For the Love of #FoodPorn!


Aside from being one of life’s necessities, food continues to make an impact on social media. Yes, some friends post Facebook, Instagram, Twitter pics etc. of every morsel that passes their lips, but how is our love of food being used by brands and individuals to make waves across traditional and social media?

The other month, we wrote about how one of the nation’s best loved brands, Marks and Spencer, is leading the pack when it comes to food porn, using Instagram to great effect with beautifully shot, mouth watering pictures of their delicious food.

Most of us remember how Birds Eye leveraged the public’s enthusiasm for snapping pictures of food and sharing them (are you one of them or are you someone that has let out an involuntary groan?). As a refresher, Picture House pop-up restaurants in May and June opened in London, Manchester and Leeds. The innovative twist? Pay-by-picture! Visitors had to post pictures of their dinners to social media with the hashtag #Birdseyeinspiratons to get their food for free. There was even a photographer on hand to help diners snap their food in its best light. In a very clever and subtle way, Birds Eye tapped into over half the population’s burning desire to photograph food to showcase their latest offerings and spread the message far and wide.

When it comes to food we can’t get enough. Have you seen the incredible creations by Eats Amazing blog author, Grace Hall which made the Telegraph and the Mail (among many) news not so long ago? A veritable feast for the eyes sprung from a mum’s desire to make lunches for her children fun, and it’s gone down well – and not just in the press. Her social media following and the number of bloggers sharing her ideas is amazing. Wish my mum had put that much effort into my school lunches! How about the awesome pizza bed created by Claire Manganiello from New York in Thursday’s Metro? This had us salivating (sadly it’s not for sale) and even considering buying the weird Etsy pizza sleeping bag. There was also a phase of restaurants outdoing each other with man vs food type challenges which were very quickly shared by those brave enough to do the challenge on social media (though this seems to have calmed down somewhat).

Elsewhere, (this is an oldie but a goodie) there are exciting landscapes on show made with just food – particularly love Carl Warner’s creations, miniature Foodscapes and even portraits made entirely of toast. It seems that, though food might have an expiration date, our obsession with it doesn’t.

P.S. for daily food updates, I highly recommend Buzzfeed, stalking Foodies100 bloggers or looking on Pinterest



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onechocolate loves…

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new apps, cool events, ventures and happenings that have caught our eye…

#1 #LikeAGirl

If you’ve ever felt embarrassed or enraged by some loud-mouth who’s said you ‘run like a girl’ or ‘throw like a girl,’ Always’ latest ad campaign is sure to raise a cheer. Shot by Lauren Greenfield, it attempts to change the negative connotations associated with the phrase ‘Like a Girl,’ in order to empower young women. The video, using the hashtag #LikeAGirl, has gone viral – racking up around 37,000,000 YouTube views in just a few weeks. A truly great, emotively powerful campaign from Always, which is designed to resonate with men and women alike.

#2 Model behaviour

Brands just can’t seem to resist jumping on the selfie bandwagon. But in capitalising on the craze that’s showing no signs of letting up, fashion brand Marc Jacobs gets our thumbs up for stylish customer relations. The stars of Marc Jacobs’ new campaign were found through a selfie contest on Instagram and Twitter, with the hashtag #castmemarc. A great way to reward fans for their social media engagement!

#3 Doh!

Angry Homer

Yet another story of poor customer service went viral this week when Ryan Block, a technology journalist who works for AOL, wanted to cancel his broadband service with Comcast. However, when Ryan rang up to cancel, an embarrassing, awkward, infuriating conversation ensued in which the customer service representative repeatedly asks “Why is it that you don’t want faster speeds?” “Help me understand why you don’t want faster internet.” Block shared the audio with his 82,000 Twitter followers; the clip soon went viral and had 4 million plays within two days.

This serves as a reminder of the blurred lines between marketing and customer service. As rising numbers of consumers make purchasing decisions through word of mouth and the power of social media increases, it’s more pressing than ever that emphasis is put on customer care and brand reputation.

#4  Free falling with IKEA

Ikea bed

Applause for best creative of the week goes to this new IKEA advert. We love the way it takes the classic dream of falling to the next level. It captures a woman falling from bed to bed through the clouds, skydiving without a parachute. Although not the safest bedtime activity, Juan Cabral has pulled off a breathtaking and captivating ad from start to finish. Not only has he created a dreamlike quality, the beds look super comfortable too!

#5 The Snapchat phenomenon 

Snapchat World Cup

It was interesting to see Snapchat give its users a glimpse of World Cup final day before it happened, through the ‘Our Story’ feature which was launched last October. We’ve spotted this trend with brands showcasing ‘behind-the-scenes’ snaps, especially in gaming, and we’re looking forward to the B2B marketing folk getting in on the action, too! It was also nice to see the images were crowd-sourced, another evolving trend to keep an eye on.

#6 Cheap social media tricks

Social media icons drawn

Are you running your social media on a shoestring? Then 7 social media tricks you might not know about from PR Daily is the must-read for you! It contains some handy tips to have up your sleeve including; how to customise your business’s branding on Twitter; using Pinterest to find new customers; and how to show off positive customer feedback on Facebook – perfect if you’re looking for ways to subtly improve your brand’s social media on no budget!



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Fact or Fiction? What really goes on behind PR agency doors…

1. Myth: You’ll never see the person you get in the pitch again, and it’ll be handed to an intern once you’ve secured the project…

Blog pic intern

Reality: Although you do usually get extra people in the background working on your account – that’s a bonus! The ‘pitch team’ you meet at presentations are the key people responsible for your account management, and will invest more time than you probably realise.

2. Myth: PRs are more than a bit like Eddie and Patsy from Ab Fab and totes like Siobhan Sharpe, Twenty Twelve’s PR extraordinaire– it’s all about lunches, pretentious toadying and adding a couple of meaningless words to what a client has already sent, which anyone could do…

ab fab

Reality:  If only we had the time to sink Bolly like Eddie and Patsy. It sounds absolutely dreamy. [please note: Amazeballs but true - we don’t aspire to be like Ms Sharpe in any way]. Truth is, coming up with key messages to create strategic communications for multi-channel campaigns requires a clear head and, alas, the news agenda won’t stand still long enough for a girl to nip out for new shoes. PR is all about adding value, getting clients break out media coverage and, of course, increasing sales.

3. Myth: PR agencies are bitchy and everyone’s competing to achieve starry PR coverage for THEMSELVES…

Cat fight

Reality: Agency PR teams really pull together to achieve results, often suggesting opportunities they’ve spotted to each other, to help the agency as a whole meet its objectives. In such a fast paced industry, lone wolves can find themselves struggling to survive. In fact, there’s a lot of support and camaraderie between colleagues in PR agencies. 

4. Myth: We can tell journalists what to write about our clients… 

Uncle Sam

Reality: Hah! If journalists and editors would just print our news releases verbatim, PR would be a doddle, right?! But these people will insist on editorial integrity! Our role is to pique their interest with a story that has real legs; that can be fully substantiated and will genuinely appeal to their readers. We supply media and journalists with the facts, access to interviews and content they need to make the story their own.

5. Myth: PR can make your company famous overnight…

Myth: PR can make your company famous overnight…

Reality: As appealing as the thought of becoming a record-breaking, viral sensation Ellen Degeneres style is… the truth is that building brand awareness and credibility takes time. The general rule of thumb is that it takes 3-4 months into a campaign before you even start to see media placements.

What are the biggest myths – or ugly truths – you’ve encountered in the PR world?! Please share your stories…

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onechocolate loves

Our weekly round-up of the most inspiring PR and digital marketing campaigns, smart new apps, cool events, ventures and happenings that have caught our eye…

#1 Big Emotion vs. Big Data

Cannes Review

We love the idea of marketing something ‘ invisible’, like big data, with tactics that tap into the emotive (aka human) aspects of technology – it’s what our B2B technology PR team does day in, day out. This Slideshare presentation, from Bridget Jung, summarises this year’s Cannes Lions. Bridgette says: “After looking through the winners this year, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.” Take a few minutes out to watch this presentation and the videos in it – you’ll be glad you did!

#2 Ey Up Chuck, it’s Le Tour


As 2.5million people lined the roads of Yorkshire for the first two stages of the Tour de France this week, Buzzfeed put together a list of the many ways Yorkshire has celebrated le Grande Depart. A lovely selection of photos highlighting Yorkshire pride! Read our review of the best brand marketing campaigns of the Le Tour so far here.

#3 Paid for Content – the debate’s not going to go away anytime soon

Girl reading newspaper

The Guardian recently covered the story that half of all UK children expect online content to be free. Those of us in the office with children certainly know that this seems to be the case – they consume content all day long, 24/7, and only want to pay a small amount for key services. The poll featured in the article says that most teenagers seem to think that digital content should be free, or at least cheaper than the physical equivalent.  File sharing is common and they don’t want to pay, but what they will pay for is added value services that they believe are really of worth to them.

We find it hard to see how newspapers and publishers will make pay walls work long-term given that Generation Citizen considers the very idea of paying for online content as yesterday’s news.

#4 Leaked… Samsung’s Virtual Reality head piece 

Samsung virtual reality

The future is upon us! It doesn’t feel like long ago that virtual reality was the stuff  of sci-fi movies, but brands are increasingly bringing what once was imaginary technology into our everyday lives. Rumours that Samsung has been working on its very own virtual reality headset appear to be true, judging by the pictures which were leaked this week. The device is said to be called the Gear VR and could launch at the IFA 2014 trade show in September. See the pictures here.

#5 Wearable tech takes gaming to a new level

We’ve previously written about the 30th anniversary of a well-loved puzzle game, Tetris. But we had to mention it again when we saw that one man has gone above and beyond in making his own tribute to this highly-addictive game: a playable T-shirt!

Watch this fab video to see the T-shirt in action and read more about the tech-savvy creator here.

#6 Soofa surfin’


Stand by for an amazing idea – unless you live in perpetual darkness, in which case you can skip this part.

Boston has begun to install Soofas throughout its parks. Soofas, you say, what are they?! Created by Changing Environments and a Verizon Innovation Program, Soofas are solar powered benches that let you charge your tech while you munch your lunch or feed the pigeons! Incredible. And that’s not all, if you’re super geeky, you may be interested in the location-based environmental information (such as air quality) it can send to your mobile device.

We can’t wait for them to arrive in Soho Square!

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Paid internship: Earn £2000 for two weeks’ play time!

Wanted: PLAYMOBIL Brand Ambassadors

PLAYMOBIL castle job advert 2

Fancy a two-week road trip around the UK unleashing your inner child, whilst gaining valuable experiential brand marketing and promotion experience for your CV? We have got the summer job for you!

Iconic toy brand PLAYMOBIL is celebrating its 40th anniversary this year. We’re looking to recruit THREE ‘PLAYMOBIL Play Pals’ to take our birthday celebrations on the road, rocking up at a variety of locations all over the UK to present a pop-up PLAYMOBIL party.

So what is the job?

  • For two weeks travel across the UK, armed with a van full of extremely popular life-sized PLAYMOBIL characters, you’ll invite the public (of all ages) to get their photos taken with them
  • You will be part of a team of three working together to create this brand experience
  • Reporting back from each location to our London team on a daily basis, with stories and images from the day

PLAYMOBIL castle job advert

What attributes & skills must you have for this job?

  • A genuine desire to embark on a career in PR & Digital marketing/event management
  • The energy, motivation and dedication to represent the fun-filled, childlike nature of the Playmobil brand at all times
  • The ability to strike up a conversation and talk to anyone, young and old
  • Confidence to take chances and use your charm & ‘gift of the gab’ for any situation
  • Be able to work on your own initiative
  • Be a social media whizz kid


  • Aged between 21 – 30
  • Outgoing, enthusiastic personality who can chat to anyone
  • London-based
  • A full, clean driving licence held for over 12 months
  • Own a smartphone
  • No previous criminal convictions
  • Be able to legally work in the UK
  • Contract runs from 11th Aug – 2nd Sept, and you will need to be available between these dates
    • w/c 11th Aug, 2014 (2 days approx) – Team briefing and preparation
    • w/c 18th & w/c 25th Aug, 2014 (everyday) – ON THE ROAD ACROSS THE UK
    • 1st & 2nd Sept, 2014 – Debrief meeting
  • You must also be available to attend:
    • A group interview on 24th/25th July
    • 2nd round interviews on 29th July
  • Previous promo/sampling experience is an advantage

What you’ll get in return

  • £2,000 (before tax & NI)
  • Invaluable experiential brand marketing and promotion experience for your CV
  • Food & accommodation
  • Expenses

To apply

If this sounds right up your street, please email us at with the following:

  • Your CV
  • Tell us in no more than 100 words why you would make a perfect PLAYMOBIL Play Pal

DEADLINE for applications is FRIDAY 18TH JULY 2014, 3PM.

We will be in touch to arrange interviews with successful candidates w/c MONDAY 21st JULY 2014.

PLAYMOBIL soldier job advert


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