onechocolate loves… The view from Germany

Our German office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 The power of a smile

When we came across this campaign it really touched our hearts. Listerine asked several blind people what a smile meant to them and showed them an app which vibrates if it detects a smiling face. This way the blind or visually-impaired could tell if someone was smiling at them. We think this is a great idea and we’re sure this video will make you smile as well.

#2 Yes we can!


Content is king – and if we take a look at movies and TV series people are talking about in Germany, it’s often the “House of Cards” or “The Good Wife” coming over from the Atlantic or “Sherlock” from the UK, leading the discussions. There is a kind of common sentiment: We can’t do it. We can’t tell captivating stories with a local angle. We’re greenhorns, never able to reach such standards. Well, last week proved all this wrong. ARD aired the third season of “Weissensee”. It is a fascinating story about a family in former GDR and their experiences of life at that time – including the fall of the Berlin wall. The first two seasons have been simply brilliant and moving. So if you’re into great stories and you happen to come across this show – we highly recommend giving it a watch!

#3 Surfing in the sky


Good news from Lufthansa: Already in 2016 it will be possible to use WiFi in the first planes of the big German airline on short and medium-haul flights. Quality and speed of the surfing experience should be like home, according to the airline. We are really looking forward to the end of boring flights and overflowing inboxes at the end of business trips!

#4 Sheep happens


Who hasn’t been there? Trying to book a great trip online but spend endless hours looking through confusing websites until you’re exhausted and end up wanting to just stay at home. It’s like chasing sheep! In their new campaign,, an online portal for finding and booking travels, this sentiment was illustrated quite perfectly – with a funny but very unsuccessful sheep chase starring headstrong sheep and disgruntled humans. We really liked this funny and unconventional clip!

#5 Welcome to Wies‘n!

Wiesn App

The biggest beer festival in the world will have its pitfalls and challenges. Thank goodness there are apps that might help to avoid and overcome these. The list ranges from a tutorial on how to do a Schuhplattler (a traditional Bavarian dance) to how to order beer or pretzels in Bavarian. As far as we’re concerned, we think that an app that shows you which beer tents still have empty tables is a real pot of beer … pardon, gold!

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onechocolate loves… the view from France

Our French office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 Move my city


As part of their #MoveMyCity tour – running until October 10th – Coca-Cola and Ubisoft are touring the roads of France to encourage thousands of young people to dance. The aim is to find the most dynamic and festive town in the country. Six French cities will battle for the title. Professional dancers and local troupes will perform at each event and will compete by playing Just Dance Now. Participants will see their performance and score in real-time on a giant screen. Each city will have its own unique hashtag and the one with the largest amount of engagement will win the title of “Most Dynamic City”. The prize for the triumphant city is a special award for a project around movement and dance.

# 2 #WSJScoops


This summer, the Wall Street Journal has jumped on the food truck trend to revitalise its image. With its own branded van, the magazine toured the streets of New York for five days offering a free scoop to readers. Visitors could also follow the campaign using the hashtag #WSJScoops, which attracted 8,900 followers on the Twitter page dedicated to the event. A great campaign from the Wall Street Journal to talk to the new digital generation.

#3 Big Data gets delicious

Big Data has infiltrated into many areas of business life, but one surprising sector getting on board the Big Data bandwagon is the restaurant industry. This is certainly the approach of Chef Damien Duquesne aka “Chef Damien”, well-known to food lovers for his French recipe website, 750g. Why Big Data? “Because we know what they like, what recipes they consult and this mass of data will help us to open a restaurant.” With the help of Big Data, Chef Damien is going to launch a new concept: a fully-connected restaurant. Guests will be served starters, main courses and desserts every week, created through interactions between the Chef and users on Facebook. In addition, they will receive recipe sheets with flash codes they can scan to discover videos created by the chef.

#4 #RentréeCanal 

TV channel Canal+ has created a lot buzz on the internet this week when it announced its programme schedule for the rest of the year. Instead of revealing the line-up in the usual preview format, they created mini trailers in retro 8-bit video game format. The accompanying hashtag, #RentréeCanal, has also proved to be very popular on Twitter. A simple yet effective campaign, using nostalgia to take its audience back to their youth.

#5 Super-charged denim

Joes Jeans

Jeans that can charge your iPhone? We must be dreaming. While finding that perfect pair of denim trouser can be difficult, nothing is worse than searching for a charging outlet when you’re powering down. In an attempt to solve this problem, Joe’s Jeans – a Los Angeles-based apparel company – has developed a new denim line it calls #Hello-Charged, which will let you charge your phone on the go. With a hidden iPhone pocket tucked into the waistline, the trousers provide an extra compartment to hold a slim battery, designed exclusively for the brand. Just be sure to remove the phone and battery before throwing the jeans in the wash!

#6 Triber


New app, Triber, has found the solution to losing your friends in crowds: geolocation. During this summer period of festivals, picnics and tanning sessions on the beach or Paris Plage, the app is ever more useful. Offered as a free download on iPhone and soon on Android (end of 2015), Triber operates like a compass and tells you exactly how many meters away you are from the person you seek. It might sound slightly creepy, but in order for it to work, both parties must have the app on their phones and users are able to switch to invisible mode when they don’t want to be found. Triber’s geolocation also allows users to select a specific meeting point to share with an entire group of friends – especially useful if you decide to join your friends last minute or are running late.

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onechocolate loves… the view from Germany

Our Munich office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 ROC Live Life Loud 

To launch his premium headphone collection, “ROC Live Life Loud”, in partnership with consumer electronics brand, Monster, soccer superstar Cristiano Ronaldo has shown us a new side. Camouflaged as a homeless man using a fat suit, fake beard, wig and sunglasses he takes to the streets of Madrid to play soccer with random passersby. Predictably, the response of the people was lackluster until he finally reveals his real identity. The marketing video has already been viewed almost 6 million times on YouTube and is a strategic brand partnership move by Monster to position itself as a premium audio brand.

#2 Avantgarde Experts

Authenticity in marketing is intrinsic to every brand, whether it’s interviews, websites or PR and social media campaigns. However, we’ve all seen attempts by brands that lay it on too thick and end up looking cheesy and fake. The German recruiting company, Avantgarde Experts, has released a tongue in cheek video that pokes fun at over-the-top brand videos with its latest spot. We think this is as a brave way for Avantgarde to capture its audience’s attention with a humorous, shareable video.

#3 What’s ‘appening in Germany 


The online service, SimilarWeb, identifies the most frequently downloaded applications of Google play stores. For Germans, top of the list in July were two usual suspects: WhatsApp and Facebook, followed by an app which could soon become a classic: The addictive game is similar to Tetris, the only difference is that the player flies around as a coloured ball.

The chart also shows that Germans do their online shopping via the Amazon app and are posting images on Instagram and Google Photos. And if they need a break after all this high-speed surfing they use Brain Dots – ranked sixth in July – in which the player needs to make two coloured balls collide.

#4 Bundesliga 2015/16

Sky Sports

Sky Sports has heightened our anticipation for the start of the 2015/16 football season with its latest advert. The clip shows an adorable child escort giving FC Augsburg player, Daniel Baier, advice based on last season’s statistics, before they walk out onto the pitch. We really enjoyed the humorous spot and of course we’re very excited for the new football season – starting on August 17th – as well as our internal Bundesliga betting game!

#5 Hello, this is Siri speaking


Who doesn’t dream of having a personal assistant that can answer all the calls no one wants to have? Apparently, Apple plans to let this dream come true: There are reports that the tech giant is working on a way to use Siri as an automatic answering machine which can even give selected contacts further information about where you are or why you’re unavailable. We are very excited to see how this works!

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onechocolate loves

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new tech, cool events, ventures and happenings that have caught our eye…

#1 Lexus hoverboard will be revealed next week!

Calling on Back to the Future fans (and techies)! On August 5th, Lexus will finally unveil its hoverboard to the public. We are not sure yet if we will actually be able to buy one this year (if at all), but Lexus will dish out more news about the product during the launch event. BTF correctly predicted the use of Hoverboards in the year 2015 and Lexus has finally silenced sceptics!

#2 Facebook’s solar-powered internet drone


Facebook has begun to roll-out its first solar-powered internet drone, designed to allow people in remote areas to log-on. “Our mission is to connect everybody in the world. This is going to be a great opportunity for us to motivate the industry to move faster on this technology.” The programme, named Aquila, hopes to offer internet access to the 10 per cent of the population without connectivity.

#3 Nokia’s VR comeback

Nokia is making a comedback, jumping from smartphones to Virtual Reality with their new 360-degree camera called OZO. This is Nokia’s way of showing it is their time for innovation and reimagination. For more on the OZO, head to the Nokia page. Pricing, shipping and full specifications will be announced soon.

#4 Yahoo takes on Periscope

Yahoo’s new silent video messaging app, Livetext, is launching in the UK after its launch in Asia. Livetext mixes a live two-way silent video stream with text messaging. You can superimpose text and emojis over the video stream. Livetext rivals Twitter’s Periscope, albeit without sound. Check out the video for more info.

#5 Psychometric app to tickle the imagination of creatives


Psychologists working on psychometric tests are putting their ideas and research into a new smartphone app. The app aims to determine a person’s ability to think outside the box, boosting creativity and provide inspiration. If all goes to plan, it could offer us creatives a better way to generate thoughts and concepts.

#6 LinkedIn’s Bring In Your Parents Day Campaign


As you may have heard from LinkedIn’s previous campaigns, one third of parents do not understand what their children do for a living. So, the professional network created ‘Bring In Your Parents Day’. Last year, over 50 global businesses welcomed more than 20k parents. This year, the special family-bonding day will take place on November 5thyou can sign up to participate here.

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onechocolate loves… the view from France

Our French office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new tech and cool events…

#1 Beme, the honest and authentic social network

Casey Neistat, a short-film video artist and social media evangelist, is releasing Beme, an app intended as an antidote to the ‘curated self’ – or glossy persona we create for ourselves online. Via YouTube, Neistat announced his latest creation: the Beme app forces us to  be ourselves in our shares, and in a rather original way. To shoot a video via Beme, you must put your smartphone against your chest, it will automatically record and post without your reviewing the content. And, like Snapchat, followers of a profile can watch videos only once. The waiting list to try Beme is still VERY long before you can even register (nearly three months), a great way to keep the hype around the app. The question is what fate will the app have? With Neistat’s awareness and skill, you can only imagine how quickly the application will grow.

#2 La Matinale du Monde – the perfect app for PRs

Le monde

Le Monde, a top French daily newspaper, launched its mobile app, La Matinale, which offers around 20 articles and videos (mostly paid) every morning. The article selection is much like Tinder, as users can swipe left/right. Le Monde’s ambition is to attract younger readers by addressing “young and active readers, wanting quality content and a simple, quick and enjoyable way to access curated information” says Gilles Van Kote, ex-Director of Le Monde. The subscription fee is 6.99€/month (with a launch price of 1.99€/month), which is cheaper than Le Monde’s full digital subscription (17.90€). Launched on 11th May, the app, La Matinale du Monde, is available on both iOs and Android.

#3 #mabarbeenvacances, when the answer to a racist tweet goes viral

Ma Barbe En Vacances

On 16th July, a Twitter account complained of seeing a bus of the UCPA (Union des Centres Sportifs de Plein Air), and an accompanying image of an adult “Maghrebi with a 20cm beard”. The community manager of the UCPA Twitter account replied with gifs of bearded men and one where two men kiss. Following the immediate success of the post, the community manager invited subscribers to post as many photos of beards as possible, with the hashtag mabarbeenvacances. A quick, appropriate and engaging reaction that soon became viral. The dream of every community manager!

#4 Colour revolution of the foot race

The Color Run

To associate a branded image with an event is a great way to get closer to a target audience and raise awareness. Sephora, a large French cosmetics group, excelled in this recently as it became the official sponsor of The Color Run. According to the latest barometer Uniteamsport conducted in June, The Color Run is the first fun race ranked with 10% aided awareness. Participation in The Color Run, which involves spraying the runners with a variety of coloured powder as they race, keeps growing with over 20,000 runners registered for the second event held in Paris. A great idea to reach its favorite target: a female and urban audience! The next event will take place in Marseille on 4th October 2015.

#5 Oasis, the king of the social networks newsjacking


When the new Bond movie trailer was unveiled, #Spectrum started trending on Twitter and Oasis jumped on the opportunity. It quickly changed the names of actors to ones sounding more “fruity”. Oasis successfully took-over the James Bond saga codes. This fun communication style on its social networks contributes to the brand’s success and it is not about to stop!

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