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Agency News

Agency News

Allison+Partners Chicago Office Continues Upward Trajectory with New Client Wins

Allison+Partners has added four additional consumer clients to its growing list of Midwest brands, including GE Appliances, Blue Bunny, Bomb Pop and Stix Golf. New clients continue to strengthen the agency’s portfolio of consumer brands, with award-winning work spanning across purpose, sports marketing and influencer engagement.

“Chicago is a hub for some of the world’s largest brands and we are excited to continue to raise our profile in the market,” said Chicago office General Manager Alison Fichter. “Adding iconic brands, such as Blue Bunny, Bomb Pop and GE Appliances, alongside start-up Stix Golf, demonstrates we are poised for growth.”

5 minute read
Agency News

Allison+Partners Hires EMEA Integrated Marketing Lead

LONDON — Allison+Partners has hired its first integrated marketing lead for EMEA, appointing Gary McCarthy as executive vice president of integrated marketing. McCarthy joins the agency after four years as client director at digital marketing specialist Investis Digital. He previously worked at digital experience agency Mediablaze and has worked with digital brands across the technology, retail, property, financial services and automotive sectors, including Amazon, Google, Natwest, Nestlé and Vodafone.

5 minute read
Agency News

MarketInk: New Sports Marketing Unit Will Focus on Post-Chargers San Diego

Allison+Partners, a San Francisco-based global public relations and marketing communications firm with an office in San Diego, has announced the launch of Allison+Sports, a sports marketing specialty.

A statement from the firm said, “The specialty will work with brands’ existing and planned sports sponsorships, athlete and celebrity endorsements and other marketing relationships to deliver integrated marketing strategy and execution, using an earned-first lens.”

5 minute read
Agency News

Buckle up: Even more wage inflation is coming for agencies

Whether a pint of beer, a tank of gas or a list of groceries, consumers are feeling what the drumbeat of news headlines is telling them: the cost of living is skyrocketing, and there seems to be no end in sight. 

The Department of Labor reported last week that in May consumer prices jumped 8.6% versus the 12 months earlier. That is the highest rate of inflation since December 1981. It is also up from April’s year-over-year surge of 8.3%.

5 minute read
Agency News

Corporate purpose is more meaningful to employees during the pandemic: Research

Fewer than four in 10 employees say their company’s purpose gives their work meaning, and more than one-third (35%) say a company’s positive impact is among the top two most important attributes when they consider staying in or leaving a job. 

That’s according to a study by Allison+Partners, Carol Cone on Purpose and The Harris Poll that was published this week. 

The Purpose Under Pressure report revealed how employees’ priorities have shifted since the beginning of the pandemic. It defines purpose as “a company’s reason for being in addition to profits that guides its business growth and positive impact on society.” 

5 minute read
Agency News

Shopability: the 3 fundamentals you need to know

Making it easy for a customer to find items to purchase may sound obvious. But consider the emotional journey that so much shopping involves and it’s clear that shopability is anything but. Which is why it’s important to centre any shopability strategy on customer experience, and to do so with an engagement-first approach powered by an ambition to create not one sale but repeat custom.

5 minute read
Agency News

European banks face tough choice as they weigh Russia pullback

European banks operating in Russia have to decide between two unappealing options — either make a hurried and probably costly exit that leaves international clients stranded, or stay put and deal with the complexities of international sanctions as well as the risk of a backlash at home.

5 minute read
Agency News

Allison+Partners Launches Sports Marketing Specialty

SAN FRANCISCO: Allison+Partners has launched a sports marketing specialty called Allison+Sports.

Shane Winn, Allison MD of strategy and sports marketing, is leading the specialty. Twelve staffers are working on it.

The specialty will leverage media and influencer relationships and work collaboratively with brands' marketing operations to drive communications value, Winn said. It will work with brands’ sports sponsorships, athlete and celebrity endorsements and other marketing relationships with an earned-first lens and a data-driven approach. 

5 minute read

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