With more than 313 million members in over 200 countries and territories worldwide, LinkedIn is firmly established as the network of choice for business professionals, particularly those in the B2B arena. However, with an ever-increasing number of prospects, potential partners, customers, suppliers, job seekers and recruiters on the network, it’s more vital than ever to ensure you stand out from the crowd.
As the network continues to grow, keeping up with its latest tools and developments can feel like hard work. So, we’ve put together ten top sure-fire tactics to make you shine. (You’re welcome).
#1 Publish, publish, publish
If you haven’t started publishing on LinkedIn yet, we highly recommend you start. The key benefit of publishing rather than simply posting an update (given your content is suitably brilliant, of course) is its effective way of putting you in the spotlight. Publishing your own great content will go a long way to establishing you as a thought leader, as well as building your personal brand and follower base. You’ll also get analytics on how many people have viewed and shared your posts. Moreover, every time you publish a post your contacts will get a notification, which will serve to keep your name fresh in their minds. If you still need convincing, take a look at LinkedIn’s guide to the benefits of publishing as a professional.
Once you start publishing, remember to make it relevant for your audience; whether that’s customers, partners or peers, the main aim is to provide them with useful content. You should also share your published content on your other social channels to maximise your exposure. Another tip is to share your brand’s URL at the bottom of your published post to direct more traffic to its website.
#2 Curate and create content
When it comes to posting updates, you should also remember to source interesting articles to share. The general rule of thumb is: curate 80% and create 20%. Not only will this save you time in content creation, but it’ll ensure you keep on top of industry news and developments.
#3 Utilise the “who’s viewed your profile” feature
This tool gives analytics on who’s viewed your profile; their job title, location and even how they found you. Recently, LinkedIn has made this tool even more sophisticated by adding a cause and effect chart, which tracks your actions that contributed to a higher or lower number of profile views week on week. Also, in the tab next to “who’s viewed your profile” you can also see “how you rank” for profile views amongst your connections and colleagues.
#4 Build your relationships
For those with large networks, it can be a challenge to stay on top of your contacts, let alone those you’re not yet connected to. This is where the Relationship Tab can help. The feature allows you to record and save information about someone who you’re not yet LinkedIn with. Perfect for following up new business leads and reminding yourself of details regarding your professional relationship with individuals, to develop relationships and grow your network.
#5 Take the work out of networking
Let’s face it, keeping your network warm and staying connected can be time-consuming. LinkedIn’s Connected App, launched this summer, gives you relevant, timely reasons to get in contact and keep in touch with the people in your network.
Top tip: When you sync your contacts and calendars with Connected, you can turn on handy notifications for pre-meeting intelligence and reminders.
#6 Show off your work
LinkedIn allows you to connect media to your profile, including video, audio, pictures, documents and presentations to show examples of your past work and enrich your profile. You’re able to do this on the “Summary”, “Education” and “Experience” sections of your profile. You can also find out more by checking out LinkedIn’s handy how-to guide for adding/removing media.
#7 Join groups
To gain more interest in your profile, identify groups that the audience you want to connect with on LinkedIn are a part of. Once you’ve joined, remember to ask questions and join in conversations and debates. The more you participate, the more attention your profile will receive. In fact, LinkedIn says that active group users get four times as many profile views as those who don’t use this resource. In need of inspiration for which groups to join? Then check out the LinkedIn Groups Directory.
#8 Re-organise your profile
Don’t like to order in which your profile appears? You can add, remove and re-arrange entire sections however you desire. When in edit mode, simply hover your mouse over the double-sided arrow next to the “Edit” link for each section. Your mouse will turn into a four-arrowed icon, at which point you can click, then drag and drop to another position on your profile.
#9 Rejuvenate your resume
We’re seeing LinkedIn move more and more in the direction of being the middle-man between the job hunter and the recruiter. One of the most useful methods for this is its clever Resume Builder tool. Simply choose a resume template, edit it, and export it as a PDF that you can print, email and share. If you’re a recruiter check out LinkedIn’s paid for recruiter tools which include advanced search for candidates, InMail to contact those you’re not connected to and nifty tools to manage your pipeline of talent.
#10 And finally, remember to keep updating
Every time you update your profile, it appears in your connections’ newsfeeds. Not only will this keep you fresh in their minds, but having an updated profile will ensure you’re showcasing your skills and experience to their full potential.