Weekly social scoop

Latest news and developments on Facebook, Tumblr, Google and Twitter – just in case you missed them…

social media

#1 Facebook launches live video streaming

By BBC:

  • Until now the service had only been available to celebrities, however, a select group of iPhone users in the US will now be able to trial live video streaming
  • The feature aims to rival Twitter-owned Periscope and Meerkat
  • This will eventually be something offered to all users, although Facebook hasn’t given any indication of how long this may take

#2 Twitter experiments with non-linear timelines

By The Independent:

  • In a bid to deliver the tweets that might interest users most Twitter has been giving a few users a different type of timeline
  • Similar to Facebook this new feature delivers the most popular tweets at the top of the timeline – meaning users never miss an important tweet
  • The reaction hasn’t been very positive, with most users expressing their dislike for the new layout

#3 The end of Facebook’s Creative Labs

By TechWeek Europe:

  • Facebook’s Creative Labs have helped research and develop new apps and services including Slingshot, Rooms and Riff
  • The move looks to support Facebook’s development of apps and services delivered through Messenger, Facebook’s standalone app

#4 The Government could be hacking your twitter account

By BBC:

  • Twitter has been warning users that their accounts may be hacked by “state-sponsored actors”
  • It is not clear how many accounts may have been hacked yet, but they were after email addressed, IP addresses and phone numbers
  • This is the first time Twitter has issued warnings to its users of a potential security risk

#5 iPhone’s Live Photos can now be posted on Tumblr

By Mashable:

  • The moving photos available to iPhone 6S/6S Plus users can now be posted to Tumblr following its latest app update
  • Applying 3D touch will activate the picture
  • Users with older models of the iPhone will still be able to see Live photos by clicking and holding the image

#6 Google Shared Photos updates its shared albums

By TechCrunch:

  • The new feature is part of Google Photos push to establish itself as a product within its own rights
  • It will be available to web, iOS and android users
  • The timing is great just before the holidays as Google Photos believe people need a place to share photos rather than letting them end up in a black hole of not fitting in contextually with Facebook or Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

onechocolate loves… the view from France

Our French office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 Read, work, sleep

Currently, there are more and more projects being established worldwide to promote reading. In France, SNCF, France’s national railway company, has started offering e-books to train passengers. But Brazil’s ‘Ticket Book’ scheme has been taking the concept of the commuter who reads even further. L&PM Editores, the paperback books publisher, has created a collection of ten novels that aren’t just for reading – they also serve as subway tickets. Through an integrated RIFD chip in the cover, users can operate the turnstile by scanning the book as you would your underground card.  The novels are sold at the entrance of the stations, are credited with 10 trips with the ability to recharge on the Ticket Books website. Moreover, the cover shows the Brazilian subway. What a smart way to promote reading – and the subway brand!

#2 Wake up with a sexy man’s voice

Why have a boring bell as an alarm when you could wake up to a sexy man’s voice? Imagine being awoken by a charming, husky, British voice who gently tells you to open your eyes… Thanks to photographer Grace Huang’s ‘The Morning Man Alarm Clock’, now you can. Do note, however, that while the American and French accents are free,  other accents will cost you $0.99 each. Best. Invention. Ever.

#3 Netflix doesn’t like spoilers

What would you do to someone who spoils a show when you’re in the middle of a Netflix binge? Cold shoulder? Permanent shunning? This is the question that Netflix’s latest viral video poses. In this video, the viewer is asked to decide what to do as a man is about to be executed by a gangster. When gangster is about to change his mind, the victim reveals a massive spoiler from season one of Orange Is The New Black. It’s at that moment when the video becomes interactive and gives us a choice: do we want revenge or will we forgive him? The two alternative endings reveal the percentage of people who have voted for death or grace.

#4 COP21: Get your blank sheet talking

one france

At the COP21 event which will soon be held in Paris, NGO One is challenging world leaders to help the poorest countries via a digital campaign. One is fighting against extreme poverty as it invites users to post a picture of them with a blank sheet in their hand on the website. Each photo comes alive once a word is written on each sheet of paper – to emphasise the statement ‘CLIMATE: give priority to the poorest countries.’ The initiative  will be shared on social media via #SolidariteClimat. It is a beautiful and poetic viral initiative to highlight a reality which can sometimes be seen as less glamorous.

#5 Skiing with Club Med

Club med

Club Med has installed a ski resort in a big Parisian train station to give visitors a unique immersive experience: they have installed 8 gondola lifts at 5m high and a ski simulator and chairlift can be viewed through the Oculus Rift or Google cardboard. We love this successful stunt that proves that Club Med remains at the forefront of technology!

#6 Taking the driving test in a Porsche: dream or nightmare?

To promote its ‘Experience’ program and driving courses, Porsche has captured candidates taking their driving test using hidden cameras. Those who expected to obtain their license driving a city car ended up in the bucket seat of a Porsche 911 Carrera with 370 horsepower engine. The examiner, placid and unruffled, plays the game as if it was a bog-standard car. The automatic transmission and rear engine offers a pleasant surprise to the unknowing candidates. A great little stunt to encourage fans to go and test their driving development program!

Leave a Reply

Your email address will not be published. Required fields are marked *

onechocolate loves… the view from the US

Our US office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 YouTube introduces standalone music app

The video-sharing service is tapping into its strong music fan base with the launch of its new music app called YouTube Music, available on iPhone and Android. The app is free, but also offers a paid subscription service without advertisements. What makes YouTube Music differ from Pandora, Amazon Music or Spotify? Like most music streaming services, it plays songs from artists and individual songs or albums, but YouTube’s app will also include a deeper collection of music choices, from live concert footage and covers, to karaoke tracks.

#2 Wearable leggings to help match body proportions in online shopping

LikeAGlove aims to be your personal tailor with its wearable leggings that solve online shopping issues when it comes to buying the perfect pair of jeans. The smart leggings work by syncing up with LikeAGlove’s supporting app, which then selects jeans from multiple retailers that fit the proportions for the buyer to choose from and order directly. LikeAGlove is ensuring its recommended fits and styles measure up by deploying people to manually measure and test thousands of pairs of jeans every month to double check that sizing information is accurate and aligned with updated sizing charts.

#3 Ford is launching a smartphone app to give drivers remote access

Ford Sync Connect

Premiering at the L.A. Auto Show this week, the Ford Motor Company just introduced a new LTE-based service allowing drivers to control some car functions, such as unlocking and locking doors and remotely starting the engine, via a smartphone app. The Sync Connect technology, which connects to a built-in modem inside the vehicle, will make its global debut as part of the new 2017 Ford Escape this spring, with more vehicles to follow soon. While we can’t command our vehicles like James Bond just yet, it looks like car manufacturers are determined to make our cars smarter and smarter.

#4 Emoji room service is here

While the announcement was made last month, emoji room service has officially launched recently at the Aloft Hotels in New York. Called Text it, Get it – TiGi, for short – every room will include a menu of six packages that you can order. After texting the string of emoji (along with your last name and room number) to the hotel, guests receive a confirmation and whatever package was ordered will show up at their door. One example package, The Hangover, includes two bottles of vitamin water, Advil and bananas – by texting the emojis for water droplet, pill and banana. The hotel even plans on expanding to Europe soon. Sounds like a fun service, would you use it?

#5 Hasbro announces affordable, robotic cats

Just in time for the holidays, toy maker Hasbro has announced Joy for All companion pets. The new line of robotic cats can meow, purr and respond to touch. They’re just like actual cats, except you never have to feed them or clean their litterbox. While the robotic cats are marketed toward seniors at $99 each, they could be a gift for almost anyone. If you ask us, they’re actually kind of cute.

#6 Remembering Paris, and so many others

After the horrifying events over the past week in Paris, Nigeria, Beirut and so many more, one video of a father explaining the tragedy to his young son has caught the attention of many. The video shows an interview conducted by France’s Le Petit Journal, where people are laying flowers and lighting candles to honour the victims killed in the attacks. When the boy explains to the reporter that his family will have to move away because of the “bad guys” who were “not very nice,” his father quickly reassures him. “We don’t need to move out. France is our home,” says the father, and tells his son the meaning of the flowers and candles that people brought to the square to honour the victims of the attack. The video has already been seen more than 15 million times, and is giving hope to many.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

onechocolate loves… the view from France

Our French office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 Back to the present

B2TF

Two days ago, the heros of the movie Back to the Future 2 landed in our time. An event that every brand wanted to celebrate on their social networks. The community managers showed ingenuity and humour and the hashtag #BackToTheFuture was the top trend of the day. Among the best posts, we would like to mention those of Air France, the French airline company, which showed the illustration of the famous hoverboard and car manufacturers Renault Australia and Nissan, who lept on the development of model cars. In a nutshell, a day as we like, rich in innovation.

#2 Homelive, an app that means you well

Orange unveiled its latest ad exclusively on social media this week. The spot promotes Homelive, Orange’s latest home automation service, with caustic humor. Conceived as a remote management tool for connected devices around the house, the mobile app can be a powerful weapon in the wrong hands. The video shows a couple who find an unusual pleasure in ruining their daily routine. In a series of low blows, the vacuum cleaner, the watering system and the blender are turned on by remote control to undermine sleep or watching a football match. We love this quirky video.

#3 When Westin generates your OOO messages

It’s been widely reported that Americans can be vacation-phobes. Thus, to encourage them to actually go on holiday every once in a while—and ideally stay at Westin Hotels & Resorts, the hospitality chain created the Westin OOO Generator.  The website spits out quirky out-of-office responses by request. When the generator produces your OOO message, it also provides an abridged, video-based version for you to share on social media. We love this fun campaign!

#4 For Halloween, fall asleep at the catacombs

airbnb

Airbnb did it again. After offering competition winners a night at Galeries Lafayette during the sales, the company proposed spending the night shivering in the catacombs of Paris, the world’s largest graveyard. The programme selected two candidates to face a night of horror: a culinary experience out of the ordinary, a private concert… Boo!

#5 The Kooples launches the world’s smallest social media app

The Kooples, the high-end French fashion brand founded in 2008 by three brothers, launches its application for Fall/Winter 2015. Called “Blackout”, the app is the world’s smallest social network as you find only your other half on it. The idea is to insulate couples in a real-time virtual moment of complete togetherness. Indeed, the mini social media campaign allows users to chat in real time and share images, including encrypted images that can be unlocked with a swipe. The “Blackout” mode prevents users’ devices from receiving calls and texts and other notifications to enable them to focus entirely on the communication in hand. The ‘Glitch’ mode enables users to send only partial images to encourage the recipient to guess the rest. The free application is available on the Apple Store and Google Play Store. So, are you ready for 3.0 love stories?

Leave a Reply

Your email address will not be published. Required fields are marked *

onechocolate loves…

Our weekly round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 Happy Birthday Instagram!

Since its launch, Instagram has attracted more than 400 million monthly users, who collectively post an average of more than 80 million photos a day that amounts to a grand total of 40 billion photos to date! To celebrate its 5th birthday, Instagram celebrated with a massive staff ‘groufie’ video!

https://instagram.com/p/8gC7arBQat/?taken-by=instagram

#2 Vlog Star Live

As the popularity of vlogging snowballs, the value of understanding what makes a good vlogger increases. For all aspiring young vloggers, a fab new app, Vlog Star has been released, offering training tips on how to become a vlogger and best practices. Vlog Star Live, a vlogging and digital content festival will offer workshops in November.

#3 “You’ll never go back in the water”… in the Future

To celebrate Back to the Future’s 30th anniversary DVD and Blu-Ray edition, Universal has released a spoof trailer for Jaws 19. The trailer is a nod to the scene in Back to the Future Part II, when Marty McFly arrives in Hill Valley in the year 2015 and is ‘eaten’ by a holographic billboard for the sequel. Pretty cool!

#4 Disney’s tech-ni-colour dreambooks

The Disney team in Zurich has identified colouring books as one of the first platforms for children to develop their creative skills. Disney Research is looking to take the platform one step further and modernise old colouring books, bringing them to life using Augmented Reality and creating 3D animated models. Although this is just a research project for now, it could be an exciting development in educational play.

#5 Life in the safe and fast lane

tesla

We love the new Tesla Model X, described as “the safest, fastest and most capable sport utility vehicle in history”. Not only does is it have a slick design but it has been built with safety as a priority. We also can’t help but swoon at the flamboyant falcon wing doors and the automatic keyless entry, which are insanely cool features!

Leave a Reply

Your email address will not be published. Required fields are marked *

Categories

Archive