We are thrilled to announced that we have been shortlisted in the SABRE EMEA Sponsorship category for our work with PLAYMOBIL and London Fire Brigade (LFB).
The SABRE Awards, which recognises Superior Achievement in Branding Reputation & Engagement, attracts more than 2,000 entries from across the EMEA region each year.
Our PLAYMOBIL campaign, a strategic tie-up with LFB, enabled us to showcase the benefits that come with the right partnership, whilst meeting all the objectives we set out to achieve. We pulled off the coup of getting the brand into schools in a natural way by demonstrating how toys can be used for educational purposes.
The partnership has created 396,000 engagements with children, with our stop-motion video receiving over half a million views to date. Add that to the 214 pieces of coverage, and our reach of 600 million, a CPE of 21p and you have a winning partnership.
Well done to our UK team and good luck to all finalists. We are looking forward to the awards ceremony, which will be held in London on 23rd May, 2017.