Weekly social scoop

Latest news and developments on Facebook, Twitter, Buzzfeed and Reddit – just in case you missed it


#1 Twitter trials ‘Buy’ button

By The Wall

  • Twitter is finally taking its first crack at e-commerce by testing a “Buy” button in the US that lets shoppers buy directly from a Tweet
  • According to Twitter’s blog, the button is just the first step in the social network’s plan to build more functionality into the site and transform the way we shop with our mobile devices
  • The blog goes on to report that users will be offered access to exclusive offers and merchandise, while sellers will have a new way to capitalise on their relationships with their followers 

#2 Facebook goes head-to-head with YouTube with video push

By The Drum

  • Facebook is set to challenge YouTube at its own game by actively courting the video platforms own multi-channel networks to distribute its videos directly on the social media platform
  • Amongst those to be approached for the new initiative are Maker Studio and Collective Digital Studio who have already uploaded some shows to Facebook in a trial programme, according to the Wall Street Journal

#3 Facebook asks users why they don’t want to see ads

By Marketing

  • Facebook has started asking users why they “hide” certain ads on the News Feed, and plan to use the feedback to determine where else to show those ads
  • Facebook has long given users the option to hide irrelevant ads on their News Feed, using that feedback to calculate what else to show them

#4 Facebook trials Snapchat-style vanishing posts

By International Business Times

  • Facebook is testing a content deletion feature that allows users to schedule posts to expire from their timeline after a set period of time
  • The tool is similar to the disappearing messages made popular by the app Snapchat, the same app Facebook reportedly tried to buy for $3bn (£1.8bn) last year
  • The automatic deletion feature is currently being trialled on Facebook’s iOS app as part of a “small pilot”

#5 Buzzfeed president Greg Coleman on how it will use its $50m investment to court brands

By Marketing Week

  • Marketers have already been given many reasons to take notice of BuzzFeed, such as the ability to write their own BuzzFeed-style listicles. In recent months there has rarely been a publisher more commented on, analysed or criticised
  • ·         But now, with its recent cash injection and newly-hired president Greg Coleman now firmly in situ, BuzzFeed is on a marketing drive of its own to ensure the world’s top brands are taking advantage of what it claims will be the new advertising medium: tone of voice

#6 Huffington Post banned from posting on Reddit section in attribution row

By The Guardian

  • The Huffington Post has been banned from posting content on a section of Reddit, after the US social media website accused the AOL-owned news aggregator of lifting content “without attribution”
  • A post on the r/UpliftingNews subreddit accused some editors of the Huffington Post’s Good News section of embracing a “parasitic business model” and said HuffPo articles would be “immediately removed”

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onechocolate loves… the view from the US

Our colleagues in onechocolate’s San Francisco office selected this week’s round-up of inspiring PR and digital marketing campaigns, smart new apps and cool events…

#1 Apple’s announcement

iPhone 6

Unless you’ve been living under a rock, you’ll know that this week saw the launch of the new iPhone 6, iPhone 6 Plus and a smartwatch from Apple. Plus the announcement of the new iOS 8 operating system, which will only be compatible with 4S and newer models. The reviews from the select few experts who have managed to get their hands on the devices have, so far, been generally favorable. With the updated technology, it will be exciting to see what developers can do next.

#2 IKEA’s bookbook


With Apple’s launch dominating the headlines this week; we loved how the Swedish furniture brand, IKEA, poked fun at the high-tech brand with its parody version of Apple’s usual, epic cinematic launch videos. The short film features Jörgen Eghammer, IKEA’s chief design guru, announcing the launch of innovative “bookbook” technology, featuring the new IKEA 2015 catalogue. The humorous video has gone viral since its launch last week and is definitely worth a view.

#3 CTIA Super Mobility Week


CTIA Super Mobility Week took place this week, touting itself as “North America’s largest forum for mobile innovation and the most influential mobile marketplace that brings together the leading authorities on the connected life all under one roof.” Want some big news that’s broken at the event? AT&T announced the next stage of its foray into the connected home market: Digital Life Care, services and sensors designed to keep caregivers in touch with their elderly relatives’ needs. We’re already looking forward to CTIA 2015!

#4 Touching telecoms

We love the new short film from Italian telecoms company Wind. As reported by The Drum, the aim of the film is to remind viewers that, although technology has done wonders for communication, it isn’t a replacement for the human touch. The story flips between the past and present to tell the story of a young man hoping to reconnect with his father. Director, Giuseppe Capotondi’s inspiring tale really tugs on the heart strings – who knew telecoms could be so emotive? 

#5 International Literacy Day 

School girls

It was International Literacy Day this week and, of course, the importance of supporting literacy and accessible education is no less vital today than it was 100 years ago. Unfortunately, the World Literacy Foundation estimates that some 67 million children still do not have access to a primary school education, and reports a wide gender gap leaving girls far more likely to be illiterate. United Nations Educational, Scientific and Cultural Organization (UNESCO) has been raising awareness of education over the years, and continues to stress that “Literacy is a basis for lifelong learning and plays a crucial foundational role in the creation of sustainable, prosperous and peaceful societies.” Remember: reading is FUNdamental!

#6 Volcano Selfie

Volcano selfie

We’ve recently questioned whether the selfie craze has gone too far. One man has now taken the trend to the next level, by snapping a picture of himself standing over an active volcano! George Kourounis from the show Angry Planet – a TV series documenting George’s wild adventures – was joined by his team who willingly lowered themselves onto an active lava lake on the summit of the Ambrym Volcano in Vanuatu, an island nation located in the South Pacific Ocean. Check out the breath-taking Youtube video which documents the men’s journey from San Francisco to the mouth of the volcano.

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Weekly Social Scoop

Latest news and developments on Facebook, LinkedIn, Twitpic, ChitChat and Pinterest – in case you missed it.


#1 Over 65% of video views on Facebook come from mobile, as platform introduces video view counter

By The Drum

  • There are over one billion video views a day on Facebook, the platform has revealed, with more than 65 per cent of these coming from mobile
  • Facebook released the figures as it rolled out a new feature that will allow viewers to see exactly how many times each video has been watched
  • Coming just a few months after Facebook introduced video metrics for companies, the new feature will be available for both people and company pages

#2 LinkedIn rolls out new security features to help users safeguard their accounts

By ZDNet

  • With personal data security top of mind this week, LinkedIn has introduced new security features that it says will help users of the social network for professionals keep their accounts and data secure
  • LinkedIn’s head of privacy and security Madhu Gupta described in a blog post that the network has added a new option within the settings tab that allows users to see where and on what devices they are logged into their account

#3 Pinterest’s new Chrome extension turns your new tabs into beautiful pins

By The Next Web

  • Pinterest has released a new Chrome extension, Pinterest Tab, which replaces the New Tab window of your browser with a random photo based on your interests
  • Artsy500px and National Geographic Your Shot serve as the sources for the visual inspiration. When you first load the extension, Pinterest has you choose from a range of topics, including photography, cats, fashion, design and art

#4 ChitChat is Snapchat for voice messages


  • The Snapchat formula is simple, but effective: “This message will self-destruct.” It works brilliantly for photographs, because sometimes you don’t necessarily want to be able to keep all your friends’ puppy photos clogging up your SD card
  • But would that formula work just as well for voice messages? Well, why not? ChitChat, a new app called from developer Ideo, does just that

#5 Facebook wants to make sure you know your privacy options

By Tech Radar

  • Privacy is, quite understandably, a big concern for Facebook users and the social network is rolling out a new tool to help you sort through your options
  • Facebook users will begin to see the “Privacy Checkup” pop-up appear on their News Feeds over the next few weeks. Alternately you can access it manually through the “privacy shortcuts” button near your notifications on the top of the page

#6 Twitpic is shutting down, blames Twitter

By Mashable

  • In early 2009, Janis Krums tweeted a remarkable picture of a US Airways plane partly submerged in the Hudson River off of New York City. That image quickly went viral and helped put Krums and Twitter on the map
  • At the time that image was posted, Twitter did not have a native photo-sharing feature so Krums used Twitpic – one of a couple photo tools that worked with Twitter
  • On Thursday, Twitpic announced that it will be shutting down later this month. The reason: Twitter

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onechocolate loves

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new apps, cool events, ventures and happenings that have caught our eye… 

#1 #VaginaDialogues


This week we spotted a great example of raising awareness for a worthy cause, with an attention-grabbing headline and shocking stats.  If you missed it, the main headline grabber was that a staggering number of women aged 26-35 couldn’t pinpoint where (on a diagram) their vagina is (yes, we said it). The shocking statement got wide coverage and, although there has been some backlash about the way the media portrayed the research, we take our hats off to The Eve Appeal for being straight talking about a taboo issue. The research is part of Gynaecological Cancer Awareness Month to raise awareness of the lack of knowledge of gynaecological cancer symptoms among UK women, accompanied by the hashtag #VaginaDialogues.

#2 Into The Storm

Some of you may have already seen the thrilling blockbuster ‘Into The Storm’ but for the folks in Australia, where the film has been released this week, the movie promoters came up with a unique way to promote it. They cleverly used augmented reality on a bus stop advert by giving passersby the chance to see what it would be like if a storm swept through the street. Check out the video to see the reactions of the unknowing public when slowly, lightning bolts and tornadoes start forming right in front of their eyes! We love this creative, interactive way to engage an audience, which gives them an experience to remember.

#3 Dress normal

We love Gap’s new series of four shorts, all shot in black and white, to support its celebrity-filled ‘dress normal’ campaign, featuring the likes of Anjelica Huston, Elisabeth Moss and Luke Grimes, amongst others, all clad in black denim. Gap enlisted David Fincher – famous for The Social Network, Fight Club and, most recently, The Girl with the Dragon Tattoo – to direct the adverts. Gap’s CMO tells Mashable that the campaign was designed to “sort of jump into the middle of the story, skipping the beginning and leaving out the end.” Fincher’s uniquely dark style translates into these ads and adds a chic edginess to the campaign.

#4 SS15 Designer Catwalk Shows


Everyone who is anyone in fashion knows this is ‘the’ time of year for finding out what is new and hot in the world of fashion. Not only do trends get defined, but they influence so many parts of our consumer marketplace; whether it’s product design, trending colours or styles. This is just one of the reasons why we’re excited to see what the September SS15 fashion shows have to offer us this season. Kicking off this week is New York Fashion Week (4th–11th Sept), London Fashion Week (12th–16th Sept), Milan (17th–23rd Sept) and of course, the home of haute-couture, Paris Fashion Week (23rd Sept–1st Oct).

#5 Ansa


Most of us can safely say we’ve sent a text we’ve regretted. Whether it’s an inappropriate text accidentally sent to your boss, or discovering toe-curling messages after a heavy night out. So we’re rejoicing at the launch of the nifty messaging app, Ansa, which lets you delete your sent messages off other people’s devices! Created by 23-year-old Natalie Bryla, the app also has an ‘off the record’ feature, where messages are automatically deleted after 60 seconds. The app bills itself as ‘the safest place to let go and be yourself with friends’ and is available now on iOS and Android. Could this finally be the ‘Ansa’ (sorry) to those awkward text worries!?

#6 HippopoThames!


Did you know that hippos used to inhabit the Thames in prehistoric times? Neither did we! To celebrate our beloved city’s history, artist, Florentijn Hofman, has built a wooden sculpture of a friendly-looking, 21 metre-long hippo, named HippopoThames. The sculpture arrived at Riverside Gardens near Vauxhall this week, with the full fanfare of food, drinks and activities for the public. The arrival of HippopoThames will begin the Totally Thames festival, a 30-day programme of events that celebrates the arts, music and community festivals across the capital.

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Behind the Headlines with Jill Coomber

Jill Coomber, co-founder and director at onechocolate communications, on launching her first agency aged 27, wanting the inside goss from Paxman and why measurement is the lifeblood of any campaign…

Jill Coomber

When not in the office you’ll mostly find me…
Being a single mum, taking a stroll in the sunshine or digging my new allotment and enjoying the wonderfully colourful community we’ve discovered there.

Working in PR is…
The best career decision I ever made. It gave me the opportunity to open my first agency when I was 27 and I’ve not looked back since.

Which social media platform has changed your life?
None, it’s been a massive game changer for the industry but only people and experiences change lives.

If I could breathe new life into a brand, it would be…
British Airways. Its consumer footprint is still very disjointed.

The most important lesson PR has taught me…
Never give up and never give in.

You’ll find….on my bookshelf
Right now? Jennifer Saunders’ autobiography and A Girl is a Half Formed Thing by Eimear McBride.

The journo I’d most like to have a drink with is…
Jeremy Paxman so I could get all the inside goss now he’s ‘retired’; Charles Arthur to see if he’s chilled out after all these years working with PRs; Jo Whiley as she’s one cool mama and… oh, this is turning into a party.

If I could change one thing about myself, it would be…
I’d tell my younger self to tone down my passion about work projects and ideas. It could, on occasion, be an ‘overdone strength’!

PR measurement. Discuss.
Measurement is the lifeblood proof of any campaign. The latest tools provide us with invaluable insights but the challenge is to provide the transparency and clarity we all really want at a budget most clients can afford.

The thing I catch myself saying the most is…
’But does this move the needle enough?’

My guiltiest pleasure is…
These days chocolate – so good we named the company after it.

If I could turn back time I would...
Have even more fun along the way.

The worst thing a journalist has said to me is...
‘No’. Never mind. Because as the saying goes, ‘if you don’t ask…’

If I wasn’t in PR, I’d be…
Running a bar, a yoga teacher, an amazing singer touring the world’s festivals, an ace tennis player, a farmer….always good to keep an open mind on these things.

Read the full interview on Gorkana.


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