onechocolate loves

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new apps, cool events, ventures and happenings that have caught our eye… 

#1 Oleg goes to Africa

Oleg

When Aleksandr Orlov and Compare the Meerkat first burst onto the scene, few of us would have thought the pesky Russian rodent would still be gracing our screens five year later (a huge amount of time in the fast-paced advertising world).

Yet he has, and we feel the key to his success must be the way the brand has kept pace with the rapidly evolving digital world. As if to prove this point, on Wednesday, Compare the Meerkat (or rather, Comparethemarket) became the first UK advertiser to use Facebook Premium Video ads.

The use of video advertising on Facebook had been met with doubt, but the short film showing the adorable baby Oleg holidaying in Africa and supported with direct response Facebook advertising and the incentive of winning a cute, limited edition meerkat toy, racked up an impressive 5,000 likes and shares within a few hours.

Is this the start of a new wave of digital advertising?  Yes, Simples.

#2 Instagram introduces Hyperlapse

Hot on the heels of cutting edge ‘Labs’ technology from Microsoft, Instagram has introduced ‘Hyperlapse’. This seriously cool gizmo enables you to shoot high-quality time lapse videos even while in motion. It’s the first time the brand has launched a tool which operates outside the existing Instagram app and is available to download now for iOS and iPad – exciting!

#3 Forrest Gump turns app-maker extraordinaire

Tom Hanks

Tom Hanks is one talented man (and there are many Tumblrs that will attest to this). An award-winning actor, producer, writer, director… the list goes on, but now he’s now added an unexpected new string to his bow. As reported in the Telegraph, he has now created his own app. Not just any old app either, his typewriter app ‘Hanx Writer’, which emulates the experience of using a traditional typewriter, had topped the App Store chart just four days after release. We love this clash of old versus new, as well as the idea of using it to “write love letters and journal entries”, just as the man himself suggests. 

#4 M2M/IoT bike

M2m

The Internet of Things and its close cousin (no relation) M2M communications are riding high in media interest. Finding new things to say about this tech revolution is getting difficult but we love how German telco Deutsche Telekom is trying hard to lead, rather than just contribute, to the debate about how IoT could change everyday lives. Their IoT bike co-designed with Canyon, stands out from the crowd and has a health and safety angle too as the sensors help saves riders’ lives if in an accident. A refreshing angle when everyone else tends to discuss connected cars and smart meters when talking up IoT’s impact on society.

#5 Social gets analytical

Pinterest

Pinterest is often perceived as a site favoured by brides-to-be, interior designers and cooking enthusiasts, but after its announcement on Tuesday of its new analytics tool it may draw in a new interest group. In an interview with Mashable, Jason Costa, product manager, explains the new tool is designed to provide useful analytics for everyone, with particular focus on the advantages of this kind of information for small and medium-sized brands. Pinterest is not the only social platform to be jumping on the current demand for deeper analytics, with Twitter announcing this week it’s opening its nifty analytics dashboard to everyone – hurrah!

#6 Pinpointing the future 

Satellite

We’re excited that Europe is pushing ahead with its own satellite-navigation system, known as ‘Galileo’. This system has the potential to offer accuracy up to a few centimetres – much better than the US GPS (Global Positioning System) we use today (invented across the Pond). This will have massive implications for the future of the driverless car… imagine the accuracy!

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onechocolate loves… The view from France

Our colleagues in onechocolate’s office in Paris selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new apps and cool events…

#1 Happy never after

Disney

We love this thought-provoking campaign, ‘Happy Never After,’ designed to raise awareness of domestic violence. Saint Hoax, an artist from Middle East – whose gender is unknown – has altered pictures of much-loved Disney princesses to show them battered and bruised. Each image is accompanied by the quote: “When does he stop treating you like a princess?” The pictures are sure to strike a chord with young girls and adult women alike, and will hopefully encourage victims to seek support.

#2 L’art fait ventre

musee de la poste

Are you a self-confessed foodie? Or an avid art fan? Then the exhibition by Le Musée de La Poste at Le Musée du Montparnasse is a must. Running until September 20th, the exhibition – which is both serious and tongue-in-cheek – discusses the meaning given by artists to food. It comprises of 12 French and foreign contemporary artists whose paintings, installations, and videos show how food and the art of consuming are aesthetic subjects. To those outside French boarders, the installations may be considered unappetising to say the least, but for the French they scream Bon Appétit!

#3 Thankswho

Thanks

We love this app, Thankswho, which was officially launched in March but has been gaining momentum in France over the past month. The principle is simple: it enables users to say a “good thanks” to friends, brands or celebrities they would like to show appreciation to, or alternatively, a “bad thanks” to express negative feelings. The platform offers brands the opportunity to measure the sentiment of their customers, and reward loyal advocates through dishing out thanks. Although the app is currently exclusive to the French market, it’ll be interesting to see if it catches on internationally.

#4 Recycling party 

recycling

In France, the average person throws away seven kilos of electronic waste per year causing untold environmental damage. To combat and raise awareness of this serious issue, the European Recycling Platform (ERP) is throwing recycling parties in Paris, where guests are encouraged to bring their old electronic items to throw away. On October 25th, to celebrate its 6th edition, the Recycling Party will host a free concert with Ayo as the headline act. There’s no entry fee, you just have to bring your old electronic items. We love!

#5 Desk safari

desk safari

Do you have summer blues stuck in the office, whilst your friends are sunning themselves in exotic locations? Or are you suffering from procrastin-itus? Well, fret no more, we have the perfect antidote. Although it’s a trend that initially caught on last summer, we have only just discovered the magic that is ‘desk safari’ and we’re loving this creative way to waste time. For inspiration, view the Desk Safari tumblr page. Your turn now!

#6 Play with Bélo

Last month Airbnb unveiled its controversial new logo. The company has named the symbol used in the logo as Bélo, which it describes as “the universal symbol of belonging”. In keeping with its new identity, the brand has announced that the public are able to personalise it, to create their very own Airbnb logo. Whilst we love the idea of the brand creating a worldwide community through a shared logo, there have been some inappropriate (albeit hilarious) redesigns of the logo. If you’d like to make your own symbol and share your story, visit the create page.

 

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onechocolate loves…

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new apps, cool events, ventures and happenings that have caught our eye…

#1 #LikeAGirl

If you’ve ever felt embarrassed or enraged by some loud-mouth who’s said you ‘run like a girl’ or ‘throw like a girl,’ Always’ latest ad campaign is sure to raise a cheer. Shot by Lauren Greenfield, it attempts to change the negative connotations associated with the phrase ‘Like a Girl,’ in order to empower young women. The video, using the hashtag #LikeAGirl, has gone viral – racking up around 37,000,000 YouTube views in just a few weeks. A truly great, emotively powerful campaign from Always, which is designed to resonate with men and women alike.

#2 Model behaviour

Brands just can’t seem to resist jumping on the selfie bandwagon. But in capitalising on the craze that’s showing no signs of letting up, fashion brand Marc Jacobs gets our thumbs up for stylish customer relations. The stars of Marc Jacobs’ new campaign were found through a selfie contest on Instagram and Twitter, with the hashtag #castmemarc. A great way to reward fans for their social media engagement!

#3 Doh!

Angry Homer

Yet another story of poor customer service went viral this week when Ryan Block, a technology journalist who works for AOL, wanted to cancel his broadband service with Comcast. However, when Ryan rang up to cancel, an embarrassing, awkward, infuriating conversation ensued in which the customer service representative repeatedly asks “Why is it that you don’t want faster speeds?” “Help me understand why you don’t want faster internet.” Block shared the audio with his 82,000 Twitter followers; the clip soon went viral and had 4 million plays within two days.

This serves as a reminder of the blurred lines between marketing and customer service. As rising numbers of consumers make purchasing decisions through word of mouth and the power of social media increases, it’s more pressing than ever that emphasis is put on customer care and brand reputation.

#4  Free falling with IKEA

Ikea bed

Applause for best creative of the week goes to this new IKEA advert. We love the way it takes the classic dream of falling to the next level. It captures a woman falling from bed to bed through the clouds, skydiving without a parachute. Although not the safest bedtime activity, Juan Cabral has pulled off a breathtaking and captivating ad from start to finish. Not only has he created a dreamlike quality, the beds look super comfortable too!

#5 The Snapchat phenomenon 

Snapchat World Cup

It was interesting to see Snapchat give its users a glimpse of World Cup final day before it happened, through the ‘Our Story’ feature which was launched last October. We’ve spotted this trend with brands showcasing ‘behind-the-scenes’ snaps, especially in gaming, and we’re looking forward to the B2B marketing folk getting in on the action, too! It was also nice to see the images were crowd-sourced, another evolving trend to keep an eye on.

#6 Cheap social media tricks

Social media icons drawn

Are you running your social media on a shoestring? Then 7 social media tricks you might not know about from PR Daily is the must-read for you! It contains some handy tips to have up your sleeve including; how to customise your business’s branding on Twitter; using Pinterest to find new customers; and how to show off positive customer feedback on Facebook – perfect if you’re looking for ways to subtly improve your brand’s social media on no budget!

 

 

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How to Avoid a Meltdown at Work

Angry man

We’ve all been there; you’re having one of those weeks when everything that could go wrong, has gone wrong and you fear you’re one ‘late meeting’, Twitter alert or annoying email away from a meltdown. The entry of the phrase “digital detox” to the Oxford Dictionary Online last August, along with the term FOMO (fear of missing out), often brought on by the constant pressures from social media, signalled that the human brain is at risk of overheating. Tempting as it is to throw a tantrum, it’s time to get a grip – check out these top tips designed to help you to keep a cool head in the office this summer…

#1 Take a breather

Sometimes simply taking a few deep breaths is enough to calm you down and refocus your mind. There is plenty of technology out there designed to teach you the restorative powers and techniques of mindful inhalation and exhalation. Apps such as Breath2Relax and Pranayama Lite claim to help with mood stabilisation, anger control, anxiety management, focus, athletic performance and migraine relief – impressive!

#2 Exercise

We all know the stress busting benefits of exercising but we don’t always have time to spend working out at the gym, particularly if things are hectic at the office. Simply taking a five-minute walk when things are getting a bit heated can work wonders. Alternatively, there’s Office Fit – created by a team of Osteopaths, physical therapists and yoga teachers, it gives you smart exercises to do at your desk. You may be the butt of jokes in the office, but if it’ll stop you biting that annoying co-worker’s head off, surely it’s worth it?

#3 Take a tech timeout

A study by University of California, Irvine, and U.S. Army researchers revealed that checking emails increased the participants’ heart rates at a level which indicated stress, whilst turning off e-mail eased anxiety. Although the prospect of turning your emails off at work may, in itself, make your palms sweat and your heart pump with dread, how about trying it for just half an hour at a time? C’mon, what’s the worst that could happen? That old-fashioned method of going up a colleague’s desk and talking to them still works you know…

#4 Get a little Zen

There are plenty of apps and websites out there to help you bring some Zen into the workplace. Our top recommendations include calm.com for calming sounds and visuals; Zen Space to create your own Zen garden; or Zen Wisdom for a “daily wisdom” quote to calm and comfort you. Alternatively, if you’re trying our above suggestion of avoiding technology, try visualising a calming place you’ve been yourself.

#5 Share the burden

A problem shared is a problem halved, as they say. So, be sure to give yourself a bit of venting time to unload your problems onto your nearest and dearest (without boring them to death, of course). Too touchy feely for you? Then try Worry Box, an app which lets you record your most pressing thoughts, worries and anxieties, and will help you think them through by asking questions and even giving stress-busting advice!

#6 And if all else fails…

…simply take a holiday! However, with half of professionals admitting that they check their emails whilst on holiday, your bog standard escape to the Mediterranean may not be enough to banish those work blues. Increasingly, stressed workers are heading off to resorts which offer no Wi-Fi or network connection for a total digital detox. Imagine how good it would feel to escape from the constant stream of emails, texts and social media updates.

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onechocolate loves…

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new apps, cool events, ventures and happenings that have caught our eye…

#1 Could this be the best ever promo video?

blinkbox’s promotion of its latest offering is PURE GENIUS! What could be better than photos of cuddly characters dressed up as doggy versions of Game of Thrones characters? Behold, we give you the video (you can thank us later). Cheers to the Poke for bringing this to our attention and giving us a legitimate reason to indulge in Game of Thrones and cuteness.

#2 GIFs on Twitter!

Twitter has taken the lead on Facebook by finally allowing users to post GIFs to their Twitter feed. Although you can’t post via tablets yet, it is a really quick and easy process – not much different from posting a regular photo. We love Mashable’s tips on creating your own GIFs too!

#3 Get ready to develop some new website addictions …

website addiction

This Buzzfeed list of 35 Surprisingly Useful Websites You Never Knew You Needed caught our eye this week, mainly due to the ridiculous simplicity of many of the sites which made the list. Who knew clicking manically at your screen to find an invisible cow, or ensuring Kanye West stays firmly out of his zone, could entertain for so long?! Or how addictive it is to try to do absolutely nothing for two whole minutes? This got us thinking about how easy it is to overcomplicate a piece of interactive content, such as an app or an online game. The magic recipe appears to be to create a VERY simple challenge and accompany it with some amusing sound effects. Users will not only try obsessively to complete it, but more importantly will get their friends to try it out too. Fellow digital gurus, take note.

#4 Time for TomTom

tomtom

A great new bit of tech spotted this week: a cardio GPS watch created by TomTom to challenge the uncomfortable heart rate monitor chest straps which many of us currently use. This technology will help amateurs as well as professionals achieve their personal bests or simply monitor their fitness levels rising. We love this sleeker, smarter, more attractive way of reaching your fitness goals. Read more about the watch here.

#5 Emma Hack

emma hack

We love how artists’ minds work! Made famous by Gotye’s ‘Somebody That I Used To Know’ music video, Emma Hack is now using her intricate designs on nude artists and taking it to the next level with a live exhibition in London. Visually impactful and mesmerizing, we can see brands lining up in hope of using her work to bring campaigns alive. Whether it’s live art or captured on camera, her style is beautiful and that will always translate. Read more about her artwork here.

#6 Tennis & sunshine

sunshine

Wimbledon 2014 kicked off this week and as the weather is set to continue to stay warm, who wouldn’t fancy relaxing in one of London’s parks watching it on the big screen with a picnic? Even better, the open screenings in honour of the world’s greatest tennis championships are mostly FREE! Some of the onechocolate team have now made this a tradition for Wimbledon weekends, and the next two weeks will be no different. Here is a handy list of places where you can kick back with a cold beer and enjoy the show.

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