pointing their smartphone camera at them. You could, for instance, scan a cereal box in the grocery store to get more nutritional information. A smart development for the app that has remained among the top downloads for years.

#5 An elegant take-off

The safety procedures at the beginning of flights are not traditionally a glamorous affair. However, Air France is changing this with its new chic video demonstrating how fastening your seatbelts will “elegantly highlight your waistline” and that a “no smoking flight is simply chic”. The clip conveys Air France in a modern and decidedly French elegant spirit.

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onechocolate loves… the view from France

Our colleagues in onechocolate’s French office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 IKEA brings wireless home

IKEA wireless

Wireless charging is a modern technology that, despite its convenience, hasn’t been widely adopted. You can find it in a handful of Android devices, but that’s only one side of the equation – until now. This week at MWC, IKEA announced it is ready to take us into the future with a new range of furniture equipped with wireless charging. Starting this April, you’ll be able to find floor lamps, table lamps, bedside tables, and desks with Qi wireless charging stations built-in. Prices start at £30 and the range will be launched first in the US and Europe, before a wider global rollout later in the year. We’re sure one day we will wonder how we charged electrical with cables for such a long time…

#2 Jog on couch potatoes

In 2014, the average French person spent 4.5 hours-per-day on their couch, which is far too much time for Vittel, the French bottled water brand. To combat this, Vittel is offering a revolutionary service that transforms your couch into tailor-made sneakers! The new campaign sees Vittel re-enforcing its market position as a leader in healthy living whilst offering a cool, valuable product to its customers.

#3 The Milka Biscuit Saga Challenge

With such a saturated market, one of the key challenges for a brand releasing an app is driving its audience to actually download it. The leading European chocolate brand, Milka, has come up with a clever way to maximise downloads of its new game, Milka Biscuit Saga. The app allows several people to compete at once when their smartphones are near each other. There are nine games for users to unlock and accessibility depends on the number of people playing. Thus, to be able to play all nine games, users must get their friends and family to also download the game. Milka’s strategy is clearly working because the app is ranking first on iOS and Android since its launch at the end of February with one million downloads in France alone and 16.5 million games played!

#4 Fun with words

Strategies, the famous French magazine devoted to media and communications, has created a funny video on life at home for a Dad who works in the advertising industry. He is seen talking to his children using the vocabulary he would usually use when talking to colleagues or clients; words such as ‘brainstorming’ and ‘wahoo effect’. At the end of the clip, the children have already adopted some of the vocabulary. A great comical clip that is sure to resonate with the readers of Strategies.

#5 Mermaids making a splash

Mermaid

Der Spiegel, the German newspaper, recently reported an original example of a career change. After experiencing a burnout, Sabine Schönborn – a former nurse – decided to become swimming teacher. But instead of teaching her pupils to do the crawl or swim breaststroke, she decided to teach them to move in the water in a mermaid tail costume! With only 1,500 Euros starting capital which she used to buy twenty costumes and fins, Sabine established her mermaid school nine months ago. She now trains more than 200 girls every week, helping them to live out their childhood dreams by slipping into the tail of Ariel or of Daryl Hannah from Splash. Although it may seem laughable, mermaid swimming is a real trend; other mermaid schools can be found in Stuttgart, Quebec, Florida and the Philippines.

 

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